Chapter 104 The State of the Newspaper Industry in the United States 910
"New York Observer" former owner Arthur Carter, the main real estate.
Lao America is different from China's national conditions. The real estate developers here can produce rich people.
But he couldn't be the richest man, not even in the top 100.
There is no such national real estate company in Laomei.
A successful real estate businessman is usually only in a few big cities.
Or simply only have influence in the state where he is located, and no one knows about it outside his own territory.
Except for D. Ted Lerner.
This character likes to show off, except for this real estate developer.
He is also a TV businessman, especially in love with being a judge on a show.
This is because the national conditions of the two countries are different.
The result is that real estate developers are nothing in the United States.
After all, the real estate industry in the United States has been counted since the Gilded Age.
It has been developed for more than a hundred years, and it has gone through all stages.
On the Huaxia side, when the real estate industry appeared.
It was not thirty years before Abel was born again.
Imature markets and distinctive markets naturally tend to create different situations.
So don't think that the real estate developer Carter is very rich. In fact, Arthur Carter's capital chain has been very tight.
Otherwise, I would have always wanted to sell "The New York Observer", and the price was getting cheaper and cheaper.
"Arthur Carter, his money is tight."
Looking at the two editor-in-chiefs, Abel said, "I am your boss now. You don't have to worry about funding anymore."
"Although you are right, Dylan. But I think the "New York Observer" has to make some changes."
"For example, in each issue, how about adding a [Celebrity Interview] column?"
"What do you mean?" Dylan asked uncertainly.
"As the name suggests."
Abel said, “In each issue of the newspaper, a celebrity is interviewed and the content of the interview is published.”
In the United States, where the media industry is particularly mature, celebrity interviews are not the first of its kind.
It appeared more than a hundred years ago.
"New York Observer" had a similar column before, but it was not a permanent column.
Occasionally, some celebrities are interviewed by the "New York Observer".
And most of them are real estate businessmen, and a few are other celebrities.
Abel now means to make this column permanent.
Use celebrities from various industries and their exclusive interviews to increase the appeal of The New York Observer to social elites.
"Mr. Smith, I see what you mean."
Editor-in-chief Dylan smiled bitterly: "But this may not be so easy. We don't have so many celebrities to visit."
"The New York Observer" is still somewhat famous in New York, but it is only a little bit.
Didn't reach the level of The New York Times, The Wall Street Journal.
Many people are willing to accept the interview of "New York Observer", but there are also many people who don't care much.
Those who are willing to accept are just so-so in terms of status and reputation.
"The New York Observer" doesn't like that kind of thing.
For example, D. Ted Lerner does not matter which newspaper interviews him, as long as it is not an unknown tabloid.
This gentleman, who knows everything, will agree and cooperate very much.
Over time, there are no real media now, and they are willing to interview this cannon-loving Mr. Dao.
Abel also understood the difficulty of "The New York Observer" and Dylan.
If this trick works, it is estimated that Arthur Carter has already used it before.
"Let's do this first. I will give you a list, and I will specially invite the people on this list."
"After my invitation, there is a high probability that these people will be willing to be interviewed."
Abel thought about it for a while, and thought that if he made a good start first, the situation might be better later on.
He plans to let the "New York Observer" interview Bloomberg first.
Bloomberg is now preparing to participate in the New York general election next year, which is the time when exposure is most needed.
Although Bloomberg himself has a powerful Bloomberg
But for politicians, the more positive exposure, the better.
Plus himself and his favor, Bloomberg should not refuse.
After Bloomberg, you can find Lapierre of the NRA.
Lapierre is now because Abel wants to donate, and the donation is very large.
It is estimated that they will not refuse.
After Lapierre.
Isn't there still the giants of those big companies?
For example, Charlie Schaff and others, let Smith Capital come forward, and it should be possible to invite a few.
After that, you can also invite someone like the Chief of the New York Police Department.
Like Lapierre, for the sake of so many donations.
Presumably they will not refuse.
There are several bigwigs from the IRS behind, and you can also find opportunities to invite them.
After the exclusive interview with these people, it will be almost ten episodes, or even longer.
By that time, the "New York Observer" interview column should also have a reputation.
At that time, inviting celebrities from other industries also became attractive to a certain extent.
This kind of virtuous circle can continue as long as it starts.
It will develop better and better in the future, and most programs are like this.
For an elite-oriented newspaper like The New York Observer, what Abel can think of at the moment.
That's all for now.
He is not an elite publisher, and he is not familiar with this industry.
Follow-up can go to the Internet, but that will probably be next year and the year after.
Now the American Internet is devastated, with countless bankruptcies.
Those future giants are still falling.
This slump will not improve until the middle of next year.
In September next year, there is a high probability that that special event will happen again.
Two big blows in two years.
The Internet in the United States will not really recover until 2003, or even 2004.
In other words, the current Nasdaq has not really bottomed out.
This is also the reason why Abel hasn't shot them yet.
The end of next year is the best time.
After talking about the "New York Observer", next is the daily "New York Sun".
"The Sun needs to change its name first." Looking at the editor-in-chief Louis, Abel said directly: "Cancel the word New York, and change the name of the New York Sun to the American Sun."
The name The Sun, there are many newspapers with this name around the world.
For example, there is a Sun newspaper in the UK, a Sun newspaper in India, and a Sun newspaper in Australia.
Even Spain has a Sun newspaper.
In the United States, there are actually several Sun newspapers.
It's just that most of them are regional newspapers like the "New York Sun".
Among them, the New York Sun is already quite famous.
Faced with Abel's request, editor-in-chief Louis was not too persistent.
The name "New York Sun" has been useless for more than 20 years.
It was only used a few years ago, and it has not seen much effect.
Now changing the name, Louis thinks there is nothing wrong with it.
"No problem, I can have someone change it later." Louis answered very simply.
"In addition to this, the new "American Sun", in addition to the main newspaper. I ask for another tabloid, and this tabloid must be free."
Abel put forward another idea of his own.
That's the free newspaper.
The United States is a big newspaper country in the world, but the earliest free newspapers did not appear in the United States, but in Sweden.
Although before 2000, there were already free newspapers in the United States.
But these free newspapers are mostly small newspapers with small circulation and facing the community, which have not formed a climate.
Looking at Louis who hesitated to speak after he proposed a free tabloid.
Abel said directly:
"I have data here. The data comes from Wall Street, which is true and reliable. Here are some data about the US newspaper industry."
"These data show that in 1999, the proportion of people aged 18 to 34 who regularly read a daily daily newspaper dropped from 36% three years ago to 28%."
"The percentage of 18- to 29-year-olds who read newspapers every day dropped from 47 percent to 18 percent."
"In an age of declining circulation, any newspaper is concerned about the decline in its readership."
“Even newspapers like the New York Times and the Washington Post and the Los Angeles Times.”
"Even these giants are like this, how can the Sun newspaper stay out of it?"
"Louis, you told me that young people don't like reading newspapers less and less, don't you know that?"
Facing the boss' questioning, Louis was speechless.
As an old man in the industry, how could Louis not know about this.
This is a concern for the entire industry.
It's just that the Louisians are small and humble, and the Sun is just a small and medium-sized newspaper.
This kind of industry crisis, he thinks it's better to let giants like Dow Jones worry about it.
But now, the boss directly presents the data to clarify the crisis.
Luis couldn't get past it, and couldn't help but answer.
"Then what do you mean, boss, to run free newspapers?" Louis asked.
Abel nodded and said, "As I said, there will be another free newspaper besides the main newspaper, The Sun."
"This free newspaper must first target the target group. The target readers are young people between the ages of 18 and 25."
“The early stage can be set as a weekly magazine. The content and theme must all revolve around what suits the tastes of young people and can interest them.”
“Such as sports, entertainment, outdoor sports, fashion, etc.”
Different from the New York Observer, Abel made this request to the soon-to-be-renamed New York Sun.
It's not a way to come up with a brainstorming, but he asked Smith Capital to do a related investigation.
And in his last life, he happened to read an article about free newspapers in the United States.
Whether it is the investigation data or the memory of the previous life.
Both show the new generation of free newspapers in the United States, after appearing again.
The momentum of development is very strong, following the giants of the newspaper industry.
Such as Gannett Company, New York Times Company, Washington Post Company, Tribune Company, Nat Reed Company, etc.
The largest newspaper companies in the United States have successively launched their own free newspapers in the next few years.
These giants can do this, there is no reason why the newly established AB Smith newspaper cannot.
Faced with the request of the boss, Louis, the editor-in-chief of The Sun, had no intention of insisting.
"Understood. BOSS, we will start research immediately, and we will definitely add such a free tabloid before next month."
Anyway, the company is not its own, and one more tabloid will increase some funds accordingly.
This is not a bad thing for Louis, the editor-in-chief.
Abel nodded and put forward his last thought for The Sun.
This idea surprised both Louis and Dylan.
Because in history, no newspaper in the United States has ever acted like a boss.
Louis and Dylan both expressed doubts on the spot.
But Abel insisted on the order and let them carry it out.
also said that even if he loses money, it is his business.
Dylan and Louis had no choice but to go down and prepare.
Then Abel let the two go out to work, leaving him and Merio in the office.
After there were no outsiders, Merio showed a slightly flattering smile on his face, which would not make people feel sick and greasy:
"BOSS, I didn't expect you to have such expertise outside of the capital market.
I believe that next, these two newspapers will definitely surprise the market. "
"Okay. Merio." Abel quite likes Merio, after all, there must be one or two courtiers who can flatter next to a faint king, right?
David Mellon is capable and can crack a joke.
Cameron will not flatter. Merio can, and is good at it.
It is still the ability to make the subject happy with just a simple tone of voice and movements.
This can be regarded as Merio's specialty, and his ability to survive in the workplace.
"How did you get in touch with what I asked you to do yesterday?" Abel said seriously.
Seeing the boss's expression, Merio quickly became serious.
"Just like I told you yesterday."
"The New York Times, the Wall Street Journal and other big newspapers, they all rejected."
"However, the Los Angeles Times, the Washington Post, and several other major newspapers outside of New York indicated that they would give it a relatively remote corner."
"Besides these big newspapers, those small and medium-sized newspapers are very interested. It's just that these guys, they need a brush fee."
Abel nodded, expressing approval, "We have to hire someone to do something, of course it will cost some money. As for the New York Times and the Wall Street Journal refusing, it is also a normal thing."
The headquarters of the family is in Manhattan, in the area that Robert Morgenthau can influence.
Although these giants are not afraid of Robert, they should show some face.
It is normal for them not to cooperate when the interests are not great.
If the benefits are relatively large, it will be attractive.
Not to mention Robert, even those who live in the white house can do it!
Capital is pragmatic, and favors only depend on whether the benefits are enough.
"That's what I mean too. So I have already contacted those editors and columnists with better writing skills."
Merio said: "Many of them said that the article has been written."
"Just wait for my announcement, and they will post the article."
"Good job." Abel expressed his satisfaction with Merio's way of doing things and the speed of doing things.
"Wait another two days. Wait for Caroline to give feedback, and then release it together." Abel said.
"Understood, everything is up to you." Merio said respectfully.
Chapter 104 The State of the Newspaper Industry in the United States 910
"New York Observer" former owner Arthur Carter, the main real estate.
Lao America is different from China's national conditions. The real estate developers here can produce rich people.
But he couldn't be the richest man, not even in the top 100.
There is no such national real estate company in Laomei.
A successful real estate businessman is usually only in a few big cities.
Or simply only have influence in the state where he is located, and no one knows about it outside his own territory.
Except for D. Ted Lerner.
This character likes to show off, except for this real estate developer.
He is also a TV businessman, especially in love with being a judge on a show.
This is because the national conditions of the two countries are different.
The result is that real estate developers are nothing in the United States.
After all, the real estate industry in the United States has been counted since the Gilded Age.
It has been developed for more than a hundred years, and it has gone through all stages.
On the Huaxia side, when the real estate industry appeared.
It was not thirty years before Abel was born again.
Imature markets and distinctive markets naturally tend to create different situations.
So don't think that the real estate developer Carter is very rich. In fact, Arthur Carter's capital chain has been very tight.
Otherwise, I would have always wanted to sell "The New York Observer", and the price was getting cheaper and cheaper.
"Arthur Carter, his money is tight."
Looking at the two editor-in-chiefs, Abel said, "I am your boss now. You don't have to worry about funding anymore."
"Although you are right, Dylan. But I think the "New York Observer" has to make some changes."
"For example, in each issue, how about adding a [Celebrity Interview] column?"
"What do you mean?" Dylan asked uncertainly.
"As the name suggests."
Abel said, “In each issue of the newspaper, a celebrity is interviewed and the content of the interview is published.”
In the United States, where the media industry is particularly mature, celebrity interviews are not the first of its kind.
It appeared more than a hundred years ago.
"New York Observer" had a similar column before, but it was not a permanent column.
Occasionally, some celebrities are interviewed by the "New York Observer".
And most of them are real estate businessmen, and a few are other celebrities.
Abel now means to make this column permanent.
Use celebrities from various industries and their exclusive interviews to increase the appeal of The New York Observer to social elites.
"Mr. Smith, I see what you mean."
Editor-in-chief Dylan smiled bitterly: "But this may not be so easy. We don't have so many celebrities to visit."
"The New York Observer" is still somewhat famous in New York, but it is only a little bit.
Didn't reach the level of The New York Times, The Wall Street Journal.
Many people are willing to accept the interview of "New York Observer", but there are also many people who don't care much.
Those who are willing to accept are just so-so in terms of status and reputation.
"The New York Observer" doesn't like that kind of thing.
For example, D. Ted Lerner does not matter which newspaper interviews him, as long as it is not an unknown tabloid.
This gentleman, who knows everything, will agree and cooperate very much.
Over time, there are no real media now, and they are willing to interview this cannon-loving Mr. Dao.
Abel also understood the difficulty of "The New York Observer" and Dylan.
If this trick works, it is estimated that Arthur Carter has already used it before.
"Let's do this first. I will give you a list, and I will specially invite the people on this list."
"After my invitation, there is a high probability that these people will be willing to be interviewed."
Abel thought about it for a while, and thought that if he made a good start first, the situation might be better later on.
He plans to let the "New York Observer" interview Bloomberg first.
Bloomberg is now preparing to participate in the New York general election next year, which is the time when exposure is most needed.
Although Bloomberg himself has a powerful Bloomberg
But for politicians, the more positive exposure, the better.
Plus himself and his favor, Bloomberg should not refuse.
After Bloomberg, you can find Lapierre of the NRA.
Lapierre is now because Abel wants to donate, and the donation is very large.
It is estimated that they will not refuse.
After Lapierre.
Isn't there still the giants of those big companies?
For example, Charlie Schaff and others, let Smith Capital come forward, and it should be possible to invite a few.
After that, you can also invite someone like the Chief of the New York Police Department.
Like Lapierre, for the sake of so many donations.
Presumably they will not refuse.
There are several bigwigs from the IRS behind, and you can also find opportunities to invite them.
After the exclusive interview with these people, it will be almost ten episodes, or even longer.
By that time, the "New York Observer" interview column should also have a reputation.
At that time, inviting celebrities from other industries also became attractive to a certain extent.
This kind of virtuous circle can continue as long as it starts.
It will develop better and better in the future, and most programs are like this.
For an elite-oriented newspaper like The New York Observer, what Abel can think of at the moment.
That's all for now.
He is not an elite publisher, and he is not familiar with this industry.
Follow-up can go to the Internet, but that will probably be next year and the year after.
Now the American Internet is devastated, with countless bankruptcies.
Those future giants are still falling.
This slump will not improve until the middle of next year.
In September next year, there is a high probability that that special event will happen again.
Two big blows in two years.
The Internet in the United States will not really recover until 2003, or even 2004.
In other words, the current Nasdaq has not really bottomed out.
This is also the reason why Abel hasn't shot them yet.
The end of next year is the best time.
After talking about the "New York Observer", next is the daily "New York Sun".
"The Sun needs to change its name first." Looking at the editor-in-chief Louis, Abel said directly: "Cancel the word New York, and change the name of the New York Sun to the American Sun."
The name The Sun, there are many newspapers with this name around the world.
For example, there is a Sun newspaper in the UK, a Sun newspaper in India, and a Sun newspaper in Australia.
Even Spain has a Sun newspaper.
In the United States, there are actually several Sun newspapers.
It's just that most of them are regional newspapers like the "New York Sun".
Among them, the New York Sun is already quite famous.
Faced with Abel's request, editor-in-chief Louis was not too persistent.
The name "New York Sun" has been useless for more than 20 years.
It was only used a few years ago, and it has not seen much effect.
Now changing the name, Louis thinks there is nothing wrong with it.
"No problem, I can have someone change it later." Louis answered very simply.
"In addition to this, the new "American Sun", in addition to the main newspaper. I ask for another tabloid, and this tabloid must be free."
Abel put forward another idea of his own.
That's the free newspaper.
The United States is a big newspaper country in the world, but the earliest free newspapers did not appear in the United States, but in Sweden.
Although before 2000, there were already free newspapers in the United States.
But these free newspapers are mostly small newspapers with small circulation and facing the community, which have not formed a climate.
Looking at Louis who hesitated to speak after he proposed a free tabloid.
Abel said directly:
"I have data here. The data comes from Wall Street, which is true and reliable. Here are some data about the US newspaper industry."
"These data show that in 1999, the proportion of people aged 18 to 34 who regularly read a daily daily newspaper dropped from 36% three years ago to 28%."
"The percentage of 18- to 29-year-olds who read newspapers every day dropped from 47 percent to 18 percent."
"In an age of declining circulation, any newspaper is concerned about the decline in its readership."
“Even newspapers like the New York Times and the Washington Post and the Los Angeles Times.”
"Even these giants are like this, how can the Sun newspaper stay out of it?"
"Louis, you told me that young people don't like reading newspapers less and less, don't you know that?"
Facing the boss' questioning, Louis was speechless.
As an old man in the industry, how could Louis not know about this.
This is a concern for the entire industry.
It's just that the Louisians are small and humble, and the Sun is just a small and medium-sized newspaper.
This kind of industry crisis, he thinks it's better to let giants like Dow Jones worry about it.
But now, the boss directly presents the data to clarify the crisis.
Luis couldn't get past it, and couldn't help but answer.
"Then what do you mean, boss, to run free newspapers?" Louis asked.
Abel nodded and said, "As I said, there will be another free newspaper besides the main newspaper, The Sun."
"This free newspaper must first target the target group. The target readers are young people between the ages of 18 and 25."
“The early stage can be set as a weekly magazine. The content and theme must all revolve around what suits the tastes of young people and can interest them.”
“Such as sports, entertainment, outdoor sports, fashion, etc.”
Different from the New York Observer, Abel made this request to the soon-to-be-renamed New York Sun.
It's not a way to come up with a brainstorming, but he asked Smith Capital to do a related investigation.
And in his last life, he happened to read an article about free newspapers in the United States.
Whether it is the investigation data or the memory of the previous life.
Both show the new generation of free newspapers in the United States, after appearing again.
The momentum of development is very strong, following the giants of the newspaper industry.
Such as Gannett Company, New York Times Company, Washington Post Company, Tribune Company, Nat Reed Company, etc.
The largest newspaper companies in the United States have successively launched their own free newspapers in the next few years.
These giants can do this, there is no reason why the newly established AB Smith newspaper cannot.
Faced with the request of the boss, Louis, the editor-in-chief of The Sun, had no intention of insisting.
"Understood. BOSS, we will start research immediately, and we will definitely add such a free tabloid before next month."
Anyway, the company is not its own, and one more tabloid will increase some funds accordingly.
This is not a bad thing for Louis, the editor-in-chief.
Abel nodded and put forward his last thought for The Sun.
This idea surprised both Louis and Dylan.
Because in history, no newspaper in the United States has ever acted like a boss.
Louis and Dylan both expressed doubts on the spot.
But Abel insisted on the order and let them carry it out.
also said that even if he loses money, it is his business.
Dylan and Louis had no choice but to go down and prepare.
Then Abel let the two go out to work, leaving him and Merio in the office.
After there were no outsiders, Merio showed a slightly flattering smile on his face, which would not make people feel sick and greasy:
"BOSS, I didn't expect you to have such expertise outside of the capital market.
I believe that next, these two newspapers will definitely surprise the market. "
"Okay. Merio." Abel quite likes Merio, after all, there must be one or two courtiers who can flatter next to a faint king, right?
David Mellon is capable and can crack a joke.
Cameron will not flatter. Merio can, and is good at it.
It is still the ability to make the subject happy with just a simple tone of voice and movements.
This can be regarded as Merio's specialty, and his ability to survive in the workplace.
"How did you get in touch with what I asked you to do yesterday?" Abel said seriously.
Seeing the boss's expression, Merio quickly became serious.
"Just like I told you yesterday."
"The New York Times, the Wall Street Journal and other big newspapers, they all rejected."
"However, the Los Angeles Times, the Washington Post, and several other major newspapers outside of New York indicated that they would give it a relatively remote corner."
"Besides these big newspapers, those small and medium-sized newspapers are very interested. It's just that these guys, they need a brush fee."
Abel nodded, expressing approval, "We have to hire someone to do something, of course it will cost some money. As for the New York Times and the Wall Street Journal refusing, it is also a normal thing."
The headquarters of the family is in Manhattan, in the area that Robert Morgenthau can influence.
Although these giants are not afraid of Robert, they should show some face.
It is normal for them not to cooperate when the interests are not great.
If the benefits are relatively large, it will be attractive.
Not to mention Robert, even those who live in the white house can do it!
Capital is pragmatic, and favors only depend on whether the benefits are enough.
"That's what I mean too. So I have already contacted those editors and columnists with better writing skills."
Merio said: "Many of them said that the article has been written."
"Just wait for my announcement, and they will post the article."
"Good job." Abel expressed his satisfaction with Merio's way of doing things and the speed of doing things.
"Wait another two days. Wait for Caroline to give feedback, and then release it together." Abel said.
"Understood, everything is up to you." Merio said respectfully.
