Chapter 334: Market segments
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Chapter 334 Market Segmentation
The successful commissioning of Fuxing Motorcycle Factory is of great significance not only to Jiangzhong, but also to Xinghai Group. As long as it is put into production, there will be output, and output means that it will be able to make money.
After sending away Wang Huicheng and Luo Xiaozhong and other city leaders, Han Songlin, Zhang Leping, and the motorcycle sales department held a meeting together.
Annual output of 500,000 motorcycles. To be honest, this output is not bad at all in terms of production capacity compared to large domestic motorcycle companies.
With such a large production capacity, once the sales situation fails to keep up, it will be a big trouble.
First of all, Fuxing Motorcycle will have a backlog of inventory. Once there is a backlog of inventory, there will be problems with the flow of funds.
At this time, it might go bankrupt.
Once there is a problem with the Fuxing motorcycle, the entire Xinghai Group will be affected, and it may collapse.
In this case, Han Songlin is naturally not allowed to appear.
"For the sales side, tell me about the current preparations!" Han Songlin sat at the main seat, with Zhang Leping on the left.
The person in charge of Fuxing motorcycle sales is named Meng Qingsheng.
Han Songlin just knew this person's name, and was surprised. The name is quite meaningful.
The Meng family celebrates the birth!
Obviously, the birth of Meng Qingsheng was a very good thing for the Meng family.
"Boss, Mr. Zhang, let me tell you about the sales situation here. We have already negotiated dealers in most cities and counties in Shuchuan. These dealers all have a background in motorcycle maintenance. In the future, once we If any motorcycle needs repair, it can be repaired directly at the dealership."
It is undoubtedly a very good thing to be able to cover the outlets in such a short time.
"The shop of the outlet, did you buy it?"
Meng Qingsheng affirmed: "Forty percent of the outlets are bought by Xinghai Real Estate."
To be honest, Meng Qingsheng didn't understand why Han Songlin asked to buy the outlets of the distribution network.
Actually, you can just let the dealers in the county and city find a store by themselves.
The current situation is that if some dealers do not have outlets, Fuxing Motorcycle will provide outlets for dealers, and dealers will conduct sales and after-sales.
If it is a retail store, it will naturally charge a certain amount of rent.
"With the dealer network, our motorcycles can spread all over the entire Shuchuan market. But these are not enough, the sales department, is there anything else to add?"
Meng Qingsheng hurriedly replied: "Yes, we have also prepared a commercial, which will be shown on the provincial TV station."
Advertising is a must.
No problem.
Han Songlin looked at Meng Qingsheng expectantly, wanting to see if he could say something else.
Meng Qingsheng did not disappoint Han Songlin, and continued: "Considering that a large number of our motorcycles will be aimed at the rural market, we are going to put up wall advertisements in rural areas."
Rural wall advertisements, commonly known as wall painting!
In the 1990s, this was definitely an advertising method that was rarely used.
Even at this time, people's awareness of advertising is still relatively low.
This year, CCTV’s Wang Fule Liquor Industry Co., Ltd. just made a sample for everyone in the advertisement.
Companies with flexible minds have also learned how to advertise.
Some companies, right, are still obsessed with the old routine.
Han Songlin nodded to express his approval. Rural wall advertisements still exist in large numbers in the 21st century.
"In the city, you can also put some advertising posters and the like."
Han Songlin thought of something: "By the way, we need to develop some outlets in the villages and towns. It is not necessary to buy the outlets in the city and find someone to cooperate with. It is mainly for after-sales in the countryside. This person is in the countryside and his car broke down. , You can’t just push and go to the city to repair it! These outlets, decorations and so on, you can do whatever you want, and our sign must be hung on the main sign. If the sign is, we will provide it in a unified way.”
When thinking about the future, Haojue motorcycles have distribution outlets all over the country; Han Songlin understands that Haojue is strong because of two points, quality and after-sales service.
Fuxing Motorcycle also has to learn. It should be said that Han Songlin knows this, so he must learn.
"In addition to Shuchuan, other provinces and cities should also pay close attention to building sales channels. For this, we can use the resources of the next group."
What are the group resources?
Of course, it is some resources of Xinghai Group in various places, such as personnel.
At least when you arrive at the place, someone can help you receive it.
There are two concepts of whether there are local people leading the work, or not.
Meng Qingsheng: "The boss can rest assured that within this year, we, we will be able to complete the establishment of outlets across the country."
Now in some places, there is no formal establishment of outlets, but the preliminary preparations have already begun.
For example, looking for a partner or something.
Many people are willing to be a distributor of Fuxing Motorcycles.
Furthermore, Fuxing Motorcycle can also provide facades and the like. For dealers with poor economic conditions, this is definitely a great thing.
Actually, for dealers, the risks themselves are minimized in this way.
After the sales meeting, Han Songlin held another research and development meeting.
This meeting was attended by the R&D and Design Department.
At the meeting, Han Songlin asked to study a scooter, mainly for female users.
Don’t think that motorcycles are only used by men, women also have transportation needs.
"Because this kind of scooter is mainly aimed at women, the design must be good-looking and meet women's aesthetics!" Han Songlin said, looking at a female designer in the design team.
This is an industrial designer who specializes in designing the appearance of products.
When women buy things, the first thing they look at is whether they look good or not.
Next, let’s understand the performance of the product.
For men, consider performance first and then appearance.
Of course, if the performance and appearance are good, it will naturally be liked by people.
"In addition, in terms of operability, it must be simple and not too complicated. Women don't like complicated things!" Han Songlin didn't dare to speak too clearly.
What is the reason for dislike?
Because of complicated things, I don’t understand; if I don’t understand, I definitely don’t like it!
If you want to make a scooter, you need a special engine. The engine of a scooter is very different from the engine of a straddle motorcycle.
So, if you want to get the scooter out, you need the help of Fuxing Power.
In other words, the continuously variable speed of the scooter requires some technology. Fuxing Power already has a good accumulation in the gearbox, and Han Songlin is not very sure whether the continuously variable transmission can be developed in a short time.
As for the difference between the horizontal engine of the scooter and the vertical engine of the straddle motorcycle, I believe Fuxing Power will be able to handle it soon.
Confused, the monthly output of motorcycles is too high! When looking at the data, the total monthly output of Jialing and Qingqi four motorcycle companies in 1996 was 120,000 to 150,000 units, which was regarded as the output of a single company.
(end of this chapter)
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Chapter 334 Market Segmentation
The successful commissioning of Fuxing Motorcycle Factory is of great significance not only to Jiangzhong, but also to Xinghai Group. As long as it is put into production, there will be output, and output means that it will be able to make money.
After sending away Wang Huicheng and Luo Xiaozhong and other city leaders, Han Songlin, Zhang Leping, and the motorcycle sales department held a meeting together.
Annual output of 500,000 motorcycles. To be honest, this output is not bad at all in terms of production capacity compared to large domestic motorcycle companies.
With such a large production capacity, once the sales situation fails to keep up, it will be a big trouble.
First of all, Fuxing Motorcycle will have a backlog of inventory. Once there is a backlog of inventory, there will be problems with the flow of funds.
At this time, it might go bankrupt.
Once there is a problem with the Fuxing motorcycle, the entire Xinghai Group will be affected, and it may collapse.
In this case, Han Songlin is naturally not allowed to appear.
"For the sales side, tell me about the current preparations!" Han Songlin sat at the main seat, with Zhang Leping on the left.
The person in charge of Fuxing motorcycle sales is named Meng Qingsheng.
Han Songlin just knew this person's name, and was surprised. The name is quite meaningful.
The Meng family celebrates the birth!
Obviously, the birth of Meng Qingsheng was a very good thing for the Meng family.
"Boss, Mr. Zhang, let me tell you about the sales situation here. We have already negotiated dealers in most cities and counties in Shuchuan. These dealers all have a background in motorcycle maintenance. In the future, once we If any motorcycle needs repair, it can be repaired directly at the dealership."
It is undoubtedly a very good thing to be able to cover the outlets in such a short time.
"The shop of the outlet, did you buy it?"
Meng Qingsheng affirmed: "Forty percent of the outlets are bought by Xinghai Real Estate."
To be honest, Meng Qingsheng didn't understand why Han Songlin asked to buy the outlets of the distribution network.
Actually, you can just let the dealers in the county and city find a store by themselves.
The current situation is that if some dealers do not have outlets, Fuxing Motorcycle will provide outlets for dealers, and dealers will conduct sales and after-sales.
If it is a retail store, it will naturally charge a certain amount of rent.
"With the dealer network, our motorcycles can spread all over the entire Shuchuan market. But these are not enough, the sales department, is there anything else to add?"
Meng Qingsheng hurriedly replied: "Yes, we have also prepared a commercial, which will be shown on the provincial TV station."
Advertising is a must.
No problem.
Han Songlin looked at Meng Qingsheng expectantly, wanting to see if he could say something else.
Meng Qingsheng did not disappoint Han Songlin, and continued: "Considering that a large number of our motorcycles will be aimed at the rural market, we are going to put up wall advertisements in rural areas."
Rural wall advertisements, commonly known as wall painting!
In the 1990s, this was definitely an advertising method that was rarely used.
Even at this time, people's awareness of advertising is still relatively low.
This year, CCTV’s Wang Fule Liquor Industry Co., Ltd. just made a sample for everyone in the advertisement.
Companies with flexible minds have also learned how to advertise.
Some companies, right, are still obsessed with the old routine.
Han Songlin nodded to express his approval. Rural wall advertisements still exist in large numbers in the 21st century.
"In the city, you can also put some advertising posters and the like."
Han Songlin thought of something: "By the way, we need to develop some outlets in the villages and towns. It is not necessary to buy the outlets in the city and find someone to cooperate with. It is mainly for after-sales in the countryside. This person is in the countryside and his car broke down. , You can’t just push and go to the city to repair it! These outlets, decorations and so on, you can do whatever you want, and our sign must be hung on the main sign. If the sign is, we will provide it in a unified way.”
When thinking about the future, Haojue motorcycles have distribution outlets all over the country; Han Songlin understands that Haojue is strong because of two points, quality and after-sales service.
Fuxing Motorcycle also has to learn. It should be said that Han Songlin knows this, so he must learn.
"In addition to Shuchuan, other provinces and cities should also pay close attention to building sales channels. For this, we can use the resources of the next group."
What are the group resources?
Of course, it is some resources of Xinghai Group in various places, such as personnel.
At least when you arrive at the place, someone can help you receive it.
There are two concepts of whether there are local people leading the work, or not.
Meng Qingsheng: "The boss can rest assured that within this year, we, we will be able to complete the establishment of outlets across the country."
Now in some places, there is no formal establishment of outlets, but the preliminary preparations have already begun.
For example, looking for a partner or something.
Many people are willing to be a distributor of Fuxing Motorcycles.
Furthermore, Fuxing Motorcycle can also provide facades and the like. For dealers with poor economic conditions, this is definitely a great thing.
Actually, for dealers, the risks themselves are minimized in this way.
After the sales meeting, Han Songlin held another research and development meeting.
This meeting was attended by the R&D and Design Department.
At the meeting, Han Songlin asked to study a scooter, mainly for female users.
Don’t think that motorcycles are only used by men, women also have transportation needs.
"Because this kind of scooter is mainly aimed at women, the design must be good-looking and meet women's aesthetics!" Han Songlin said, looking at a female designer in the design team.
This is an industrial designer who specializes in designing the appearance of products.
When women buy things, the first thing they look at is whether they look good or not.
Next, let’s understand the performance of the product.
For men, consider performance first and then appearance.
Of course, if the performance and appearance are good, it will naturally be liked by people.
"In addition, in terms of operability, it must be simple and not too complicated. Women don't like complicated things!" Han Songlin didn't dare to speak too clearly.
What is the reason for dislike?
Because of complicated things, I don’t understand; if I don’t understand, I definitely don’t like it!
If you want to make a scooter, you need a special engine. The engine of a scooter is very different from the engine of a straddle motorcycle.
So, if you want to get the scooter out, you need the help of Fuxing Power.
In other words, the continuously variable speed of the scooter requires some technology. Fuxing Power already has a good accumulation in the gearbox, and Han Songlin is not very sure whether the continuously variable transmission can be developed in a short time.
As for the difference between the horizontal engine of the scooter and the vertical engine of the straddle motorcycle, I believe Fuxing Power will be able to handle it soon.
Confused, the monthly output of motorcycles is too high! When looking at the data, the total monthly output of Jialing and Qingqi four motorcycle companies in 1996 was 120,000 to 150,000 units, which was regarded as the output of a single company.
(end of this chapter)
Chapter 334 Market SegmentationThe successful commissioning of Fuxing Motorcycle Factory is of great significance not only to Jiangzhong, but also to Xinghai Group. As long as it is put into production, there will be output, and output means that it will be able to make money.After sending away Wang Huicheng and Luo Xiaozhong and other city leaders, Han Songlin, Zhang Leping, and the motorcycle sales department held a meeting together.Annual output of 500,000 motorcycles. To be honest, this output is not bad at all in terms of production capacity compared to large domestic motorcycle companies. With such a large production capacity, once the sales situation fails to keep up, it will be a big trouble.First of all, Fuxing Motorcycle will have a backlog of inventory. Once there is a backlog of inventory, there will be problems with the flow of funds. At this time, it might go bankrupt. Once there is a problem with the Fuxing motorcycle, the entire Xinghai Group will be affected, and it may collapse.In this case, Han Songlin is naturally not allowed to appear. "For the sales side, tell me about the current preparations!" Han Songlin sat at the main seat, with Zhang Leping on the left.The person in charge of Fuxing motorcycle sales is named Meng Qingsheng.Han Songlin just knew this person's name, and was surprised. The name is quite meaningful.The Meng family celebrates the birth!Obviously, the birth of Meng Qingsheng was a very good thing for the Meng family."Boss, Mr. Zhang, let me tell you about the sales situation here. We have already negotiated dealers in most cities and counties in Shuchuan. These dealers all have a background in motorcycle maintenance. In the future, once we If any motorcycle needs repair, it can be repaired directly at the dealership." It is undoubtedly a very good thing to be able to cover the outlets in such a short time. "The shop of the outlet, did you buy it?"Meng Qingsheng affirmed: "Forty percent of the outlets are bought by Xinghai Real Estate."To be honest, Meng Qingsheng didn't understand why Han Songlin asked to buy the outlets of the distribution network.Actually, you can just let the dealers in the county and city find a store by themselves.The current situation is that if some dealers do not have outlets, Fuxing Motorcycle will provide outlets for dealers, and dealers will conduct sales and after-sales.If it is a retail store, it will naturally charge a certain amount of rent. "With the dealer network, our motorcycles can spread all over the entire Shuchuan market. But these are not enough, the sales department, is there anything else to add?"Meng Qingsheng hurriedly replied: "Yes, we have also prepared a commercial, which will be shown on the provincial TV station."Advertising is a must.No problem.Han Songlin looked at Meng Qingsheng expectantly, wanting to see if he could say something else.Meng Qingsheng did not disappoint Han Songlin, and continued: "Considering that a large number of our motorcycles will be aimed at the rural market, we are going to put up wall advertisements in rural areas."Rural wall advertisements, commonly known as wall painting!In the 1990s, this was definitely an advertising method that was rarely used. Even at this time, people's awareness of advertising is still relatively low.This year, CCTV's Wang Fule Liquor Industry Co., Ltd. just made a sample for everyone in the advertisement.Companies with flexible minds have also learned how to advertise. Some companies, right, are still obsessed with the old routine.Han Songlin nodded to express his approval. Rural wall advertisements still exist in large numbers in the 21st century. "In the city, you can also put some advertising posters and the like."Han Songlin thought of something: "By the way, we need to develop some outlets in the villages and towns. It is not necessary to buy the outlets in the city and find someone to cooperate with. It is mainly for after-sales in the countryside. This person is in the countryside and his car broke down. , You can't just push and go to the city to repair it! These outlets, decorations and so on, you can do whatever you want, and our sign must be hung on the main sign. If the sign is, we will provide it in a unified way.When thinking about the future, Haojue motorcycles have distribution outlets all over the country; Han Songlin understands that Haojue is strong because of two points, quality and after-sales service.Fuxing Motorcycle also has to learn. It should be said that Han Songlin knows this, so he must learn. "In addition to Shuchuan, other provinces and cities should also pay close attention to building sales channels. For this, we can use the resources of the next group."What are the group resources? Of course, it is some resources of Xinghai Group in various places, such as personnel.At least when you arrive at the place, someone can help you receive it. There are two concepts of whether there are local people leading the work, or not.Meng Qingsheng: "The boss can rest assured that within this year, we, we will be able to complete the establishment of outlets across the country."Now in some places, there is no formal establishment of outlets, but the preliminary preparations have already begun. For example, looking for a partner or something.Many people are willing to be a distributor of Fuxing Motorcycles.Furthermore, Fuxing Motorcycle can also provide facades and the like. For dealers with poor economic conditions, this is definitely a great thing.Actually, for dealers, the risks themselves are minimized in this way.After the sales meeting, Han Songlin held another research and development meeting.This meeting was attended by the R&D and Design Department.At the meeting, Han Songlin asked to study a scooter, mainly for female users.Don't think that motorcycles are only used by men, women also have transportation needs. "Because this kind of scooter is mainly aimed at women, the design must be good-looking and meet women's aesthetics!" Han Songlin said, looking at a female designer in the design team.This is an industrial designer who specializes in designing the appearance of products.When women buy things, the first thing they look at is whether they look good or not. Next, let's understand the performance of the product.For men, consider performance first and then appearance.Of course, if the performance and appearance are good, it will naturally be liked by people. "In addition, in terms of operability, it must be simple and not too complicated. Women don't like complicated things!" Han Songlin didn't dare to speak too clearly.What is the reason for dislike?Because of complicated things, I don't understand; if I don't understand, I definitely don't like it!If you want to make a scooter, you need a special engine. The engine of a scooter is very different from the engine of a straddle motorcycle.So, if you want to get the scooter out, you need the help of Fuxing Power. In other words, the continuously variable speed of the scooter requires some technology. Fuxing Power already has a good accumulation in the gearbox, and Han Songlin is not very sure whether the continuously variable transmission can be developed in a short time. As for the difference between the horizontal engine of the scooter and the vertical engine of the straddle motorcycle, I believe Fuxing Power will be able to handle it soon. Confused, the monthly output of motorcycles is too high! When looking at the data, the total monthly output of Jialing and Qingqi four motorcycle companies in 1996 was 120,000 to 150,000 units, which was regarded as the output of a single company.end of this chapter
