Chapter 344: Become the bid king again
If audio player doesn't work, press Stop then Play button again
Chapter 344 Became King again
Han Songlin kept recalling the future in his mind, why Huaguo's motorcycle companies retreated from the Southeast Asian market. Because of the price war, the product quality began to decline; naturally, there was no after-sales service.
Motorcycles in Huaguo are basically handed over to local dealers for sale, and the quality has deteriorated. Both dealers and customers are not satisfied with Huaguo motorcycles.
Island car companies have also launched low-priced motorcycles, and they still maintain the quality. Although the price is slightly more expensive, compared to buying junk, it is an individual's choice.
Also, Han Songlin felt that Huaguo motorcycle companies at that time only wanted to make a fortune in Southeast Asia, so they didn't care about brand building at all.
Han Songlin couldn't help but feel a little headache when he thought of this.
Facing the motorcycle companies in the island country, he is really not afraid. The production cost of Fuxing Motorcycle is definitely lower than them. In the price war, Fuxing Motorcycle cannot be said to be invincible, but it is almost the same.
What about domestic motorcycle companies?
"How about destroying those small motorcycle factories directly?" Han Songlin only dared to think about it, and now it is impossible.
Looking at Meng Qingsheng, Han Songlin said: "In Southeast Asia, the company plans to establish a company specializing in sales and after-sales service. I hope you can go there. What do you think?"
"Ah I?"
"right!"
After pondering for a moment, Meng Qingsheng agreed decisively: "Boss, don't worry, I will definitely handle the matter well!"
"For sales in Southeast Asia, you can use some methods that cannot be used in China. You can handle these by yourself. But remember, don't involve the company."
Meng Qingsheng naturally understood what Han Songlin meant: "I can save it."
Compared to China, the combination of money and power in Southeast Asia is particularly close, even to the point of being undisguised.
Looking at Han Songlin, Meng Qingsheng always felt in his heart that Han Songlin is a very upright person. Now it seems that this person who can be a boss has the same heart.
Dirty!
Of course, Meng Qingsheng did not dare to say this.
Meng Qingsheng returned to Southeast Asia after a short break a week later.
Going to Southeast Asia, Han Songlin asked Zhou Tong to take care of some.
As the daughter-in-law of the Wang family in Southeast Asia, Zhou Tong can rely on a lot of help from the Wang family. The sales and after-sales company of Fuxing Motorcycle in Southeast Asia will cooperate with Zhou Tong, and the shares will be split in half.
After talking with Meng Qingsheng, Han Songlin went to see the production situation of Fuxing Motorcycle.
In terms of production, the cost must be reduced to cope with the next price war.
Reducing costs naturally does not mean sacrificing quality, which will never work.
Without sacrificing quality, without lowering wages of workers, but also ensuring profits, there is only one way to go, which is to improve production efficiency.
Using ultra-high production efficiency to reduce production costs.
Han Songlin kept holding meetings, asking Fuxing Power, Fuxing Seiko, and Fuxing Forging to improve production efficiency.
As for the production line, if it is time to introduce a new production line, we will introduce it.
If the production line can be improved, it will be improved.
Anyway, it is a goal to improve production efficiency, reduce production costs, and ensure production quality.
In November, Fuxing Motorcycle arrived in Southeast Asia.
But at this time, Han Songlin didn't pay attention to this, he was in the capital right now.
This time I came to the capital, Han Songlin and Xu Lu came together.
On November 8th, it was time to bid for the king of bids again.
On this day, it will be decided who will become the biggest star enterprise in the next year.
In a courtyard in the capital, Xu Lu sprinkled some fish feed into the fish pond. Seeing the goldfish scrambling to eat, a smile appeared on the corner of her mouth: "This time, I plan to report 99.99 million, and it will be successful. If it doesn’t work, we will use CCTV’s other advertising slots and increase advertising investment on local stations.”
CCTV's platform is very good, but it doesn't mean that local TV stations don't have the power to fight.
Currently local TV stations have not yet mentioned large-scale satellite launch, which means using satellites to transmit TV signals.
At this time, there are not many TV stations in the country, and there are only 9 TV stations in the mainland.
CCTV counts as one, and all 8 channels of CCTV are on the stars.
As for the other eight local TV stations that are on the stars, none of them can play at this time, and CCTV's position as the leader in the TV field does not pose any threat.
So, at this time, CCTV is the best advertising communication platform, not one of them.
Han Songlin was sitting on the chair, holding a teacup in his hand, with a flat expression, as if the 99.99 million that Xu Lu said was only one dollar: "You decide."
99.99 million!
It should be pretty sure.
At this time, people have already seen the huge communication effect of CCTV advertisements, but there are not many companies that can spend enough funds to advertise.
Fuller Liquor has seized land nationwide this year and has become the liquor company with the highest sales volume, which will naturally compress the market of other liquor companies.
The liquor market in Huaguo is huge, but this big does not mean it is infinitely big.
When the CCTV advertisement was bidding, Han Songlin sat in the back seat very low-key.
And Xu Lu, like a star, is admired by all the stars.
Fuller Wines, as the first bidding king of CCTV, will make people look forward to and pay attention to how it will make quotations this year.
Han Songlin saw enterprises such as Confucian Banquet and Qin Chi.
In the last life, they were the stage of CCTV's king. They danced the dance of the times on the whole stage, but they ended up dismal under the stage.
At this time, companies in Huaguo are very focused on marketing, thinking that marketing is everything to a company.
Put marketing first. As for product quality and brand building, no one realizes it.
No, product quality and brand building have already been done very well.
For example, Haier.
The bidding meeting officially started, and Han Songlin watched Xu Lu submit the advertising quotation calmly.
After submitting the quotation, Xu Lu sat on the seat and did not speak.
Compared with other people's discussions, Xu Lu seemed very indifferent.
"Confucian Mansion Banquet 67 million, Qinchi 86 million..."
Wow!
As soon as Qin Chi's quotation came out, the entire venue burst into exclamations.
This is too high.
"Fuller Wine Industry 99.99 million!"
As soon as the quotation came out, the venue fell silent instantly, and the faces of the people who could clearly see the Qinchi Winery changed suddenly.
This time, Qin Chi saw that Fuller Liquor was selling very well across the country this year by virtue of its status as the king of CCTV.
I want to drive a Santana to CCTV and drive a luxury Audi.
But now, the dream is broken on the spot.
Xu Lu didn't get up, waiting for the host's announcement, but Xu Lu felt a little relieved after seeing the reactions of the people present.
Should, no one will quote higher than Fuller.
"Congratulations to Fuller Wine Industry, becoming the CCTV's bid king in 1996!"
The huge success effect of Biaowang has made CCTV continue to promote Biaowang, unlike in the future, CCTV will no longer promote Biaowang.
The truth is, CCTV’s standard title is not a good name.
Look at the companies that have won the title of Standard King, many of them have gone bankrupt.
(end of this chapter)
Please report us if you find any errors so we can fix it asap!
Chapter 344 Became King again
Han Songlin kept recalling the future in his mind, why Huaguo's motorcycle companies retreated from the Southeast Asian market. Because of the price war, the product quality began to decline; naturally, there was no after-sales service.
Motorcycles in Huaguo are basically handed over to local dealers for sale, and the quality has deteriorated. Both dealers and customers are not satisfied with Huaguo motorcycles.
Island car companies have also launched low-priced motorcycles, and they still maintain the quality. Although the price is slightly more expensive, compared to buying junk, it is an individual's choice.
Also, Han Songlin felt that Huaguo motorcycle companies at that time only wanted to make a fortune in Southeast Asia, so they didn't care about brand building at all.
Han Songlin couldn't help but feel a little headache when he thought of this.
Facing the motorcycle companies in the island country, he is really not afraid. The production cost of Fuxing Motorcycle is definitely lower than them. In the price war, Fuxing Motorcycle cannot be said to be invincible, but it is almost the same.
What about domestic motorcycle companies?
"How about destroying those small motorcycle factories directly?" Han Songlin only dared to think about it, and now it is impossible.
Looking at Meng Qingsheng, Han Songlin said: "In Southeast Asia, the company plans to establish a company specializing in sales and after-sales service. I hope you can go there. What do you think?"
"Ah I?"
"right!"
After pondering for a moment, Meng Qingsheng agreed decisively: "Boss, don't worry, I will definitely handle the matter well!"
"For sales in Southeast Asia, you can use some methods that cannot be used in China. You can handle these by yourself. But remember, don't involve the company."
Meng Qingsheng naturally understood what Han Songlin meant: "I can save it."
Compared to China, the combination of money and power in Southeast Asia is particularly close, even to the point of being undisguised.
Looking at Han Songlin, Meng Qingsheng always felt in his heart that Han Songlin is a very upright person. Now it seems that this person who can be a boss has the same heart.
Dirty!
Of course, Meng Qingsheng did not dare to say this.
Meng Qingsheng returned to Southeast Asia after a short break a week later.
Going to Southeast Asia, Han Songlin asked Zhou Tong to take care of some.
As the daughter-in-law of the Wang family in Southeast Asia, Zhou Tong can rely on a lot of help from the Wang family. The sales and after-sales company of Fuxing Motorcycle in Southeast Asia will cooperate with Zhou Tong, and the shares will be split in half.
After talking with Meng Qingsheng, Han Songlin went to see the production situation of Fuxing Motorcycle.
In terms of production, the cost must be reduced to cope with the next price war.
Reducing costs naturally does not mean sacrificing quality, which will never work.
Without sacrificing quality, without lowering wages of workers, but also ensuring profits, there is only one way to go, which is to improve production efficiency.
Using ultra-high production efficiency to reduce production costs.
Han Songlin kept holding meetings, asking Fuxing Power, Fuxing Seiko, and Fuxing Forging to improve production efficiency.
As for the production line, if it is time to introduce a new production line, we will introduce it.
If the production line can be improved, it will be improved.
Anyway, it is a goal to improve production efficiency, reduce production costs, and ensure production quality.
In November, Fuxing Motorcycle arrived in Southeast Asia.
But at this time, Han Songlin didn't pay attention to this, he was in the capital right now.
This time I came to the capital, Han Songlin and Xu Lu came together.
On November 8th, it was time to bid for the king of bids again.
On this day, it will be decided who will become the biggest star enterprise in the next year.
In a courtyard in the capital, Xu Lu sprinkled some fish feed into the fish pond. Seeing the goldfish scrambling to eat, a smile appeared on the corner of her mouth: "This time, I plan to report 99.99 million, and it will be successful. If it doesn’t work, we will use CCTV’s other advertising slots and increase advertising investment on local stations.”
CCTV's platform is very good, but it doesn't mean that local TV stations don't have the power to fight.
Currently local TV stations have not yet mentioned large-scale satellite launch, which means using satellites to transmit TV signals.
At this time, there are not many TV stations in the country, and there are only 9 TV stations in the mainland.
CCTV counts as one, and all 8 channels of CCTV are on the stars.
As for the other eight local TV stations that are on the stars, none of them can play at this time, and CCTV's position as the leader in the TV field does not pose any threat.
So, at this time, CCTV is the best advertising communication platform, not one of them.
Han Songlin was sitting on the chair, holding a teacup in his hand, with a flat expression, as if the 99.99 million that Xu Lu said was only one dollar: "You decide."
99.99 million!
It should be pretty sure.
At this time, people have already seen the huge communication effect of CCTV advertisements, but there are not many companies that can spend enough funds to advertise.
Fuller Liquor has seized land nationwide this year and has become the liquor company with the highest sales volume, which will naturally compress the market of other liquor companies.
The liquor market in Huaguo is huge, but this big does not mean it is infinitely big.
When the CCTV advertisement was bidding, Han Songlin sat in the back seat very low-key.
And Xu Lu, like a star, is admired by all the stars.
Fuller Wines, as the first bidding king of CCTV, will make people look forward to and pay attention to how it will make quotations this year.
Han Songlin saw enterprises such as Confucian Banquet and Qin Chi.
In the last life, they were the stage of CCTV's king. They danced the dance of the times on the whole stage, but they ended up dismal under the stage.
At this time, companies in Huaguo are very focused on marketing, thinking that marketing is everything to a company.
Put marketing first. As for product quality and brand building, no one realizes it.
No, product quality and brand building have already been done very well.
For example, Haier.
The bidding meeting officially started, and Han Songlin watched Xu Lu submit the advertising quotation calmly.
After submitting the quotation, Xu Lu sat on the seat and did not speak.
Compared with other people's discussions, Xu Lu seemed very indifferent.
"Confucian Mansion Banquet 67 million, Qinchi 86 million..."
Wow!
As soon as Qin Chi's quotation came out, the entire venue burst into exclamations.
This is too high.
"Fuller Wine Industry 99.99 million!"
As soon as the quotation came out, the venue fell silent instantly, and the faces of the people who could clearly see the Qinchi Winery changed suddenly.
This time, Qin Chi saw that Fuller Liquor was selling very well across the country this year by virtue of its status as the king of CCTV.
I want to drive a Santana to CCTV and drive a luxury Audi.
But now, the dream is broken on the spot.
Xu Lu didn't get up, waiting for the host's announcement, but Xu Lu felt a little relieved after seeing the reactions of the people present.
Should, no one will quote higher than Fuller.
"Congratulations to Fuller Wine Industry, becoming the CCTV's bid king in 1996!"
The huge success effect of Biaowang has made CCTV continue to promote Biaowang, unlike in the future, CCTV will no longer promote Biaowang.
The truth is, CCTV’s standard title is not a good name.
Look at the companies that have won the title of Standard King, many of them have gone bankrupt.
(end of this chapter)
Chapter 344 Became King againHan Songlin kept recalling the future in his mind, why Huaguo's motorcycle companies retreated from the Southeast Asian market. Because of the price war, the product quality began to decline; naturally, there was no after-sales service.Motorcycles in Huaguo are basically handed over to local dealers for sale, and the quality has deteriorated. Both dealers and customers are not satisfied with Huaguo motorcycles.Island car companies have also launched low-priced motorcycles, and they still maintain the quality. Although the price is slightly more expensive, compared to buying junk, it is an individual's choice. Also, Han Songlin felt that Huaguo motorcycle companies at that time only wanted to make a fortune in Southeast Asia, so they didn't care about brand building at all.Han Songlin couldn't help but feel a little headache when he thought of this.Facing the motorcycle companies in the island country, he is really not afraid. The production cost of Fuxing Motorcycle is definitely lower than them. In the price war, Fuxing Motorcycle cannot be said to be invincible, but it is almost the same. What about domestic motorcycle companies? "How about destroying those small motorcycle factories directly?" Han Songlin only dared to think about it, and now it is impossible.Looking at Meng Qingsheng, Han Songlin said: "In Southeast Asia, the company plans to establish a company specializing in sales and after-sales service. I hope you can go there. What do you think?" "Ah I?" "right!" After pondering for a moment, Meng Qingsheng agreed decisively: "Boss, don't worry, I will definitely handle the matter well!" "For sales in Southeast Asia, you can use some methods that cannot be used in China. You can handle these by yourself. But remember, don't involve the company."Meng Qingsheng naturally understood what Han Songlin meant: "I can save it."Compared to China, the combination of money and power in Southeast Asia is particularly close, even to the point of being undisguised.Looking at Han Songlin, Meng Qingsheng always felt in his heart that Han Songlin is a very upright person. Now it seems that this person who can be a boss has the same heart. Dirty!Of course, Meng Qingsheng did not dare to say this.Meng Qingsheng returned to Southeast Asia after a short break a week later. Going to Southeast Asia, Han Songlin asked Zhou Tong to take care of some.As the daughter-in-law of the Wang family in Southeast Asia, Zhou Tong can rely on a lot of help from the Wang family. The sales and after-sales company of Fuxing Motorcycle in Southeast Asia will cooperate with Zhou Tong, and the shares will be split in half. After talking with Meng Qingsheng, Han Songlin went to see the production situation of Fuxing Motorcycle.In terms of production, the cost must be reduced to cope with the next price war.Reducing costs naturally does not mean sacrificing quality, which will never work. Without sacrificing quality, without lowering wages of workers, but also ensuring profits, there is only one way to go, which is to improve production efficiency.Using ultra-high production efficiency to reduce production costs.Han Songlin kept holding meetings, asking Fuxing Power, Fuxing Seiko, and Fuxing Forging to improve production efficiency. As for the production line, if it is time to introduce a new production line, we will introduce it.If the production line can be improved, it will be improved. Anyway, it is a goal to improve production efficiency, reduce production costs, and ensure production quality.In November, Fuxing Motorcycle arrived in Southeast Asia. But at this time, Han Songlin didn't pay attention to this, he was in the capital right now.This time I came to the capital, Han Songlin and Xu Lu came together. On November 8th, it was time to bid for the king of bids again. On this day, it will be decided who will become the biggest star enterprise in the next year.In a courtyard in the capital, Xu Lu sprinkled some fish feed into the fish pond. Seeing the goldfish scrambling to eat, a smile appeared on the corner of her mouth: "This time, I plan to report 99.99 million, and it will be successful. If it doesn't work, we will use CCTV's other advertising slots and increase advertising investment on local stations.CCTV's platform is very good, but it doesn't mean that local TV stations don't have the power to fight.Currently local TV stations have not yet mentioned large-scale satellite launch, which means using satellites to transmit TV signals.At this time, there are not many TV stations in the country, and there are only 9 TV stations in the mainland.CCTV counts as one, and all 8 channels of CCTV are on the stars.As for the other eight local TV stations that are on the stars, none of them can play at this time, and CCTV's position as the leader in the TV field does not pose any threat.So, at this time, CCTV is the best advertising communication platform, not one of them.Han Songlin was sitting on the chair, holding a teacup in his hand, with a flat expression, as if the 99.99 million that Xu Lu said was only one dollar: "You decide."99.99 million! It should be pretty sure. At this time, people have already seen the huge communication effect of CCTV advertisements, but there are not many companies that can spend enough funds to advertise.Fuller Liquor has seized land nationwide this year and has become the liquor company with the highest sales volume, which will naturally compress the market of other liquor companies.The liquor market in Huaguo is huge, but this big does not mean it is infinitely big.When the CCTV advertisement was bidding, Han Songlin sat in the back seat very low-key. And Xu Lu, like a star, is admired by all the stars.Fuller Wines, as the first bidding king of CCTV, will make people look forward to and pay attention to how it will make quotations this year.Han Songlin saw enterprises such as Confucian Banquet and Qin Chi.In the last life, they were the stage of CCTV's king. They danced the dance of the times on the whole stage, but they ended up dismal under the stage.At this time, companies in Huaguo are very focused on marketing, thinking that marketing is everything to a company.Put marketing first. As for product quality and brand building, no one realizes it.No, product quality and brand building have already been done very well. For example, Haier.The bidding meeting officially started, and Han Songlin watched Xu Lu submit the advertising quotation calmly.After submitting the quotation, Xu Lu sat on the seat and did not speak. Compared with other people's discussions, Xu Lu seemed very indifferent. "Confucian Mansion Banquet 67 million, Qinchi 86 million..." Wow!As soon as Qin Chi's quotation came out, the entire venue burst into exclamations. This is too high. "Fuller Wine Industry 99.99 million!"As soon as the quotation came out, the venue fell silent instantly, and the faces of the people who could clearly see the Qinchi Winery changed suddenly. This time, Qin Chi saw that Fuller Liquor was selling very well across the country this year by virtue of its status as the king of CCTV.I want to drive a Santana to CCTV and drive a luxury Audi.But now, the dream is broken on the spot.Xu Lu didn't get up, waiting for the host's announcement, but Xu Lu felt a little relieved after seeing the reactions of the people present.Should, no one will quote higher than Fuller. "Congratulations to Fuller Wine Industry, becoming the CCTV's bid king in 1996!"The huge success effect of Biaowang has made CCTV continue to promote Biaowang, unlike in the future, CCTV will no longer promote Biaowang.The truth is, CCTV's standard title is not a good name.Look at the companies that have won the title of Standard King, many of them have gone bankrupt.end of this chapter
