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Comeback 1992 - Chapter 629

Published at 17th of February 2023 07:00:58 AM


Chapter 629: Lowend liquor market - Jintan

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  Chapter 629 Low-end Liquor Market - Jintan

  Han Songlin came to the door of Xu Lu's office, saw Xu Lu was writing something with her head down, knocked on the door, and signaled that they were coming. Xu Lu looked up and saw Han Songlin and Liu Yuyan, she couldn't help smiling: "Boss, Ruyan, why are you here today, and you didn't call in advance!"

  Han Ting: "Aunt Lu, and us!"

  Xu Lu squatted down, kissed Han Ting and the others one by one, and said with a smile: "Well, Aunt Lu misses you so much, you don't even call me."

  Han Ting looked up at Liu Yuyan, pouted and said, "Mom tells us to study every day, and I don't have time to call you!"

  Liu Yuyan gritted her teeth for a while, and this girl is fine with suing her.

   Gently tapped Han Ting's head, Liu Yuyan said: "I think you don't study enough, you want to play every day!"

   "Hmph, mom, let me tell you, I'm not as smart as my sisters, but you still hit me on the head, I think, I was just fooled by you!"

  Xu Lu rubbed Han Ting's little head, Han Ting was still so cute.

  After reminiscing about the old days, we naturally started to talk about the business.

   "The stock price of Fuller Wines has risen quite fiercely recently."

  How much the stock price of Fuller Wine Industry has risen will actually not have much impact on the operation of Fuller Wine Industry.

  Han Songlin: "The economic crisis is over, and the Xiangjiang stock market will rise for more than a year."

   One year!

  Xu Lu's expression couldn't help but change, that is to say, Han Songlin is not optimistic about the stock market in a year's time?

   A year from now, the dot-com bubble will start sweeping the globe.

   At this time, the stock market, which has been inflated by the Internet bubble, will naturally be seriously affected.

  I thought of a report sent by THC Investment before, saying that Hong Kong intends to build a cyberport plan to make Hong Kong the Silicon Valley of Asia.

  The people of insight in Xiangjiang also saw early on that the entire city of Xiangjiang had major problems in the industry, and relying on real estate and finance as a pillar could not last long.

  Unfortunately, this plan encountered the Asian economic crisis, and the whole plan suffered a complete failure.

  Or, it cannot be said that the entrustment is not human, it can only be fate!

  The bursting of the Internet bubble has brought everything to naught.

   "Now there are so many cellars in the factory, are they all in production?"

  Xu Lu shook her head: "No, many cellars are new cellars, and they are all growing cellars!"

  Han Songlin nodded lightly, he was not surprised by this.

   Now it is in the adjustment period of liquor, the market is shrinking, and the production capacity is declining. It will not be slowed down in a few years.

  Of course, as far as Fuller Wine is concerned, during the adjustment period of the liquor industry, it can do a lot of things.

  For example, to further establish the brand of its Fuller Wine Industry.

  Fuller Liquor is relying on distributors and Fumanduo supermarkets in various sales channels, and its sales are pretty good now.

   Revenue continues to grow, and net profit is also rising.

  The adjustment of the liquor industry will have the biggest impact on those small wineries without brand awareness, and they are in danger of being overthrown if they encounter a little storm.

   On the contrary, it is the leading enterprise in the industry. When facing the storm, it has strong resistance and can even continue to grow.

  Because leading companies began to directly erode the market of those small companies and directly squeeze small companies out of the market.

  As long as the industry does not disappear, leading companies in the industry will always be able to make money.

   "In the factory, only the original wine produced by the cellars of more than five years is stored as the original wine of the Fuller Wine Industry, and the original wine produced by the new cellar is used by another brand!"

  Fuller Wines is now starting to cut down low-end liquor, but the low-end liquor market already has a large market.

   It cannot be said to give up, otherwise, some liquor produced by Fuller Wine will be consumed.

  So a new liquor brand was specially created.

   This liquor brand specializes in the low-end liquor market, and its name is Jintan liquor.

  Jintan Distillery is one of several wineries acquired by Fuller Wine Industry. The winery is located in a place with beautiful scenery and no industrial pollution. In terms of economic development, it is naturally relatively backward.

  There is a pool in the factory, which is called Jintan!

  Jintan Distillery was originally a local pillar enterprise, and it developed well in the past few years.

  The winery is doing very well in the local market.

   As for the foreign market, small wineries are simply unable to develop foreign markets.

  After the acquisition of Jintan Winery, Fuller Wine expanded the production of the winery and built a new cellar.

   And began to advertise on TV stations, mainly on CCTV and local TV stations.

   In terms of advertising strength, it is naturally much worse than Fuller Wine.

   In addition to advertising on TV stations, Jintan Liquor is mainly sold in various small restaurants on the street.

   Get a custom-made chopstick holder, and some calendar posters, and spread the goods to the small restaurant.

  In this world, there are many people who drink alcohol, but there are not many people who can afford a bottle of liquor worth hundreds of dollars.

   In addition, Jintan Liquor will also send some advertising posters and the like, and it will naturally become the proper meaning to find celebrities to advertise.

   For example, the stars under the Huawen banner.

  After a set of combined punches, Jintan, a brand that specializes in the low-end liquor market, has really opened up the situation.

  Even in the low-end wine market, there is still demand for branded wine.

  Brand wine, no matter what, is more face-saving than those loose wines.

   "How is the sales of Jintan wine?"

   "It's okay, it was officially launched in the second half of last year, with sales of 200 million and profits of 20 million."

  Han Songlin is very satisfied with this. It is already very good that a new brand of baijiu can develop to such an extent.

   "After this wave of reshuffle, the liquor industry is almost fixed. It will be difficult for new brands to enter in the future."

  Even if there is a short-term emergence of a liquor brand, it will be quickly abandoned by the market.

  Baijiu, people trust branded liquor more.

  Xu Lu smiled and didn't speak. Fuller Wine was able to get up, thanks to CCTV Biaowang's powerful publicity ability.

  If not, it would be quite difficult for Fuller Wine to develop so large.

  Seize the opportunity of the times, that is to ride the wind and travel 90,000 miles.

   "Xinghai Group is going to move to Rongcheng, do you want to move?"

  Xu Lu looked relaxed at first, but couldn't help but sit upright; the move in Han Songlin's mouth was definitely not because she was in the way, it was to give herself a promotion and a raise!

  What position will you give yourself?

  Xinghai Group is Han Songlin's part-time chairman and president now, so will he give himself the position of president?

   Or rather, the vice president?

  Although Xinghai Group has the name of a group, it is actually not very perfect in many departments.

  Xinghai Group's main departments are the Secretariat, Finance, Personnel, and Science and Technology Departments. As for the Administration Department, it has a relatively low sense of presence within the group.

   There is also a Safety Supervision Department, the full name is the Safety Supervision Department, which mainly supervises the safety production of the following enterprises.

   There is no investment department, project department, operation department, etc.

  By the way, there is also a customer service department in the department of the group headquarters.

  The customer service department is not located in Jiangzhong, but in Rongcheng, and a customer service call center has been established.

  The customer service department is to accept customer complaints and appease customers.

  Of course, the customer service department is quite powerful in terms of authority. Once a customer complains, it has to properly solve the problem for the customer.

   To solve the problem, it is definitely impossible to say that the customer service department will send someone there. The customer service department will contact the people on site, and will also make a return call to the customer.

  (end of this chapter)




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