Chapter 831: Advertising is not easy
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Chapter 831 Advertising is not easy
Shaking his head lightly, Han Songlin picked up Han Yufei and carried her back to her own room. Cover her with a thin quilt, and she can catch a cold this summer.
"dad!"
"Well, Dad is here!"
Han Yufei opened her eyes and woke up when Han Songlin picked her up.
"Dad, can you stay with me?"
Han Songlin scratched Han Yufei's little nose, and said dotingly, "Okay, I'll stay with you by the side!"
Han Yufei moved in to get out of the way, and then Han Songlin sat on the bed.
Han Yufei felt most comfortable with her head resting on Han Songlin's body.
Han Songlin smiled lightly, picked up a comic book next to the bed and read it.
The manga is "Let's Go, Star! ", tells the story of human beings leaving the galaxy to explore the universe.
This comic can be said to accompany the growth of several generations of children.
Manga and animation are released, plus all kinds of toys; the two animations have made Chinese animation a lot of money.
has also become a landmark work of Chinese animation.
Shencheng Fine Arts Film Factory declined because it didn’t adapt to the times, but Chinese animation lifted the sky of animation and comics in Huaguo.
Liu Yuyan got up, passed by Han Yufei's room, saw Han Yufei fell asleep leaning against Han Songlin, and couldn't help but eat.
Without disturbing the father and daughter, Liu Yuyan went to Huayun headquarters after breakfast.
Huayun headquarters is not far from the headquarters of Dexinghai Group.
Liu Yuyan did not say that she walked to work like Han Songlin. She drove directly.
Recently, Huayun is preparing for this year's autumn and winter press conference, and Liu Yuyan attaches great importance to this conference.
Hua Yun's annual two press conferences are becoming a tradition, and their influence is growing.
Hua Yun's stores have now opened in major large and medium-sized cities across the country.
As for the county town, there are also specialty stores!
The specialty stores are not directly operated by Huayun, but are joined by local people. Generally speaking, Huayun will only set up one specialty store in a county.
In the county, the consumption potential is limited, and too many settings are prone to problems.
As soon as Liu Yuyan arrived at the company and walked into the office and sat down, Secretary He Fang followed in with a folder in her arms.
He Fang: "Mr. Liu, this is our preparation for this autumn and winter fashion show."
Liu Yuyan put the handbag away and flipped through the documents.
This is obviously what was just printed.
"Okay, let me take a look first."
"Then, I'll go out to do things first."
Liu Yuyan nodded slightly, indicating that He Fang can go out.
Holding her forehead with her hands, Liu Yuyan quietly watched how the autumn and winter fashion show was going to be held.
It has been done for several years, and everyone already has experience and knows what they should do during this period.
If you say you make a mistake, you basically don’t make a mistake.
Just follow the steps!
What does it mean to be on track?
means no new ideas!
New ideas!
Huayun needs new ideas and innovations.
Innovation is a very difficult thing.
Placing down this year's plan, Liu Yuyan couldn't help getting up and standing in front of the window.
As far as the eye can see, the city is full of prosperity.
Here, a few years ago, it belonged to the rural area of Rongcheng, but now it has developed into a new city.
The funds invested in this land exceeded hundreds of billions.
The whole area has the characteristics of Huaguo in terms of architectural style. For example, the top of the building basically has a traditional roof.
The roof is naturally poured with cement.
On the street, there are many stone sculptures of auspicious animals and so on.
"What are you thinking, so fascinated?"
Hearing the sound, Liu Yuyan smiled, and turned to look, and it was indeed Xu Lu.
"Why do you have time to come to me today?"
Speaking of which, the headquarters of Huayun and Fuller Group are in the same park, not far apart.
But the two of them really rarely talked about visiting each other during working hours.
Usually, the two would make an appointment to go out for a meal together, or go shopping, do hair, skin care and so on.
"When you have nothing to do, you can't come around?"
Liu Yuyan: "Of course you are welcome! What would you like to drink?"
"Plain water is fine!"
Liu Yuyan didn't recommend anything else, and just poured a glass for her.
In terms of health preservation, boiled water is the best.
"I thought you should be very busy recently!" Liu Yuyan sat casually.
The Mid-Autumn Festival and National Day are coming soon.
For wine companies, what do these two time periods mean?
means that the market demand is expanding!
Anyway, at this time of year, the baijiu market will become popular.
"I'm sure I'm busy! But it's still possible to take some time out of the busyness to be lazy."
Xu Lu looked at Liu Yuyan's office, the whole office was quite fresh and elegant in style.
Neither Han Songlin nor Liu Yuyan are the kind of people who like luxurious decoration styles.
Of course, this fresh and elegant decoration, do you think it costs less?
That's young.
It really costs a lot of money.
"What has the boss been doing lately?"
Liu Yuyan looked at Xu Lu in a different way, and said with a smile: "He, I'm not too clear about the plane he's been busy with lately."
airplane!
Xu Lu is naturally concerned about the situation of other companies under the Xinghai Group.
Regardless of the large scale of the Fuller Group, it involves liquor, farming, bio-fertilizer, grain and other fields.
But in the sequence of Xinghai Group, Fuller Group is not the core industry.
The core industries are Fuxing Company, Xinghai Special Steel, Xinghai Xifei, Changxing Machine Tool, and Xingda Technology.
These enterprises constitute the entire large industrial manufacturing industry chain.
From raw materials to industrial superlative products.
"From the second half of this year, the signs of recovery in the liquor market have become more and more obvious. I am going to win the CCTV bid next year."
The position of CCTV is unshakable, but CCTV is also facing challenges from local satellite TV.
CCTV is huge in size, coupled with other willingness, anyway, it is not as flexible as local satellite TV in responding to the market.
"The current standard king is really acceptable. The price is not too expensive."
Originally, to maintain the crazy strength of the first few years, the price of the standard king must be skyrocketed.
Then Biaowang went bankrupt, not just one company, but one problem after another.
This suddenly woke up those who were ready to give it a go.
Biao Wang is not a panacea!
Even if you eat it, you will not be able to live long and see forever.
"The effect of advertising now is much worse than before. In the past, when advertising, it was possible to promote a small brand into a well-known national brand at once. The trucks that came to pull goods lined up , can’t see the end at all.”
Think about the time when Fuller Wines had just won the bid on CCTV, and the entire Fuller Wines took off directly on the spot.
It became a well-known brand in the country all of a sudden, and the sales volume increased greatly.
Liu Yuyan felt the same way.
Before, Huayun paid a lot of attention to advertising, and there were naturally Huayun's advertisements on CCTV.
"Huayun's advertising fee has increased a lot this year. It used to cost 1 million to achieve the effect, but now it costs 5 million."
"Money is worthless!"
(end of this chapter)
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Chapter 831 Advertising is not easy
Shaking his head lightly, Han Songlin picked up Han Yufei and carried her back to her own room. Cover her with a thin quilt, and she can catch a cold this summer.
"dad!"
"Well, Dad is here!"
Han Yufei opened her eyes and woke up when Han Songlin picked her up.
"Dad, can you stay with me?"
Han Songlin scratched Han Yufei's little nose, and said dotingly, "Okay, I'll stay with you by the side!"
Han Yufei moved in to get out of the way, and then Han Songlin sat on the bed.
Han Yufei felt most comfortable with her head resting on Han Songlin's body.
Han Songlin smiled lightly, picked up a comic book next to the bed and read it.
The manga is "Let's Go, Star! ", tells the story of human beings leaving the galaxy to explore the universe.
This comic can be said to accompany the growth of several generations of children.
Manga and animation are released, plus all kinds of toys; the two animations have made Chinese animation a lot of money.
has also become a landmark work of Chinese animation.
Shencheng Fine Arts Film Factory declined because it didn’t adapt to the times, but Chinese animation lifted the sky of animation and comics in Huaguo.
Liu Yuyan got up, passed by Han Yufei's room, saw Han Yufei fell asleep leaning against Han Songlin, and couldn't help but eat.
Without disturbing the father and daughter, Liu Yuyan went to Huayun headquarters after breakfast.
Huayun headquarters is not far from the headquarters of Dexinghai Group.
Liu Yuyan did not say that she walked to work like Han Songlin. She drove directly.
Recently, Huayun is preparing for this year's autumn and winter press conference, and Liu Yuyan attaches great importance to this conference.
Hua Yun's annual two press conferences are becoming a tradition, and their influence is growing.
Hua Yun's stores have now opened in major large and medium-sized cities across the country.
As for the county town, there are also specialty stores!
The specialty stores are not directly operated by Huayun, but are joined by local people. Generally speaking, Huayun will only set up one specialty store in a county.
In the county, the consumption potential is limited, and too many settings are prone to problems.
As soon as Liu Yuyan arrived at the company and walked into the office and sat down, Secretary He Fang followed in with a folder in her arms.
He Fang: "Mr. Liu, this is our preparation for this autumn and winter fashion show."
Liu Yuyan put the handbag away and flipped through the documents.
This is obviously what was just printed.
"Okay, let me take a look first."
"Then, I'll go out to do things first."
Liu Yuyan nodded slightly, indicating that He Fang can go out.
Holding her forehead with her hands, Liu Yuyan quietly watched how the autumn and winter fashion show was going to be held.
It has been done for several years, and everyone already has experience and knows what they should do during this period.
If you say you make a mistake, you basically don’t make a mistake.
Just follow the steps!
What does it mean to be on track?
means no new ideas!
New ideas!
Huayun needs new ideas and innovations.
Innovation is a very difficult thing.
Placing down this year's plan, Liu Yuyan couldn't help getting up and standing in front of the window.
As far as the eye can see, the city is full of prosperity.
Here, a few years ago, it belonged to the rural area of Rongcheng, but now it has developed into a new city.
The funds invested in this land exceeded hundreds of billions.
The whole area has the characteristics of Huaguo in terms of architectural style. For example, the top of the building basically has a traditional roof.
The roof is naturally poured with cement.
On the street, there are many stone sculptures of auspicious animals and so on.
"What are you thinking, so fascinated?"
Hearing the sound, Liu Yuyan smiled, and turned to look, and it was indeed Xu Lu.
"Why do you have time to come to me today?"
Speaking of which, the headquarters of Huayun and Fuller Group are in the same park, not far apart.
But the two of them really rarely talked about visiting each other during working hours.
Usually, the two would make an appointment to go out for a meal together, or go shopping, do hair, skin care and so on.
"When you have nothing to do, you can't come around?"
Liu Yuyan: "Of course you are welcome! What would you like to drink?"
"Plain water is fine!"
Liu Yuyan didn't recommend anything else, and just poured a glass for her.
In terms of health preservation, boiled water is the best.
"I thought you should be very busy recently!" Liu Yuyan sat casually.
The Mid-Autumn Festival and National Day are coming soon.
For wine companies, what do these two time periods mean?
means that the market demand is expanding!
Anyway, at this time of year, the baijiu market will become popular.
"I'm sure I'm busy! But it's still possible to take some time out of the busyness to be lazy."
Xu Lu looked at Liu Yuyan's office, the whole office was quite fresh and elegant in style.
Neither Han Songlin nor Liu Yuyan are the kind of people who like luxurious decoration styles.
Of course, this fresh and elegant decoration, do you think it costs less?
That's young.
It really costs a lot of money.
"What has the boss been doing lately?"
Liu Yuyan looked at Xu Lu in a different way, and said with a smile: "He, I'm not too clear about the plane he's been busy with lately."
airplane!
Xu Lu is naturally concerned about the situation of other companies under the Xinghai Group.
Regardless of the large scale of the Fuller Group, it involves liquor, farming, bio-fertilizer, grain and other fields.
But in the sequence of Xinghai Group, Fuller Group is not the core industry.
The core industries are Fuxing Company, Xinghai Special Steel, Xinghai Xifei, Changxing Machine Tool, and Xingda Technology.
These enterprises constitute the entire large industrial manufacturing industry chain.
From raw materials to industrial superlative products.
"From the second half of this year, the signs of recovery in the liquor market have become more and more obvious. I am going to win the CCTV bid next year."
The position of CCTV is unshakable, but CCTV is also facing challenges from local satellite TV.
CCTV is huge in size, coupled with other willingness, anyway, it is not as flexible as local satellite TV in responding to the market.
"The current standard king is really acceptable. The price is not too expensive."
Originally, to maintain the crazy strength of the first few years, the price of the standard king must be skyrocketed.
Then Biaowang went bankrupt, not just one company, but one problem after another.
This suddenly woke up those who were ready to give it a go.
Biao Wang is not a panacea!
Even if you eat it, you will not be able to live long and see forever.
"The effect of advertising now is much worse than before. In the past, when advertising, it was possible to promote a small brand into a well-known national brand at once. The trucks that came to pull goods lined up , can’t see the end at all.”
Think about the time when Fuller Wines had just won the bid on CCTV, and the entire Fuller Wines took off directly on the spot.
It became a well-known brand in the country all of a sudden, and the sales volume increased greatly.
Liu Yuyan felt the same way.
Before, Huayun paid a lot of attention to advertising, and there were naturally Huayun's advertisements on CCTV.
"Huayun's advertising fee has increased a lot this year. It used to cost 1 million to achieve the effect, but now it costs 5 million."
"Money is worthless!"
(end of this chapter)
Chapter 831 Advertising is not easy Shaking his head lightly, Han Songlin picked up Han Yufei and carried her back to her own room. Cover her with a thin quilt, and she can catch a cold this summer. "dad!" "Well, Dad is here!"Han Yufei opened her eyes and woke up when Han Songlin picked her up. "Dad, can you stay with me?"Han Songlin scratched Han Yufei's little nose, and said dotingly, "Okay, I'll stay with you by the side!"Han Yufei moved in to get out of the way, and then Han Songlin sat on the bed.Han Yufei felt most comfortable with her head resting on Han Songlin's body.Han Songlin smiled lightly, picked up a comic book next to the bed and read it.The manga is "Let's Go, Star! ", tells the story of human beings leaving the galaxy to explore the universe.This comic can be said to accompany the growth of several generations of children.Manga and animation are released, plus all kinds of toys; the two animations have made Chinese animation a lot of money. has also become a landmark work of Chinese animation.Shencheng Fine Arts Film Factory declined because it didn't adapt to the times, but Chinese animation lifted the sky of animation and comics in Huaguo.Liu Yuyan got up, passed by Han Yufei's room, saw Han Yufei fell asleep leaning against Han Songlin, and couldn't help but eat. Without disturbing the father and daughter, Liu Yuyan went to Huayun headquarters after breakfast.Huayun headquarters is not far from the headquarters of Dexinghai Group.Liu Yuyan did not say that she walked to work like Han Songlin. She drove directly.Recently, Huayun is preparing for this year's autumn and winter press conference, and Liu Yuyan attaches great importance to this conference.Hua Yun's annual two press conferences are becoming a tradition, and their influence is growing.Hua Yun's stores have now opened in major large and medium-sized cities across the country. As for the county town, there are also specialty stores!The specialty stores are not directly operated by Huayun, but are joined by local people. Generally speaking, Huayun will only set up one specialty store in a county.In the county, the consumption potential is limited, and too many settings are prone to problems. As soon as Liu Yuyan arrived at the company and walked into the office and sat down, Secretary He Fang followed in with a folder in her arms.He Fang: "Mr. Liu, this is our preparation for this autumn and winter fashion show."Liu Yuyan put the handbag away and flipped through the documents. This is obviously what was just printed. "Okay, let me take a look first." "Then, I'll go out to do things first."Liu Yuyan nodded slightly, indicating that He Fang can go out.Holding her forehead with her hands, Liu Yuyan quietly watched how the autumn and winter fashion show was going to be held.It has been done for several years, and everyone already has experience and knows what they should do during this period. If you say you make a mistake, you basically don't make a mistake. Just follow the steps! What does it mean to be on track? means no new ideas! New ideas!Huayun needs new ideas and innovations.Innovation is a very difficult thing.Placing down this year's plan, Liu Yuyan couldn't help getting up and standing in front of the window. As far as the eye can see, the city is full of prosperity. Here, a few years ago, it belonged to the rural area of Rongcheng, but now it has developed into a new city.The funds invested in this land exceeded hundreds of billions.The whole area has the characteristics of Huaguo in terms of architectural style. For example, the top of the building basically has a traditional roof. The roof is naturally poured with cement.On the street, there are many stone sculptures of auspicious animals and so on. "What are you thinking, so fascinated?"Hearing the sound, Liu Yuyan smiled, and turned to look, and it was indeed Xu Lu. "Why do you have time to come to me today?"Speaking of which, the headquarters of Huayun and Fuller Group are in the same park, not far apart.But the two of them really rarely talked about visiting each other during working hours.Usually, the two would make an appointment to go out for a meal together, or go shopping, do hair, skin care and so on. "When you have nothing to do, you can't come around?"Liu Yuyan: "Of course you are welcome! What would you like to drink?" "Plain water is fine!"Liu Yuyan didn't recommend anything else, and just poured a glass for her.In terms of health preservation, boiled water is the best. "I thought you should be very busy recently!" Liu Yuyan sat casually.The Mid-Autumn Festival and National Day are coming soon.For wine companies, what do these two time periods mean? means that the market demand is expanding!Anyway, at this time of year, the baijiu market will become popular. "I'm sure I'm busy! But it's still possible to take some time out of the busyness to be lazy."Xu Lu looked at Liu Yuyan's office, the whole office was quite fresh and elegant in style. Neither Han Songlin nor Liu Yuyan are the kind of people who like luxurious decoration styles.Of course, this fresh and elegant decoration, do you think it costs less? That's young. It really costs a lot of money. "What has the boss been doing lately?"Liu Yuyan looked at Xu Lu in a different way, and said with a smile: "He, I'm not too clear about the plane he's been busy with lately." airplane! Xu Lu is naturally concerned about the situation of other companies under the Xinghai Group. Regardless of the large scale of the Fuller Group, it involves liquor, farming, bio-fertilizer, grain and other fields.But in the sequence of Xinghai Group, Fuller Group is not the core industry.The core industries are Fuxing Company, Xinghai Special Steel, Xinghai Xifei, Changxing Machine Tool, and Xingda Technology.These enterprises constitute the entire large industrial manufacturing industry chain.From raw materials to industrial superlative products."From the second half of this year, the signs of recovery in the liquor market have become more and more obvious. I am going to win the CCTV bid next year."The position of CCTV is unshakable, but CCTV is also facing challenges from local satellite TV.CCTV is huge in size, coupled with other willingness, anyway, it is not as flexible as local satellite TV in responding to the market. "The current standard king is really acceptable. The price is not too expensive."Originally, to maintain the crazy strength of the first few years, the price of the standard king must be skyrocketed.Then Biaowang went bankrupt, not just one company, but one problem after another. This suddenly woke up those who were ready to give it a go.Biao Wang is not a panacea! Even if you eat it, you will not be able to live long and see forever."The effect of advertising now is much worse than before. In the past, when advertising, it was possible to promote a small brand into a well-known national brand at once. The trucks that came to pull goods lined up , can't see the end at all.Think about the time when Fuller Wines had just won the bid on CCTV, and the entire Fuller Wines took off directly on the spot. It became a well-known brand in the country all of a sudden, and the sales volume increased greatly.Liu Yuyan felt the same way.Before, Huayun paid a lot of attention to advertising, and there were naturally Huayun's advertisements on CCTV. "Huayun's advertising fee has increased a lot this year. It used to cost 1 million to achieve the effect, but now it costs 5 million." "Money is worthless!"end of this chapter
