Chapter 199: Taoyuan Village Brand!
Translator: Lonelytree
“Yes, village chief, hurry up and tell us. What’s the good news?”
The atmosphere at the center was lively, and the mood was good.
The village chief didn’t keep them in suspense anymore. He directly said, “Everyone should know that there have been people coming from the county town to Zhengyang’s house to buy vegetables for these past two days, right?”
“This matter has gone crazy. Who doesn’t know about it?” Someone immediately said with a smile, “Village chief, are you helping Zhengyang’s family with the publicity? This is such a huge blow to the rest of us. Zhengyang’s family doesn’t have enough vegetables to sell, but no one wants to buy our vegetables.”
“Yes, village chief, you shouldn’t be so biased.”
“Haha. All we can do now is to watch Zhengyang make money.”
“Lingyu, you’re so capable. We can’t sell any of our vegetables, but you’ve managed to sell Mu after Mu of vegetables. You must be counting money at home!”
“That’s right, Lingyu. You should share some tips with us. So that we can learn together!”
“Zhengyang, you have such a good daughter.”
Everyone said jokingly. Of course, there was also some jealousy and envy in their words.
The village chief raised his hand, signaling for everyone to quieten down.
The village chief smiled and said, “The good news is not only Zhengyang’s family, but also everyone will be making money together.”
“Huh?” Everyone was a little confused. However, the village chief didn’t elaborate further. This made the villagers extremely anxious.
“Village chief, hurry up and say it!”
“Village chief, what do you mean? You need to hurry up! Or the sun is coming up already!”
The village chief coughed twice and said, “You should not rush an old man. Everyone knows that Zhengyang’s family is selling vegetables in the county town, but do you know what is their store’s name?”
“The store’s name?” Everyone was puzzled.
The road was fixed, but not everyone would go to the county town.
For one, they didn’t have the money. Going to the county town meant spending money. For example, they had to pay for the ride and food. If they wanted to buy something, they had to spend money too. For them, unless it was necessary, they wouldn’t go to the county town.
For two, they were scared. The county town was scary with its many high-rise buildings. They felt like county deer caught in the headlights. They preferred to stay in the village. If they needed something, they would visit Xing An Town.
Therefore, no one actually knew the name of Xiao Lingyu’s store.
(If you have problems with this website, please continue reading your novel on our new website myboxnovel.com THANKS!)The village chief said very seriously, “Their shop’s name is Taoyuan Village Fresh Fruits and Vegetables. Do you know what that means?”
“Taoyuan Village Fresh Fruits and Vegetables?” Someone repeated. “It’s just the name of the shop. What does it mean? Just because it has the name Taoyuan Village, it has something to do with us?”
“You’re right,” The village chief said seriously, “Xiao Zhengyang’s shop is called Taoyuan Village Fresh Fruits and Vegetables. It creates a brand for Taoyuan Village. When this brand is known, it will benefit all of us.”
However, these rural people didn’t know anything about branding.
“Village chief, just tell us directly. We don’t know what branding is.” Someone said loudly.
“Okay!” The village chief nodded, “It’s like this. Zhengyang’s family’s vegetable shop is getting famous in the county town. In the past two days, people from the county town came here to buy vegetables because of their shop’s name. However, Zhengyang’s family didn’t have that many vegetables to sell. They only had six Mu of land. That is not enough to satisfy the entire county town. Therefore, Zhengyang’s intention is to direct the customers who came to our village for vegetables to the other villagers.”
Most people got it then. Some of the vegetable farmers stood up excitedly, “Village chief, Zhengyang, is this true? We’ll have people coming to buy our vegetables in the future?”
Only Xiao Lingyu could answer this question.
She nodded and said, “That’s right. In the future, there will be customers who will be directed to the other farming families. I will recommend the customers to buy from the other villagers. However, I have conditions.”
At this point, her expression was very serious. Her sharp gaze swept across the entire crowd in the meeting room.
Then, she continued, “The vegetables sold must be raised with Little Light’s manure, and they mustn’t be treated with pesticides. Otherwise, I will not let my customers buy them.”
Boom!
Upon hearing Xiao Lingyu’s two requests, the entire meeting immediately exploded.
“Lingyu, why can’t we use pesticides?” Someone immediately asked in confusion and anger. Of course, the main reason was that her family’s vegetables had been treated with pesticides. Xiao Lingyu’s requests meant that her family’s vegetables couldn’t be sold.
Xiao Lingyu ignored that person’s anger and explained, “I opened a shop in the county town. My shop’s main goal is to sell organic, non-polluting green vegetables. The only reason the people came from county town is because of my family’s vegetable, my family’s brand. To put it bluntly, these people are my family’s customers. Therefore, I will only introduce them to the best the village has to offer. I will not recommend them to substandard vegetables to ruin my family’s reputation. Do you understand now?”
“So, the reason is since your family doesn’t use pesticides, you don’t allow the rest of us to use pesticides? You are so selfish!” Someone sneered, “Why don’t you ask the people here how many of them don’t use pesticides?”
Xiao Lingyu said, “That’s right. I’m doing this for myself, But…” She stared at that person with her sharp eyes. She then glanced at everyone present and said sternly, “I’m also doing this for everyone in Taoyuan Village.”
“What do you mean by that? Why can’t we understand?” Someone frowned and asked in confusion. At the same time, many people felt that Xiao Lingyu was being a little arrogant. She was doing this for her own benefit, but she phrased it in a way that sounded like she was doing this for the whole village. It made her look arrogant and untrustworthy.
“Do you know why I named my shop Taoyuan Village Fresh Fruits and Vegetables?” Xiao Lingyu asked, “What do the first two words represent?”
People thought for a moment, “Taoyuan Village, Taoyuan Village. Well, we are Taoyuan Village.”
“That’s right.” Xiao Lingyu explained, “I use that name because I want my customers to know my family’s vegetables are from Taoyuan village. When people see vegetables, they will think of Taoyuan Village.”
Some villagers caught on. Their eyes immediately lit up as they said with some excitement, “Lingyu, you mean you want to establish Taoyuan Village as a vegetable-farming village? We can start farming vegetables to sell?”
“That’s right!” Xiao Lingyu nodded, “Once Taoyuan Village’s branding takes off, more people will come to us to buy vegetables. And I promise you that as long as you grow the vegetables following my two requirements, I can sell all the vegetables you grow. Moreover, the price of the vegetables sold will definitely not be lower than specialized vegetable farms!”
The news was another bomb.
If what Xiao Lingyu said was true, then they could all grow vegetables and sell them in the future. It would lead them to riches.
“However, to enable the vegetables to have a good price, we need to establish the brand of Taoyuan Village first.” Xiao Lingyu said seriously, “And we have to start building the brand now. We have to look long term and not be concerned about short-term benefits!
“I don’t want to destroy a great future prospect for a small profit. The true and only way to ensure that something sells is good quality!
“Taoyuan Village Fresh Fruits and Vegetables in the county town sells my family’s vegetables. Who has seen me use pesticides before? Since my family hasn’t relied on pesticides, I can confidently say that the stock at Taoyuan Village Fresh Fruits and Vegetables is all organic and pesticide-free.
“Currently, people come to Taoyuan Village for my family’s vegetables. I will start recommending them to the other villagers. Therefore, if you want to sell your vegetables, you must meet my requirements. I can guarantee you that your vegetables will be sold at a high price! Alright, does anyone have any questions?”
After Xiao Lingyu finished speaking, the scene quieted down.
Xiao Lingyu had made a very tempting promise. She said their vegetables could be sold at a high price, but her request was the vegetables had to be grown using her cow dung and no pesticide. The first request was not difficult, but the second one…
Xiao Chengbang thought for a moment and said, “Lingyu, if we don’t use pesticides, what if the vegetables grow worms or get sick?”
Xiao Lingyu said, “If there are worms, we can only catch them manually. During the growth period of my family’s six Mu of vegetables, there were worms too. I hired 20 people to capture the worms for me. The vegetables still come out perfect.” Of course, the spring water helped too.
“That’s true!” Someone stood up and said, “At that time, Lingyu hired me.”
“I also went to catch bugs.”
“Same here. At the time, I was laughing. The worms could be wiped out with a dose of pesticide. Why would Lingyu waste time and money to hire us to catch them? Now I understand why.”
Xiao Lingyu waved her hand and said, “Manually dealing with the bugs and worms takes time and effort, but you reap what you sow. It is why my vegetables can be sold at a high price!”
“No wonder.” People nodded.
“But what if the vegetables get sick? We have to use pesticides then!” Someone asked.
Xiao Lingyu said, “You can get rid of it and replant it. Or you can use pesticides and sell them at a lower price. You can explain to the customers that the vegetables have been treated with pesticides. I’m sure they’ll understand.”
“This…” It was another hard choice for the villagers. If the vegetables could be sold at a high price, who would sell them at a low price?
“So, let me make it clear. If someone sells vegetables treated with pesticides at a high price, it’ll damage the brand of Taoyuan Village and everyone’s interest. I will not allow anyone to destroy Taoyuan Village’s brand. A rotten apple is not going to ruin the whole harvest!” Xiao Lingyu appeared especially stern and serious.
In the future, her crops would be sold all over the country. Therefore, she needed the backing of the whole village. Honesty and integrity were important in business. She would not allow anyone to destroy the integrity and brand she had built up.
Therefore, she had to ensure that a good foundation was laid!
Chapter 199: Taoyuan Village Brand!
Translator: Lonelytree
“Yes, village chief, hurry up and tell us. What’s the good news?”
The atmosphere at the center was lively, and the mood was good.
The village chief didn’t keep them in suspense anymore. He directly said, “Everyone should know that there have been people coming from the county town to Zhengyang’s house to buy vegetables for these past two days, right?”
“This matter has gone crazy. Who doesn’t know about it?” Someone immediately said with a smile, “Village chief, are you helping Zhengyang’s family with the publicity? This is such a huge blow to the rest of us. Zhengyang’s family doesn’t have enough vegetables to sell, but no one wants to buy our vegetables.”
“Yes, village chief, you shouldn’t be so biased.”
“Haha. All we can do now is to watch Zhengyang make money.”
“Lingyu, you’re so capable. We can’t sell any of our vegetables, but you’ve managed to sell Mu after Mu of vegetables. You must be counting money at home!”
“That’s right, Lingyu. You should share some tips with us. So that we can learn together!”
“Zhengyang, you have such a good daughter.”
Everyone said jokingly. Of course, there was also some jealousy and envy in their words.
The village chief raised his hand, signaling for everyone to quieten down.
The village chief smiled and said, “The good news is not only Zhengyang’s family, but also everyone will be making money together.”
“Huh?” Everyone was a little confused. However, the village chief didn’t elaborate further. This made the villagers extremely anxious.
“Village chief, hurry up and say it!”
“Village chief, what do you mean? You need to hurry up! Or the sun is coming up already!”
The village chief coughed twice and said, “You should not rush an old man. Everyone knows that Zhengyang’s family is selling vegetables in the county town, but do you know what is their store’s name?”
“The store’s name?” Everyone was puzzled.
The road was fixed, but not everyone would go to the county town.
For one, they didn’t have the money. Going to the county town meant spending money. For example, they had to pay for the ride and food. If they wanted to buy something, they had to spend money too. For them, unless it was necessary, they wouldn’t go to the county town.
For two, they were scared. The county town was scary with its many high-rise buildings. They felt like county deer caught in the headlights. They preferred to stay in the village. If they needed something, they would visit Xing An Town.
Therefore, no one actually knew the name of Xiao Lingyu’s store.
(If you have problems with this website, please continue reading your novel on our new website myboxnovel.com THANKS!)The village chief said very seriously, “Their shop’s name is Taoyuan Village Fresh Fruits and Vegetables. Do you know what that means?”
“Taoyuan Village Fresh Fruits and Vegetables?” Someone repeated. “It’s just the name of the shop. What does it mean? Just because it has the name Taoyuan Village, it has something to do with us?”
“You’re right,” The village chief said seriously, “Xiao Zhengyang’s shop is called Taoyuan Village Fresh Fruits and Vegetables. It creates a brand for Taoyuan Village. When this brand is known, it will benefit all of us.”
However, these rural people didn’t know anything about branding.
“Village chief, just tell us directly. We don’t know what branding is.” Someone said loudly.
“Okay!” The village chief nodded, “It’s like this. Zhengyang’s family’s vegetable shop is getting famous in the county town. In the past two days, people from the county town came here to buy vegetables because of their shop’s name. However, Zhengyang’s family didn’t have that many vegetables to sell. They only had six Mu of land. That is not enough to satisfy the entire county town. Therefore, Zhengyang’s intention is to direct the customers who came to our village for vegetables to the other villagers.”
Most people got it then. Some of the vegetable farmers stood up excitedly, “Village chief, Zhengyang, is this true? We’ll have people coming to buy our vegetables in the future?”
Only Xiao Lingyu could answer this question.
She nodded and said, “That’s right. In the future, there will be customers who will be directed to the other farming families. I will recommend the customers to buy from the other villagers. However, I have conditions.”
At this point, her expression was very serious. Her sharp gaze swept across the entire crowd in the meeting room.
Then, she continued, “The vegetables sold must be raised with Little Light’s manure, and they mustn’t be treated with pesticides. Otherwise, I will not let my customers buy them.”
Boom!
Upon hearing Xiao Lingyu’s two requests, the entire meeting immediately exploded.
“Lingyu, why can’t we use pesticides?” Someone immediately asked in confusion and anger. Of course, the main reason was that her family’s vegetables had been treated with pesticides. Xiao Lingyu’s requests meant that her family’s vegetables couldn’t be sold.
Xiao Lingyu ignored that person’s anger and explained, “I opened a shop in the county town. My shop’s main goal is to sell organic, non-polluting green vegetables. The only reason the people came from county town is because of my family’s vegetable, my family’s brand. To put it bluntly, these people are my family’s customers. Therefore, I will only introduce them to the best the village has to offer. I will not recommend them to substandard vegetables to ruin my family’s reputation. Do you understand now?”
“So, the reason is since your family doesn’t use pesticides, you don’t allow the rest of us to use pesticides? You are so selfish!” Someone sneered, “Why don’t you ask the people here how many of them don’t use pesticides?”
Xiao Lingyu said, “That’s right. I’m doing this for myself, But…” She stared at that person with her sharp eyes. She then glanced at everyone present and said sternly, “I’m also doing this for everyone in Taoyuan Village.”
“What do you mean by that? Why can’t we understand?” Someone frowned and asked in confusion. At the same time, many people felt that Xiao Lingyu was being a little arrogant. She was doing this for her own benefit, but she phrased it in a way that sounded like she was doing this for the whole village. It made her look arrogant and untrustworthy.
“Do you know why I named my shop Taoyuan Village Fresh Fruits and Vegetables?” Xiao Lingyu asked, “What do the first two words represent?”
People thought for a moment, “Taoyuan Village, Taoyuan Village. Well, we are Taoyuan Village.”
“That’s right.” Xiao Lingyu explained, “I use that name because I want my customers to know my family’s vegetables are from Taoyuan village. When people see vegetables, they will think of Taoyuan Village.”
Some villagers caught on. Their eyes immediately lit up as they said with some excitement, “Lingyu, you mean you want to establish Taoyuan Village as a vegetable-farming village? We can start farming vegetables to sell?”
“That’s right!” Xiao Lingyu nodded, “Once Taoyuan Village’s branding takes off, more people will come to us to buy vegetables. And I promise you that as long as you grow the vegetables following my two requirements, I can sell all the vegetables you grow. Moreover, the price of the vegetables sold will definitely not be lower than specialized vegetable farms!”
The news was another bomb.
If what Xiao Lingyu said was true, then they could all grow vegetables and sell them in the future. It would lead them to riches.
“However, to enable the vegetables to have a good price, we need to establish the brand of Taoyuan Village first.” Xiao Lingyu said seriously, “And we have to start building the brand now. We have to look long term and not be concerned about short-term benefits!
“I don’t want to destroy a great future prospect for a small profit. The true and only way to ensure that something sells is good quality!
“Taoyuan Village Fresh Fruits and Vegetables in the county town sells my family’s vegetables. Who has seen me use pesticides before? Since my family hasn’t relied on pesticides, I can confidently say that the stock at Taoyuan Village Fresh Fruits and Vegetables is all organic and pesticide-free.
“Currently, people come to Taoyuan Village for my family’s vegetables. I will start recommending them to the other villagers. Therefore, if you want to sell your vegetables, you must meet my requirements. I can guarantee you that your vegetables will be sold at a high price! Alright, does anyone have any questions?”
After Xiao Lingyu finished speaking, the scene quieted down.
Xiao Lingyu had made a very tempting promise. She said their vegetables could be sold at a high price, but her request was the vegetables had to be grown using her cow dung and no pesticide. The first request was not difficult, but the second one…
Xiao Chengbang thought for a moment and said, “Lingyu, if we don’t use pesticides, what if the vegetables grow worms or get sick?”
Xiao Lingyu said, “If there are worms, we can only catch them manually. During the growth period of my family’s six Mu of vegetables, there were worms too. I hired 20 people to capture the worms for me. The vegetables still come out perfect.” Of course, the spring water helped too.
“That’s true!” Someone stood up and said, “At that time, Lingyu hired me.”
“I also went to catch bugs.”
“Same here. At the time, I was laughing. The worms could be wiped out with a dose of pesticide. Why would Lingyu waste time and money to hire us to catch them? Now I understand why.”
Xiao Lingyu waved her hand and said, “Manually dealing with the bugs and worms takes time and effort, but you reap what you sow. It is why my vegetables can be sold at a high price!”
“No wonder.” People nodded.
“But what if the vegetables get sick? We have to use pesticides then!” Someone asked.
Xiao Lingyu said, “You can get rid of it and replant it. Or you can use pesticides and sell them at a lower price. You can explain to the customers that the vegetables have been treated with pesticides. I’m sure they’ll understand.”
“This…” It was another hard choice for the villagers. If the vegetables could be sold at a high price, who would sell them at a low price?
“So, let me make it clear. If someone sells vegetables treated with pesticides at a high price, it’ll damage the brand of Taoyuan Village and everyone’s interest. I will not allow anyone to destroy Taoyuan Village’s brand. A rotten apple is not going to ruin the whole harvest!” Xiao Lingyu appeared especially stern and serious.
In the future, her crops would be sold all over the country. Therefore, she needed the backing of the whole village. Honesty and integrity were important in business. She would not allow anyone to destroy the integrity and brand she had built up.
Therefore, she had to ensure that a good foundation was laid!
