Chapter 1111: 1111
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If the total shipment volume of the three main electronic products exceeds 90 million, the most interesting thing is that tincobail's products with the largest shipment volume are not any of ICAM, iPlayer or IREC, but a peripheral product, iDisk, with the popularity of USB interface and the continuous improvement of flash memory chip capacity and the continuous decline of price.
In 1996, the cumulative shipment volume of this original U disk product, which was patented by all manufacturers, reached an amazing 63.7 million pieces.
This is very similar to the airpods wireless headphones that Apple quietly sold for more than 10 billion dollars a year.
Even if the average price dropped to less than $30, the iDisk series, in 1996, also brought more than $1 billion in revenue to tincobail.
In addition, tincobail launched the desktop camera peripheral ivid only last autumn. In just half a year, the shipment volume also quickly exceeded 10 million, reaching 13.6 million.
It's also interesting to see the link, which is used to adapt to an old PC without a USB interface.
Because of the open sharing of USB interface patents, there is no monopoly around this model. Countless manufacturers are producing it, and it's all over the street. Tingcobaier still sold 27.6 million pieces.
All in all, even if we don't count the company that bought the broken ship at the end of last year, it still has 3000 nails, and its revenue is still close to 10 billion US dollars. Tinkerbell's annual revenue in 1996 also reached 29.3 billion US dollars, which is a sharp increase of 132% compared with the revenue of 12.6 billion US dollars in 1995. It is only one step away from another big Mac with 30 billion US dollars revenue in the westero system.
At the same time, dinkober's net profit in 1996 also reached $3.5 billion.
Although it can't compare with danilisi Entertainment's annual net profit of more than 5 billion US dollars, it also ranks in the top ten of American corporate profits in 1996. Moreover, this is because tincobail is still in the early stage of enterprise development and needs a lot of investment. Otherwise, just by virtue of the rising gross profit margin of ICAM and iPlayer when the average price of electronic accessories is getting lower and lower, tincobal will easily achieve a net profit margin of more than 15%.
Looking at Ting Cobell's revenue and profit histogram like a roller coaster in the past three years on the big screen, thousands of guests of igritte staff activity center feel unreal in some moments.
Some kind of Tinkerbell might be the most valuable company in the westrow system.
Because even if every product of tincobail is not a monopoly, it gives people a sense of best-selling that makes consumers flock to it.
This is probably the brand effect.
Until now, people almost ignore that the company was only five years old.
Some onlookers pondered and realized once again that dinkober's miracle, to be exact, was to make a series of right products at the right time. The right time is the rapid rise of the Internet industry. The right products are the hardware peripherals urgently needed by the Internet industry.
After the performance review on the stage, it is clear that a series of website leaders, as guests, followed by the re promotion of instgram, youtube and other websites closely cooperated with tincobail, as well as their own online sales platform broadcast.
Although the core of tincobail is electronic products, this enterprise can also be positioned as an Internet company in the field of new technology.
Perhaps, many competitors have ignored or weakened this gene of tincobail, which makes their own similar products unable to compete with tincobail? For example, Sony? Whether it is a consumer digital camera or a digital music player, has launched, but it has not caused too many waves.
Because Sony still adheres to the concept of an old electronics manufacturer? It doesn't take much initiative to embrace the Internet? Even because its record company's interests are seriously impacted by Internet piracy, it also shows an obvious attitude of resisting the arrival of the Internet era.
Failure is inevitable.
On stage.
As a warm-up website promotion in the early stage of the press conference, the small climax is probably an introduction to the live video website twitch.
This is a live video website co hatched by igrit and tincobail? Born out of the live broadcast function of YouTube? Launched together with the launch of ivid camera products last autumn? Simon directly took the name of the European and American popular live website in his memory.
Unlike the model of Video Live Broadcasting website, which gradually became routine later, Simon did not interfere too much except his name. Therefore, twitch, which has been online for half a year, is still in the exploratory stage. The current operation idea is "everyone on line". Everyone can be online? And in the past, interactive social networking is the core? Everyone can show themselves.
Of course? Due to the limited network bandwidth resources at present, there is still a threshold for live broadcast of twitch.There is no charge.
It's similar to YouTube's original limited duration model.
In addition to Facebook, youtube, instagram and other cooperative platforms, which can obtain Internet celebrities with unlimited time permission after application, ordinary users only have one hour of live broadcast time per week, and they can also want more? There is no charge, but they just need to queue up for appointment. Generally, the more popular the live broadcast history is, the higher the success rate of appointment is.
although the first mock exam has a great impact on user experience, it is also a problem of the current stage of network environment, otherwise it is too burning money.
Even if the two giants could afford to burn, Simon would not allow management to do so.
Twitch wants to operate for a long time. In fact, restrictive opening up in the short term is the most sustainable solution. Since the launch of Twitch, other companies have launched a live broadcasting platform with no threshold, but it can be imagined that similar platforms will not be able to sustain the breakup of the upcoming Internet bubble.
What's more, the things that are not always easy to get are more cherished and open to the public in a restrictive way. On the contrary, they create a hunger marketing effect.
This time, dozens of celebrities in various fields were introduced to the audience through twitch, which once again made everyone feel the charm of the information age.
Then, C girl came on stage again, and dinner began to go online.
The core of the three piece set.
The new generation of ICAM, iPlayer and IREC.
To the disappointment of many losers, this update is still full of highlights.
First of all, ICAM digital camera fully enables flash memory mode. Compared with micro hard disk, flash memory has well-known high-speed and stable performance, and its only disadvantage is probably capacity. To make up for this, tincobail introduced the plug and play icard flash card.
Similar to the SD card.
The original SD card was not jointly launched by several major electronics manufacturers until 1999. This time, tincobail took the lead again.
Secondly, all of the three electronic products are equipped with lithium batteries.
Before that, limited by cost and technology, ICAM and other products still used traditional disposable dry batteries.
Simon took over IBM's battery division two years ago and began to bypass some detours and invest directly in the research and development of lithium batteries.
However, it has to be admitted that the Japanese manufacturers are still the best manufacturers of lithium batteries at present.
As a result, this time tincobail's lithium battery procurement adopted a multi supplier strategy. Toshiba, Hitachi and other Japanese manufacturers shared orders with recttery, which was separated from IBM, and also made certain exchanges. If Japanese manufacturers want to enter tincobail's supply chain, they must provide certain patent authorization to recttery.
The total shipment volume of the core three piece set this year is sure to exceed 100 million. With such a huge order, no manufacturer can ignore it. As a result, recttery easily obtained the most advanced lithium battery technology.
Just as the launch of iDisk drives the development of flash memory into the fast lane, dincobal's three piece battery, which can be flushed and discharged, will undoubtedly make the development of related technologies into the fast lane, and the performance of lithium batteries will be rapidly improved in the next few years.
As for the current stage, limited to capacity, the matching batteries of the three products are still replaceable.
On the other hand, dinkobayer certainly won't miss this opportunity. He raised the slogan of "environmental protection" and won one-sided applause at the press conference.
The last bright spot is the price.
In addition to the constant starting price of IREC at $799, the starting price of ICAM and iPlayer has been sharply reduced to $399 from $499 in previous years. Without any prior information, the full price reduction of ICAM and iPlayer has caused an uproar both inside and outside the press conference.
Sniper!
This is the first thought of many people in the industry.
In 1996, the market share of ICAM and iPlayer in the world still maintained an absolute advantage, of which ICAM's market share reached 63%, iPlayer's market share was as high as 86%. However, because the technical threshold of the two products is not high, even the patent barrier established by the first mover advantage is not unbreakable, so in recent years, the market has been growing Now all kinds of similar products, more or less to tincobail threat.
As a result, the increasingly high starting price of $499 for ticam and iPlayer will inevitably become a key reason for the loss of users.
You know, in the early 1990s, personal computers were often priced at $2000 or $3000. At present, the low-end products have been reduced to less than $500. With the development of the whole industry chain driving down the comprehensive cost, ICAM and iPlayer are bound to lose users if they keep the high price of $499.
However, it is never easy to take the initiative to reduce the price. This will involve brand value, product positioning, supply and procurement and other aspects. Not to mention tincobail, a company whose products have a large number of loyal users, and its share is an absolute advantage, it is hard to imagine giving up profits on its own initiative.Therefore, in the past two years, there has been a lot of media discussion about whether tingkobayer will use the price reduction strategy to snipe potential rivals, but it is basically difficult to splash too many waves.
No one thought that dinkober would attack suddenly this time.
The prices of two of the three core products have dropped by 25%. Tingcobaier can still retain considerable gross profit. However, it is a disaster for other manufacturers who used to encroach on the market by virtue of price advantage.
The starting price of $399 is still high-end compared with many similar products of $299 or even $199. However, the expansion of the pricing range will inevitably change the consumer mentality of users, and then greatly squeeze the living space of competing product manufacturers.
compared with the previous $200 price gap, if the difference is only $100, considering the brand value, after-sales security and other advantages of tincobail, why not?
For example, every time Chinese mobile phone manufacturers try to make high-end products, once the price is far away from apple, it will inevitably lead to an argument: why not buy apple?
Why is this reaction?
There is so much to think about.
Now tincobail, as for ICAM, iPlayer, and even IREC, has unconsciously formed a brand advantage similar to that of later Apple mobile phones.
After the core three piece set, there is another buffer. Some senior executives of cooperative software or game manufacturers come to the stage to promote their own products.
However, the reporters under the stage are not in the mood to care about these. Many people have already started to write a manuscript about the core three piece set with their laptops on the spot. Undoubtedly, the most important thing is the change that this big price reduction will bring to the relevant industries.
After about 15 minutes of software and game product promotion, tincobail plans to launch IWorld terminals for its product users to download music, share pictures and upload videos anytime and anywhere.
Another bright spot.
Neil Brantley, President of tincobail, who is responsible for introducing this product, also broadcast live via twitch again, unveiling the first batch of IWorld launch sites in major cities in North America, so users can try it directly.
Finally, as we all know, a product is coming.
Girl c is on the stage again, officially unveiling the mystery of imac-10 to the public.
Ios-10 operating system;
Intel Pentium series processor;
1024 * 768 high resolution CRT screen;
software mall integrated on the desktop;
and, compared with the current mainstream split desktop, the biggest design improvement is the integrated body.
Under Simon's personal intervention and repeated consideration, dinkober's team finally chose the design scheme of the first generation IMAC.
Not because I like it.
To be honest, Simon didn't like the memory of the first IMAC as a jelly drop on the ground.
It's mainly because it's innovative enough.
Simon talked to girl c last time he came to San Francisco.
In a mature enough product field, if you follow the footsteps of others, it is doomed to be difficult to succeed. If you want to break the situation, you can only make enough changes.
The imac-10, similar to the IMAC used to be, fits this idea.
Ios-10 based on Linux is an internal change, while the integrated fuselage with external design is the most unorthodox change. In addition, the colorful shell is quite different from the current mainstream black-and-white fuselage. Even if it looks ugly at first, if you watch it a hundred times, it's like a strange name calling it a hundred times, you'll get used to it. Even after repeated marketing by the media, you'll find it beautiful.
Of course, Simon didn't copy it completely.
Simon chose the opaque plastic material on the basis of a variety of color shell options, because the transparent body of IMAC used to give people a very cheap feeling.
Finally, pricing.
Unlike irec-10, which was eager to open up the market last year and adopted lower than expected pricing, both Simon and tincobail team knew that imac-10 could not pose a threat to windows, so they directly locked in a niche, high-end and professional product line at the design stage, and the initial pricing was $1299.
Just as ICAM and iPlayer have to cut prices, the high price of imac-10 has once again become a hot topic in this conference.
Because the price of the cheapest basic Pentium processor PC has been reduced to about $500 at this stage, even if the imac-10 has enough materials for hard disk, graphics card, screen, etc., and the price has more than doubled, it's too expensive.
Even if tincobail has a large number of loyal users, even if the official claims that imac-10 and ICAM products have a more perfect fit, will users accept such a high price in order to try a new operating system, and perhaps not so perfect appearance design?
Please report us if you find any errors so we can fix it asap!
If the total shipment volume of the three main electronic products exceeds 90 million, the most interesting thing is that tincobail's products with the largest shipment volume are not any of ICAM, iPlayer or IREC, but a peripheral product, iDisk, with the popularity of USB interface and the continuous improvement of flash memory chip capacity and the continuous decline of price.
In 1996, the cumulative shipment volume of this original U disk product, which was patented by all manufacturers, reached an amazing 63.7 million pieces.
This is very similar to the airpods wireless headphones that Apple quietly sold for more than 10 billion dollars a year.
Even if the average price dropped to less than $30, the iDisk series, in 1996, also brought more than $1 billion in revenue to tincobail.
In addition, tincobail launched the desktop camera peripheral ivid only last autumn. In just half a year, the shipment volume also quickly exceeded 10 million, reaching 13.6 million.
It's also interesting to see the link, which is used to adapt to an old PC without a USB interface.
Because of the open sharing of USB interface patents, there is no monopoly around this model. Countless manufacturers are producing it, and it's all over the street. Tingcobaier still sold 27.6 million pieces.
All in all, even if we don't count the company that bought the broken ship at the end of last year, it still has 3000 nails, and its revenue is still close to 10 billion US dollars. Tinkerbell's annual revenue in 1996 also reached 29.3 billion US dollars, which is a sharp increase of 132% compared with the revenue of 12.6 billion US dollars in 1995. It is only one step away from another big Mac with 30 billion US dollars revenue in the westero system.
At the same time, dinkober's net profit in 1996 also reached $3.5 billion.
Although it can't compare with danilisi Entertainment's annual net profit of more than 5 billion US dollars, it also ranks in the top ten of American corporate profits in 1996. Moreover, this is because tincobail is still in the early stage of enterprise development and needs a lot of investment. Otherwise, just by virtue of the rising gross profit margin of ICAM and iPlayer when the average price of electronic accessories is getting lower and lower, tincobal will easily achieve a net profit margin of more than 15%.
Looking at Ting Cobell's revenue and profit histogram like a roller coaster in the past three years on the big screen, thousands of guests of igritte staff activity center feel unreal in some moments.
Some kind of Tinkerbell might be the most valuable company in the westrow system.
Because even if every product of tincobail is not a monopoly, it gives people a sense of best-selling that makes consumers flock to it.
This is probably the brand effect.
Until now, people almost ignore that the company was only five years old.
Some onlookers pondered and realized once again that dinkober's miracle, to be exact, was to make a series of right products at the right time. The right time is the rapid rise of the Internet industry. The right products are the hardware peripherals urgently needed by the Internet industry.
After the performance review on the stage, it is clear that a series of website leaders, as guests, followed by the re promotion of instgram, youtube and other websites closely cooperated with tincobail, as well as their own online sales platform broadcast.
Although the core of tincobail is electronic products, this enterprise can also be positioned as an Internet company in the field of new technology.
Perhaps, many competitors have ignored or weakened this gene of tincobail, which makes their own similar products unable to compete with tincobail? For example, Sony? Whether it is a consumer digital camera or a digital music player, has launched, but it has not caused too many waves.
Because Sony still adheres to the concept of an old electronics manufacturer? It doesn't take much initiative to embrace the Internet? Even because its record company's interests are seriously impacted by Internet piracy, it also shows an obvious attitude of resisting the arrival of the Internet era.
Failure is inevitable.
On stage.
As a warm-up website promotion in the early stage of the press conference, the small climax is probably an introduction to the live video website twitch.
This is a live video website co hatched by igrit and tincobail? Born out of the live broadcast function of YouTube? Launched together with the launch of ivid camera products last autumn? Simon directly took the name of the European and American popular live website in his memory.
Unlike the model of Video Live Broadcasting website, which gradually became routine later, Simon did not interfere too much except his name. Therefore, twitch, which has been online for half a year, is still in the exploratory stage. The current operation idea is "everyone on line". Everyone can be online? And in the past, interactive social networking is the core? Everyone can show themselves.
Of course? Due to the limited network bandwidth resources at present, there is still a threshold for live broadcast of twitch.There is no charge.
It's similar to YouTube's original limited duration model.
In addition to Facebook, youtube, instagram and other cooperative platforms, which can obtain Internet celebrities with unlimited time permission after application, ordinary users only have one hour of live broadcast time per week, and they can also want more? There is no charge, but they just need to queue up for appointment. Generally, the more popular the live broadcast history is, the higher the success rate of appointment is.
although the first mock exam has a great impact on user experience, it is also a problem of the current stage of network environment, otherwise it is too burning money.
Even if the two giants could afford to burn, Simon would not allow management to do so.
Twitch wants to operate for a long time. In fact, restrictive opening up in the short term is the most sustainable solution. Since the launch of Twitch, other companies have launched a live broadcasting platform with no threshold, but it can be imagined that similar platforms will not be able to sustain the breakup of the upcoming Internet bubble.
What's more, the things that are not always easy to get are more cherished and open to the public in a restrictive way. On the contrary, they create a hunger marketing effect.
This time, dozens of celebrities in various fields were introduced to the audience through twitch, which once again made everyone feel the charm of the information age.
Then, C girl came on stage again, and dinner began to go online.
The core of the three piece set.
The new generation of ICAM, iPlayer and IREC.
To the disappointment of many losers, this update is still full of highlights.
First of all, ICAM digital camera fully enables flash memory mode. Compared with micro hard disk, flash memory has well-known high-speed and stable performance, and its only disadvantage is probably capacity. To make up for this, tincobail introduced the plug and play icard flash card.
Similar to the SD card.
The original SD card was not jointly launched by several major electronics manufacturers until 1999. This time, tincobail took the lead again.
Secondly, all of the three electronic products are equipped with lithium batteries.
Before that, limited by cost and technology, ICAM and other products still used traditional disposable dry batteries.
Simon took over IBM's battery division two years ago and began to bypass some detours and invest directly in the research and development of lithium batteries.
However, it has to be admitted that the Japanese manufacturers are still the best manufacturers of lithium batteries at present.
As a result, this time tincobail's lithium battery procurement adopted a multi supplier strategy. Toshiba, Hitachi and other Japanese manufacturers shared orders with recttery, which was separated from IBM, and also made certain exchanges. If Japanese manufacturers want to enter tincobail's supply chain, they must provide certain patent authorization to recttery.
The total shipment volume of the core three piece set this year is sure to exceed 100 million. With such a huge order, no manufacturer can ignore it. As a result, recttery easily obtained the most advanced lithium battery technology.
Just as the launch of iDisk drives the development of flash memory into the fast lane, dincobal's three piece battery, which can be flushed and discharged, will undoubtedly make the development of related technologies into the fast lane, and the performance of lithium batteries will be rapidly improved in the next few years.
As for the current stage, limited to capacity, the matching batteries of the three products are still replaceable.
On the other hand, dinkobayer certainly won't miss this opportunity. He raised the slogan of "environmental protection" and won one-sided applause at the press conference.
The last bright spot is the price.
In addition to the constant starting price of IREC at $799, the starting price of ICAM and iPlayer has been sharply reduced to $399 from $499 in previous years. Without any prior information, the full price reduction of ICAM and iPlayer has caused an uproar both inside and outside the press conference.
Sniper!
This is the first thought of many people in the industry.
In 1996, the market share of ICAM and iPlayer in the world still maintained an absolute advantage, of which ICAM's market share reached 63%, iPlayer's market share was as high as 86%. However, because the technical threshold of the two products is not high, even the patent barrier established by the first mover advantage is not unbreakable, so in recent years, the market has been growing Now all kinds of similar products, more or less to tincobail threat.
As a result, the increasingly high starting price of $499 for ticam and iPlayer will inevitably become a key reason for the loss of users.
You know, in the early 1990s, personal computers were often priced at $2000 or $3000. At present, the low-end products have been reduced to less than $500. With the development of the whole industry chain driving down the comprehensive cost, ICAM and iPlayer are bound to lose users if they keep the high price of $499.
However, it is never easy to take the initiative to reduce the price. This will involve brand value, product positioning, supply and procurement and other aspects. Not to mention tincobail, a company whose products have a large number of loyal users, and its share is an absolute advantage, it is hard to imagine giving up profits on its own initiative.Therefore, in the past two years, there has been a lot of media discussion about whether tingkobayer will use the price reduction strategy to snipe potential rivals, but it is basically difficult to splash too many waves.
No one thought that dinkober would attack suddenly this time.
The prices of two of the three core products have dropped by 25%. Tingcobaier can still retain considerable gross profit. However, it is a disaster for other manufacturers who used to encroach on the market by virtue of price advantage.
The starting price of $399 is still high-end compared with many similar products of $299 or even $199. However, the expansion of the pricing range will inevitably change the consumer mentality of users, and then greatly squeeze the living space of competing product manufacturers.
compared with the previous $200 price gap, if the difference is only $100, considering the brand value, after-sales security and other advantages of tincobail, why not?
For example, every time Chinese mobile phone manufacturers try to make high-end products, once the price is far away from apple, it will inevitably lead to an argument: why not buy apple?
Why is this reaction?
There is so much to think about.
Now tincobail, as for ICAM, iPlayer, and even IREC, has unconsciously formed a brand advantage similar to that of later Apple mobile phones.
After the core three piece set, there is another buffer. Some senior executives of cooperative software or game manufacturers come to the stage to promote their own products.
However, the reporters under the stage are not in the mood to care about these. Many people have already started to write a manuscript about the core three piece set with their laptops on the spot. Undoubtedly, the most important thing is the change that this big price reduction will bring to the relevant industries.
After about 15 minutes of software and game product promotion, tincobail plans to launch IWorld terminals for its product users to download music, share pictures and upload videos anytime and anywhere.
Another bright spot.
Neil Brantley, President of tincobail, who is responsible for introducing this product, also broadcast live via twitch again, unveiling the first batch of IWorld launch sites in major cities in North America, so users can try it directly.
Finally, as we all know, a product is coming.
Girl c is on the stage again, officially unveiling the mystery of imac-10 to the public.
Ios-10 operating system;
Intel Pentium series processor;
1024 * 768 high resolution CRT screen;
software mall integrated on the desktop;
and, compared with the current mainstream split desktop, the biggest design improvement is the integrated body.
Under Simon's personal intervention and repeated consideration, dinkober's team finally chose the design scheme of the first generation IMAC.
Not because I like it.
To be honest, Simon didn't like the memory of the first IMAC as a jelly drop on the ground.
It's mainly because it's innovative enough.
Simon talked to girl c last time he came to San Francisco.
In a mature enough product field, if you follow the footsteps of others, it is doomed to be difficult to succeed. If you want to break the situation, you can only make enough changes.
The imac-10, similar to the IMAC used to be, fits this idea.
Ios-10 based on Linux is an internal change, while the integrated fuselage with external design is the most unorthodox change. In addition, the colorful shell is quite different from the current mainstream black-and-white fuselage. Even if it looks ugly at first, if you watch it a hundred times, it's like a strange name calling it a hundred times, you'll get used to it. Even after repeated marketing by the media, you'll find it beautiful.
Of course, Simon didn't copy it completely.
Simon chose the opaque plastic material on the basis of a variety of color shell options, because the transparent body of IMAC used to give people a very cheap feeling.
Finally, pricing.
Unlike irec-10, which was eager to open up the market last year and adopted lower than expected pricing, both Simon and tincobail team knew that imac-10 could not pose a threat to windows, so they directly locked in a niche, high-end and professional product line at the design stage, and the initial pricing was $1299.
Just as ICAM and iPlayer have to cut prices, the high price of imac-10 has once again become a hot topic in this conference.
Because the price of the cheapest basic Pentium processor PC has been reduced to about $500 at this stage, even if the imac-10 has enough materials for hard disk, graphics card, screen, etc., and the price has more than doubled, it's too expensive.
Even if tincobail has a large number of loyal users, even if the official claims that imac-10 and ICAM products have a more perfect fit, will users accept such a high price in order to try a new operating system, and perhaps not so perfect appearance design?
If the total shipment volume of the three main electronic products exceeds 90 million, the most interesting thing is that tincobail's products with the largest shipment volume are not any of ICAM, iPlayer or IREC, but a peripheral product, iDisk, with the popularity of USB interface and the continuous improvement of flash memory chip capacity and the continuous decline of price. In 1996, the cumulative shipment volume of this original U disk product, which was patented by all manufacturers, reached an amazing 63.7 million pieces. This is very similar to the airpods wireless headphones that Apple quietly sold for more than 10 billion dollars a year. Even if the average price dropped to less than $30, the iDisk series, in 1996, also brought more than $1 billion in revenue to tincobail. In addition, tincobail launched the desktop camera peripheral ivid only last autumn. In just half a year, the shipment volume also quickly exceeded 10 million, reaching 13.6 million. It's also interesting to see the link, which is used to adapt to an old PC without a USB interface. Because of the open sharing of USB interface patents, there is no monopoly around this model. Countless manufacturers are producing it, and it's all over the street. Tingcobaier still sold 27.6 million pieces. All in all, even if we don't count the company that bought the broken ship at the end of last year, it still has 3000 nails, and its revenue is still close to 10 billion US dollars. Tinkerbell's annual revenue in 1996 also reached 29.3 billion US dollars, which is a sharp increase of 132% compared with the revenue of 12.6 billion US dollars in 1995. It is only one step away from another big Mac with 30 billion US dollars revenue in the westero system. At the same time, dinkober's net profit in 1996 also reached $3.5 billion. Although it can't compare with danilisi Entertainment's annual net profit of more than 5 billion US dollars, it also ranks in the top ten of American corporate profits in 1996. Moreover, this is because tincobail is still in the early stage of enterprise development and needs a lot of investment. Otherwise, just by virtue of the rising gross profit margin of ICAM and iPlayer when the average price of electronic accessories is getting lower and lower, tincobal will easily achieve a net profit margin of more than 15%. Looking at Ting Cobell's revenue and profit histogram like a roller coaster in the past three years on the big screen, thousands of guests of igritte staff activity center feel unreal in some moments. Some kind of Tinkerbell might be the most valuable company in the westrow system. Because even if every product of tincobail is not a monopoly, it gives people a sense of best-selling that makes consumers flock to it. This is probably the brand effect. Until now, people almost ignore that the company was only five years old. Some onlookers pondered and realized once again that dinkober's miracle, to be exact, was to make a series of right products at the right time. The right time is the rapid rise of the Internet industry. The right products are the hardware peripherals urgently needed by the Internet industry. After the performance review on the stage, it is clear that a series of website leaders, as guests, followed by the re promotion of instgram, youtube and other websites closely cooperated with tincobail, as well as their own online sales platform broadcast. Although the core of tincobail is electronic products, this enterprise can also be positioned as an Internet company in the field of new technology. Perhaps, many competitors have ignored or weakened this gene of tincobail, which makes their own similar products unable to compete with tincobail? For example, Sony? Whether it is a consumer digital camera or a digital music player, has launched, but it has not caused too many waves. Because Sony still adheres to the concept of an old electronics manufacturer? It doesn't take much initiative to embrace the Internet? Even because its record company's interests are seriously impacted by Internet piracy, it also shows an obvious attitude of resisting the arrival of the Internet era. Failure is inevitable. On stage. As a warm-up website promotion in the early stage of the press conference, the small climax is probably an introduction to the live video website twitch. This is a live video website co hatched by igrit and tincobail? Born out of the live broadcast function of YouTube? Launched together with the launch of ivid camera products last autumn? Simon directly took the name of the European and American popular live website in his memory. Unlike the model of Video Live Broadcasting website, which gradually became routine later, Simon did not interfere too much except his name. Therefore, twitch, which has been online for half a year, is still in the exploratory stage. The current operation idea is "everyone on line". Everyone can be online? And in the past, interactive social networking is the core? Everyone can show themselves. Of course? Due to the limited network bandwidth resources at present, there is still a threshold for live broadcast of twitch.There is no charge. It's similar to YouTube's original limited duration model. In addition to Facebook, youtube, instagram and other cooperative platforms, which can obtain Internet celebrities with unlimited time permission after application, ordinary users only have one hour of live broadcast time per week, and they can also want more? There is no charge, but they just need to queue up for appointment. Generally, the more popular the live broadcast history is, the higher the success rate of appointment is. although the first mock exam has a great impact on user experience, it is also a problem of the current stage of network environment, otherwise it is too burning money. Even if the two giants could afford to burn, Simon would not allow management to do so. Twitch wants to operate for a long time. In fact, restrictive opening up in the short term is the most sustainable solution. Since the launch of Twitch, other companies have launched a live broadcasting platform with no threshold, but it can be imagined that similar platforms will not be able to sustain the breakup of the upcoming Internet bubble. What's more, the things that are not always easy to get are more cherished and open to the public in a restrictive way. On the contrary, they create a hunger marketing effect. This time, dozens of celebrities in various fields were introduced to the audience through twitch, which once again made everyone feel the charm of the information age. Then, C girl came on stage again, and dinner began to go online. The core of the three piece set. The new generation of ICAM, iPlayer and IREC. To the disappointment of many losers, this update is still full of highlights. First of all, ICAM digital camera fully enables flash memory mode. Compared with micro hard disk, flash memory has well-known high-speed and stable performance, and its only disadvantage is probably capacity. To make up for this, tincobail introduced the plug and play icard flash card. Similar to the SD card. The original SD card was not jointly launched by several major electronics manufacturers until 1999. This time, tincobail took the lead again. Secondly, all of the three electronic products are equipped with lithium batteries. Before that, limited by cost and technology, ICAM and other products still used traditional disposable dry batteries. Simon took over IBM's battery division two years ago and began to bypass some detours and invest directly in the research and development of lithium batteries. However, it has to be admitted that the Japanese manufacturers are still the best manufacturers of lithium batteries at present. As a result, this time tincobail's lithium battery procurement adopted a multi supplier strategy. Toshiba, Hitachi and other Japanese manufacturers shared orders with recttery, which was separated from IBM, and also made certain exchanges. If Japanese manufacturers want to enter tincobail's supply chain, they must provide certain patent authorization to recttery. The total shipment volume of the core three piece set this year is sure to exceed 100 million. With such a huge order, no manufacturer can ignore it. As a result, recttery easily obtained the most advanced lithium battery technology. Just as the launch of iDisk drives the development of flash memory into the fast lane, dincobal's three piece battery, which can be flushed and discharged, will undoubtedly make the development of related technologies into the fast lane, and the performance of lithium batteries will be rapidly improved in the next few years. As for the current stage, limited to capacity, the matching batteries of the three products are still replaceable. On the other hand, dinkobayer certainly won't miss this opportunity. He raised the slogan of "environmental protection" and won one-sided applause at the press conference. The last bright spot is the price. In addition to the constant starting price of IREC at $799, the starting price of ICAM and iPlayer has been sharply reduced to $399 from $499 in previous years. Without any prior information, the full price reduction of ICAM and iPlayer has caused an uproar both inside and outside the press conference. Sniper! This is the first thought of many people in the industry. In 1996, the market share of ICAM and iPlayer in the world still maintained an absolute advantage, of which ICAM's market share reached 63%, iPlayer's market share was as high as 86%. However, because the technical threshold of the two products is not high, even the patent barrier established by the first mover advantage is not unbreakable, so in recent years, the market has been growing Now all kinds of similar products, more or less to tincobail threat. As a result, the increasingly high starting price of $499 for ticam and iPlayer will inevitably become a key reason for the loss of users. You know, in the early 1990s, personal computers were often priced at $2000 or $3000. At present, the low-end products have been reduced to less than $500. With the development of the whole industry chain driving down the comprehensive cost, ICAM and iPlayer are bound to lose users if they keep the high price of $499. However, it is never easy to take the initiative to reduce the price. This will involve brand value, product positioning, supply and procurement and other aspects. Not to mention tincobail, a company whose products have a large number of loyal users, and its share is an absolute advantage, it is hard to imagine giving up profits on its own initiative.Therefore, in the past two years, there has been a lot of media discussion about whether tingkobayer will use the price reduction strategy to snipe potential rivals, but it is basically difficult to splash too many waves. No one thought that dinkober would attack suddenly this time. The prices of two of the three core products have dropped by 25%. Tingcobaier can still retain considerable gross profit. However, it is a disaster for other manufacturers who used to encroach on the market by virtue of price advantage. The starting price of $399 is still high-end compared with many similar products of $299 or even $199. However, the expansion of the pricing range will inevitably change the consumer mentality of users, and then greatly squeeze the living space of competing product manufacturers. compared with the previous $200 price gap, if the difference is only $100, considering the brand value, after-sales security and other advantages of tincobail, why not? For example, every time Chinese mobile phone manufacturers try to make high-end products, once the price is far away from apple, it will inevitably lead to an argument: why not buy apple? Why is this reaction? There is so much to think about. Now tincobail, as for ICAM, iPlayer, and even IREC, has unconsciously formed a brand advantage similar to that of later Apple mobile phones. After the core three piece set, there is another buffer. Some senior executives of cooperative software or game manufacturers come to the stage to promote their own products. However, the reporters under the stage are not in the mood to care about these. Many people have already started to write a manuscript about the core three piece set with their laptops on the spot. Undoubtedly, the most important thing is the change that this big price reduction will bring to the relevant industries. After about 15 minutes of software and game product promotion, tincobail plans to launch IWorld terminals for its product users to download music, share pictures and upload videos anytime and anywhere. Another bright spot. Neil Brantley, President of tincobail, who is responsible for introducing this product, also broadcast live via twitch again, unveiling the first batch of IWorld launch sites in major cities in North America, so users can try it directly. Finally, as we all know, a product is coming. Girl c is on the stage again, officially unveiling the mystery of imac-10 to the public. Ios-10 operating system; Intel Pentium series processor; 1024 * 768 high resolution CRT screen; software mall integrated on the desktop; and, compared with the current mainstream split desktop, the biggest design improvement is the integrated body. Under Simon's personal intervention and repeated consideration, dinkober's team finally chose the design scheme of the first generation IMAC. Not because I like it. To be honest, Simon didn't like the memory of the first IMAC as a jelly drop on the ground. It's mainly because it's innovative enough. Simon talked to girl c last time he came to San Francisco. In a mature enough product field, if you follow the footsteps of others, it is doomed to be difficult to succeed. If you want to break the situation, you can only make enough changes. The imac-10, similar to the IMAC used to be, fits this idea. Ios-10 based on Linux is an internal change, while the integrated fuselage with external design is the most unorthodox change. In addition, the colorful shell is quite different from the current mainstream black-and-white fuselage. Even if it looks ugly at first, if you watch it a hundred times, it's like a strange name calling it a hundred times, you'll get used to it. Even after repeated marketing by the media, you'll find it beautiful. Of course, Simon didn't copy it completely. Simon chose the opaque plastic material on the basis of a variety of color shell options, because the transparent body of IMAC used to give people a very cheap feeling. Finally, pricing. Unlike irec-10, which was eager to open up the market last year and adopted lower than expected pricing, both Simon and tincobail team knew that imac-10 could not pose a threat to windows, so they directly locked in a niche, high-end and professional product line at the design stage, and the initial pricing was $1299. Just as ICAM and iPlayer have to cut prices, the high price of imac-10 has once again become a hot topic in this conference. Because the price of the cheapest basic Pentium processor PC has been reduced to about $500 at this stage, even if the imac-10 has enough materials for hard disk, graphics card, screen, etc., and the price has more than doubled, it's too expensive. Even if tincobail has a large number of loyal users, even if the official claims that imac-10 and ICAM products have a more perfect fit, will users accept such a high price in order to try a new operating system, and perhaps not so perfect appearance design?
