Chapter 155: 155
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Malibu.
Unlike New York, which is still chilly in spring, the temperature in Los Angeles in March is just right even in the early morning.
Cliff mansion on the west side of Cape Dumay park.
In the bedroom near the sea, the soft morning wind and the sound of the waves blow into the room from the French window leading to the terrace. On the big bed, Katherine opens her eyes and feels the cool air across her face, so she reaches out and touches, finally grabs another pillow and covers her face quietly.
With a light smile, Catherine stopped covering her face, and then poked the man with her elbow.
It's all this little bastard.
Asshole.
How do you deal with Jennie next, and in case things get out
Simon, who had been elbowed by Catherine, also woke up. The confusion of last night soon flooded into his mind. Looking around, Janet looked at herself with one hand on her chin and a smile. On the other side, Catherine covers her face with a pillow like an ostrich.
"Good morning, Jane, and Catherine."
As he said hello, Simon got up slightly, gave Janet a kiss on the face, and moved to the other side. Just, feel him close, Catherine is frightened general and disorderly hammer on him a few times.
Janet chuckled again and said, "well, little bastard, get out of here and help Kate and I get breakfast ready."
Simon put on his clothes, got out of bed and asked Janet, "I said I was going to New York today. Tomorrow is your birthday. Don't you really want to celebrate it? "
Janet gave up and said, "I've said I'm not interested in birthdays."
Simon saw Janet's small expression of letting herself out quickly, with a smile on her face. She went to kiss the woman's face again, and then left the bedroom. She began to wash in another bathroom of the villa, but she could not help thinking about the beautiful scene of last night.
Yesterday, Simon still left work very late. In the evening, he had dinner with the director selected by the company for "steel Magnolia" and talked about some movies. When he returned to Malibu, it was more than eight o'clock. While staying alone in her study to design the script for Batman, Janet suddenly calls and asks herself to pick her up, but Janet and Catherine are the two.
Then.
Something just happened.
After breakfast, Catherine is pulled into the restaurant by Janet, but her eyes still dare not contact Simon.
After handing Katherine a bowl of milk cereal, Simon looks at Janet, who has already picked up the bread and started to spread the jam, and asks, "so, why did you suddenly come back last night?"
Janet took a small bite of her bread and said, "Kate and I went to see the screening of when Harry meets Sally, and then suddenly we thought of some little bastard."
"Oh," Simon said with a smile, "how was the movie?"
"It's better than the original script, and it's beautiful. I didn't know Manhattan could have been so beautiful," Janet said as she thought. "Besides, the interviews were very interesting. Are they real couples?"
"All actors. However, the interview is true. The crew collected dozens of interviews of old couples and selected these materials from them, "Simon explained. He looked at Catherine again. Seeing the woman dodging her eyes, he found a topic and said," tomorrow is Jenny's birthday. Shall we go to Palm Springs these two days? "
Katherine shook her head in a panic. "No, I have to go back to New York later. Electricity The movie thing. "
Simon wanted to stay, noticed Janet winking at herself, and changed the subject wisely. After breakfast, although it was the weekend, Simon was still driven to the company by Janet. As long as he didn't have anything special, he would continue to work on weekends.
As soon as he arrived at Denise pictures headquarters, Simon received a call from ICM. Julia Roberts agreed to his request for five films yesterday.
Then came "when Harry Met Sally.".
Yesterday, the film was screened in 33 screening halls in major cities in North America. Just after Simon hung up the phone with ICM, Amy Pascal came in with a happy face and knocked on the door with a document.
"Simon, this is the first day media feedback of" when Harry meets Sally "just sent by Disney. The comprehensive score of the media has reached 9 points," Amy said, shaking her head and saying, "it's a pity that it's Easter time. Many critics think this film won't be popular with young people."
"As long as the propaganda method is appropriate, the audience can always be attracted to the cinema. Moreover, the proportion of young audience of summer program is also very large, and the competition is more fierce. We can't push the program to the end of the year. By contrast, I think the Easter schedule is more suitable for the film. "
Simon said and opened the file Amy handed over. The first thing that appeared in front of him was some media reviews.
"A very smart romantic comedy, a series of distinctive characters let people feel their shadow unconsciously." ——Chicago Tribune."This is a film that you can't miss on Easter." ——Hollywood Reporter
"I prefer the freshness and humor of when Harry meets Sally to the cunning of Woody Allen." ——The Los Angeles Times
"Meg Ryan's performance is memorable, and the strong chemical reaction between the hero and heroine makes up for all the defects of the film." ——Variety
"humorous and warm," when Harry meets Sally "is destined to become a masterpiece of romantic comedy type." ——The San Francisco Chronicle
"..."
“……”
After browsing the transcript of media comments on the document, Simon's mind didn't stop running and said, "Amy, you just said that young people might not be interested in this film?"
"Yes, look at the back. Disney counted the age distribution of the audience in the screening yesterday. Only 32% of the audience were under the age of 25. During the Easter season, if the film is specially for young audiences, the proportion is usually more than 50%. Moreover, the film's R rating will keep a large part of the young audience out of the cinema. "
There are many topics related to sex in when Harry meets Sally. The heroine also put on a blushing "bed play" in the restaurant. She was rated r in the end. Audiences under the age of 17 need to be accompanied by adults to watch.
In the rating stage of "when Harry meets Sally", the rating committee of the American Film Association said that as long as daenerys pictures deleted Meg Ryan's scene in the restaurant and made some adjustments to other details of the film, the film would get PG-13. However, neither the film's creators nor Simon and Amy hesitated to refuse . Everyone agreed that Meg Ryan's scene in the restaurant would definitely be the highlight of the film.
Simon continued to look through the paper in his hand, thought about it for a moment, and said, "Amy, do you know the story of selling shoes in Africa?"
Amy shook her head doubtfully.
Simon couldn't remember where the story came from. He simply explained it to Amy, and then said, "we are facing the same situation as the salesman. The main audience during Easter is young people who happen to have spring break. Many young people are not interested in when Harry meets Sally, which just means that we still have great market potential to tap. If you think about it, young people may not like this kind of movie theme involving adult love and marriage thinking, but I'm sure they will be very interested in some other elements in this movie. "
Amy thought a little and blurted out, "sex."
"Yes, when Harry meets Sally, there's no sex scene. But Meg Ryan's performance in the restaurant was more suggestive. In the next two weeks, in addition to the normal marketing process, what we need to do is to use the media to hype the part as a topic. Young audiences are the most curious group and the most interested group in sex. As long as we stir up this topic, we can certainly attract them to the cinema. "
This way, Simon can easily find a lot of cases from his memory by releasing controversial plots in advance to arouse discussion and gain attention. Although there is no Internet in this era, the concept of media hype can work in any era. You know, there are thousands of newspapers in North America. Through a wide range of paper media platforms, as long as they operate properly, it is still easy to hype a certain topic.
After listening to Simon, Amy sorted out her thoughts and quickly said, "Simon, I'll call Disney now to arrange a temporary meeting. Do you want to go there together?"
Simon shook his head and said, "I'm going to Fox later. Goldberg has been trying to discuss the butterfly effect and the sequel of death with me recently. I'm free today."
After the completion of the first "death is coming", the copyright of this film belongs to fox, especially the butterfly effect. Simon also considered the issue of sequel at the beginning, but it's very hard to get the share terms of the first part of "death is coming" from fox, and Denise pictures can't ask for more.
However, although these two series will not have much contact with Simon in the future, he can't get rid of him completely. A little help fox in the sequel of some advice, in addition to a dispensable reward, more is actually a human investment.
After discussing some details, Simon and Amy began to be busy.
Although Catherine claimed to rush back to New York at breakfast, Simon came home from work, but the woman still didn't leave. In the new week after Janet's birthday, Simon put the two women on a private plane to New York.
On the other hand.
After several meetings, Disney followed Simon's advice and began to adjust its distribution strategy.
With the efforts of Disney's publicity department, Meg Ryan's restaurant scene in when Harry meets Sally soon became the focus of media discussion and even controversy, and attracted more and more people's attention.In the following days, when Harry meets Sally, the media popularity continued to rise, and the first week of screening soon ended.
In the week beginning March 11, six new films were released in North American theaters. However, except when Harry meets Sally, none of the other new films set off a big wave. On the contrary, Good Morning Vietnam, which has entered its 12th week of release, once again won the box office champion of the new week with $5.9 million, and the cumulative box office of the film also exceeded $90 million.
As for when Harry meets Sally, the movie's first week box office was $1.68 million, ranking 11th in the box office list.
On the face of it, when Harry meets Sally, both the box office data and the list ranking don't seem so good. However, the box office figures of the film are astonishing when we consider that the film has only 33 screens.
You know, Good Morning Vietnam, the top box office blockbuster of this week, has 1579 screens, and the average box office of a single Museum in the whole week is only more than $3700. Compared with that, when Harry meets Sally, the average box office of each Museum has reached an amazing $51000, which is more than ten times that of Good Morning Vietnam.
If the box office of the first week is not enough to reflect the box office heat of when Harry meets Sally, after the second week of release, the number of single studio of the film has increased to 37, not only has the single studio data not fallen, but it has risen again under the public praise and hot discussion.
Finally, from March 18 to March 24, "when Harry meets Sally" again took in $2.07 million at the box office with only 37 screens, with an average of more than $56000. With the $2.07 million in box office revenue, "when Harry meets Sally" jumped to the ninth place in the box office charts of the new week.
Moreover, the screen size of other films close to when Harry meets Sally is almost dozens of times that of this film.
In two weeks, the cumulative box office of "when Harry meets Sally" has already reached $3.75 million, which even exceeds the total box office of many low-cost independent films in North America.
In order to play down his influence on when Harry meets Sally as much as possible, Simon didn't even take the title of executive producer. As the first non Simon film of danielis pictures, the success of when Harry meets Sally is crucial for the whole company.
Simon's talent in film has been confirmed after "Lola Run", "Butterfly Effect" and "death is coming".
However, Simon alone is obviously not enough to make a film company grow.
Only when "when Harry meets Sally", a film whose director, screenwriter and producer have nothing to do with Simon, is successful, will the outside world recognize the development potential of Denise's film industry.
Simon's more than $1 billion fortune from the stock index futures market has ensured that danilisi film will no longer face the dilemma of "when Harry meets Sally" in film production. However, if daenerys film wants to get involved in the distribution field, it must let the North American cinema operators see that the company can get excellent box office even if it is not Simon's film. Obviously, this matter can not be solved by money alone.
Now.
In two weeks, only through more than 30 screens, it has accumulated millions of dollars at the box office. The success of when Harry meets Sally can be expected.
When Harry meets Sally is a success, the North American cinema operators will definitely reassess the box office potential of Denise pictures' films such as death poetry club and steel Magnolia. It will be much easier for the company to promote the distribution of these films independently.
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Malibu.
Unlike New York, which is still chilly in spring, the temperature in Los Angeles in March is just right even in the early morning.
Cliff mansion on the west side of Cape Dumay park.
In the bedroom near the sea, the soft morning wind and the sound of the waves blow into the room from the French window leading to the terrace. On the big bed, Katherine opens her eyes and feels the cool air across her face, so she reaches out and touches, finally grabs another pillow and covers her face quietly.
With a light smile, Catherine stopped covering her face, and then poked the man with her elbow.
It's all this little bastard.
Asshole.
How do you deal with Jennie next, and in case things get out
Simon, who had been elbowed by Catherine, also woke up. The confusion of last night soon flooded into his mind. Looking around, Janet looked at herself with one hand on her chin and a smile. On the other side, Catherine covers her face with a pillow like an ostrich.
"Good morning, Jane, and Catherine."
As he said hello, Simon got up slightly, gave Janet a kiss on the face, and moved to the other side. Just, feel him close, Catherine is frightened general and disorderly hammer on him a few times.
Janet chuckled again and said, "well, little bastard, get out of here and help Kate and I get breakfast ready."
Simon put on his clothes, got out of bed and asked Janet, "I said I was going to New York today. Tomorrow is your birthday. Don't you really want to celebrate it? "
Janet gave up and said, "I've said I'm not interested in birthdays."
Simon saw Janet's small expression of letting herself out quickly, with a smile on her face. She went to kiss the woman's face again, and then left the bedroom. She began to wash in another bathroom of the villa, but she could not help thinking about the beautiful scene of last night.
Yesterday, Simon still left work very late. In the evening, he had dinner with the director selected by the company for "steel Magnolia" and talked about some movies. When he returned to Malibu, it was more than eight o'clock. While staying alone in her study to design the script for Batman, Janet suddenly calls and asks herself to pick her up, but Janet and Catherine are the two.
Then.
Something just happened.
After breakfast, Catherine is pulled into the restaurant by Janet, but her eyes still dare not contact Simon.
After handing Katherine a bowl of milk cereal, Simon looks at Janet, who has already picked up the bread and started to spread the jam, and asks, "so, why did you suddenly come back last night?"
Janet took a small bite of her bread and said, "Kate and I went to see the screening of when Harry meets Sally, and then suddenly we thought of some little bastard."
"Oh," Simon said with a smile, "how was the movie?"
"It's better than the original script, and it's beautiful. I didn't know Manhattan could have been so beautiful," Janet said as she thought. "Besides, the interviews were very interesting. Are they real couples?"
"All actors. However, the interview is true. The crew collected dozens of interviews of old couples and selected these materials from them, "Simon explained. He looked at Catherine again. Seeing the woman dodging her eyes, he found a topic and said," tomorrow is Jenny's birthday. Shall we go to Palm Springs these two days? "
Katherine shook her head in a panic. "No, I have to go back to New York later. Electricity The movie thing. "
Simon wanted to stay, noticed Janet winking at herself, and changed the subject wisely. After breakfast, although it was the weekend, Simon was still driven to the company by Janet. As long as he didn't have anything special, he would continue to work on weekends.
As soon as he arrived at Denise pictures headquarters, Simon received a call from ICM. Julia Roberts agreed to his request for five films yesterday.
Then came "when Harry Met Sally.".
Yesterday, the film was screened in 33 screening halls in major cities in North America. Just after Simon hung up the phone with ICM, Amy Pascal came in with a happy face and knocked on the door with a document.
"Simon, this is the first day media feedback of" when Harry meets Sally "just sent by Disney. The comprehensive score of the media has reached 9 points," Amy said, shaking her head and saying, "it's a pity that it's Easter time. Many critics think this film won't be popular with young people."
"As long as the propaganda method is appropriate, the audience can always be attracted to the cinema. Moreover, the proportion of young audience of summer program is also very large, and the competition is more fierce. We can't push the program to the end of the year. By contrast, I think the Easter schedule is more suitable for the film. "
Simon said and opened the file Amy handed over. The first thing that appeared in front of him was some media reviews.
"A very smart romantic comedy, a series of distinctive characters let people feel their shadow unconsciously." ——Chicago Tribune."This is a film that you can't miss on Easter." ——Hollywood Reporter
"I prefer the freshness and humor of when Harry meets Sally to the cunning of Woody Allen." ——The Los Angeles Times
"Meg Ryan's performance is memorable, and the strong chemical reaction between the hero and heroine makes up for all the defects of the film." ——Variety
"humorous and warm," when Harry meets Sally "is destined to become a masterpiece of romantic comedy type." ——The San Francisco Chronicle
"..."
“……”
After browsing the transcript of media comments on the document, Simon's mind didn't stop running and said, "Amy, you just said that young people might not be interested in this film?"
"Yes, look at the back. Disney counted the age distribution of the audience in the screening yesterday. Only 32% of the audience were under the age of 25. During the Easter season, if the film is specially for young audiences, the proportion is usually more than 50%. Moreover, the film's R rating will keep a large part of the young audience out of the cinema. "
There are many topics related to sex in when Harry meets Sally. The heroine also put on a blushing "bed play" in the restaurant. She was rated r in the end. Audiences under the age of 17 need to be accompanied by adults to watch.
In the rating stage of "when Harry meets Sally", the rating committee of the American Film Association said that as long as daenerys pictures deleted Meg Ryan's scene in the restaurant and made some adjustments to other details of the film, the film would get PG-13. However, neither the film's creators nor Simon and Amy hesitated to refuse . Everyone agreed that Meg Ryan's scene in the restaurant would definitely be the highlight of the film.
Simon continued to look through the paper in his hand, thought about it for a moment, and said, "Amy, do you know the story of selling shoes in Africa?"
Amy shook her head doubtfully.
Simon couldn't remember where the story came from. He simply explained it to Amy, and then said, "we are facing the same situation as the salesman. The main audience during Easter is young people who happen to have spring break. Many young people are not interested in when Harry meets Sally, which just means that we still have great market potential to tap. If you think about it, young people may not like this kind of movie theme involving adult love and marriage thinking, but I'm sure they will be very interested in some other elements in this movie. "
Amy thought a little and blurted out, "sex."
"Yes, when Harry meets Sally, there's no sex scene. But Meg Ryan's performance in the restaurant was more suggestive. In the next two weeks, in addition to the normal marketing process, what we need to do is to use the media to hype the part as a topic. Young audiences are the most curious group and the most interested group in sex. As long as we stir up this topic, we can certainly attract them to the cinema. "
This way, Simon can easily find a lot of cases from his memory by releasing controversial plots in advance to arouse discussion and gain attention. Although there is no Internet in this era, the concept of media hype can work in any era. You know, there are thousands of newspapers in North America. Through a wide range of paper media platforms, as long as they operate properly, it is still easy to hype a certain topic.
After listening to Simon, Amy sorted out her thoughts and quickly said, "Simon, I'll call Disney now to arrange a temporary meeting. Do you want to go there together?"
Simon shook his head and said, "I'm going to Fox later. Goldberg has been trying to discuss the butterfly effect and the sequel of death with me recently. I'm free today."
After the completion of the first "death is coming", the copyright of this film belongs to fox, especially the butterfly effect. Simon also considered the issue of sequel at the beginning, but it's very hard to get the share terms of the first part of "death is coming" from fox, and Denise pictures can't ask for more.
However, although these two series will not have much contact with Simon in the future, he can't get rid of him completely. A little help fox in the sequel of some advice, in addition to a dispensable reward, more is actually a human investment.
After discussing some details, Simon and Amy began to be busy.
Although Catherine claimed to rush back to New York at breakfast, Simon came home from work, but the woman still didn't leave. In the new week after Janet's birthday, Simon put the two women on a private plane to New York.
On the other hand.
After several meetings, Disney followed Simon's advice and began to adjust its distribution strategy.
With the efforts of Disney's publicity department, Meg Ryan's restaurant scene in when Harry meets Sally soon became the focus of media discussion and even controversy, and attracted more and more people's attention.In the following days, when Harry meets Sally, the media popularity continued to rise, and the first week of screening soon ended.
In the week beginning March 11, six new films were released in North American theaters. However, except when Harry meets Sally, none of the other new films set off a big wave. On the contrary, Good Morning Vietnam, which has entered its 12th week of release, once again won the box office champion of the new week with $5.9 million, and the cumulative box office of the film also exceeded $90 million.
As for when Harry meets Sally, the movie's first week box office was $1.68 million, ranking 11th in the box office list.
On the face of it, when Harry meets Sally, both the box office data and the list ranking don't seem so good. However, the box office figures of the film are astonishing when we consider that the film has only 33 screens.
You know, Good Morning Vietnam, the top box office blockbuster of this week, has 1579 screens, and the average box office of a single Museum in the whole week is only more than $3700. Compared with that, when Harry meets Sally, the average box office of each Museum has reached an amazing $51000, which is more than ten times that of Good Morning Vietnam.
If the box office of the first week is not enough to reflect the box office heat of when Harry meets Sally, after the second week of release, the number of single studio of the film has increased to 37, not only has the single studio data not fallen, but it has risen again under the public praise and hot discussion.
Finally, from March 18 to March 24, "when Harry meets Sally" again took in $2.07 million at the box office with only 37 screens, with an average of more than $56000. With the $2.07 million in box office revenue, "when Harry meets Sally" jumped to the ninth place in the box office charts of the new week.
Moreover, the screen size of other films close to when Harry meets Sally is almost dozens of times that of this film.
In two weeks, the cumulative box office of "when Harry meets Sally" has already reached $3.75 million, which even exceeds the total box office of many low-cost independent films in North America.
In order to play down his influence on when Harry meets Sally as much as possible, Simon didn't even take the title of executive producer. As the first non Simon film of danielis pictures, the success of when Harry meets Sally is crucial for the whole company.
Simon's talent in film has been confirmed after "Lola Run", "Butterfly Effect" and "death is coming".
However, Simon alone is obviously not enough to make a film company grow.
Only when "when Harry meets Sally", a film whose director, screenwriter and producer have nothing to do with Simon, is successful, will the outside world recognize the development potential of Denise's film industry.
Simon's more than $1 billion fortune from the stock index futures market has ensured that danilisi film will no longer face the dilemma of "when Harry meets Sally" in film production. However, if daenerys film wants to get involved in the distribution field, it must let the North American cinema operators see that the company can get excellent box office even if it is not Simon's film. Obviously, this matter can not be solved by money alone.
Now.
In two weeks, only through more than 30 screens, it has accumulated millions of dollars at the box office. The success of when Harry meets Sally can be expected.
When Harry meets Sally is a success, the North American cinema operators will definitely reassess the box office potential of Denise pictures' films such as death poetry club and steel Magnolia. It will be much easier for the company to promote the distribution of these films independently.
Malibu. Unlike New York, which is still chilly in spring, the temperature in Los Angeles in March is just right even in the early morning. Cliff mansion on the west side of Cape Dumay park. In the bedroom near the sea, the soft morning wind and the sound of the waves blow into the room from the French window leading to the terrace. On the big bed, Katherine opens her eyes and feels the cool air across her face, so she reaches out and touches, finally grabs another pillow and covers her face quietly. With a light smile, Catherine stopped covering her face, and then poked the man with her elbow. It's all this little bastard. Asshole. How do you deal with Jennie next, and in case things get out Simon, who had been elbowed by Catherine, also woke up. The confusion of last night soon flooded into his mind. Looking around, Janet looked at herself with one hand on her chin and a smile. On the other side, Catherine covers her face with a pillow like an ostrich. "Good morning, Jane, and Catherine." As he said hello, Simon got up slightly, gave Janet a kiss on the face, and moved to the other side. Just, feel him close, Catherine is frightened general and disorderly hammer on him a few times. Janet chuckled again and said, "well, little bastard, get out of here and help Kate and I get breakfast ready." Simon put on his clothes, got out of bed and asked Janet, "I said I was going to New York today. Tomorrow is your birthday. Don't you really want to celebrate it? " Janet gave up and said, "I've said I'm not interested in birthdays." Simon saw Janet's small expression of letting herself out quickly, with a smile on her face. She went to kiss the woman's face again, and then left the bedroom. She began to wash in another bathroom of the villa, but she could not help thinking about the beautiful scene of last night. Yesterday, Simon still left work very late. In the evening, he had dinner with the director selected by the company for "steel Magnolia" and talked about some movies. When he returned to Malibu, it was more than eight o'clock. While staying alone in her study to design the script for Batman, Janet suddenly calls and asks herself to pick her up, but Janet and Catherine are the two. Then. Something just happened. After breakfast, Catherine is pulled into the restaurant by Janet, but her eyes still dare not contact Simon. After handing Katherine a bowl of milk cereal, Simon looks at Janet, who has already picked up the bread and started to spread the jam, and asks, "so, why did you suddenly come back last night?" Janet took a small bite of her bread and said, "Kate and I went to see the screening of when Harry meets Sally, and then suddenly we thought of some little bastard." "Oh," Simon said with a smile, "how was the movie?" "It's better than the original script, and it's beautiful. I didn't know Manhattan could have been so beautiful," Janet said as she thought. "Besides, the interviews were very interesting. Are they real couples?" "All actors. However, the interview is true. The crew collected dozens of interviews of old couples and selected these materials from them, "Simon explained. He looked at Catherine again. Seeing the woman dodging her eyes, he found a topic and said," tomorrow is Jenny's birthday. Shall we go to Palm Springs these two days? " Katherine shook her head in a panic. "No, I have to go back to New York later. Electricity The movie thing. " Simon wanted to stay, noticed Janet winking at herself, and changed the subject wisely. After breakfast, although it was the weekend, Simon was still driven to the company by Janet. As long as he didn't have anything special, he would continue to work on weekends. As soon as he arrived at Denise pictures headquarters, Simon received a call from ICM. Julia Roberts agreed to his request for five films yesterday. Then came "when Harry Met Sally.". Yesterday, the film was screened in 33 screening halls in major cities in North America. Just after Simon hung up the phone with ICM, Amy Pascal came in with a happy face and knocked on the door with a document. "Simon, this is the first day media feedback of" when Harry meets Sally "just sent by Disney. The comprehensive score of the media has reached 9 points," Amy said, shaking her head and saying, "it's a pity that it's Easter time. Many critics think this film won't be popular with young people." "As long as the propaganda method is appropriate, the audience can always be attracted to the cinema. Moreover, the proportion of young audience of summer program is also very large, and the competition is more fierce. We can't push the program to the end of the year. By contrast, I think the Easter schedule is more suitable for the film. " Simon said and opened the file Amy handed over. The first thing that appeared in front of him was some media reviews. "A very smart romantic comedy, a series of distinctive characters let people feel their shadow unconsciously." Chicago Tribune."This is a film that you can't miss on Easter." Hollywood Reporter "I prefer the freshness and humor of when Harry meets Sally to the cunning of Woody Allen." The Los Angeles Times "Meg Ryan's performance is memorable, and the strong chemical reaction between the hero and heroine makes up for all the defects of the film." Variety "humorous and warm," when Harry meets Sally "is destined to become a masterpiece of romantic comedy type." The San Francisco Chronicle "..." After browsing the transcript of media comments on the document, Simon's mind didn't stop running and said, "Amy, you just said that young people might not be interested in this film?" "Yes, look at the back. Disney counted the age distribution of the audience in the screening yesterday. Only 32% of the audience were under the age of 25. During the Easter season, if the film is specially for young audiences, the proportion is usually more than 50%. Moreover, the film's R rating will keep a large part of the young audience out of the cinema. " There are many topics related to sex in when Harry meets Sally. The heroine also put on a blushing "bed play" in the restaurant. She was rated r in the end. Audiences under the age of 17 need to be accompanied by adults to watch. In the rating stage of "when Harry meets Sally", the rating committee of the American Film Association said that as long as daenerys pictures deleted Meg Ryan's scene in the restaurant and made some adjustments to other details of the film, the film would get PG-13. However, neither the film's creators nor Simon and Amy hesitated to refuse . Everyone agreed that Meg Ryan's scene in the restaurant would definitely be the highlight of the film. Simon continued to look through the paper in his hand, thought about it for a moment, and said, "Amy, do you know the story of selling shoes in Africa?" Amy shook her head doubtfully. Simon couldn't remember where the story came from. He simply explained it to Amy, and then said, "we are facing the same situation as the salesman. The main audience during Easter is young people who happen to have spring break. Many young people are not interested in when Harry meets Sally, which just means that we still have great market potential to tap. If you think about it, young people may not like this kind of movie theme involving adult love and marriage thinking, but I'm sure they will be very interested in some other elements in this movie. " Amy thought a little and blurted out, "sex." "Yes, when Harry meets Sally, there's no sex scene. But Meg Ryan's performance in the restaurant was more suggestive. In the next two weeks, in addition to the normal marketing process, what we need to do is to use the media to hype the part as a topic. Young audiences are the most curious group and the most interested group in sex. As long as we stir up this topic, we can certainly attract them to the cinema. " This way, Simon can easily find a lot of cases from his memory by releasing controversial plots in advance to arouse discussion and gain attention. Although there is no Internet in this era, the concept of media hype can work in any era. You know, there are thousands of newspapers in North America. Through a wide range of paper media platforms, as long as they operate properly, it is still easy to hype a certain topic. After listening to Simon, Amy sorted out her thoughts and quickly said, "Simon, I'll call Disney now to arrange a temporary meeting. Do you want to go there together?" Simon shook his head and said, "I'm going to Fox later. Goldberg has been trying to discuss the butterfly effect and the sequel of death with me recently. I'm free today." After the completion of the first "death is coming", the copyright of this film belongs to fox, especially the butterfly effect. Simon also considered the issue of sequel at the beginning, but it's very hard to get the share terms of the first part of "death is coming" from fox, and Denise pictures can't ask for more. However, although these two series will not have much contact with Simon in the future, he can't get rid of him completely. A little help fox in the sequel of some advice, in addition to a dispensable reward, more is actually a human investment. After discussing some details, Simon and Amy began to be busy. Although Catherine claimed to rush back to New York at breakfast, Simon came home from work, but the woman still didn't leave. In the new week after Janet's birthday, Simon put the two women on a private plane to New York. On the other hand. After several meetings, Disney followed Simon's advice and began to adjust its distribution strategy. With the efforts of Disney's publicity department, Meg Ryan's restaurant scene in when Harry meets Sally soon became the focus of media discussion and even controversy, and attracted more and more people's attention.In the following days, when Harry meets Sally, the media popularity continued to rise, and the first week of screening soon ended. In the week beginning March 11, six new films were released in North American theaters. However, except when Harry meets Sally, none of the other new films set off a big wave. On the contrary, Good Morning Vietnam, which has entered its 12th week of release, once again won the box office champion of the new week with $5.9 million, and the cumulative box office of the film also exceeded $90 million. As for when Harry meets Sally, the movie's first week box office was $1.68 million, ranking 11th in the box office list. On the face of it, when Harry meets Sally, both the box office data and the list ranking don't seem so good. However, the box office figures of the film are astonishing when we consider that the film has only 33 screens. You know, Good Morning Vietnam, the top box office blockbuster of this week, has 1579 screens, and the average box office of a single Museum in the whole week is only more than $3700. Compared with that, when Harry meets Sally, the average box office of each Museum has reached an amazing $51000, which is more than ten times that of Good Morning Vietnam. If the box office of the first week is not enough to reflect the box office heat of when Harry meets Sally, after the second week of release, the number of single studio of the film has increased to 37, not only has the single studio data not fallen, but it has risen again under the public praise and hot discussion. Finally, from March 18 to March 24, "when Harry meets Sally" again took in $2.07 million at the box office with only 37 screens, with an average of more than $56000. With the $2.07 million in box office revenue, "when Harry meets Sally" jumped to the ninth place in the box office charts of the new week. Moreover, the screen size of other films close to when Harry meets Sally is almost dozens of times that of this film. In two weeks, the cumulative box office of "when Harry meets Sally" has already reached $3.75 million, which even exceeds the total box office of many low-cost independent films in North America. In order to play down his influence on when Harry meets Sally as much as possible, Simon didn't even take the title of executive producer. As the first non Simon film of danielis pictures, the success of when Harry meets Sally is crucial for the whole company. Simon's talent in film has been confirmed after "Lola Run", "Butterfly Effect" and "death is coming". However, Simon alone is obviously not enough to make a film company grow. Only when "when Harry meets Sally", a film whose director, screenwriter and producer have nothing to do with Simon, is successful, will the outside world recognize the development potential of Denise's film industry. Simon's more than $1 billion fortune from the stock index futures market has ensured that danilisi film will no longer face the dilemma of "when Harry meets Sally" in film production. However, if daenerys film wants to get involved in the distribution field, it must let the North American cinema operators see that the company can get excellent box office even if it is not Simon's film. Obviously, this matter can not be solved by money alone. Now. In two weeks, only through more than 30 screens, it has accumulated millions of dollars at the box office. The success of when Harry meets Sally can be expected. When Harry meets Sally is a success, the North American cinema operators will definitely reassess the box office potential of Denise pictures' films such as death poetry club and steel Magnolia. It will be much easier for the company to promote the distribution of these films independently.
