Chapter 889: 889
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Chen Qing and her daughter left for China the next morning, and Simon stayed in New York.
During the new year, I'm not in North America. I've accumulated a lot of business here, and I'm not expected to finish it until next week.
The first is the IPO roadshow of tincobail.
With the final details finalized, the roadshow was officially launched the next day, that is, on Wednesday, January 24. The first roadshow was held at the Rockefeller Center in midtown New York.
Just here, Simon took time to attend that afternoon.
Founded in 1991 and launched the first icam-10 digital camera in that year, tincobail has grown up like other miraculous enterprises in the westero system. In just five years, it has become an undisputed giant in the electronics industry.
Even if many people in the industry find that the success of tincobail is closely related to the layout of westrow system in the new technology field, and even the supplement of its core Internet business, the dazzling achievements of this consumer electronics company in recent years are not at all watery.
Take 1995 as an example.
Icam-50, the latest digital camera product released this year, is still popular, but iplayer-10, the digital music player product, is the most dazzling.
In 1995, the annual shipment of ticobair's ICAM series was 21.37 million units. Due to the great success of the mechanical hard disk version of digital cameras, the market share of ticobair's digital camera products did not decline because of the competition of other established electronic manufacturers, but rebounded from 53% in 1994 to 61% in 1995.
The success of ICAM is still expected, and the iPlayer digital music player is completely out of the blue.
Iplayer-10 was released during Easter last year. From mid April to the end of 1995, this digital music player still sold 3.03 million units in eight and a half months with limited production capacity.
It took five years for the ICAM series to break through 20 million sales, but only one year for the iplayer-10.
I was shocked.
The successful cases of iPlayer digital music player are studied, and the results are very simple.
It came into being.
First of all, the hardware, software and network environment around this product has been quite perfect in North America.
An important reason for the popularity of iPlayer is actually piracy.
Before the release of iPlayer, pirated music websites began to appear because of the rapid popularity of the Internet in North America.
When iPlayer came into the market, we found that this portable music player not only can easily hold hundreds of music, but also can download almost any music that everyone can think of from the Internet for free with a little crack, whether it's popular single or underground music.
This is an artifact!
So in 1995, iplayer-10 was the most dazzling star electronic product of the year.
Of course, it's also full of controversy.
In just one year, tens of thousands of pirated music sharing websites appeared on the Internet. According to preliminary statistics, because of the rapid proliferation of piracy, the global record sales plummeted by 23% in 1995. Even if they didn't buy iPlayer players, many people began to download more free music on the Internet instead of paying for records.
This demand, at the same time, also promoted the rapid development of Google search engine of igritte, and the effect is no less than that of the adult website which has quietly become popular.
Feeling the crisis, the major record giants began to find ways to crack down on piracy, and tried to kill iPlayer, but in vain.
One of the biggest victims of music piracy, Sony, which owns Columbia Records, has created a "case law" in North America where similar products are unlikely to win a lawsuit.
When Sony's video recorder was released, it was sued by Disney and other Hollywood giants for fear that illegal recording would lead to rampant piracy. The lawsuit has been tangled for many years. Finally, the Supreme Court of the United States declared that Disney and other Hollywood giants lost the lawsuit on the ground that they could not stifle technological progress on the ground of copyright protection, and the video recorder was well-known and popular.
IPlayer player is the same as video recorder.
At present, the video industry in the United States has brought the output value of blockbusters no less than that of cinemas. Therefore, in the past year, in the face of public opinion pressure from a number of record giants, tincobail also repeatedly refuted the case of video recorders, and criticized that the major record giants were unwilling to follow the technological progress in order to stick to their own interests in the field of traditional records, and constantly called on the major record companies to open their copyright resources to the broadcast platform, so as to achieve a win-win situation.
In addition to these disputes, iPlayer has once again promoted the development of the U.S. Internet cafe industry that Simon personally promoted.
Although the Internet penetration rate of the United States at this stage has far exceeded that of other countries in the world, there are still many people who can't connect to the Internet after all. These people choose to buy iPlayer players. In addition to using the computers of their relatives and friends, another choice is to go to the Internet cafes to choose and download their favorite music.And.
Iplayer-10 was also a favorite target for robbers in 1995.
Because this music player can not only be used for its own use, but also, due to the lack of production capacity at the initial stage of the product release, the supply exceeds the demand. The robbers can grab the iPlayer and even sell it at a higher price than the new product in the second-hand market.
As a result, not only the passers-by wearing the iPlayer player became the most vulnerable target, but even the electronic stores selling the product were not spared. In the past year, there were many cases of iPlayer shelves being robbed by a large group of thugs. In the second half of last year, San Francisco police cracked an attempt to rob the iPlayer player warehouse in Palo Alto Cases.
IPlayer players are mainly produced in China.
However, after the player is assembled, it has to be shipped back to San Francisco for further distribution. At this stage, the market is mainly in the United States.
At that time, when the robbers were about to launch an operation, there were more than 1.2 million iPlayer players in the warehouse in Palo Alto, San Francisco, with a value of nearly 600 million US dollars. The robbers even prepared a 10000 ton freighter in the San Francisco Bay to take charge of the operation, and planned to transport them to Mexico first after they got it.
Of course, it didn't work.
After the disclosure, it caused a sensation. It felt like an unfinished Hollywood blockbuster. After that, some people really began to plan movies with related themes.
People are like this. The more difficult it is to get, the more curious and yearning it will be.
In fact, tincobaier is deliberately in short supply for one year. In fact, two months after the release of this player, the production capacity will be enough to meet the market demand.
However, due to the popularity caused by various events, like the case of selling kidneys for Apple mobile phones in the original space-time, many Americans, especially teenagers, are trying to get an iplayer-10 player that is very cool, showy and practical in everyone's eyes.
Finally, in the first year of release, iplayer-10 created a sales miracle of more than 20 million.
In 1994, tingcobaier, with only one main product, had a revenue of US $2.19 billion and a net profit of US $270 million by virtue of the sales of 7.16 million ICAM series digital cameras and other trivial revenues.
In 1995, the total sales volume of two ICAM and iPlayer products with similar prices reached 41.4 million units, which was nearly six times higher than that in 1994. In addition to the revenue of iDisk, broadcast and other products or platforms, tingcobaier's revenue soared to US $12.63 billion, and its net profit also reached us $1.16 billion.
With the continuous popularity of ICAM series and the rapid popularity of iPlayer, two trump products, coupled with the blowout growth of corporate revenue, the valuation of tincobail has also been climbing all the way.
Before the roadshow, the company submitted its prospectus to the SEC for the last time. The valuation of the emerging electronics company has reached $35 billion, more than double the total valuation of $17 billion of the two companies when tincobail acquired broadcast in June last year. However, according to the feedback from the previous Market Research, the 130 million shares expected to be issued by tincobail in this IPO remain unchanged demand exceeds supply.
130 million shares, including 51 million cash out shares from major shareholders and 79 million new financing shares. The shares account for 16% of 810 million shares of total equity after the IPO.
In addition, among the 51 million cash out shares, westero company occupies 30 million shares. According to the issue price of US $43, the cash out amount is US $1.29 billion, which is also the first direct cash out in the process of IPO in recent years. Because it has held shares of tincobail for more than one year, westero only needs to pay a minimum capital gains tax of 15% for this cash out.
In addition to the part of shareholders' cash out, the amount of new share financing for tincobail's next development is US $3.39 billion.
As a matter of fact, dinkobayer is not short of this fund. On the one hand, this IPO is still the established integration strategy of westero system, and on the other hand, it is also to facilitate dinkobayer to start the next merger and acquisition plan.
In addition, even if the market has reached the highest expectation for the IPO of tincobail, this year's new annual product launch during Easter, the company still has a good reputation.
This is the IREC series of digital cameras that have been prepared for a long time.
Dinkbaier's digital camera product has been quietly developed for two years, and the prototype was completed by the end of 1994. However, due to the incomplete conditions in all aspects, the original plan was to release it in the autumn of 1995, and still chose to skip the ticket. Finally, it was decided to launch it with the new generation of ICAM and iPlayer products at Easter this year according to the normal product release rhythm.
In two years, compared with the original prototype, irec-10 is not only more mature in technology, but also more importantly, the software and hardware ecology has been improved.
For example, the rapidly increasing capacity of micro hard disk.For example, igritte has launched its YouTube video platform.
For example, the increasingly popular USB interface.
For example, like ICAM's free image browsing and processing software, tincobail will also launch a relatively complete and free video editing software developed in two years.
For example, the broadcast platform will also simultaneously open or charge free audio copyright services to provide various legitimate BGM resources for video editing enthusiasts to make more exquisite videos.
And so on.
This is actually applied ecology.
If it's just a digital camera, no matter how good the hardware is, without the support of the surrounding software and hardware, and without enough usability and playability, there won't be a big market at all.
Now, with the improvement of the application ecology, just as ICAM users can freely publish pictures on the Internet, IREC users in the future can also display their own images on the Internet.
It can even become famous and make money.
With the official release of irec-10, YouTube will launch a video upload service for individual users. Although the upload capacity of users in the early stage will be limited, the platform will directly launch advertising sharing. YouTube bloggers can earn money by publishing videos and clicking on them.
At that time, dinkober and igritte will take the initiative to create a group of popular YouTube bloggers, which will definitely bring about a trend.
Tincobail's IPO roadshow was in full swing. At the same time, after attending a roadshow in New York, Simon didn't show up again, but focused on other affairs accumulated in New York.
A lot of it's about Denise Entertainment's television business.
After the completion of the merger and acquisition of metropolitan ABC Group, the integration of the two companies has been going on. A very important move during this period is the relocation of the headquarters of the former ESPN television station of metropolitan ABC Group from Bristol, Connecticut to New York.
Connecticut borders on the north of New York, and Greenwich, a city with rich people, belongs to Connecticut. Therefore, ESPN, originally headquartered in Bristol, is not far from New York.
However, the relocation has great symbolic significance.
Before that, ESPN was not the core business of metropolitan ABC Group, even though it developed rapidly, because of the conservatism of old-fashioned shareholders and executives such as Warren Buffett and Tom Murphy. Simon, who is well aware of the future development potential of this professional sports TV station, will certainly not make such mistakes again, so he personally made a decision to move the ESPN team from Connecticut to New York.
At the same time, the negotiation to buy out the American rugby game has also begun.
The $9 billion buyout contract in the past eight years is no less than a large-scale merger and acquisition. Therefore, risks and opportunities coexist. As long as we successfully monopolize the live broadcast right of American football matches and operate properly, ESPN will be able to collect "ESPN tax" from the operators, which is much higher than the share ratio of other basic cable stations, just as in the original time and space.
In addition, although TV stations usually decide on the broadcasting plan for the new year in the TV promotion season in May every year, from the beginning of the year, major production companies and TV stations will start to look for TV programs and make trial sets for the promotion of the promotion season.
Simon also needs to keep an eye on this.
Before danielis merged metropolitan ABC, Simon knew that the merged danielis entertainment group would fall into a strange circle similar to "Catch-22" in TV production business.
The main reason is that the purchase of danielis entertainment TV Department by external TV stations will be greatly reduced, because other TV stations will inevitably think that danielis entertainment will inevitably leave the best TV programs to their own TV stations, and the TV Production Department of danielis entertainment can not prove that it will not do so.
So, since you have left the best for yourself, how can other TV stations, especially direct competitors like NBC and CBS, purchase the remaining programs that have been selected by ABC from Denise entertainment TV production department?
Simon didn't have a plan to solve this strange circle at first. One of the measures is to re sign long-term contracts with other TV stations on friends and other projects. Simon doesn't want to let Denise's TV business completely turn into the mode of self production and self marketing. The internal digestion system can save costs, but it is easier for the team to become slack and no longer strive for perfection.
it has been proved since the emergence of the TV industry that it is difficult to produce high-quality products through the integration of production and broadcasting. Therefore, the separation of production and broadcasting will become the main channel of commercial TV stations Flow.
But Simon finally gave up some ideas.
Because the strange circle of "rule 22" can't be broken at all. Instead of working in vain, we should focus on how to avoid systematic internal rigidity after the integration of production and broadcasting.
It's not difficult.
The introduction of external competition is enough.However, the proportion of self-produced programs and external procurement needs to be carefully controlled. After all, the TV Production Department of danielis entertainment is still very strong. Simon's job is to maintain the activity of his own production department by introducing "catfish" appropriately, and avoid bringing too many catfish into his own pool.
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Chen Qing and her daughter left for China the next morning, and Simon stayed in New York.
During the new year, I'm not in North America. I've accumulated a lot of business here, and I'm not expected to finish it until next week.
The first is the IPO roadshow of tincobail.
With the final details finalized, the roadshow was officially launched the next day, that is, on Wednesday, January 24. The first roadshow was held at the Rockefeller Center in midtown New York.
Just here, Simon took time to attend that afternoon.
Founded in 1991 and launched the first icam-10 digital camera in that year, tincobail has grown up like other miraculous enterprises in the westero system. In just five years, it has become an undisputed giant in the electronics industry.
Even if many people in the industry find that the success of tincobail is closely related to the layout of westrow system in the new technology field, and even the supplement of its core Internet business, the dazzling achievements of this consumer electronics company in recent years are not at all watery.
Take 1995 as an example.
Icam-50, the latest digital camera product released this year, is still popular, but iplayer-10, the digital music player product, is the most dazzling.
In 1995, the annual shipment of ticobair's ICAM series was 21.37 million units. Due to the great success of the mechanical hard disk version of digital cameras, the market share of ticobair's digital camera products did not decline because of the competition of other established electronic manufacturers, but rebounded from 53% in 1994 to 61% in 1995.
The success of ICAM is still expected, and the iPlayer digital music player is completely out of the blue.
Iplayer-10 was released during Easter last year. From mid April to the end of 1995, this digital music player still sold 3.03 million units in eight and a half months with limited production capacity.
It took five years for the ICAM series to break through 20 million sales, but only one year for the iplayer-10.
I was shocked.
The successful cases of iPlayer digital music player are studied, and the results are very simple.
It came into being.
First of all, the hardware, software and network environment around this product has been quite perfect in North America.
An important reason for the popularity of iPlayer is actually piracy.
Before the release of iPlayer, pirated music websites began to appear because of the rapid popularity of the Internet in North America.
When iPlayer came into the market, we found that this portable music player not only can easily hold hundreds of music, but also can download almost any music that everyone can think of from the Internet for free with a little crack, whether it's popular single or underground music.
This is an artifact!
So in 1995, iplayer-10 was the most dazzling star electronic product of the year.
Of course, it's also full of controversy.
In just one year, tens of thousands of pirated music sharing websites appeared on the Internet. According to preliminary statistics, because of the rapid proliferation of piracy, the global record sales plummeted by 23% in 1995. Even if they didn't buy iPlayer players, many people began to download more free music on the Internet instead of paying for records.
This demand, at the same time, also promoted the rapid development of Google search engine of igritte, and the effect is no less than that of the adult website which has quietly become popular.
Feeling the crisis, the major record giants began to find ways to crack down on piracy, and tried to kill iPlayer, but in vain.
One of the biggest victims of music piracy, Sony, which owns Columbia Records, has created a "case law" in North America where similar products are unlikely to win a lawsuit.
When Sony's video recorder was released, it was sued by Disney and other Hollywood giants for fear that illegal recording would lead to rampant piracy. The lawsuit has been tangled for many years. Finally, the Supreme Court of the United States declared that Disney and other Hollywood giants lost the lawsuit on the ground that they could not stifle technological progress on the ground of copyright protection, and the video recorder was well-known and popular.
IPlayer player is the same as video recorder.
At present, the video industry in the United States has brought the output value of blockbusters no less than that of cinemas. Therefore, in the past year, in the face of public opinion pressure from a number of record giants, tincobail also repeatedly refuted the case of video recorders, and criticized that the major record giants were unwilling to follow the technological progress in order to stick to their own interests in the field of traditional records, and constantly called on the major record companies to open their copyright resources to the broadcast platform, so as to achieve a win-win situation.
In addition to these disputes, iPlayer has once again promoted the development of the U.S. Internet cafe industry that Simon personally promoted.
Although the Internet penetration rate of the United States at this stage has far exceeded that of other countries in the world, there are still many people who can't connect to the Internet after all. These people choose to buy iPlayer players. In addition to using the computers of their relatives and friends, another choice is to go to the Internet cafes to choose and download their favorite music.And.
Iplayer-10 was also a favorite target for robbers in 1995.
Because this music player can not only be used for its own use, but also, due to the lack of production capacity at the initial stage of the product release, the supply exceeds the demand. The robbers can grab the iPlayer and even sell it at a higher price than the new product in the second-hand market.
As a result, not only the passers-by wearing the iPlayer player became the most vulnerable target, but even the electronic stores selling the product were not spared. In the past year, there were many cases of iPlayer shelves being robbed by a large group of thugs. In the second half of last year, San Francisco police cracked an attempt to rob the iPlayer player warehouse in Palo Alto Cases.
IPlayer players are mainly produced in China.
However, after the player is assembled, it has to be shipped back to San Francisco for further distribution. At this stage, the market is mainly in the United States.
At that time, when the robbers were about to launch an operation, there were more than 1.2 million iPlayer players in the warehouse in Palo Alto, San Francisco, with a value of nearly 600 million US dollars. The robbers even prepared a 10000 ton freighter in the San Francisco Bay to take charge of the operation, and planned to transport them to Mexico first after they got it.
Of course, it didn't work.
After the disclosure, it caused a sensation. It felt like an unfinished Hollywood blockbuster. After that, some people really began to plan movies with related themes.
People are like this. The more difficult it is to get, the more curious and yearning it will be.
In fact, tincobaier is deliberately in short supply for one year. In fact, two months after the release of this player, the production capacity will be enough to meet the market demand.
However, due to the popularity caused by various events, like the case of selling kidneys for Apple mobile phones in the original space-time, many Americans, especially teenagers, are trying to get an iplayer-10 player that is very cool, showy and practical in everyone's eyes.
Finally, in the first year of release, iplayer-10 created a sales miracle of more than 20 million.
In 1994, tingcobaier, with only one main product, had a revenue of US $2.19 billion and a net profit of US $270 million by virtue of the sales of 7.16 million ICAM series digital cameras and other trivial revenues.
In 1995, the total sales volume of two ICAM and iPlayer products with similar prices reached 41.4 million units, which was nearly six times higher than that in 1994. In addition to the revenue of iDisk, broadcast and other products or platforms, tingcobaier's revenue soared to US $12.63 billion, and its net profit also reached us $1.16 billion.
With the continuous popularity of ICAM series and the rapid popularity of iPlayer, two trump products, coupled with the blowout growth of corporate revenue, the valuation of tincobail has also been climbing all the way.
Before the roadshow, the company submitted its prospectus to the SEC for the last time. The valuation of the emerging electronics company has reached $35 billion, more than double the total valuation of $17 billion of the two companies when tincobail acquired broadcast in June last year. However, according to the feedback from the previous Market Research, the 130 million shares expected to be issued by tincobail in this IPO remain unchanged demand exceeds supply.
130 million shares, including 51 million cash out shares from major shareholders and 79 million new financing shares. The shares account for 16% of 810 million shares of total equity after the IPO.
In addition, among the 51 million cash out shares, westero company occupies 30 million shares. According to the issue price of US $43, the cash out amount is US $1.29 billion, which is also the first direct cash out in the process of IPO in recent years. Because it has held shares of tincobail for more than one year, westero only needs to pay a minimum capital gains tax of 15% for this cash out.
In addition to the part of shareholders' cash out, the amount of new share financing for tincobail's next development is US $3.39 billion.
As a matter of fact, dinkobayer is not short of this fund. On the one hand, this IPO is still the established integration strategy of westero system, and on the other hand, it is also to facilitate dinkobayer to start the next merger and acquisition plan.
In addition, even if the market has reached the highest expectation for the IPO of tincobail, this year's new annual product launch during Easter, the company still has a good reputation.
This is the IREC series of digital cameras that have been prepared for a long time.
Dinkbaier's digital camera product has been quietly developed for two years, and the prototype was completed by the end of 1994. However, due to the incomplete conditions in all aspects, the original plan was to release it in the autumn of 1995, and still chose to skip the ticket. Finally, it was decided to launch it with the new generation of ICAM and iPlayer products at Easter this year according to the normal product release rhythm.
In two years, compared with the original prototype, irec-10 is not only more mature in technology, but also more importantly, the software and hardware ecology has been improved.
For example, the rapidly increasing capacity of micro hard disk.For example, igritte has launched its YouTube video platform.
For example, the increasingly popular USB interface.
For example, like ICAM's free image browsing and processing software, tincobail will also launch a relatively complete and free video editing software developed in two years.
For example, the broadcast platform will also simultaneously open or charge free audio copyright services to provide various legitimate BGM resources for video editing enthusiasts to make more exquisite videos.
And so on.
This is actually applied ecology.
If it's just a digital camera, no matter how good the hardware is, without the support of the surrounding software and hardware, and without enough usability and playability, there won't be a big market at all.
Now, with the improvement of the application ecology, just as ICAM users can freely publish pictures on the Internet, IREC users in the future can also display their own images on the Internet.
It can even become famous and make money.
With the official release of irec-10, YouTube will launch a video upload service for individual users. Although the upload capacity of users in the early stage will be limited, the platform will directly launch advertising sharing. YouTube bloggers can earn money by publishing videos and clicking on them.
At that time, dinkober and igritte will take the initiative to create a group of popular YouTube bloggers, which will definitely bring about a trend.
Tincobail's IPO roadshow was in full swing. At the same time, after attending a roadshow in New York, Simon didn't show up again, but focused on other affairs accumulated in New York.
A lot of it's about Denise Entertainment's television business.
After the completion of the merger and acquisition of metropolitan ABC Group, the integration of the two companies has been going on. A very important move during this period is the relocation of the headquarters of the former ESPN television station of metropolitan ABC Group from Bristol, Connecticut to New York.
Connecticut borders on the north of New York, and Greenwich, a city with rich people, belongs to Connecticut. Therefore, ESPN, originally headquartered in Bristol, is not far from New York.
However, the relocation has great symbolic significance.
Before that, ESPN was not the core business of metropolitan ABC Group, even though it developed rapidly, because of the conservatism of old-fashioned shareholders and executives such as Warren Buffett and Tom Murphy. Simon, who is well aware of the future development potential of this professional sports TV station, will certainly not make such mistakes again, so he personally made a decision to move the ESPN team from Connecticut to New York.
At the same time, the negotiation to buy out the American rugby game has also begun.
The $9 billion buyout contract in the past eight years is no less than a large-scale merger and acquisition. Therefore, risks and opportunities coexist. As long as we successfully monopolize the live broadcast right of American football matches and operate properly, ESPN will be able to collect "ESPN tax" from the operators, which is much higher than the share ratio of other basic cable stations, just as in the original time and space.
In addition, although TV stations usually decide on the broadcasting plan for the new year in the TV promotion season in May every year, from the beginning of the year, major production companies and TV stations will start to look for TV programs and make trial sets for the promotion of the promotion season.
Simon also needs to keep an eye on this.
Before danielis merged metropolitan ABC, Simon knew that the merged danielis entertainment group would fall into a strange circle similar to "Catch-22" in TV production business.
The main reason is that the purchase of danielis entertainment TV Department by external TV stations will be greatly reduced, because other TV stations will inevitably think that danielis entertainment will inevitably leave the best TV programs to their own TV stations, and the TV Production Department of danielis entertainment can not prove that it will not do so.
So, since you have left the best for yourself, how can other TV stations, especially direct competitors like NBC and CBS, purchase the remaining programs that have been selected by ABC from Denise entertainment TV production department?
Simon didn't have a plan to solve this strange circle at first. One of the measures is to re sign long-term contracts with other TV stations on friends and other projects. Simon doesn't want to let Denise's TV business completely turn into the mode of self production and self marketing. The internal digestion system can save costs, but it is easier for the team to become slack and no longer strive for perfection.
it has been proved since the emergence of the TV industry that it is difficult to produce high-quality products through the integration of production and broadcasting. Therefore, the separation of production and broadcasting will become the main channel of commercial TV stations Flow.
But Simon finally gave up some ideas.
Because the strange circle of "rule 22" can't be broken at all. Instead of working in vain, we should focus on how to avoid systematic internal rigidity after the integration of production and broadcasting.
It's not difficult.
The introduction of external competition is enough.However, the proportion of self-produced programs and external procurement needs to be carefully controlled. After all, the TV Production Department of danielis entertainment is still very strong. Simon's job is to maintain the activity of his own production department by introducing "catfish" appropriately, and avoid bringing too many catfish into his own pool.
Chen Qing and her daughter left for China the next morning, and Simon stayed in New York. During the new year, I'm not in North America. I've accumulated a lot of business here, and I'm not expected to finish it until next week. The first is the IPO roadshow of tincobail. With the final details finalized, the roadshow was officially launched the next day, that is, on Wednesday, January 24. The first roadshow was held at the Rockefeller Center in midtown New York. Just here, Simon took time to attend that afternoon. Founded in 1991 and launched the first icam-10 digital camera in that year, tincobail has grown up like other miraculous enterprises in the westero system. In just five years, it has become an undisputed giant in the electronics industry. Even if many people in the industry find that the success of tincobail is closely related to the layout of westrow system in the new technology field, and even the supplement of its core Internet business, the dazzling achievements of this consumer electronics company in recent years are not at all watery. Take 1995 as an example. Icam-50, the latest digital camera product released this year, is still popular, but iplayer-10, the digital music player product, is the most dazzling. In 1995, the annual shipment of ticobair's ICAM series was 21.37 million units. Due to the great success of the mechanical hard disk version of digital cameras, the market share of ticobair's digital camera products did not decline because of the competition of other established electronic manufacturers, but rebounded from 53% in 1994 to 61% in 1995. The success of ICAM is still expected, and the iPlayer digital music player is completely out of the blue. Iplayer-10 was released during Easter last year. From mid April to the end of 1995, this digital music player still sold 3.03 million units in eight and a half months with limited production capacity. It took five years for the ICAM series to break through 20 million sales, but only one year for the iplayer-10. I was shocked. The successful cases of iPlayer digital music player are studied, and the results are very simple. It came into being. First of all, the hardware, software and network environment around this product has been quite perfect in North America. An important reason for the popularity of iPlayer is actually piracy. Before the release of iPlayer, pirated music websites began to appear because of the rapid popularity of the Internet in North America. When iPlayer came into the market, we found that this portable music player not only can easily hold hundreds of music, but also can download almost any music that everyone can think of from the Internet for free with a little crack, whether it's popular single or underground music. This is an artifact! So in 1995, iplayer-10 was the most dazzling star electronic product of the year. Of course, it's also full of controversy. In just one year, tens of thousands of pirated music sharing websites appeared on the Internet. According to preliminary statistics, because of the rapid proliferation of piracy, the global record sales plummeted by 23% in 1995. Even if they didn't buy iPlayer players, many people began to download more free music on the Internet instead of paying for records. This demand, at the same time, also promoted the rapid development of Google search engine of igritte, and the effect is no less than that of the adult website which has quietly become popular. Feeling the crisis, the major record giants began to find ways to crack down on piracy, and tried to kill iPlayer, but in vain. One of the biggest victims of music piracy, Sony, which owns Columbia Records, has created a "case law" in North America where similar products are unlikely to win a lawsuit. When Sony's video recorder was released, it was sued by Disney and other Hollywood giants for fear that illegal recording would lead to rampant piracy. The lawsuit has been tangled for many years. Finally, the Supreme Court of the United States declared that Disney and other Hollywood giants lost the lawsuit on the ground that they could not stifle technological progress on the ground of copyright protection, and the video recorder was well-known and popular. IPlayer player is the same as video recorder. At present, the video industry in the United States has brought the output value of blockbusters no less than that of cinemas. Therefore, in the past year, in the face of public opinion pressure from a number of record giants, tincobail also repeatedly refuted the case of video recorders, and criticized that the major record giants were unwilling to follow the technological progress in order to stick to their own interests in the field of traditional records, and constantly called on the major record companies to open their copyright resources to the broadcast platform, so as to achieve a win-win situation. In addition to these disputes, iPlayer has once again promoted the development of the U.S. Internet cafe industry that Simon personally promoted. Although the Internet penetration rate of the United States at this stage has far exceeded that of other countries in the world, there are still many people who can't connect to the Internet after all. These people choose to buy iPlayer players. In addition to using the computers of their relatives and friends, another choice is to go to the Internet cafes to choose and download their favorite music.And. Iplayer-10 was also a favorite target for robbers in 1995. Because this music player can not only be used for its own use, but also, due to the lack of production capacity at the initial stage of the product release, the supply exceeds the demand. The robbers can grab the iPlayer and even sell it at a higher price than the new product in the second-hand market. As a result, not only the passers-by wearing the iPlayer player became the most vulnerable target, but even the electronic stores selling the product were not spared. In the past year, there were many cases of iPlayer shelves being robbed by a large group of thugs. In the second half of last year, San Francisco police cracked an attempt to rob the iPlayer player warehouse in Palo Alto Cases. IPlayer players are mainly produced in China. However, after the player is assembled, it has to be shipped back to San Francisco for further distribution. At this stage, the market is mainly in the United States. At that time, when the robbers were about to launch an operation, there were more than 1.2 million iPlayer players in the warehouse in Palo Alto, San Francisco, with a value of nearly 600 million US dollars. The robbers even prepared a 10000 ton freighter in the San Francisco Bay to take charge of the operation, and planned to transport them to Mexico first after they got it. Of course, it didn't work. After the disclosure, it caused a sensation. It felt like an unfinished Hollywood blockbuster. After that, some people really began to plan movies with related themes. People are like this. The more difficult it is to get, the more curious and yearning it will be. In fact, tincobaier is deliberately in short supply for one year. In fact, two months after the release of this player, the production capacity will be enough to meet the market demand. However, due to the popularity caused by various events, like the case of selling kidneys for Apple mobile phones in the original space-time, many Americans, especially teenagers, are trying to get an iplayer-10 player that is very cool, showy and practical in everyone's eyes. Finally, in the first year of release, iplayer-10 created a sales miracle of more than 20 million. In 1994, tingcobaier, with only one main product, had a revenue of US $2.19 billion and a net profit of US $270 million by virtue of the sales of 7.16 million ICAM series digital cameras and other trivial revenues. In 1995, the total sales volume of two ICAM and iPlayer products with similar prices reached 41.4 million units, which was nearly six times higher than that in 1994. In addition to the revenue of iDisk, broadcast and other products or platforms, tingcobaier's revenue soared to US $12.63 billion, and its net profit also reached us $1.16 billion. With the continuous popularity of ICAM series and the rapid popularity of iPlayer, two trump products, coupled with the blowout growth of corporate revenue, the valuation of tincobail has also been climbing all the way. Before the roadshow, the company submitted its prospectus to the SEC for the last time. The valuation of the emerging electronics company has reached $35 billion, more than double the total valuation of $17 billion of the two companies when tincobail acquired broadcast in June last year. However, according to the feedback from the previous Market Research, the 130 million shares expected to be issued by tincobail in this IPO remain unchanged demand exceeds supply. 130 million shares, including 51 million cash out shares from major shareholders and 79 million new financing shares. The shares account for 16% of 810 million shares of total equity after the IPO. In addition, among the 51 million cash out shares, westero company occupies 30 million shares. According to the issue price of US $43, the cash out amount is US $1.29 billion, which is also the first direct cash out in the process of IPO in recent years. Because it has held shares of tincobail for more than one year, westero only needs to pay a minimum capital gains tax of 15% for this cash out. In addition to the part of shareholders' cash out, the amount of new share financing for tincobail's next development is US $3.39 billion. As a matter of fact, dinkobayer is not short of this fund. On the one hand, this IPO is still the established integration strategy of westero system, and on the other hand, it is also to facilitate dinkobayer to start the next merger and acquisition plan. In addition, even if the market has reached the highest expectation for the IPO of tincobail, this year's new annual product launch during Easter, the company still has a good reputation. This is the IREC series of digital cameras that have been prepared for a long time. Dinkbaier's digital camera product has been quietly developed for two years, and the prototype was completed by the end of 1994. However, due to the incomplete conditions in all aspects, the original plan was to release it in the autumn of 1995, and still chose to skip the ticket. Finally, it was decided to launch it with the new generation of ICAM and iPlayer products at Easter this year according to the normal product release rhythm. In two years, compared with the original prototype, irec-10 is not only more mature in technology, but also more importantly, the software and hardware ecology has been improved. For example, the rapidly increasing capacity of micro hard disk.For example, igritte has launched its YouTube video platform. For example, the increasingly popular USB interface. For example, like ICAM's free image browsing and processing software, tincobail will also launch a relatively complete and free video editing software developed in two years. For example, the broadcast platform will also simultaneously open or charge free audio copyright services to provide various legitimate BGM resources for video editing enthusiasts to make more exquisite videos. And so on. This is actually applied ecology. If it's just a digital camera, no matter how good the hardware is, without the support of the surrounding software and hardware, and without enough usability and playability, there won't be a big market at all. Now, with the improvement of the application ecology, just as ICAM users can freely publish pictures on the Internet, IREC users in the future can also display their own images on the Internet. It can even become famous and make money. With the official release of irec-10, YouTube will launch a video upload service for individual users. Although the upload capacity of users in the early stage will be limited, the platform will directly launch advertising sharing. YouTube bloggers can earn money by publishing videos and clicking on them. At that time, dinkober and igritte will take the initiative to create a group of popular YouTube bloggers, which will definitely bring about a trend. Tincobail's IPO roadshow was in full swing. At the same time, after attending a roadshow in New York, Simon didn't show up again, but focused on other affairs accumulated in New York. A lot of it's about Denise Entertainment's television business. After the completion of the merger and acquisition of metropolitan ABC Group, the integration of the two companies has been going on. A very important move during this period is the relocation of the headquarters of the former ESPN television station of metropolitan ABC Group from Bristol, Connecticut to New York. Connecticut borders on the north of New York, and Greenwich, a city with rich people, belongs to Connecticut. Therefore, ESPN, originally headquartered in Bristol, is not far from New York. However, the relocation has great symbolic significance. Before that, ESPN was not the core business of metropolitan ABC Group, even though it developed rapidly, because of the conservatism of old-fashioned shareholders and executives such as Warren Buffett and Tom Murphy. Simon, who is well aware of the future development potential of this professional sports TV station, will certainly not make such mistakes again, so he personally made a decision to move the ESPN team from Connecticut to New York. At the same time, the negotiation to buy out the American rugby game has also begun. The $9 billion buyout contract in the past eight years is no less than a large-scale merger and acquisition. Therefore, risks and opportunities coexist. As long as we successfully monopolize the live broadcast right of American football matches and operate properly, ESPN will be able to collect "ESPN tax" from the operators, which is much higher than the share ratio of other basic cable stations, just as in the original time and space. In addition, although TV stations usually decide on the broadcasting plan for the new year in the TV promotion season in May every year, from the beginning of the year, major production companies and TV stations will start to look for TV programs and make trial sets for the promotion of the promotion season. Simon also needs to keep an eye on this. Before danielis merged metropolitan ABC, Simon knew that the merged danielis entertainment group would fall into a strange circle similar to "Catch-22" in TV production business. The main reason is that the purchase of danielis entertainment TV Department by external TV stations will be greatly reduced, because other TV stations will inevitably think that danielis entertainment will inevitably leave the best TV programs to their own TV stations, and the TV Production Department of danielis entertainment can not prove that it will not do so. So, since you have left the best for yourself, how can other TV stations, especially direct competitors like NBC and CBS, purchase the remaining programs that have been selected by ABC from Denise entertainment TV production department? Simon didn't have a plan to solve this strange circle at first. One of the measures is to re sign long-term contracts with other TV stations on friends and other projects. Simon doesn't want to let Denise's TV business completely turn into the mode of self production and self marketing. The internal digestion system can save costs, but it is easier for the team to become slack and no longer strive for perfection. it has been proved since the emergence of the TV industry that it is difficult to produce high-quality products through the integration of production and broadcasting. Therefore, the separation of production and broadcasting will become the main channel of commercial TV stations Flow. But Simon finally gave up some ideas. Because the strange circle of "rule 22" can't be broken at all. Instead of working in vain, we should focus on how to avoid systematic internal rigidity after the integration of production and broadcasting. It's not difficult. The introduction of external competition is enough.However, the proportion of self-produced programs and external procurement needs to be carefully controlled. After all, the TV Production Department of danielis entertainment is still very strong. Simon's job is to maintain the activity of his own production department by introducing "catfish" appropriately, and avoid bringing too many catfish into his own pool.
