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Published at 20th of April 2023 12:34:24 PM


Chapter 587

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Under Dad's timely psychological guidance, the fight didn't leave a shadow in Xixi's heart. How could the little girl's wonderful book not be introduced to her friends?

As a result, with Amway's initiative, the "worry free grocery store" has become more and more popular. Not only are many bookstores out of stock, but on the official website of the Sahara online mall, the book almost sold out of stock. Fortunately, the Sahara Publishing House urgently printed the book, which met the fans' purchase desire.

Just like this, "worry free grocery" won the first place in the new book bestseller list in October, and it was still far ahead in November!

Under this terrible momentum, some media also reported a small farce.

Because of the popularity of this book, the suspense fiction Association and the online Fiction Association, as well as several types of novel associations, have quarreled over the ownership of this book.

The Mystery Fiction Association first identified the worry free grocery store as a Book of this type, not to mention, it also belongs to this type of book under the list of Sahara online shopping mall. (Note 1)

"a journey in the white night is also a suspense reasoning novel. Yang Yi is a leading young reasoning novel writer. His work, whether from the plot or from the logic of the story, has the characteristics of carefully conceived suspense reasoning novel!" The president of the association said so.

"Yang Yi is still a writer of online novels. He also said that this novel uses the elements of online novels and traverses time and space! And this kind of suspense pattern, should belong to the fantasy novel category in the network novel The network novel association is not willing to be outdone, but also wants to rob this fragrant steamed bun. (Note 2)

in the end, no one has stipulated that a novel can only belong to one type, so the two fiction associations have listed "Jieyou" in the name of their associations. However, both sides are not willing to admit the "rationality" of the other side!

……

When it comes to the Sahara online shopping mall, we have to say that after the second round of financing, the Sahara online mall has been brewing a new big move - to hold the double 11 shopping Carnival!

Yang Yi and Fu Jun have mentioned this for a long time, and they have registered the copyright in the copyright office. Not only those who have registered for double 11, but also shopping festivals such as double 12, double 9 and double 6 have been registered by them. If it is not for traditional festivals, they can not register, otherwise the Sahara online mall will rush to register these copyrights.

With this copyright, even if the Sahara online mall does not engage in double 12, only double 11, and other online shopping platforms can only pick some festivals without gimmicks, and there is no way to compete effectively with them.

Of course, this big move is also to open a wider gap between the Sahara online mall and its competitors.

Now the Sahara online mall is developing rapidly, but we can't ignore the fierce pursuit of competitors!

After one year's "fever abatement", about 80% of its competitors have been eliminated from the online shopping platform project. Among them, there are followers who have made a fortune and lost investors, and some entrepreneurs who are ambitious but lose their pants.

The remaining few online shopping platforms are powerful competitors!

There is an online shopping platform that specializes in the three northeast provinces. With its geographical advantages, it has bitten off a lot of market share of Sahara online shopping mall in its territory!

There are also two online shopping platforms, with the support of large venture capital funds rejected by Fu Jun before. Although the development is slow, they are also building their own logistics network with abundant funds. If the Sahara online shopping mall fails to advance, it may not take another year or two to catch up with others!

Among the two, one imitates the operation mode of Sahara online shopping mall, while the other one is the "Taobao" model of Yang Yi's previous life.

It provides a platform for individuals to open online stores!

When Yang Yi knew it at the beginning, she was surprised and paid close attention to it.

However, this world "Taobao" model is not easy to do, individual online stores do not like the previous life, wantonly selling fake and shoddy goods, using people's psychology of greedy for cheap to gather popularity and sales. This world pays too much attention to copyright, this kind of online shop basically has no way to live!

In the absence of fake and shoddy goods, the value of the brand will be reflected. The self owned brand awareness of individual online stores is too low, unless they make innovation, they can not compete with well-known products.

So "Taobao" mode did not allow this online shopping platform to achieve overtaking on the curve.

However, it has to be said that its existence still promotes the development of individual online stores, and this online shopping platform has therefore occupied a certain market share and become a strong competitor of Sahara online shopping mall.

To this end, Yang Yi also asked Fu Jun to adjust its strategy, support a number of excellent brands, set up their flagship stores in the Sahara online mall, and divided the commodities into self operated (similar to consignment) and third-party sellers.

However, unlike the third-party of a certain East in the past, the warehousing and distribution of all goods are operated by the Sahara express, which has been set up nationwide, while the third-party seller needs to package the goods and send them to the nearest warehouse of Sahara express. Of course, the third-party customer service and after-sales service are all in the charge of the third-party sellers.However, unlike the online shopping platform of C2C mode, Sahara online mall is still a B2C mode, avoiding confusion in C2C management and ensuring the brand value of third-party flagship stores. Yang Yi believes that Sahara online mall will inevitably lose some market share in future competition by improving management efficiency and ensuring the quality of products The high-quality customers still can't be lost!

Back to the shopping carnival on October 1, in order to further open the gap with its competitors, the Sahara online shopping mall has mobilized its backbone to set up this project team, which has been secretly preparing for the double 11 Festival half a year ago.

After the second round of financing has been supported by a large amount of funds from Lanzhou Kai, the preparations for the double 11 Shopping Festival are all ready, whether it is discount, or the reserve of commodities, or the server preventing the increase of network traffic jam!

In late October, a large number of water soldiers on the Internet began to hype the concept of singles day on the double 11. Among them, Yang Yi also instructed the micro broadcast to cooperate fully.

On November 1, the Sahara online mall also launched a comprehensive publicity campaign. The overwhelming TV and print advertisements, as well as crazy discounts, completely stirred the hearts of the people of the whole country.

In November, the most common topic among people is not "did you eat it", but "do you know that XX goods on Singles Day are sold very cheaply online".

This one hundred million yuan of publicity has successfully made the Sahara online mall the focus of attention of the people of the country. Everyone is pressing his pocket bag and waiting excitedly for the arrival of the "miserable day of a Bachelor"!

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