Chapter 828
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There are many factors that affect whether a film can sell well at the box office. In addition to its own quality, the preferences of the audience and even the time of release are very important. Publicity and distribution are also indispensable and cannot be generalized.
Some films cost only a few million, and finally got more than 100 million box office. Some invested hundreds of millions, but they lost a lot. There is no fixed model for box office performance.
Therefore, in the film market, box office plunges occur from time to time, which is not surprising.
However, the problem with "young people's trip to the Jianghu" is that the publicity in front is so grand that the funds spilled are almost catching up with the production cost of the film. The film review after the premiere has a good reputation. The box office on the first day exceeded 100 million and made 230 million in two days. Obviously, it should be a hot film. How can it be directly cut off overnight?
In fact, the truth is very easy to find, that is the public praise of the audience!
Today is the Internet age, hundreds of millions of Internet users receive information very quickly, and the main audience in the film market coincides with Internet users very much, so it is easy to be affected by Internet public opinion.
Of course, film producers and distributors are well aware of the role of online public opinion. At least 50% of the publicity budget is aimed at online media in order to firmly grasp the direction of public opinion on the Internet.
However, now the majority of Internet users are not so easy to deceive. After more than ten years of indiscriminate bombardment of various information, they have their own source channels of trust in the acquisition of network information, have mastered many abilities to distinguish the "water army", and believe in their own judgment rather than blindly following other people's opinions.
It is impossible to control the ideas of hundreds of millions of Internet users. Two days after the release of "young people in the Jianghu", a large number of film reviews and viewing feelings appeared in blogs, forums and Feixun groups, deeply affecting those potential audiences.
The reputation of "young people in the Jianghu" is festering very fast on the Internet, and the situation on the blog is not ugly. However, in many forums such as Jianghai community film and television version and many Feixun groups, this martial arts film has been criticized completely.
A large number of people who have seen the film shouted that they were fooled and thought they had spent money to see a bad film. Many people were angry that they were cheated by the promotional film. It was like meeting their girlfriend who had been in love for many years. As a result, they saw each other's plain face
To make complaints about the plot of the film is more like a mountain drain, everyone says that his IQ has been insulted.
The film industry is becoming more and more developed. A large number of new films are launched every year, and more and more blockbusters have been seen by domestic audiences. There is also a higher demand and viewing standard for film viewing demand.
More than ten years ago, any Hollywood blockbuster could sweep the domestic market. Today, it no longer exists. The box office of homogeneous blockbusters is getting worse and worse. Only real boutiques can win people's love and pursuit.
As the new generation of Marriott film industry in the circle, although they have a strong background and great ambition, their judgment on the domestic film market obviously remained several years ago. They thought that they could go all the way by relying on high cost, multi-star lineup, large special effects production and strengthened publicity. As a result, they were slapped in the face by reality.
The market is so cruel!
On July 8, the box office of "young people in the Jianghu" continued to plunge, falling to 35 million, which is a new record. Of course, it is definitely not a glorious and boastful record.
However, if this trend continues to decline, Marriott film can't recover the cost at all, because the production cost and publicity of "young people's trip in the Jianghu" burned nearly 300 million, and the breakeven line won at least 600 million box office.
Four days to get 320 million box office, more than 600 million normally should not be a problem, but its decline is too tragic, to the extent of despair.
Some people in the industry also said that "young Jianghu" wants to recover the cost, and there is too much pressure on the cinema. However, it can realize capital recovery or even profit through the later copyright sale.
However, a few days ago, these people in the industry believed that the box office of "young Jianghu" exceeded 1 billion, there was little pressure, and 2 billion was possible!
Unfortunately, due to the rapid decline in the box office of "young people in the Jianghu", the cinema didn't react until the 9th, and they have significantly reduced the film arrangement rate, making Marriott film worse.
Of course, Marriott film is not reconciled. On the one hand, it continues to publicize, on the other hand, it also uses its relationship to ask for help from the cinema line, hoping to maintain a relatively high film arrangement.
However, the market is cruel and ruthless, and as a new force in the industry, Marriott film has many more competitors than friends. They have the opportunity to fall into a well. They will never mind pushing another one.
The decline in the film arrangement rate of "young people in Jianghu" is almost the same as the decline in the box office on the 6th and 7th. It is completely unable to return to the sky, even dying.
Not only that, the dismal box office and bad reputation make it almost impossible to sell the surrounding areas of "a trip to the Jianghu". Marriott's investment in this area has been wasted!
On July 12, the cumulative box office of "young people in Jianghu" in seven days was 367 million, and the film arrangement rate decreased to less than 10%, which was doomed to lose everything. It also taught a good lesson to the "rich second generation" freshman of Marriott film.
In fact, it's not just Marriott film, but also the shock in the industry. Through the ups and downs of the box office of "young Jianghu", many people are aware of the cruelty of the market and have doubts about the film and television works with martial arts theme.
Some film and television companies originally planned to follow suit to shoot martial arts dramas, and have suspended their plans.
Facts have proved that their decision is correct. The box office of the new seven heroes and five righteousness, which was officially released on the 12th, was only 27 million on the first day, making the producer Dadi film want to cry without tears.
The worst thing was the Jianghu prodigal released on the 15th. Dragged down by the market, the box office on the first day was less than 10 million, which was completely the rhythm of losing money to grandma's house.
For a time, the reputation of martial arts films was very bad, and the value of martial arts IP, which was previously sought after, fell sharply. The copyright of novels that had been priced for millions earlier, but now no one cares about it.
The situation of chasing up and killing down does not just appear in the stock market.
On the 17th, the first Hollywood blockbuster in the summer vacation, Disney's animated masterpiece "dream flyer" was released, with more than 50% of the films scheduled on the first day, which also gave the last blow to three domestic martial arts films.
With a brilliant start and a dismal end, people have to have doubts about Xiaoao Jianghu, which will be released on the national day. Can the latter still support a sky of martial arts films?
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There are many factors that affect whether a film can sell well at the box office. In addition to its own quality, the preferences of the audience and even the time of release are very important. Publicity and distribution are also indispensable and cannot be generalized.
Some films cost only a few million, and finally got more than 100 million box office. Some invested hundreds of millions, but they lost a lot. There is no fixed model for box office performance.
Therefore, in the film market, box office plunges occur from time to time, which is not surprising.
However, the problem with "young people's trip to the Jianghu" is that the publicity in front is so grand that the funds spilled are almost catching up with the production cost of the film. The film review after the premiere has a good reputation. The box office on the first day exceeded 100 million and made 230 million in two days. Obviously, it should be a hot film. How can it be directly cut off overnight?
In fact, the truth is very easy to find, that is the public praise of the audience!
Today is the Internet age, hundreds of millions of Internet users receive information very quickly, and the main audience in the film market coincides with Internet users very much, so it is easy to be affected by Internet public opinion.
Of course, film producers and distributors are well aware of the role of online public opinion. At least 50% of the publicity budget is aimed at online media in order to firmly grasp the direction of public opinion on the Internet.
However, now the majority of Internet users are not so easy to deceive. After more than ten years of indiscriminate bombardment of various information, they have their own source channels of trust in the acquisition of network information, have mastered many abilities to distinguish the "water army", and believe in their own judgment rather than blindly following other people's opinions.
It is impossible to control the ideas of hundreds of millions of Internet users. Two days after the release of "young people in the Jianghu", a large number of film reviews and viewing feelings appeared in blogs, forums and Feixun groups, deeply affecting those potential audiences.
The reputation of "young people in the Jianghu" is festering very fast on the Internet, and the situation on the blog is not ugly. However, in many forums such as Jianghai community film and television version and many Feixun groups, this martial arts film has been criticized completely.
A large number of people who have seen the film shouted that they were fooled and thought they had spent money to see a bad film. Many people were angry that they were cheated by the promotional film. It was like meeting their girlfriend who had been in love for many years. As a result, they saw each other's plain face
To make complaints about the plot of the film is more like a mountain drain, everyone says that his IQ has been insulted.
The film industry is becoming more and more developed. A large number of new films are launched every year, and more and more blockbusters have been seen by domestic audiences. There is also a higher demand and viewing standard for film viewing demand.
More than ten years ago, any Hollywood blockbuster could sweep the domestic market. Today, it no longer exists. The box office of homogeneous blockbusters is getting worse and worse. Only real boutiques can win people's love and pursuit.
As the new generation of Marriott film industry in the circle, although they have a strong background and great ambition, their judgment on the domestic film market obviously remained several years ago. They thought that they could go all the way by relying on high cost, multi-star lineup, large special effects production and strengthened publicity. As a result, they were slapped in the face by reality.
The market is so cruel!
On July 8, the box office of "young people in the Jianghu" continued to plunge, falling to 35 million, which is a new record. Of course, it is definitely not a glorious and boastful record.
However, if this trend continues to decline, Marriott film can't recover the cost at all, because the production cost and publicity of "young people's trip in the Jianghu" burned nearly 300 million, and the breakeven line won at least 600 million box office.
Four days to get 320 million box office, more than 600 million normally should not be a problem, but its decline is too tragic, to the extent of despair.
Some people in the industry also said that "young Jianghu" wants to recover the cost, and there is too much pressure on the cinema. However, it can realize capital recovery or even profit through the later copyright sale.
However, a few days ago, these people in the industry believed that the box office of "young Jianghu" exceeded 1 billion, there was little pressure, and 2 billion was possible!
Unfortunately, due to the rapid decline in the box office of "young people in the Jianghu", the cinema didn't react until the 9th, and they have significantly reduced the film arrangement rate, making Marriott film worse.
Of course, Marriott film is not reconciled. On the one hand, it continues to publicize, on the other hand, it also uses its relationship to ask for help from the cinema line, hoping to maintain a relatively high film arrangement.
However, the market is cruel and ruthless, and as a new force in the industry, Marriott film has many more competitors than friends. They have the opportunity to fall into a well. They will never mind pushing another one.
The decline in the film arrangement rate of "young people in Jianghu" is almost the same as the decline in the box office on the 6th and 7th. It is completely unable to return to the sky, even dying.
Not only that, the dismal box office and bad reputation make it almost impossible to sell the surrounding areas of "a trip to the Jianghu". Marriott's investment in this area has been wasted!
On July 12, the cumulative box office of "young people in Jianghu" in seven days was 367 million, and the film arrangement rate decreased to less than 10%, which was doomed to lose everything. It also taught a good lesson to the "rich second generation" freshman of Marriott film.
In fact, it's not just Marriott film, but also the shock in the industry. Through the ups and downs of the box office of "young Jianghu", many people are aware of the cruelty of the market and have doubts about the film and television works with martial arts theme.
Some film and television companies originally planned to follow suit to shoot martial arts dramas, and have suspended their plans.
Facts have proved that their decision is correct. The box office of the new seven heroes and five righteousness, which was officially released on the 12th, was only 27 million on the first day, making the producer Dadi film want to cry without tears.
The worst thing was the Jianghu prodigal released on the 15th. Dragged down by the market, the box office on the first day was less than 10 million, which was completely the rhythm of losing money to grandma's house.
For a time, the reputation of martial arts films was very bad, and the value of martial arts IP, which was previously sought after, fell sharply. The copyright of novels that had been priced for millions earlier, but now no one cares about it.
The situation of chasing up and killing down does not just appear in the stock market.
On the 17th, the first Hollywood blockbuster in the summer vacation, Disney's animated masterpiece "dream flyer" was released, with more than 50% of the films scheduled on the first day, which also gave the last blow to three domestic martial arts films.
With a brilliant start and a dismal end, people have to have doubts about Xiaoao Jianghu, which will be released on the national day. Can the latter still support a sky of martial arts films?
------------------
There are many factors that affect whether a film can sell well at the box office. In addition to its own quality, the preferences of the audience and even the time of release are very important. Publicity and distribution are also indispensable and cannot be generalized.Some films cost only a few million, and finally got more than 100 million box office. Some invested hundreds of millions, but they lost a lot. There is no fixed model for box office performance.Therefore, in the film market, box office plunges occur from time to time, which is not surprising.However, the problem with "young people's trip to the Jianghu" is that the publicity in front is so grand that the funds spilled are almost catching up with the production cost of the film. The film review after the premiere has a good reputation. The box office on the first day exceeded 100 million and made 230 million in two days. Obviously, it should be a hot film. How can it be directly cut off overnight?In fact, the truth is very easy to find, that is the public praise of the audience!Today is the Internet age, hundreds of millions of Internet users receive information very quickly, and the main audience in the film market coincides with Internet users very much, so it is easy to be affected by Internet public opinion.Of course, film producers and distributors are well aware of the role of online public opinion. At least 50% of the publicity budget is aimed at online media in order to firmly grasp the direction of public opinion on the Internet.However, now the majority of Internet users are not so easy to deceive. After more than ten years of indiscriminate bombardment of various information, they have their own source channels of trust in the acquisition of network information, have mastered many abilities to distinguish the "water army", and believe in their own judgment rather than blindly following other people's opinions.It is impossible to control the ideas of hundreds of millions of Internet users. Two days after the release of "young people in the Jianghu", a large number of film reviews and viewing feelings appeared in blogs, forums and Feixun groups, deeply affecting those potential audiences.The reputation of "young people in the Jianghu" is festering very fast on the Internet, and the situation on the blog is not ugly. However, in many forums such as Jianghai community film and television version and many Feixun groups, this martial arts film has been criticized completely.A large number of people who have seen the film shouted that they were fooled and thought they had spent money to see a bad film. Many people were angry that they were cheated by the promotional film. It was like meeting their girlfriend who had been in love for many years. As a result, they saw each other's plain faceTo make complaints about the plot of the film is more like a mountain drain, everyone says that his IQ has been insulted.The film industry is becoming more and more developed. A large number of new films are launched every year, and more and more blockbusters have been seen by domestic audiences. There is also a higher demand and viewing standard for film viewing demand.More than ten years ago, any Hollywood blockbuster could sweep the domestic market. Today, it no longer exists. The box office of homogeneous blockbusters is getting worse and worse. Only real boutiques can win people's love and pursuit.As the new generation of Marriott film industry in the circle, although they have a strong background and great ambition, their judgment on the domestic film market obviously remained several years ago. They thought that they could go all the way by relying on high cost, multi-star lineup, large special effects production and strengthened publicity. As a result, they were slapped in the face by reality.The market is so cruel!On July 8, the box office of "young people in the Jianghu" continued to plunge, falling to 35 million, which is a new record. Of course, it is definitely not a glorious and boastful record.However, if this trend continues to decline, Marriott film can't recover the cost at all, because the production cost and publicity of "young people's trip in the Jianghu" burned nearly 300 million, and the breakeven line won at least 600 million box office.Four days to get 320 million box office, more than 600 million normally should not be a problem, but its decline is too tragic, to the extent of despair.Some people in the industry also said that "young Jianghu" wants to recover the cost, and there is too much pressure on the cinema. However, it can realize capital recovery or even profit through the later copyright sale.However, a few days ago, these people in the industry believed that the box office of "young Jianghu" exceeded 1 billion, there was little pressure, and 2 billion was possible!Unfortunately, due to the rapid decline in the box office of "young people in the Jianghu", the cinema didn't react until the 9th, and they have significantly reduced the film arrangement rate, making Marriott film worse.Of course, Marriott film is not reconciled. On the one hand, it continues to publicize, on the other hand, it also uses its relationship to ask for help from the cinema line, hoping to maintain a relatively high film arrangement.However, the market is cruel and ruthless, and as a new force in the industry, Marriott film has many more competitors than friends. They have the opportunity to fall into a well. They will never mind pushing another one.The decline in the film arrangement rate of "young people in Jianghu" is almost the same as the decline in the box office on the 6th and 7th. It is completely unable to return to the sky, even dying.Not only that, the dismal box office and bad reputation make it almost impossible to sell the surrounding areas of "a trip to the Jianghu". Marriott's investment in this area has been wasted!On July 12, the cumulative box office of "young people in Jianghu" in seven days was 367 million, and the film arrangement rate decreased to less than 10%, which was doomed to lose everything. It also taught a good lesson to the "rich second generation" freshman of Marriott film.In fact, it's not just Marriott film, but also the shock in the industry. Through the ups and downs of the box office of "young Jianghu", many people are aware of the cruelty of the market and have doubts about the film and television works with martial arts theme.Some film and television companies originally planned to follow suit to shoot martial arts dramas, and have suspended their plans.Facts have proved that their decision is correct. The box office of the new seven heroes and five righteousness, which was officially released on the 12th, was only 27 million on the first day, making the producer Dadi film want to cry without tears.The worst thing was the Jianghu prodigal released on the 15th. Dragged down by the market, the box office on the first day was less than 10 million, which was completely the rhythm of losing money to grandma's house.For a time, the reputation of martial arts films was very bad, and the value of martial arts IP, which was previously sought after, fell sharply. The copyright of novels that had been priced for millions earlier, but now no one cares about it.The situation of chasing up and killing down does not just appear in the stock market.On the 17th, the first Hollywood blockbuster in the summer vacation, Disney's animated masterpiece "dream flyer" was released, with more than 50% of the films scheduled on the first day, which also gave the last blow to three domestic martial arts films.With a brilliant start and a dismal end, people have to have doubts about Xiaoao Jianghu, which will be released on the national day. Can the latter still support a sky of martial arts films?------------------
