Chapter 835
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In modern society, the power of money is infinite. The advertising and marketing of any product is inseparable from the support of a large amount of money. Generally speaking, the more money you spend, the greater the scope of the people affected and the deeper the level of influence.
Of course, movies are no exception. In fact, movies are one of the industries that pay most attention to advertising and marketing, especially Hollywood, the overlord of the world's movies. The investment in this field is extremely amazing every year.
It is normal for a film with an investment of US $100 million to increase the cost of US $50 million in publicity. This large investment in advertising and marketing is also one of the mysteries of Hollywood films sweeping the world.
This year, with the continuous expansion of the domestic film market, domestic films also pay more and more attention to marketing, especially the blockbusters with high investment, and devote themselves to publicity, especially the network marketing.
However, it is quite rare for Xiaoao Jianghu to invest so much money and create such a great momentum in a short time, which will inevitably have a great impact on the industry in the circle.
Some people are confused directly - this painting style is wrong!
For a long time, Chenfei media, represented by Lu Chen, has invested little in publicity and marketing. Whether it is making records or TV dramas, it often uses its own influence for promotion.
I'm afraid the most typical is the Internet platform. Usually, he shows his love with Chen Feier, and the forwarding volume is hundreds of thousands or even millions. The TV dramas do not need publicity at all. Countless fans have been eagerly looking forward to it for a long time. They are also sought after by the media without paying money, and the ratings are rising day by day.
There's no way. Who makes Lu Chen so popular? He posted a blog post on Inspur blog, and the publicity effect is equivalent to millions of marketing investment, which is beyond the envy of others.
"Xiaoao Jianghu" undoubtedly adopted the same publicity strategy in the first place. A love poem written by Lu Chen to Chen fei'er didn't know how many people's attention it earned. If we say that we spend money, it's almost nothing.
However, what people didn't expect was that Chenfei media was surprised to see that it was only more than half a month since the release of Xiaoao Jianghu. Chenfei media played a big investment and publicity.
Although Chenfei media did not disclose the publicity investment of Xiaoao Jianghu, people in the industry soon inferred from all aspects of information that Chenfei media had spent at least more than 30 million, and the total budget was estimated to double.
This inference is quite accurate and shocked many people. Some people speculate that Chenfei media or, more accurately, Lu Chen should be aware of the huge box office pressure of "Xiaoao Jianghu", so they carry out publicity at all costs in order to reverse the embarrassing situation faced by martial arts film.
You know, at the opening ceremony of Xiaoao Jianghu, Lu Chen shouted a box office forecast of 1-1.5 billion. If he can't even realize half of it in the end, he will undoubtedly lose an adult.
Some people were surprised, some were curious, and some were gloating. They thought that Lu Chen was finally at a loss.
The more advertising investment and the more fierce the publicity campaign, the more people in the industry look down on the box office of the film, and even think that Chenfei media is likely to not recover the cost after adding huge marketing expenses.
"Look at you, you used to talk so full..."
On the back seat of the Mercedes Benz, Chen Feier showed Lu Chen her mobile phone and gloated, "is it being held now?"
Lu Chen took a look and found that what was displayed on the mobile phone screen was a blog post certified as we media on Inspur blog. He asserted that it was not impossible for the box office of "Xiaoao Jianghu" to be between 500 million and 700 million, or even lower.
In order to prove his argument, the we media person also freely listed a lot of data, including the box office of martial arts films such as "young Jianghu", and even information from the survey company.
The production cost of Xiaoao Jianghu plus publicity, calculated according to the investment of 200 million, the box office needs to reach more than 400 million to break even, not counting the film remuneration of Lu Chen and Chen Feier, plus that is 500 million!
Missed the golden summer file and faced with the theme dilemma, it is undoubtedly very difficult for Xiaoao Jianghu to create a new box office miracle.
The inference of this we media person has been recognized and supported by many people, with tens of thousands of forwarding and praise. They also believe that the film with martial arts theme is destined to be a failed attempt of domestic films. "Xiaoao Jianghu" will follow in the footsteps of "young Jianghu", and it is extremely lucky to be able to maintain its capital in the end.
Lu Chen did not pay attention to these bad and cold voices on the blog, because it was not the big V and small V in the industry in these circles that finally decided the box office, but hundreds of millions of viewers.
If he has confidence in his own works, why should he fear the sarcasm of others?
As the saying goes, there are many right and wrong people. Since his debut, there has never been a lack of slander and slander behind flowers and praise, and I don't know how many people are waiting for his bad luck!
Lu Chen pointed to the screen and looked through the blog posts related to Xiaoao Jianghu.
In fact, in addition to these negative comments, there are also Lu Chen's supporters in Inspur blog, especially for the posters, stills and trailers recently released by official V of Xiaoao Jianghu. Some film critics believe that Xiaoao Jianghu is not the same work as young Jianghu, except for excellent character modeling, The fighting scenes of several clips are also very wonderful, with distinctive and unique characteristics.
In particular, the picture of fighting in the rain in the second trailer has no fancy special effects and exaggerated and vain performances. Every move is full of cruel and violent beauty. It is different from Hollywood action blockbusters and domestic popular IP adapted films. I believe that as long as the film maintains the same level, it will bring unexpected surprises to the audience.
As a person who is good at creating miracles, the film critic believes that Lu Chen will not disappoint everyone.
His view has also been supported by many people, especially Lu Chen's fans, but there are also refuters who think he is talking with the money of Chenfei media.
However, Lu Chen can guarantee that so far, Chenfei media has never spent money on a film critic, including the publicity of Xiaoao Jianghu, and there is no budget arrangement in this regard.
Of course, even if Chenfei media comes forward to refute it, it is impossible to convince everyone.
Finally, we have to rely on the facts. This fact is the box office performance - in three days, "Xiaoao Jianghu" will land in major cinemas all over the country!
Lu Chen returned her mobile phone to Chen Feier, and her mood couldn't help floating to the future.
------------------------
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In modern society, the power of money is infinite. The advertising and marketing of any product is inseparable from the support of a large amount of money. Generally speaking, the more money you spend, the greater the scope of the people affected and the deeper the level of influence.
Of course, movies are no exception. In fact, movies are one of the industries that pay most attention to advertising and marketing, especially Hollywood, the overlord of the world's movies. The investment in this field is extremely amazing every year.
It is normal for a film with an investment of US $100 million to increase the cost of US $50 million in publicity. This large investment in advertising and marketing is also one of the mysteries of Hollywood films sweeping the world.
This year, with the continuous expansion of the domestic film market, domestic films also pay more and more attention to marketing, especially the blockbusters with high investment, and devote themselves to publicity, especially the network marketing.
However, it is quite rare for Xiaoao Jianghu to invest so much money and create such a great momentum in a short time, which will inevitably have a great impact on the industry in the circle.
Some people are confused directly - this painting style is wrong!
For a long time, Chenfei media, represented by Lu Chen, has invested little in publicity and marketing. Whether it is making records or TV dramas, it often uses its own influence for promotion.
I'm afraid the most typical is the Internet platform. Usually, he shows his love with Chen Feier, and the forwarding volume is hundreds of thousands or even millions. The TV dramas do not need publicity at all. Countless fans have been eagerly looking forward to it for a long time. They are also sought after by the media without paying money, and the ratings are rising day by day.
There's no way. Who makes Lu Chen so popular? He posted a blog post on Inspur blog, and the publicity effect is equivalent to millions of marketing investment, which is beyond the envy of others.
"Xiaoao Jianghu" undoubtedly adopted the same publicity strategy in the first place. A love poem written by Lu Chen to Chen fei'er didn't know how many people's attention it earned. If we say that we spend money, it's almost nothing.
However, what people didn't expect was that Chenfei media was surprised to see that it was only more than half a month since the release of Xiaoao Jianghu. Chenfei media played a big investment and publicity.
Although Chenfei media did not disclose the publicity investment of Xiaoao Jianghu, people in the industry soon inferred from all aspects of information that Chenfei media had spent at least more than 30 million, and the total budget was estimated to double.
This inference is quite accurate and shocked many people. Some people speculate that Chenfei media or, more accurately, Lu Chen should be aware of the huge box office pressure of "Xiaoao Jianghu", so they carry out publicity at all costs in order to reverse the embarrassing situation faced by martial arts film.
You know, at the opening ceremony of Xiaoao Jianghu, Lu Chen shouted a box office forecast of 1-1.5 billion. If he can't even realize half of it in the end, he will undoubtedly lose an adult.
Some people were surprised, some were curious, and some were gloating. They thought that Lu Chen was finally at a loss.
The more advertising investment and the more fierce the publicity campaign, the more people in the industry look down on the box office of the film, and even think that Chenfei media is likely to not recover the cost after adding huge marketing expenses.
"Look at you, you used to talk so full..."
On the back seat of the Mercedes Benz, Chen Feier showed Lu Chen her mobile phone and gloated, "is it being held now?"
Lu Chen took a look and found that what was displayed on the mobile phone screen was a blog post certified as we media on Inspur blog. He asserted that it was not impossible for the box office of "Xiaoao Jianghu" to be between 500 million and 700 million, or even lower.
In order to prove his argument, the we media person also freely listed a lot of data, including the box office of martial arts films such as "young Jianghu", and even information from the survey company.
The production cost of Xiaoao Jianghu plus publicity, calculated according to the investment of 200 million, the box office needs to reach more than 400 million to break even, not counting the film remuneration of Lu Chen and Chen Feier, plus that is 500 million!
Missed the golden summer file and faced with the theme dilemma, it is undoubtedly very difficult for Xiaoao Jianghu to create a new box office miracle.
The inference of this we media person has been recognized and supported by many people, with tens of thousands of forwarding and praise. They also believe that the film with martial arts theme is destined to be a failed attempt of domestic films. "Xiaoao Jianghu" will follow in the footsteps of "young Jianghu", and it is extremely lucky to be able to maintain its capital in the end.
Lu Chen did not pay attention to these bad and cold voices on the blog, because it was not the big V and small V in the industry in these circles that finally decided the box office, but hundreds of millions of viewers.
If he has confidence in his own works, why should he fear the sarcasm of others?
As the saying goes, there are many right and wrong people. Since his debut, there has never been a lack of slander and slander behind flowers and praise, and I don't know how many people are waiting for his bad luck!
Lu Chen pointed to the screen and looked through the blog posts related to Xiaoao Jianghu.
In fact, in addition to these negative comments, there are also Lu Chen's supporters in Inspur blog, especially for the posters, stills and trailers recently released by official V of Xiaoao Jianghu. Some film critics believe that Xiaoao Jianghu is not the same work as young Jianghu, except for excellent character modeling, The fighting scenes of several clips are also very wonderful, with distinctive and unique characteristics.
In particular, the picture of fighting in the rain in the second trailer has no fancy special effects and exaggerated and vain performances. Every move is full of cruel and violent beauty. It is different from Hollywood action blockbusters and domestic popular IP adapted films. I believe that as long as the film maintains the same level, it will bring unexpected surprises to the audience.
As a person who is good at creating miracles, the film critic believes that Lu Chen will not disappoint everyone.
His view has also been supported by many people, especially Lu Chen's fans, but there are also refuters who think he is talking with the money of Chenfei media.
However, Lu Chen can guarantee that so far, Chenfei media has never spent money on a film critic, including the publicity of Xiaoao Jianghu, and there is no budget arrangement in this regard.
Of course, even if Chenfei media comes forward to refute it, it is impossible to convince everyone.
Finally, we have to rely on the facts. This fact is the box office performance - in three days, "Xiaoao Jianghu" will land in major cinemas all over the country!
Lu Chen returned her mobile phone to Chen Feier, and her mood couldn't help floating to the future.
------------------------
In modern society, the power of money is infinite. The advertising and marketing of any product is inseparable from the support of a large amount of money. Generally speaking, the more money you spend, the greater the scope of the people affected and the deeper the level of influence.Of course, movies are no exception. In fact, movies are one of the industries that pay most attention to advertising and marketing, especially Hollywood, the overlord of the world's movies. The investment in this field is extremely amazing every year.It is normal for a film with an investment of US $100 million to increase the cost of US $50 million in publicity. This large investment in advertising and marketing is also one of the mysteries of Hollywood films sweeping the world.This year, with the continuous expansion of the domestic film market, domestic films also pay more and more attention to marketing, especially the blockbusters with high investment, and devote themselves to publicity, especially the network marketing.However, it is quite rare for Xiaoao Jianghu to invest so much money and create such a great momentum in a short time, which will inevitably have a great impact on the industry in the circle.Some people are confused directly - this painting style is wrong!For a long time, Chenfei media, represented by Lu Chen, has invested little in publicity and marketing. Whether it is making records or TV dramas, it often uses its own influence for promotion.I'm afraid the most typical is the Internet platform. Usually, he shows his love with Chen Feier, and the forwarding volume is hundreds of thousands or even millions. The TV dramas do not need publicity at all. Countless fans have been eagerly looking forward to it for a long time. They are also sought after by the media without paying money, and the ratings are rising day by day.There's no way. Who makes Lu Chen so popular? He posted a blog post on Inspur blog, and the publicity effect is equivalent to millions of marketing investment, which is beyond the envy of others."Xiaoao Jianghu" undoubtedly adopted the same publicity strategy in the first place. A love poem written by Lu Chen to Chen fei'er didn't know how many people's attention it earned. If we say that we spend money, it's almost nothing.However, what people didn't expect was that Chenfei media was surprised to see that it was only more than half a month since the release of Xiaoao Jianghu. Chenfei media played a big investment and publicity.Although Chenfei media did not disclose the publicity investment of Xiaoao Jianghu, people in the industry soon inferred from all aspects of information that Chenfei media had spent at least more than 30 million, and the total budget was estimated to double.This inference is quite accurate and shocked many people. Some people speculate that Chenfei media or, more accurately, Lu Chen should be aware of the huge box office pressure of "Xiaoao Jianghu", so they carry out publicity at all costs in order to reverse the embarrassing situation faced by martial arts film.You know, at the opening ceremony of Xiaoao Jianghu, Lu Chen shouted a box office forecast of 1-1.5 billion. If he can't even realize half of it in the end, he will undoubtedly lose an adult.Some people were surprised, some were curious, and some were gloating. They thought that Lu Chen was finally at a loss.The more advertising investment and the more fierce the publicity campaign, the more people in the industry look down on the box office of the film, and even think that Chenfei media is likely to not recover the cost after adding huge marketing expenses."Look at you, you used to talk so full..."On the back seat of the Mercedes Benz, Chen Feier showed Lu Chen her mobile phone and gloated, "is it being held now?"Lu Chen took a look and found that what was displayed on the mobile phone screen was a blog post certified as we media on Inspur blog. He asserted that it was not impossible for the box office of "Xiaoao Jianghu" to be between 500 million and 700 million, or even lower.In order to prove his argument, the we media person also freely listed a lot of data, including the box office of martial arts films such as "young Jianghu", and even information from the survey company.The production cost of Xiaoao Jianghu plus publicity, calculated according to the investment of 200 million, the box office needs to reach more than 400 million to break even, not counting the film remuneration of Lu Chen and Chen Feier, plus that is 500 million!Missed the golden summer file and faced with the theme dilemma, it is undoubtedly very difficult for Xiaoao Jianghu to create a new box office miracle.The inference of this we media person has been recognized and supported by many people, with tens of thousands of forwarding and praise. They also believe that the film with martial arts theme is destined to be a failed attempt of domestic films. "Xiaoao Jianghu" will follow in the footsteps of "young Jianghu", and it is extremely lucky to be able to maintain its capital in the end.Lu Chen did not pay attention to these bad and cold voices on the blog, because it was not the big V and small V in the industry in these circles that finally decided the box office, but hundreds of millions of viewers.If he has confidence in his own works, why should he fear the sarcasm of others?As the saying goes, there are many right and wrong people. Since his debut, there has never been a lack of slander and slander behind flowers and praise, and I don't know how many people are waiting for his bad luck!Lu Chen pointed to the screen and looked through the blog posts related to Xiaoao Jianghu.In fact, in addition to these negative comments, there are also Lu Chen's supporters in Inspur blog, especially for the posters, stills and trailers recently released by official V of Xiaoao Jianghu. Some film critics believe that Xiaoao Jianghu is not the same work as young Jianghu, except for excellent character modeling, The fighting scenes of several clips are also very wonderful, with distinctive and unique characteristics.In particular, the picture of fighting in the rain in the second trailer has no fancy special effects and exaggerated and vain performances. Every move is full of cruel and violent beauty. It is different from Hollywood action blockbusters and domestic popular IP adapted films. I believe that as long as the film maintains the same level, it will bring unexpected surprises to the audience.As a person who is good at creating miracles, the film critic believes that Lu Chen will not disappoint everyone.His view has also been supported by many people, especially Lu Chen's fans, but there are also refuters who think he is talking with the money of Chenfei media.However, Lu Chen can guarantee that so far, Chenfei media has never spent money on a film critic, including the publicity of Xiaoao Jianghu, and there is no budget arrangement in this regard.Of course, even if Chenfei media comes forward to refute it, it is impossible to convince everyone.Finally, we have to rely on the facts. This fact is the box office performance - in three days, "Xiaoao Jianghu" will land in major cinemas all over the country!Lu Chen returned her mobile phone to Chen Feier, and her mood couldn't help floating to the future.------------------------
