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Rebirth capital madman - Chapter 768

Published at 17th of March 2022 07:16:17 PM


Chapter 768

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With the in-depth discussion on the plan to buy TV stations submitted by him, Barry Diller constantly refreshed his understanding of the adequacy of "preparation" for Gaoxian to do things.

As the top boss behind the scenes, sir Gao certainly has more macro strategic considerations, and may not be consistent with his subordinates who focus on specific directions. However, at the micro level, insights are still readily available, leaving Barry Diller with only sincere conviction and even extra gratitude.

Take the strategy of "local marketing agreement" to crack the strict supervision of the control of TV stations by the Federal Communications Commission of the United States at this stage. Barry Diller, who has always cherished the ideal of building the fourth TV network of the United States, has never thought of even a related point.

What does this mean?

It shows that Sir Gao has really worked hard. Many practical problems have been considered for Barry Diller in advance. It is essentially different from those domineering bosses who can only give orders, which shows Gao Xian's sincerity in supporting Barry Diller.

Therefore, when Sir Gao expressed his opinions, Barry Diller did not differ between the outside and the inside, and would not secretly gossip. I am the most professional. You mallet are full of nonsense.

For example, in the process of determining the final list of TV stations to be acquired, Gao Xian pointed to kmjd-tv in Pine Bluff, Arkansas, which ranked last in the acquisition plan, and said: "this TV station can be acquired."

Kmjd-tv ranks last in the acquisition plan because it is at the end of the priority after considering the comprehensive conditions. What's more, Barry Diller reported to Gao Xian that his investigation is very comprehensive, there are many places to run and his opinions are authoritative.

Therefore, Barry Diller reminded: "Sir Gao, due to the fact that paramount TV can directly control the number of TV stations and the precious capital, kmjd-tv can not consider it for the time being."

Gao Xian shook his head and insisted: "from your professional point of view, kmjd-tv is not very satisfactory, but believe me, the young Arkansas Governor Clinton who just took office this year is worth our acquisition of this TV station."

Barry Diller more and more believed that Sir Gao's proposal was beneficial to his ideal of the fourth American television network. Of course, he would not continue to argue. He suddenly said: "in the last half of the year, I have focused on this TV station acquisition plan and haven't had time to pay attention to the political developments in various states."

"Clinton is a young and strong group with great potential in the Democratic bamboo party, and may even be the star of tomorrow." Gao Xian smiled playfully. "However, no one is perfect. The young, promising and handsome governor of Clinton always has the problem of peach news, which is also a big or small annoyance."

Barry Diller understood some profound meanings from Sir Gao's jokes and immediately made a mark next to the name of kmjd-tv.

After such discussions, the final target list of the acquisition plan of TV stations has finally been released. There are a total of eight TV stations, including kmjd-tv.

But there is a very practical problem, that is, none of the eight TV stations is located in the top metropolitan areas such as New York, Los Angeles and Peanut Stew. To put it bluntly, they lack enough flagship TV stations.

The main reason for this is that before Barry Diller's investigation, the amount of acquisition funds obtained from Gaoxian was US $400 million, which is quite a lot. Barry Diller will not naively believe that the high-risk plan of establishing the fourth US television network will make Gaoxian agree to spend billions or billions of dollars at once, and testing the water is a necessary stage.

Therefore, the eight acquisition targets discussed by Barry Diller and Gao Xian are "ordinary" TV stations. According to the market in this period, the average price is about US $50 million. The actual investment fluctuates depending on the TV station's ratings, profit and loss, debt level, whether it is a one-time complete acquisition and so on.

Independent television stations located in top metropolitan areas such as New York, Los Angeles and Peanut Stew all offer more than $100 million. If the ratings are acceptable, they can rise to more than $200 million, and their owners are often not willing to sell. After all. Now the situation of UHF TV stations is not the same as before.

Furthermore, if a TV company has multiple independent TV stations in such top-level metropolitan areas, the overall value will double and fall to each independent TV station on average. It is not surprising to sell $5.6 billion.

Barry Diller found an opportunity and implicitly pointed out his concerns. Sir Gao, the number of our TV stations is enough to support the scene in the water test stage, but there is a lack of flagship TV stations with enough weight! So, the "big money" should be spent or should be spent.

As a result, Gao Xian wanted to be in front of Barry Diller, "it doesn't matter. As I said, Paramount will cooperate with Hughes TV and Hearst TV. Hearst TV has two TV stations that meet the requirements and we can buy them."

After receiving the information from Gao Xian, Barry Diller only glanced and his eyes lit up, "WCVB in Boston and wfld in Chicago, great!"

After Barry Diller was ecstatic, he began to worry about gain and loss again. "But will Hearst TV be willing to sell these two TV stations?"

"Don't worry, I have helped Hearst TV company from its establishment to its development, especially for the acquisition of WCVB and wfld." Gao Xian confidently told Barry Diller the reason.

Due to complex reasons including suspected industry monopoly in the early years, Hearst group has a special situation. For example, the positions that specifically control the power of the group, such as what CEO, are not in the hands of Hearst family members, and the income of Hearst group is concentrated in the Hearst family trust fund and passed to some important Hearst family members.

As a result, Michael Hearst, Patricia Hearst's cousin, has been thinking about doing business that he can control to a greater extent. Hearst TV company belongs to such a product and has borrowed from Sir Gao.

WCVB and wfld, the two TV stations, were sold in the first two years, during the severe recession of the U.S. economy. They were faced with the bankruptcy crisis and internal strife among the owners. Hearst TV spent about $400 million for them.

In this acquisition process, Gao Xian played a very important role behind the scenes and made additional agreements. For example, one of them will be bought for up to $50 million in the next three years.

No matter how Michael Hearst counts, he has a big advantage. Naturally, he will not be resistant. Now, it's time for Gao Xian to implement some of the terms of this additional agreement.

In a word, flagship TV station is ready!

"Sir Gao's layout is really farsighted." Barry Diller, who was completely relieved of his worries, was impressed, but at the same time, he could not help but vaguely give birth to two points of awe.




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