Chapter 1581: 1581
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5th April. The health supplements brands under T-K Group had already been on the market for five days. Sales were slow for T-K Group over these five days, but the Group was clearly not anxious.
This was because the T-K Group was an overseas brand that had just entered Country Z’s market. The local consumers were still unfamiliar with their brand. Thus, it was natural they would continue trusting their local brands more for the time being.
Therefore, T-K Group’s second step was to launch a comprehensive advertising campaign.
They would first build up T-K Group’s image and influence in the world, before letting the citizens of Country Z recognize that T-K Group’s capabilities were stronger than any of the local brands.
The promotional efforts of T-K Group had raised awareness of its brand to Country Z’s citizens. After gaining a better understanding of their products, the consumers started buying them.
T-K Group’s cash registers had been ringing nonstop since.
Consequently, NBJ’s director Mr. Luo Desen had lowered his proud head and set aside his own status to personally send a telegram to Lanxin Company’s professional manager Yan Shaoqing, suggesting to meet with the boss behind Lanxin Company.
Wen Xinya agreed to the meeting.
It was arranged for the meeting spot to be at Wen Xinya’s favorite tea house.
The time of the meeting was set at 10 in the morning!
It was the time of the day when the human body was at its most energetic, the brain at its most alert and the thinking process at its most precise.
There was a tacit understanding that both parties were to arrive alone.
Showing respect to her elders, Wen Xinya poured tea for Mr. Luo Desen. “Sir, please have some tea!”
Luo Desen was more than 60 years old but still hale and hearty as he had maintained his health very well. He eyed the humble and gracious young lady before him and couldn’t resist laughing out loud. “I never guessed that the real boss behind Lanxin Company is you. Hahahaha. The saying that great heroes start from a young age is true!”
Wen Xinya was a familiar face to Luo Desen. No one in Capital city’s high society would fail to recognize this outstanding young lady.
Although she had only returned to the Wen Family a few years ago, she was highly regarded by Old Mr. Wen and had become the true-blue heir to the Wen Corporation. She was also Old Mr. Mo’s granddaughter and commanded the admiration of Capital city’s upper class with her tremendous talents. Further, her exceptional jewelry design skills had made her the grand champion of the Milan World Expo International Jewelry Design Competition, gaining her international acclaim.
However, he never expected for this young lady to be so successful in the business world too.
Even Old Mr. Wen himself was probably in the dark over this!
This young lady was truly remarkable!
Wen Xinya smiled. “Sir, you are too kind. I am just fooling around. My family doesn’t know of this, so please keep this a secret for me.”
Her words were a tad obsequious, but Luo Desen didn’t mind. “Miss Wen is really capable. You were able to develop Lanxin Company to such a scale just by fooling around. If not for T-K Group’s wild ambitions to engulf the entire Z Country’s health supplements market, Lanxin Company would have probably become the nation’s biggest health supplements company.”
He had investigated Lanxin Company’s background the moment the company launched its health supplements brand but was unable to find anything.
He had been closely monitoring Lanxin Company’s growth in the past few years and couldn’t help feeling astounded. This was because nearly all of Lanxin Company’s plans had been executed perfectly, clearly reflecting just how capable and professional the company’s management was.
He already knew then just how fearsome this company would be in the future.
Over this year, he had quite a bit of interaction with Lanxin Company, which led him to realize how much hidden talent it possessed.
Luo Desen was not just singing her high praises for nothing but managed to sneak in a mention of T-K Group. It could be seen he was also not someone to be taken lightly. “I wonder what Sir thinks of T-K Group’s plan to take over the whole of Country Z’s health supplements market?”
Wen Xinya took the initiative to ask his opinion on the matter, allowing him to lead the conversation. She had no intention of playing mind games with him.
Even though allowing him to lead the conversation might end up making Lanxin Company a passive party in this alliance, given the current circumstances, it was not the time to be fussy about such matters.
It didn’t matter to her whether NBJ or Lanxin Company became the main instigator in this alliance.
“NBJ has already crossed swords with T-K Group several times. So, I want to hear what Miss Wen thinks instead.” Luo Desen’s eyes brightened as a flash of admiration crossed his face. She was indeed a clever little girl. She was able to see the big picture and weigh the pros and cons. As a result, she knew when to advance and when to retreat.
And so, he returned the favor by allowing her to take control of this conversation.
After all, NBJ was far behind Lanxin Company in terms of capabilities.
Wen Xinya smiled again. She believed that today’s discussion would go very well. “Blocking the distribution channels will only stop T-K Group temporarily. When they fully unleash their might on us, we will be completely defeated.”
Luo Desen’s smile deepened. “Then, what does Miss Wen think we should do?”
Calm, steadfast, confident and with an air of assurance—Luo Desen couldn’t help looking at her with renewed respect. He was increasingly looking forward to cooperating with Lanxin Company.
Wen Xinya said, “There is only one way, which is to have NBJ and Lanxin Company form an alliance and unite against T-K Group. NBJ’s health supplements brands still hold high prestige and appeal in the market, and we must leverage on this advantage while we still can to completely shut out T-K Group from the market. This is the first step.”
“Interesting.” Luo Desen perked up. He eyed this astute young lady before him and asked, “What’s the second step?”
Luo Desen was feeling excited as he looked forward to hearing the second step of her plan.
It was the right decision to set aside his status and request for a meeting with Wen Xinya. The all-out war would be starting soon, but she had remained calm with plan and strategy in place.
She was truly a marvel.
Wen Xinya held Luo Desen’s gaze with her startlingly dark, still eyes. “The second step would be to play the compassion card.”
Luo Desen sat up with a start, at which Wen Xinya continued, “NBJ and Lanxin Company still hold half of the Country Z’s health supplements market, so let’s make use of the consumers’ current deep trust in us to play the compassion card. Let’s build up the scenario that NBJ and Lanxin Company are the underdogs being bullied by stronger parties. Country Z’s citizens have always had a soft spot for underdogs. With their hearts on our side, we can make use of the local community to boycott T-K Group’s products.”
Luo Desen’s expression instantly turned serious. “Then, what is the third step?”
So this was the reason why Lanxin Company had progressed so rapidly. Not only was this young lady able to see the big picture and knew when to advance or retreat, but she was also exceedingly shrewd and savvy.
He had a feeling that Lanxin Company had been hiding in the shadows all this while, just waiting for the right moment to strike at their enemy’s weakest vulnerabilities.
Wen Xinya’s dark and unfathomable eyes glinted with a sharp light. “The third step will be for NBJ to face T-K Group head-on and block off all channels for them. On our part, Lanxin Company will do everything we can to cut off their advertising efforts from the periphery and the flanks. We will launch a full-on attack to disrupt their plans to influence the consumers against local health supplements brands.”
Luo Desen’s expression turned even more serious. “What do you think our chances of winning this battle are?”
Wen Xinya sipped her tea calmly and replied with a smile, “60%!”
Luo Desen’s pupils contracted as shock reverberated through his mind.
NBJ’s chances of winning against T-K Group were nearly zero.
Even with Lanxin Company’s cooperation, he had estimated that their percentage of success was at most 30%.
But Wen Xinya had confidently stated 60%!
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5th April. The health supplements brands under T-K Group had already been on the market for five days. Sales were slow for T-K Group over these five days, but the Group was clearly not anxious.
This was because the T-K Group was an overseas brand that had just entered Country Z’s market. The local consumers were still unfamiliar with their brand. Thus, it was natural they would continue trusting their local brands more for the time being.
Therefore, T-K Group’s second step was to launch a comprehensive advertising campaign.
They would first build up T-K Group’s image and influence in the world, before letting the citizens of Country Z recognize that T-K Group’s capabilities were stronger than any of the local brands.
The promotional efforts of T-K Group had raised awareness of its brand to Country Z’s citizens. After gaining a better understanding of their products, the consumers started buying them.
T-K Group’s cash registers had been ringing nonstop since.
Consequently, NBJ’s director Mr. Luo Desen had lowered his proud head and set aside his own status to personally send a telegram to Lanxin Company’s professional manager Yan Shaoqing, suggesting to meet with the boss behind Lanxin Company.
Wen Xinya agreed to the meeting.
It was arranged for the meeting spot to be at Wen Xinya’s favorite tea house.
The time of the meeting was set at 10 in the morning!
It was the time of the day when the human body was at its most energetic, the brain at its most alert and the thinking process at its most precise.
There was a tacit understanding that both parties were to arrive alone.
Showing respect to her elders, Wen Xinya poured tea for Mr. Luo Desen. “Sir, please have some tea!”
Luo Desen was more than 60 years old but still hale and hearty as he had maintained his health very well. He eyed the humble and gracious young lady before him and couldn’t resist laughing out loud. “I never guessed that the real boss behind Lanxin Company is you. Hahahaha. The saying that great heroes start from a young age is true!”
Wen Xinya was a familiar face to Luo Desen. No one in Capital city’s high society would fail to recognize this outstanding young lady.
Although she had only returned to the Wen Family a few years ago, she was highly regarded by Old Mr. Wen and had become the true-blue heir to the Wen Corporation. She was also Old Mr. Mo’s granddaughter and commanded the admiration of Capital city’s upper class with her tremendous talents. Further, her exceptional jewelry design skills had made her the grand champion of the Milan World Expo International Jewelry Design Competition, gaining her international acclaim.
However, he never expected for this young lady to be so successful in the business world too.
Even Old Mr. Wen himself was probably in the dark over this!
This young lady was truly remarkable!
Wen Xinya smiled. “Sir, you are too kind. I am just fooling around. My family doesn’t know of this, so please keep this a secret for me.”
Her words were a tad obsequious, but Luo Desen didn’t mind. “Miss Wen is really capable. You were able to develop Lanxin Company to such a scale just by fooling around. If not for T-K Group’s wild ambitions to engulf the entire Z Country’s health supplements market, Lanxin Company would have probably become the nation’s biggest health supplements company.”
He had investigated Lanxin Company’s background the moment the company launched its health supplements brand but was unable to find anything.
He had been closely monitoring Lanxin Company’s growth in the past few years and couldn’t help feeling astounded. This was because nearly all of Lanxin Company’s plans had been executed perfectly, clearly reflecting just how capable and professional the company’s management was.
He already knew then just how fearsome this company would be in the future.
Over this year, he had quite a bit of interaction with Lanxin Company, which led him to realize how much hidden talent it possessed.
Luo Desen was not just singing her high praises for nothing but managed to sneak in a mention of T-K Group. It could be seen he was also not someone to be taken lightly. “I wonder what Sir thinks of T-K Group’s plan to take over the whole of Country Z’s health supplements market?”
Wen Xinya took the initiative to ask his opinion on the matter, allowing him to lead the conversation. She had no intention of playing mind games with him.
Even though allowing him to lead the conversation might end up making Lanxin Company a passive party in this alliance, given the current circumstances, it was not the time to be fussy about such matters.
It didn’t matter to her whether NBJ or Lanxin Company became the main instigator in this alliance.
“NBJ has already crossed swords with T-K Group several times. So, I want to hear what Miss Wen thinks instead.” Luo Desen’s eyes brightened as a flash of admiration crossed his face. She was indeed a clever little girl. She was able to see the big picture and weigh the pros and cons. As a result, she knew when to advance and when to retreat.
And so, he returned the favor by allowing her to take control of this conversation.
After all, NBJ was far behind Lanxin Company in terms of capabilities.
Wen Xinya smiled again. She believed that today’s discussion would go very well. “Blocking the distribution channels will only stop T-K Group temporarily. When they fully unleash their might on us, we will be completely defeated.”
Luo Desen’s smile deepened. “Then, what does Miss Wen think we should do?”
Calm, steadfast, confident and with an air of assurance—Luo Desen couldn’t help looking at her with renewed respect. He was increasingly looking forward to cooperating with Lanxin Company.
Wen Xinya said, “There is only one way, which is to have NBJ and Lanxin Company form an alliance and unite against T-K Group. NBJ’s health supplements brands still hold high prestige and appeal in the market, and we must leverage on this advantage while we still can to completely shut out T-K Group from the market. This is the first step.”
“Interesting.” Luo Desen perked up. He eyed this astute young lady before him and asked, “What’s the second step?”
Luo Desen was feeling excited as he looked forward to hearing the second step of her plan.
It was the right decision to set aside his status and request for a meeting with Wen Xinya. The all-out war would be starting soon, but she had remained calm with plan and strategy in place.
She was truly a marvel.
Wen Xinya held Luo Desen’s gaze with her startlingly dark, still eyes. “The second step would be to play the compassion card.”
Luo Desen sat up with a start, at which Wen Xinya continued, “NBJ and Lanxin Company still hold half of the Country Z’s health supplements market, so let’s make use of the consumers’ current deep trust in us to play the compassion card. Let’s build up the scenario that NBJ and Lanxin Company are the underdogs being bullied by stronger parties. Country Z’s citizens have always had a soft spot for underdogs. With their hearts on our side, we can make use of the local community to boycott T-K Group’s products.”
Luo Desen’s expression instantly turned serious. “Then, what is the third step?”
So this was the reason why Lanxin Company had progressed so rapidly. Not only was this young lady able to see the big picture and knew when to advance or retreat, but she was also exceedingly shrewd and savvy.
He had a feeling that Lanxin Company had been hiding in the shadows all this while, just waiting for the right moment to strike at their enemy’s weakest vulnerabilities.
Wen Xinya’s dark and unfathomable eyes glinted with a sharp light. “The third step will be for NBJ to face T-K Group head-on and block off all channels for them. On our part, Lanxin Company will do everything we can to cut off their advertising efforts from the periphery and the flanks. We will launch a full-on attack to disrupt their plans to influence the consumers against local health supplements brands.”
Luo Desen’s expression turned even more serious. “What do you think our chances of winning this battle are?”
Wen Xinya sipped her tea calmly and replied with a smile, “60%!”
Luo Desen’s pupils contracted as shock reverberated through his mind.
NBJ’s chances of winning against T-K Group were nearly zero.
Even with Lanxin Company’s cooperation, he had estimated that their percentage of success was at most 30%.
But Wen Xinya had confidently stated 60%!
5th April. The health supplements brands under T-K Group had already been on the market for five days. Sales were slow for T-K Group over these five days, but the Group was clearly not anxious.This was because the T-K Group was an overseas brand that had just entered Country Z's market. The local consumers were still unfamiliar with their brand. Thus, it was natural they would continue trusting their local brands more for the time being.Therefore, T-K Group's second step was to launch a comprehensive advertising campaign.They would first build up T-K Group's image and influence in the world, before letting the citizens of Country Z recognize that T-K Group's capabilities were stronger than any of the local brands.The promotional efforts of T-K Group had raised awareness of its brand to Country Z's citizens. After gaining a better understanding of their products, the consumers started buying them.T-K Group's cash registers had been ringing nonstop since.Consequently, NBJ's director Mr. Luo Desen had lowered his proud head and set aside his own status to personally send a telegram to Lanxin Company's professional manager Yan Shaoqing, suggesting to meet with the boss behind Lanxin Company.Wen Xinya agreed to the meeting.It was arranged for the meeting spot to be at Wen Xinya's favorite tea house.The time of the meeting was set at 10 in the morning!It was the time of the day when the human body was at its most energetic, the brain at its most alert and the thinking process at its most precise.There was a tacit understanding that both parties were to arrive alone.Showing respect to her elders, Wen Xinya poured tea for Mr. Luo Desen. Sir, please have some tea!Luo Desen was more than 60 years old but still hale and hearty as he had maintained his health very well. He eyed the humble and gracious young lady before him and couldn't resist laughing out loud. I never guessed that the real boss behind Lanxin Company is you. Hahahaha. The saying that great heroes start from a young age is true!Wen Xinya was a familiar face to Luo Desen. No one in Capital city's high society would fail to recognize this outstanding young lady.Although she had only returned to the Wen Family a few years ago, she was highly regarded by Old Mr. Wen and had become the true-blue heir to the Wen Corporation. She was also Old Mr. Mo's granddaughter and commanded the admiration of Capital city's upper class with her tremendous talents. Further, her exceptional jewelry design skills had made her the grand champion of the Milan World Expo International Jewelry Design Competition, gaining her international acclaim.However, he never expected for this young lady to be so successful in the business world too.Even Old Mr. Wen himself was probably in the dark over this!This young lady was truly remarkable!Wen Xinya smiled. Sir, you are too kind. I am just fooling around. My family doesn't know of this, so please keep this a secret for me.Her words were a tad obsequious, but Luo Desen didn't mind. Miss Wen is really capable. You were able to develop Lanxin Company to such a scale just by fooling around. If not for T-K Group's wild ambitions to engulf the entire Z Country's health supplements market, Lanxin Company would have probably become the nation's biggest health supplements company.He had investigated Lanxin Company's background the moment the company launched its health supplements brand but was unable to find anything.He had been closely monitoring Lanxin Company's growth in the past few years and couldn't help feeling astounded. This was because nearly all of Lanxin Company's plans had been executed perfectly, clearly reflecting just how capable and professional the company's management was.He already knew then just how fearsome this company would be in the future.Over this year, he had quite a bit of interaction with Lanxin Company, which led him to realize how much hidden talent it possessed.Luo Desen was not just singing her high praises for nothing but managed to sneak in a mention of T-K Group. It could be seen he was also not someone to be taken lightly. I wonder what Sir thinks of T-K Group's plan to take over the whole of Country Z's health supplements market?Wen Xinya took the initiative to ask his opinion on the matter, allowing him to lead the conversation. She had no intention of playing mind games with him.Even though allowing him to lead the conversation might end up making Lanxin Company a passive party in this alliance, given the current circumstances, it was not the time to be fussy about such matters.It didn't matter to her whether NBJ or Lanxin Company became the main instigator in this alliance.NBJ has already crossed swords with T-K Group several times. So, I want to hear what Miss Wen thinks instead. Luo Desen's eyes brightened as a flash of admiration crossed his face. She was indeed a clever little girl. She was able to see the big picture and weigh the pros and cons. As a result, she knew when to advance and when to retreat.And so, he returned the favor by allowing her to take control of this conversation.After all, NBJ was far behind Lanxin Company in terms of capabilities.Wen Xinya smiled again. She believed that today's discussion would go very well. Blocking the distribution channels will only stop T-K Group temporarily. When they fully unleash their might on us, we will be completely defeated.Luo Desen's smile deepened. Then, what does Miss Wen think we should do?Calm, steadfast, confident and with an air of assuranceLuo Desen couldn't help looking at her with renewed respect. He was increasingly looking forward to cooperating with Lanxin Company.Wen Xinya said, There is only one way, which is to have NBJ and Lanxin Company form an alliance and unite against T-K Group. NBJ's health supplements brands still hold high prestige and appeal in the market, and we must leverage on this advantage while we still can to completely shut out T-K Group from the market. This is the first step.Interesting. Luo Desen perked up. He eyed this astute young lady before him and asked, What's the second step?Luo Desen was feeling excited as he looked forward to hearing the second step of her plan.It was the right decision to set aside his status and request for a meeting with Wen Xinya. The all-out war would be starting soon, but she had remained calm with plan and strategy in place.She was truly a marvel.Wen Xinya held Luo Desen's gaze with her startlingly dark, still eyes. The second step would be to play the compassion card.Luo Desen sat up with a start, at which Wen Xinya continued, NBJ and Lanxin Company still hold half of the Country Z's health supplements market, so let's make use of the consumers' current deep trust in us to play the compassion card. Let's build up the scenario that NBJ and Lanxin Company are the underdogs being bullied by stronger parties. Country Z's citizens have always had a soft spot for underdogs. With their hearts on our side, we can make use of the local community to boycott T-K Group's products.Luo Desen's expression instantly turned serious. Then, what is the third step?So this was the reason why Lanxin Company had progressed so rapidly. Not only was this young lady able to see the big picture and knew when to advance or retreat, but she was also exceedingly shrewd and savvy.He had a feeling that Lanxin Company had been hiding in the shadows all this while, just waiting for the right moment to strike at their enemy's weakest vulnerabilities.Wen Xinya's dark and unfathomable eyes glinted with a sharp light. The third step will be for NBJ to face T-K Group head-on and block off all channels for them. On our part, Lanxin Company will do everything we can to cut off their advertising efforts from the periphery and the flanks. We will launch a full-on attack to disrupt their plans to influence the consumers against local health supplements brands.Luo Desen's expression turned even more serious. What do you think our chances of winning this battle are?Wen Xinya sipped her tea calmly and replied with a smile, 60%!Luo Desen's pupils contracted as shock reverberated through his mind.NBJ's chances of winning against T-K Group were nearly zero.Even with Lanxin Company's cooperation, he had estimated that their percentage of success was at most 30%.But Wen Xinya had confidently stated 60%!
