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Published at 3rd of November 2021 09:50:32 AM


Chapter 1103: 1103

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On November 2nd, Transcendence officially held its film in three theaters in New York and Los Angeles. Amid the craze of the awards season, it started its own journey in a low-key manner.

The so-called low-key, firstly, did not launch publicity at the noisy Toronto Film Festival and Telluride Film Festival; secondly, did not release trailers and movie posters for the camp step by step; thirdly, there was no marketing advertising, no radio promotion, no TV promotion or even There is no cinema propaganda; there are no official announcements, no Twitter, no Facebook, no official website, and even no news from the paper media.

The only publicity is from the official page of IMDB.

At the beginning of September, just as everyone's eyes were focused on Venice and Toronto, the official IMDB page of "Aloof" was updated with a message: The movie will be officially opened on November 2 (New York, Los Angeles).

That's all there is to it.

This is the real low-key, almost silently embarked on the theater line.

Despite this, the "extraordinary" screening still achieved a good single-library box office of US$33,000 in the first week, which is eye-catching. Compared with the low-key and calmness of the previous period, this result can even be said to be an achievement. The huge surprise was far beyond expectations.

The reason is not complicated.

At the Berlin Film Festival in February, "Beyond" won the Silver Bear Award for Best Actor, which sparked a lot of discussion. Although Berlin has the weakest influence among the three major European film festivals, and the waves caused by a silver bear trophy are fleeting; but unexpectedly, at the subsequent Oscar awards ceremony, Lan Li braved the wind and waves to pick the best. The leading actor, Little Golden Man, instantly detonated all discussions.

In addition, the box office of "Crazy Love" and "Anti-Cancer Me" both made huge breakthroughs; at the same time, before the Oscar, the "transcendence" who had just won the Silver Bear Award naturally became the focus of discussion.

Everyone is wondering whether "detachment" can be compared with "love crazy"? What does the performance in "transcendence" look like? Last year, "Crazy Love" won the special jury award above Sundance. This year, he took advantage of the fact that he won the Goldman. Then, this year, "Beyond" won the Silver Bear Award in Berlin. What will happen next year?

In the midst of the heated discussions, "transcendence" also invisibly got a free publicity opportunity.

However, compared with the movie itself, curiosity and gossip still have the upper hand. What people look forward to is not this work, but the so-called gimmick in this work, which directly links this work to Oscars. Later, the crew did not launch further publicity, and it seemed that they did not have any ambitions for this year's awards season. These gimmicks did not get enough soil support, and gradually disappeared in the movie tide, and they were forgotten by most people.

But there is still a small group of viewers who remember it firmly. Not only did they not forget, but they were more active. For Lan Li, for "transcendence", for Tony Kaye, curiosity continues unabated.

Throughout the year, "Delta" attended five film festivals, Berlin is one of them, in addition to Tribeca Film Festival, Woodstock Film Festival, Tokyo Film Festival and Stockholm Film Festival.

At every film festival, the word-of-mouth about "transcendence" is a mixed reputation and a double sky. There are more and more controversies gathered in this work, and it has never disappeared, even for senior professional film critics. They expressed their opinions and debated endlessly, and there was a heated discussion about the artistic value of this work.

Things are getting more and more interesting. From a certain perspective, controversy means unable to convince the public; but from another perspective, controversy also means more possibilities. For art, controversy is always exciting.

As a result, curiosity and expectations are rising. After entering the second half of the year, the waiting audience accumulated bit by bit. Even if "Edge of Tomorrow" detonated the entire summer vacation, Lanly achieved great success in the commercial field. ; But for these audiences, "detachment" is still their biggest annual expectation of Lan Li.

On the social network, someone jokingly said: He is now gearing up and can’t wait, and is always ready. Rolling up his sleeves and boiling blood will inevitably curse "extreme" to **** and indecent criticism. Otherwise, absolutely Will not let go.

From this perspective, the expected value has been slowly rising.

For mainstream audiences, and even mainstream media, they seem to have forgotten the work of "detachment". The topic of the Berlin Film Festival is not as good as Venice and Cannes; but for a specific group of audiences, They have been waiting hard, even after the opening of the awards season, there is a lot of enthusiasm and excitement, and the "detachment" has never been forgotten.

It is precisely this kind of audience that is delineated by the selected art theaters. Naturally, click on the show achieved a good result of 33,000 U.S. dollars, and made a name for himself.

However, such achievements are still not enough to shake the attention of mainstream media. The number of film reviews and related reports have always been tepid, slowly and extremely slowly growing and spreading, which also makes the film cut off the influence of mainstream views, all Communication is still more confined to senior audiences, and discussions are getting more lively and hotter.

In the movie market at the end of the year, there is constant focus and excitement. Thanksgiving, Halloween, Christmas, holiday after holiday, "Invincible Destruction King", "00: Breaking the Sky", "Twilight City" ": Breaking Dawn (Part 2 and "The Hobbit" bombarded one after another, breaking one record after another, and the word-of-mouth and box office flew together, and it was overwhelming.

Not to mention, after the awards season kicked off, the hot works were one after another, and the topic continued every week.

In this, who will notice a "transcendence"?

Quietly, the "detached" point-of-view still spreads out in the two cities of New York and Los Angeles.

In the second week of November, there were still three theaters in the two cities, but the box office of the single hall went a step further, rising to 39,000 US dollars. Although it was still not ranked on the historical list, it was during the screening period. It was the first time that it was able to achieve an increase in the box office of a single library. It can be seen from the side that the influence of this work is slowly expanding.

Both the "New York Times" and the "Hollywood Reporter" noticed such an abnormal phenomenon and reported it. It was at this time that Hollywood realized for the first time that another work worthy of attention during the awards season appeared-or rather, no Worthy of attention? After all, the style of Tony Kaye's work is really too horrifying, it can almost be said to actively push the audience and awards outside.

In the third week of November, there were still the same three cinema chains. The box office of a single library dropped slightly, at 35,000 US dollars, and the performance was still outstanding. Invisible, "detachment" also created a record of its own-point After three weeks of screening, the box office of a single library has always been maintained at more than US$30,000, and the box office data of the first week is still the lowest.

It's a bit convoluted, but very interesting. Undoubtedly, the film curve of this work is quite worthy of careful study.

In the fourth week of November, the pace of expansion finally began, still in New York and Los Angeles, but the number of cinemas has risen to fourteen, nine in New York and five in Los Angeles.

What’s amazing is that the box office of Dian Ying’s single library is still maintained at the level of 30,000, and the performance of 32,000 US dollars is really eye-catching. From the topicality and support rate, "detachment" is shown in the surrounding area. The performance during the period is still enough to complete most of the works of this year's awards season.

Of course, there is nothing to brag about in the box office data of each single library every week. Even the box office performance of the single library in the fourth week is still not among the top 30 in the movie history list. In other words, this can be seen as "the self-entertainment of a certain group of fanatical audiences."

But no one can deny that the stable performance for four consecutive weeks during the screening period has once again proved that the controversy of the film is slowly spreading, and more and more professional audiences are continuously entering the theater. Among them, it joins in the disputes and rebuttals of the works.

For a work of art, this is the best award. Tony Kaye was obviously not more satisfied with the waves he made, and he was in a particularly happy mood.

Similarly, the attention of the media has gradually gathered, and relevant comments have begun to be released one after another ~www.novelhall.com~ When the first week of screening, there were only three comments; and when it entered the fourth week of screening, the number of comments had already come. Twenty ones have arrived.

Compared with those high-profile awards season works, the number of comments is more than forty, and the "extraordinary" media feedback can be described as pitiful, even if there is a Berlin Film Festival bonus, even if there is a blue gift as a gimmick However, the position of this work in the award season has fallen far behind the competition.

In terms of attention alone, "detachment" has fallen behind in advance. During the awards season, there is not enough exposure, and it is absolutely difficult to get out of the siege; moreover, judging from the attitude of Tony Kaye, he has no plans to launch the awards season college public relations. .

What's more, the feedback from the media is not optimistic.

The overall score of the twenty media is only 55 points, which is still five points away from the passing line. This has turned into a piece of news instead.

This is the worst work in the media review of Lanly-Hall's career, and it is also the first work in the media review of Lanly-Hall's actor's career that failed to pass.

In less than four years, Lan Li has successfully made it to the top and broke out of the siege. The super-high average quality of his works is definitely one of the important factors. Since the "Pacific War", Lan Li's works have been Maintained an excellent state, from word of mouth to box office to audience feedback, achieved a comprehensive victory, and has not yet failed.

But today, the "detached" media review is really unspeakably good-looking, and it can even be said to be ugly.

Could it be that the first Waterloo of Lanly's career has come? Think about it seriously. Although it is accidental, it seems to be the time. It is better to be late than not to be late. Maybe now is the best time?

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