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Published at 3rd of November 2021 09:35:33 AM


Chapter 1530: 1530

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In the first week of November, the premieres of the three works "Ender's Game", "The Last Las Vegas" and "Turkey Story" launched an impact on the Halloween schedule.

But unfortunately, the three works have fallen into a low reputation. The bad performance is like a nightmare that can't be woken up. The media reviews are 51 points, 48 ​​points, and 38 points. At the same time, Rotten Tomatoes The freshness index is 61%, 45%, and 19% respectively.

In other words, none of the three works failed.

Especially "Ander's Game" is the most disappointing. Major media have said that there are serious problems with director Gavin Hood's rhythm control and character creation, lack of science fiction core and no climax/trend. The huge core was stuffed in just two hours, and it became more and more deserted.

Overwhelming regrets and grievances made this ambitious work "dead before it becomes a master".

The final box office trend also proved that the media's vision is accurate.

During the three days of the premiere weekend, "Ander's Game" was 27 million, "The Last Las Vegas" was 16 million, and "Turkey Mobilization" was 15 million.

You can compare the investment costs horizontally. The "Last Las Vegas" cost 28 million. If nothing else, you can finally expect a small profit. Low-cost comedy movies are still a safe investment; "Turkey General Mobilization" "It costs 55 million. Faced with such a bad reputation, it can now be inferred that the film will lose millions of less than 10 million.

As for the "Ander's game", the cost is 110 million. Although we still need to look at the performance of the family market on Thanksgiving, we can now predict that Summit Entertainment will lose at least 50 million or more. . Not to mention chasing "Harry Potter", even "Twilight" is not up to the level. The thunder and the rain are small, which is really disappointing.

Obviously, the box office impact of the three works is lackluster, and it is impossible to form an effective impact on the absolute dominance of "gravity". This also makes the Halloween schedule once again a stage for the performance of "gravity", accumulating strong box office in five weeks. The earth has reached 490 million, the threshold of 500 million is already close at hand, and a breakthrough should be achieved by the end of next week at the latest.

Nevertheless, "Gravity" has achieved four consecutive championships, and the weekend box office decline is narrowing, but it is indeed slowly declining. This also means that the hope of five consecutive championships seems to be very slim. This It was a matter of course, but no one expected that the competition for the North American weekend box office leaderboard in the first week of November would be so fierce.

"Ander's Game", 27 million.

"Gravity", 27 million.

The weekend box office numbers of the two works are almost the same.

Generally speaking, the North American weekend box office rankings are announced on Sunday. The exhibition relationship is based on the box office trends on Friday and Saturday, and then the forecast is completed according to the mathematical formula based on the forecast of the box office on Friday and Saturday, and announced on Sunday in advance. The position of the box office leaderboard. This has become the norm.

Although such predictions are not 100% accurate, on the whole, 95% are accurate. On Monday morning, the exhibitor relationship will fine-tune the box office data accurately, and the error values ​​are all within a very small range; only a few special circumstances will have deviations of more than one million dollars.

On Sunday, Exhibitor Relations announced the box office prediction list. "Ander's Game" was the champion, ending the four consecutive championships of "Gravity", but the advantage was very weak, with a gap of less than 500,000. The official said , Because the gap is much lower than expected, it does not rule out changes after Monday’s accurate data is released.

On Monday, the exhibition relations announced the official box office list. "Gravity" was crowned the champion and completed five consecutive championships sturdily; while "Ander's Game" was second place, and the box office gap between the two works was only less than that. Three hundred thousand only. On the one hand, the performance of "gravity" is too bad, on the other hand, "Ander's game" is too disappointing.

"Gravity", 27.3 million.

"Ander's Game", 27.02 million.

This is the final box office statistics, and then North America has witnessed "gravity"'s strong five consecutive championships. At this time, looking back at the internal disputes of the Warner Bros. board of directors after the premiere weekend, things become more subtle and interesting.

Finally, the North American box office rankings in the first week of November, "Gravity", "Ander's Game", "Funny Show 4", "The Last Las Vegas", and "Turkey Story" respectively Occupy the top five of the list.

It can be clearly noticed that from October to November, the competition pattern of the entire market has been completely different, and the number and scale of the works on display have increased by several grades. This is also the inevitable trend of the schedule.

Regrettably, the three works that premiered on Halloween this year were all overwhelmingly uncomfortable. Not only did they fail to explode the expected energy, but they also collapsed from word-of-mouth to box office, which is really shocking!

Although there are frequent rollovers in summer stalls, and there are countless cases of box office fiascos; but at least the summer stalls have sufficient market background to ensure that even the loss seems not to be too tragic, and there are no other stalls, once in the autumn stalls Or if there is a car accident on holiday, it is really like a plume of blue smoke, which disappears in a blink of an eye, and even the slightest waves are not noticed.

"Ander's Game" is just like that.

But then in the second week of November, the highlight finally appeared. It was not a casual "commercial blow", but a real blockbuster without a doubt. "Thor 2: The Dark World" was obviously the most popular at the end of the year. One of the attention-grabbing works! This work has been extraordinary since its magnitude.

However, when I thought about it, people suddenly remembered that it was like this when "Thor" was released in 2011, and everyone looked forward to it; however, it turned out to be the opening battle of the summer archive of "Speed ​​and Excitement/Love 5". However, it ended with the fiasco of "Thor", and the North American box office performance was far below expectations. Even with the overseas box office data, Marvel Studios still lost a small amount.

Yes, at a loss.

According to the internal reports of "Variety Show" magazine, "Thor" lost about 30 million yuan; then, why is there a sequel?

First, this is a Marvel universe. The work of "Thor" is just one of the puzzle pieces. For the sake of "Avengers", Disney and Marvel Pictures have been making arrangements. A little loss is still affordable, just like later The same is true for the DC Universe; Second, "Thor" does not make money at the box office, in fact, "Captain America" ​​does not make money. Disney has never thought of relying on movie box office to achieve profitability. Disneyland and peripheral products are the major players of film companies.

Therefore, the sequel is inevitable.

Even so, Disney withdrew "Thor 2" from the summer file and chose the holiday file. Isn't this because of lack of confidence? And now, "Thor 2" is facing "gravity", Chris Hemsworth is facing Renly Hall again, shouldn't...

However, such thoughts only flashed past, and they were swaddled by the major news media just when they emerged, because it was impossible.

"Gravity" has entered the sixth week of its release. The box office of the previous weekend has entered the 20 million level; and "Thor 2" is the first week of the world premiere. According to the forecast trend, the box office of the weekend is at least one Billion level.

In other words, the two works are not comparable at all, and there is no need for comparison; even if you just compare them horizontally in your mind, this is already incredible. It is not so much that people are not optimistic about the box office prospects of "Thor 2". Rather, people marveled at Lan Li’s box office appeal.

Therefore, no one and no one should question the North American box office rankings in the second week of November. Even if you want to compare, it should be a horizontal comparison between the box office data of the premiere of "Thor 2" and "Gravity". Looking at the topical sensation effects of the two movies, it can barely be regarded as a special showdown.

But honestly, this is also unfair.

First of all, "Thor 2" is a sequel, and it is also a manga hero sequel movie, which has inherent advantages in itself. The appeal of Marvel movies in the past two years cannot be ignored; secondly, Chris is no longer two. Years ago, the nameless pawn, after the "Avengers" debut, this year with the "Speed ​​Wind/Flow" and "Star Trek: Diablo Unbounded" two works have a strong sense of existence.

When "Thor 2" was released, attention and discussion were not the same.

Therefore, many professional media have made optimistic predictions about the box office of the premiere of "Thor 2". Two years ago, "Thor" suffered a strong attack from "Speed ​​and Excitement/Emotion 5", and the box office of the premiere was not even To 60 million, it is disappointing; now the box office of "Thor 2" premiere is high, and many people think it can break through the 100 million threshold.

On November 8th ~www.novelhall.com~Raytheon 2" landed on 3,800 theaters. After the grand premiere, the audience officially met, but the media comments that followed were sighed.

The media review scored 54%, the Rotten Tomatoes Freshness Index scored 66%, the mass media scored 6.2%, and the Popcorn Index scored 72%.

Such data is really unsatisfactory. Not to mention the comparison with "Gravity", even if it is far inferior to the "Thor" two years ago, the reputation of the first part of the series was mediocre: Media Review Five Sixteen points, 75% of the Rotten Tomatoes Freshness Index, 6.4 points by the mass media, and 74% of the Popcorn Index.

A complete regression!

Although it seems that Hollywood has formed the law of "the sequel must regress", but now seeing the reputation of "Thor 2" people can't help but start shaking their heads. It's not good or bad.

Fortunately, relying on the long foray of Marvel Pictures, the audience base is already a set of numbers that cannot be underestimated. This also ensures that the premiere weekend can get the bonus of enthusiastic fans. The data is not too ugly, and the facts are also true. , Although again missed the feat of breaking 100 million in the premiere weekend, but the 80 million data still let Disney breathe a sigh of relief.




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