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Published at 3rd of November 2021 09:35:17 AM


Chapter 1537: 1537

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Gu Cailing calmly pulled the hem of the suit to make sure that his clothes were perfect; then, the back of his spine was slightly straightened, and his chin was slightly lifted, showing a positive attitude with his head held up and his chest tall. But the dignity and upright demeanor still can't conceal the panic and tension deep in his heart.

Lan Li-Hall.

There is no need to speak too much at all, the world’s top and most famous new-generation actor-to be precise, the prefix of "new-generation" should be removed without much impact, even the first person in Hollywood, Robert Jr. -Downey can't compare with this actor now.

Just a name is enough to make people amazing, powerful enough to be comparable to Leonardo DiCaprio after the release of "Titanic" in 1997, and even worse.

Now, the young actor is about to land in the magic city to start publicity!

Not only the film industry, but the entire entertainment industry is a sensation! This is definitely an unprecedented grand occasion!

On January 4, 2010, "Avatar" was officially released in mainland cinemas, becoming the first work in history to exceed one billion yuan in gross box office in the mainland market; on December 12, 2012, "People on the Road" "Zhitai囧" officially landed in major theaters in the mainland, and subsequently became the first Chinese-language work in history to exceed one billion yuan in the mainland market.

For a long time, because of its huge population base and vigorous economic development, China Land has always been regarded as the market with the most box office potential in the world. No one has even greater potential than North America, but these are always only theoretical. Analysis shows that the box office energy of this land has not been released. This is also a common issue for practitioners in the film industry around the world.

Since 2009, the box office potential of the mainland film market has been blooming step by step. In the Spring Festival of 2013, it finally reached a turning point from quantitative change to qualitative change. "Journey to the West: Conquering the Demons" broke more than 20 box office records in mainland film history, such as The first Chinese-language film that broke 100 million in a single day, and so on, revitalized the entire film market and became a decisive watershed for the mainland film industry.

As of November, "Journey to the West: Conquering the Demons", "Iron Man 3", "To Our Dying Youth", "Pacific Rim", and "The Dragon King of Di Renjie" temporarily ranked among the total annual box office in the mainland. The top five at the box office all crossed the 600 million yuan threshold. According to the real-time US dollar exchange rate, that is nearly 100 million US dollars——

To be precise, the top four have exceeded 100 million U.S. dollars, and the fifth place "Di Renjie's Dragon King" is 96.4 million U.S. dollars.

Such a flourishing age has successfully allowed the mainland market to rise steadily, and now it has become the world's second-tier ticket holder competing with Japan and the UK, and even has a slight advantage.

In other words, the weight of the mainland market on a global scale is gradually increasing little by little, and it has become a big piece of cake that Hollywood commercial films must not ignore.

In the past, Hollywood commercial films went to Asia for promotion. Tokyo and Seoul are important cities that cannot be ignored, followed by Hong Kong/Hong Kong and Taiwan/North. You can occasionally see imperial capitals and magical capitals, but after all, they are still rare. The reason is simple, but also complicated. In addition to the box office potential of the film market has not been able to be tapped, there are also official constraints.

If a foreign film company wants to release its work in the mainland, it needs to go through a very complicated set of procedures.

The Mainland implements a strict film import quota system, which includes imported sub-account films and imported buy-off batch films.

The difference between sub-account films and batch films is that the former is the latest work produced by top film companies, and the number of imports is limited, while foreign production companies also need to participate in the mainland box office share; while the latter is introduced in batches, mainland film companies or distribution companies To buy out the screening rights of foreign films at a single price, foreign film companies do not participate in the box office share.

Before 2012, before the "Memorandum" was signed between the Mainland and North America, the Mainland introduced 20 accounts each year, almost all of which were monopolized by the six major Hollywood film companies. In addition, in 2004, in order to prevent American films from occupying the Mainland alone In the market, there are also relevant regulations and requirements. Among the twenty parts of the account, six non-US films must be guaranteed to be imported. These six places are basically EMI in France, Toho in Japan, Showbox in South Korea, and Germany. Constantine is competing with Italy’s Medusa.

After 2012, the "memorandum" was officially signed, and the quota for sub-account films was increased to 34, while the quota for batch films reached about 30. However, because the agreement was signed with the United States, all the fourteen additional film quotas belong to the United States, and are mainly IMAX and 3D movies.

Therefore, the movies currently seen on the big screens in the mainland are mainly produced in the United States. At the same time, almost all of them are commercial films of the six major film companies, not to mention the art films of the awards season, even the relatively small film companies. It is also very hard to see, such as Summit Entertainment, DreamWorks, Lionsgate, etc. are all like this.

If we further analyze the difficulty of introducing batch and sub-ledger films and the review system, it will be a very complicated and complicated process, which also makes co-production films more and more popular.

Only need to introduce a certain amount of mainland capital and mainland actors in the production stage, then foreign films can also get the treatment of domestic films, skipping the many processes of batch and split film; but because of the differences in Eastern and Western cultures and production levels, the co-production of works The quality is still unflattering, and this path is still being explored slowly.

Because of this, the number of Hollywood movies that can enter the mainland market every year is really limited, and naturally, the number of foreign actors and directors who come to the mainland to promote is also greatly reduced.

After the film company confirms the release schedule in the mainland, it often asks the actors' opinions when arranging the promotion schedule. But now the mainland market is just like the oil tycoon in the Middle East. Although rich and oily, he is ultimately in the desert, no different from the wilderness. It seems to go to the mainland market for "gold panning", and it often means a bit of self-depreciation. , The top big names are reluctant to travel across the oceans to reach the mainland for publicity.

Therefore, although many top Hollywood superstars have arrived in the mainland to launch their premiere promotion, and even endorsement products, Tom Cruise, Leonardo DiCaprio, etc. have visited; but overall, the number The quality and quality are still lacklustre. For example, when the "Avengers" was released last year, only Jeremy Renner attended the premiere of the Imperial Capital alone.

Of course, there are some big names worth mentioning: at the end of 2009, in order to promote "Avatar", James Cameron personally arrived in the Imperial Capital; in 2011, "Transformers 3" was released, and Michael Bay arrived hand in hand with the two leading actors. Magic City, the heavyweight cast lineup has made a sensation in the entire mainland entertainment circle.

It's just...none of them are Renly.

Or in other words, the current blue gift is in full swing, and the level and momentum far exceed those of James Cameron and Michael Bay. The sensational effect is even comparable to the arrival of the entire "Avengers" crew. This weight is enough. Make everyone so excited that they can't restrain their screams.

Two weeks ago, Warner Bros. officially confirmed that Lan Li was about to attend the premiere meeting of Magic City.

After the news came out, the entire mainland entertainment circle was a sensation!

Everyone, literally every person in the entertainment industry, all became a sensation, and everyone's first reaction was unexpectedly consistent, "This is not an April Fool's Day joke, right?"

This is equivalent to when the "Titanic" was released in 1997, Leonardo DiCaprio made a special trip to the mainland to promote it, and the waves created were general. People have no chance of knowing what Leonardo will be like when he came to the mainland before 1998, but they can see the peak of Lan Li when he arrived in the magic city in 2013.

From the Mango Channel to the Tomato Channel, from the Magic City to the Imperial City, from TV shows to entertainment magazines, from top stars to online media, from top to bottom, from the inside to the outside, they have begun to discuss it vigorously, even now in China. The first-line popular celebrities on their social media accounts all expressed amazement and excitement on their social media accounts. The response of the stormy sea was so horrifying that the Warner Bros. Office in China was a little overwhelming.

Everyone wants to be able to participate.

What if you can take a photo with Lanli once and post it on social media? What if Lan Li can appear in a variety show once? What if you could have an interview with Lan Li face to face? What if you can attend the show once with Lan Li? What if Lanly can participate in the recording of the show once?

If if if...

If countless people are tumbling in their minds~www.novelhall.com~ everyone hopes to be a part of it, and even the public relations company responsible for receiving blue gifts and organizing events has been squeezed out.

At the moment of 2013, Hollywood is still groping for the mainland market. When actors and directors come to the mainland for film promotion, the entire planning and execution of the publicity activities are planned and executed by the film company in the form of packaging, and the whole power is given to the mainland. Planning and operation of the PR company to avoid "unfamiliarity with the local culture leading to errors."

Take the promotion of Michael Bay before 2011 as an example. The public relations company’s activity budget is 1 million RMB per person, including everything from food, clothing, housing and transportation to event arrangements, but the actual cost should be controlled at 60 per person. Between 10,000 and 800,000. This can be regarded as a basic standard in the industry.

However, the quality of mainland PR companies varies from good to bad, and they often bundle sales or shirk responsibility. On the contrary, success is not enough. When there are unexpected events in the event, it is often the pot of Mainland PR companies.

This time, in order to welcome the arrival of Lan Li, the bids of major public relations companies have soared to three million. This is the power of Lan Li now.

And Gu Cailing was about to see Lan Li now.




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