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Published at 3rd of November 2021 09:27:47 AM


Chapter 1726: 1726

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phone-reading

Sisyphus Films, like the Sundance Film Festival, both hope to support the artistic creation of independent films and make the film industry more prosperous and long-term. But where should they start? This is not easy.

Theater chains need profits to operate, production companies need profits to continue, and distribution companies need profits to last. Even the art creators themselves can't live by drinking dew and blowing air. Although everyone says that art is art, it needs to be independent of commerce to create a new world, but without market support, can art that no one appreciates be called art?

Because of this, every art form is looking for a balance between art and commerce, and film creation is no exception.

The reason why the European art film market can prosper for a long time, especially in France and Germany, is the difference in the entire education system. Philosophy, literature, poetry, music, painting and other art forms are the foundation of primary and secondary education. This is art. Art films have also received more support from the innate soil of China, and they can still achieve profitability in the cinema screening and video rental market.

The American art film market is different.

Lack of historical heritage, lack of cultural influence, and lack of artistic soul, which means that there is no **** and free creation. Different creative inspirations have been bred on the entire North American continent. The posture of futurecomers breaks the pattern and puts down the body of Hollywood to open up. The gate accepts various possibilities, creating the pinnacle of commercial film and successfully dominating the world.

But at the same time, the lack of deep edification and rendering of the artistic soil has gradually derived the artistic creation concept of the supremacy of interests and entertainment to the death. Instead, the road of artistic creation has become narrower and narrower. Under the condition of market supply and demand, art The living space of the work has gradually been compressed and has fallen into a precarious situation.

How to break the whole pattern?

This is the entire social system based on the education system such as culture, history, and values. If you want to change the direction of the entire market, how easy is it to say?

Merchants are chasing profits. Since large screens do not work, can small screens and streaming media work?

According to the historical trend, the re-emergence of small screens and the rapid dominance of streaming media are not smooth sailing. For one thing, traditional directors like Christopher Nolan, Alfonso Caron, and James Cameron are still Respect for the visual experience brought by the big screen, computers and televisions cannot carry the visual art effects of movies; secondly, traditional film production companies do not want emerging media to break their monopoly, and develop a clear picture from multiple aspects and levels. The competition between the front and the dark side, trying to suppress the emerging streaming media, has also created many unpredictable obstacles.

Until 2018, the contradiction between the traditional film industry and the streaming film industry has still not been resolved.

But if small screens and streaming media can bring profit, traditional film companies will naturally not miss such a good opportunity. Disney and Warner Bros. have already taken the lead on such a path to establish their own streaming media channels through mergers and acquisitions. Even Amazon and Wal-Mart are not reconciled.

For large film companies, this is the inevitability of the market turning, driven by interests, they start to build their own streaming media platforms; but for Renly—or Robert Redford, this is a demand under the market’s dilemma. Changing and seeking innovation, through the combination of cinema screening and streaming media viewing, the grafting of the two forms of distribution frees up more space for the creation of works of art. At the same time, the film production company itself can continue to operate in a healthy manner.

"You mean, Netflix?" After Lanly expounded his thoughts, Andre asked hesitantly.

Established in 1998, Netflix is ​​a very interesting company. It can be said that they are a company that constantly seeks a way out and seeks changes in a difficult situation. Under the siege and suppression of numerous difficulties, they have keenly grasped the pulse of the times, and finally Twenty years later, it has become a key company that changed the entire industrial structure, and it is even capable of competing with the six major Hollywood film companies.

What DreamWorks didn't accomplish, Netflix did.

At the very beginning, Netflix started as a DVD video rental market. They saw the prosperity of the video tape rental market, so they came up with a new method. They cancelled the store rental and video tape deployment methods, but based on the way of online ordering and mailing. Video tape rental service, and formulated new industry rules——

Changed from "pay-per-view, film-per-view" to "monthly subscription"; at the same time, the "overtime fee" that has occurred since the library rented books was cancelled. Users only need to pay a fixed membership fee every month, and they can keep a movie tape for no time limit, until the next time they need to rent another movie to return it.

This is where Netflix started.

But after that, the video tape rental market quickly went into extinction. With the popularity of the Internet, Netflix quickly realized that the Internet and streaming media are the future. In 2007, Netflix launched its own video-on-demand service. Amidst the changes of the times, it has regained its footing.

In the next few years, Netflix has undergone many changes, launching its own TV box, launching its own streaming media on-demand service, splitting video tape rental and streaming media on-demand services, step by step to let them in the Internet age Among them won a place.

In September 2011, Starz, which provided content copyrights for Netflix, announced the termination of the cooperation, which gave Netflix a big punch because the copyrights of Starz included huge films from Disney and Sony. Library, which also caused Netflix to experience a serious loss of users for the first time in five years.

At this time, Netflix finally realized that their destiny is always controlled by the party that holds the copyright. Once they lack the content support of the film library, then the service they have now is the mirror flower. The loopholes in the business model make Netflix share price. It plummeted, falling from forty dollars to less than ten dollars in five months.

But Netflix did not sit still.

On February 1, 2013, the first season of "House of Cards" was officially launched. This series of dramas directed by David Fincher and starring Kevin Spacey and Robin White will cover the entire season in one go. Release, this has also become a time to change the times.

Regardless of the production model or the broadcast format, whether it is the quality of the content or the cast, "House of Cards" has broken the current industry rules in 2013. More importantly, this series has received nine Emmy nominations. In the end, he won three heavyweight awards, setting off a frenzy around the world.

After that, Netflix embarked on the path of original content, and thanks to the unique profit model of streaming media, the company grew rapidly; and also borrowed from the success of "House of Cards", hoping to produce a Winning the Oscar's works, this was the result of a series of actions. By 2018, from the content scale to the budget level, Netflix has successfully surpassed the six major Hollywood studios and became the top Hollywood movie company.

The wheel of the times is constantly advancing, some people are left behind and eliminated, and some people seize the opportunity to reach the top.

Andre also knew about the frenzy caused by the "House of Cards", so when Renly mentioned streaming online, he immediately thought of Netflix.

Lan Li nodded and agreed, “But Netflix has now entered a stage of rapid development. They don’t need a partner or even a content provider. We should consider establishing our own streaming media channels and then producing our own original content. To fill up the streaming media platform."

It was Andrei who had seen countless big scenes, and he couldn't help but opened his mouth slightly, a trace of consternation flowed from the depths of his eyes, "You are such a lunatic. Even Netflix is ​​not so crazy!"

Lan Li was slightly stunned, only then realized that he was taking it for granted.

In 2014, Netflix has only just started in terms of original content, and the scale of investment is far less exaggerated than three years later; and even at the speed of Netflix, it will take five and ten years to reach the level of the six major film companies. After all, the old film companies are all established after a century of accumulation~www.novelhall.com~ Among them, Disney, which has the richest copyright resources, is a behemoth.

Now Lan Li directly proposed to fill the entire streaming media resource library with original content, no wonder Andre was so surprised.

But Lan Li didn't care, she just shrugged, "I'm just talking about it. Now it's a blueprint for planning, and the goal is placed there in advance. Naturally, it should be placed higher, right?"

Andre shook his head repeatedly, "Do you know what your words mean? This may be an investment business of 5 billion or even 10 billion, and it may take many years." At this point, Andre also He couldn't help being a little confused. He was a noble young master, but not a rich son. Don't say five billion ten billion, even if it was a billion-dollar business, his hands were a little trembling.

However, Lan Li chuckled lightly, "It's rare to see Master Andre so gaffe, this is a memorable moment."

"Sebastian!" Andre couldn't help gritting his teeth.

Lan Li still looks like a light cloud. He has never seen 5 billion and 10 billion, but the point is that business experience is not his strong point. Whether it is 100 million or 10 billion, he is not good at handling. Those numbers are just a set of numbers, "This will show your value, don’t you? Remember? I am responsible for content creation, and you are responsible for commercial operations. I have completed the blueprint for you now, but our company The height to which you can develop depends on your abilities."

Shaking the pot was very smooth, and without thinking about it, he threw it on Andre's head.

Andre responded directly with rolled eyes.

Things seem to be a bit wrong. At first, it was just to shoot a "Burst Drummer", and then to run a Van Diesel. How did it get to this point in the end?

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