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Published at 3rd of November 2021 09:27:46 AM


Chapter 1727: 1727

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Imagination is full of infinite possibilities. In the conception stage, they can even use their imagination to squeeze the entire universe into a small room, and the same is true for the founding of a company; but in the actual implementation stage, things are full of many variables. Netflix has experienced twenty years of staggering polishing and It is not an easy task to make a breakthrough to become the top giant in the industry.

Lan Li is the shopkeeper who is in charge of imagining the sky, and drew a big pie at hand.

Andre can't do that. He needs to consider practical feasibility. Even if it is really feasible, there are a thousand different possibilities for failure in the execution process.

Regarding the establishment of distribution channels, Andre’s thinking has always been focused on the traditional theater chain. Now the situation has suddenly been opened up. The whole idea must be overthrown and restarted. This is a huge project, and he spit out a long time. With a tone, temporarily suppressed those messy thoughts, and asked the simplest and most direct question.

"Relying on your own ability to fill the content library, you know, this is a long-term process, and it is impossible to become a fat man with one bite. So what should the previous subscription users accumulate? Netflix spent 13 years through video rental and TV The box has accumulated less than 20 million paid subscribers." Andre pointed out the core of the problem in a few words.

Although the "House of Cards" has achieved great success, Netflix's plan to fill the content library with original works has only just started. For the time being, this is aside, and the difficulty of finding a 10 billion investment is temporarily forgotten. It must be noted that, There are prerequisites behind the success of "House of Cards":

The accumulation of subscribers for 13 years has provided a solid platform, and then "House of Cards" won the attention through solid and excellent content, and completed the leap from quantitative change to qualitative change. This is an era of "the smell of wine is also afraid of the deep alleys". It is definitely not that simple to stand out in the ocean of network information.

"I don't have any thoughts." Lan Li didn't see the panic at all, and the natural answer made Andre choke in his throat, staring at Lan Li with a gloomy face, and then gritted his teeth secretly, "Sebastian" Ann! You almost made me swear, you know, this is very, very rude behavior."

Lan Li shrugged and didn't care. "I can only say that Sony Columbia has the second-largest film library in the industry, and they don't manage their own streaming platform properly."

Andre's expression paused slightly, and then his eyes brightened.

As of 2017, as Lanli has learned, there are three-thirds of North American streaming services, Netflix, Amazon, and Hulu.

Netflix is ​​the only one with 50 million users in North America and 120 million users worldwide. It has opened its doors with excellent TV series such as "House of Cards", "Breaking Bad", and "Stranger Things", and its market value has even begun to catch up. Disney in 2017 relied on the Marvel series and Star Wars series to show unparalleled dominance in the entire movie market, but it still could not stop Netflix from catching up. This shows the trend of the times, which also prompted Disney to follow up. A series of actions.

Amazon came from behind. Based on the priority users of its own shopping site (), it jointly launched online streaming related services. Amazon has 90 million priority users in North America, and as of 2017, nearly 30 million users have already Started subscribing to Amazon's online streaming media. The Emmy Award-winning "Transparent Family" and the Oscar-winning "Manchester by the Sea" are Amazon's works, and began to produce the "Lord of the Rings" TV series.

Hulu is speeding up the pace. This online on-demand platform was established in 2007 and was jointly invested by nbc Universal, Disney and News Corporation. The three represent the huge film library of Universal Pictures, Disney, and Twentieth Century Fox. This makes Hulu 'S resource content library is far ahead of competitors, and the original drama "Handmaid's Story" also swept the Emmy Awards, but their subscribers are only a mere 16 million, which is seriously inconsistent with the rich family background.

To put it simply, the Hulu original series model still refers to hbo’s classic routines, and more often focuses on dark, adult, and high-quality routes, but ignores the rapid youth trend of audiences in the Internet age; at the same time, it lacks overseas market expansion. This also makes Hulu's follow-up financial support lag behind Netflix and Amazon. In 2017, the three giants invested only one third of Netflix's and half of Amazon's investment in original works of Hulu.

Specifically implemented in the six major Hollywood film companies, Disney acquired Twentieth Century Fox, which gave them a 60% stake in Hulu, and they are also preparing to establish online streaming media for sports content through espn to fully catch up with Netflix.

Warner Bros. Later, through the capital injection of Time Warner, it also owns 10% of the copyright of Hulu. In addition, Time Warner created its own streaming media platform "hbo-now" in 2014, and all hbo dramas are available. Watch here, "Rights and Games" and "Western World" are still their top dramas. In addition, they have reached a cooperation agreement with Apple's "Apple TV (apple-tv.

Universal Pictures owns 30% of Hulu's equity, and also has its own streaming media platform "seeso", but it didn't spend too much time on operations, and it didn't take any further action for the time being.

Paramount’s parent company Viacom Group competed with Disney for the acquisition of 20th Century Fox. Hulu’s shares were one of the important reasons. It was unfortunately defeated; but then, Viacom Group defeated Disney’s successful acquisition. The European Sky TV station, and they also own the American cbs TV station, and streaming media platforms have also risen in an all-round way.

Finally, there is Sony Columbia Pictures.

Sony Columbia’s streaming media service has never been able to open up the situation. In fact, they have their own free streaming media platform crackle, but the popularity and number of subscriptions have always been low, because the applicable regions and applicable platforms are very limited and only limited. LG and Samsung products in specific regions are only; secondly, the parent group itself has not spent too much effort to operate.

It was not until 2017 that Sony was late through a series of acquisitions, and then established its own new streaming media platform "Entertainment State (-now and landed in North America. They opened a new way to provide online viewing of a large number of animation works, hoping to be able to Under the strength of Netflix and Amazon, Jianzou slanted to open up the market.

To put it simply, among the six major Hollywood studios, Disney and Warner Bros. are still the industry leaders with frequent actions; Paramount and Universal Pictures continue to compete in different ways; Twentieth Century Fox has just dropped out of the group and stopped playing. ; In the end, Sony Columbia Pictures is long overdue.

In any society in any era, if it is not possible to accurately grasp the context of the times, it is very easy for a company to fall behind and even collapse. There are countless crocodiles crushed by the tide of the times. The tide of the streaming media era has once again changed the structure of the entire industry. And the pattern depends on whether those senior leaders have such a vision.

In 2013, Warner Bros. replaced Barry Meyer with Kevin-original. In fact, it was in favor of Kevin-original’s vision and ability in the TV field, because the parent company Time Warner has already sensed that the power of the big screen is moving towards Small screens are mobile, and they need a leader who is more familiar with the TV field.

Obviously, the Sony Group has not been able to make adjustments in time.

As Andre said, it’s definitely not that easy to build a streaming media platform. In some cases, even if you can find a huge funding chain to support it, it takes time to produce works, go online, and accumulate subscribers. And time needs more financial support.

Even on paper, you know the difficulties.

But what if the negotiation of copyright cooperation can be completed with the film company? Just like Netflix back then, first use the content library of other film companies to support it, and then take the route of its own original film to gain more development time. This...this is almost the best development template for Sisyphus Pictures now.

Lanly has now put forward a key point: Among the six major Hollywood studios, Sony Columbia Pictures’ film library resources are second only to Disney, but they have never spent much time on their streaming media platforms. Taking back the right to use the copyright from Netflix, I still didn’t take it seriously. I sat on Baoshan and didn’t intend to use it. This is the leadership’s misunderstanding of the context of the times~www.novelhall.com~ Look at Disney and refuse to limit it. In the success of the Marvel series and the Star Wars series, he proactively began to remake all the classic cartoons in his hands into live-action movies, tapping the potential of copyright and re-digging, and at the same time swiftly catching up with Nai on the streaming media platform. Fast pace; but Sony Columbia Pictures is still conceiving its own "Spiderman universe" time and time again.

Sisyphus Pictures is discussing cooperation with Sony Classics, and the conclusion has been basically concluded; then, what if Sisyphus Pictures further discusses cooperation with Sony Columbia Pictures? Or is it possible that Sisyphus Pictures directly acquired the "crackle" platform to create its own streaming media platform based on it?

It is obviously impractical to stir the muddy water between Netflix, Amazon, and Gourd; but it is not necessarily that difficult to acquire Crack.

Andrei's thoughts began to spread.

Lan Li immediately added, "Didn't you raise Sisyphus's first fund before? How much?" He vaguely remembered that it should be 300 million U.S. dollars. The specific number is not clear, but this is not the point. .

Without waiting for Andre’s answer, Lan Li continued, “We are currently cooperating with Sony Classic. The contract stipulates that the investment is less than 100 million US dollars. We can create up to three crews at the same time. This is the limit. We can start preparing to shoot our own original series. I heard Joel and Ethan mentioned before that they are considering filming a series, and then David Fincher, and David Lynch, they are all interested in TV series ."

This is the advantage of Lanli, the industry contacts!




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