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Published at 3rd of November 2021 09:20:47 AM


Chapter 1939: 1939

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The ups and downs, the peaks and turns, the weekend box office battle in the first week of June 2014 can definitely be regarded as an unexpected surprise. Unexpected expectations broke out and really ignited the enthusiasm for watching movies in the summer file; the last of the rounds , "Interstellar Crossing" still managed to laugh to the end, crowning the champion with the posture of everyone's expectations, continuing the "undefeated record" of Lan Li all the time!

On Friday, 26 million.

The single-day box office data of "Interstellar Crossing" failed to detonate the market. Objectively speaking, this is almost the same as the market performance of "Inception", and it can still be regarded as within the expected range; but the "wrong in the stars" is not good. A little bit has to pull the former out of Malaysia. The single-day box office difference is only 120,000 US dollars. Such sturdy data and such a small gap immediately caused a lot of heated discussions:

Everyone is looking forward to the joint efforts of Lanly and Nolan to sweep the market and really detonate the movie-watching craze. The dominant posture of sweeping the army is in line with the status of the two top big names in the industry, but it is turned out to be a small-cost teenager. The romantic movie has been forced into such an embarrassing situation and broke everyone's glasses. This... it shouldn't be! This is definitely not the performance that "Interstellar Crossing" should have!

In this way, the box office performance that was originally within the expected range immediately became uncomfortable, "Shouldn't it be better?"

But on Saturday and Sunday, the effect of social networks became prominent.

On Saturday, the decline was infinitely close to zero. The box office numbers on Saturday and Friday were basically the same, and the difference was only a few thousand dollars, which was almost negligible.

On Sunday, based on the number of pre-sales at the box office and the proportion of a sample survey of the theaters, the exhibitor relationship predicted a decline of 11.5%, and received another 23 million.

What do these two sets of data show? A small horizontal comparison of the two sets of data can be seen, "Captain America 2", a decrease of 6.1% on Saturday, and a decrease of 32.4% on Sunday; "Inception", Zhou Six fell flat, and fell 11.8% on Sunday.

The former is the temporary box office champion in the summer of 2014, and the latter is Nolan's previous work, which is close to "Interstellar" in all aspects.

In other words, now "Interstellar Crossing" is slightly higher than "Inception" on the first day of Friday at the box office, and is facing the flanking attack of the two works "Slumbering Curse" and "Fault in the Stars", still Relying on the Internet enthusiasm, it has stepped out of the "inception space" magical trend, even slightly better, and finally handed over a perfect answer at the box office during the premiere weekend, which is undoubtedly a better one for Warner Bros. News.

Previously, because of the unique curve of word-of-mouth distribution and the lack of enough popcorn moments for Interstellar, professionals have always had doubts about the prospects of movie box office feedback-although all the word-of-mouth data of Interstellar It is flat or surpasses the "Inception", but the box office driving force may not be able to get out of the magic curve of the latter, even after the single-day box office on Friday, the doubts have not disappeared.

Now, the box office of the premiere weekend is finally officially released, and all doubts can finally disappear-the final premiere box office data of 75 million, easily surpassed "Inception" and easily exceeded the box office forecasts of major professional media. The numbers, although they did not touch the 80 million data predicted by the Chicago Sun, the existing numbers can still be regarded as "satisfactory", putting an end to the premiere weekend.

In the end, "Interstellar" successfully defeated "Fault in the Stars" and "Slumbering Curse" and successfully crowned the North American weekend box office champion in the first week of June.

Objectively speaking, the 75 million premiere box office can only be said to be expected, but it is far from a surprise-it is higher than the 69 million premiere of "Sleeping Curse", but "Interstellar Crossing" "It's not "Sleeping Curse". It is directed by Christopher Nolan, led by Renly Hall, cast by Anne Hathaway, Jessica Chastain, Matt Damon and other actors. People The expected value of it is far from being a "Slumbering Curse".

The box office data of the premiere weekend, let alone "gravity", even compared with the "edge of tomorrow" two years ago, the gap is still very obvious. Earlier, people in the industry were looking forward to Lan Li’s coming to make a face, hoping that "Interstellar Crossing" could become the first weekend box office in 2014 to break 100 million yuan. From the side, it can be seen that people’s expectations are worthy; but after all, it has not been realized. The score of 75 million can only be said to be quite satisfactory.

Can this be considered deliberately making things difficult?

not necessarily. It should be said that people have higher expectations for Renly. As James Roche, who gave the only negative review in the comments this time, said that Renly is no longer an ordinary actor. The film industry of the East Bank And the entertainment industry are eagerly expecting that Lanli can become the last "superstar" in the 21st century——

Perhaps, for the two young actors of "The Fault in the Stars", it is an achievement worthy of screaming and celebration, but for Lan Li, it is just the end of the routine operation standard. Especially at the end of last year, after successively experiencing the box office explosion of "gravity" and "Drunk Country Folk Songs", people naturally hope that Lan Li can set more records.

To put it simply, "Interstellar Crossing" looks like holding a good "King Explosion" card at the gaming table, but instead of winning 10-20 million, it won a mere 100,000. This is obviously a wasteful behavior. Naturally, no one will be satisfied, and no one should be satisfied.

But when you calm down and think about it, things seem to be different.

Precisely because "Interstellar Crossing" encountered the severe challenge of "the fault of the stars" at the box office on Friday, which also made people realize a serious problem: the box office appeal of this work is indeed relatively weak.

Firstly, there are too few popcorn moments, even less than "Inception"; secondly, the files are rushed, and the scope of publicity is not enough, at least during the premiere period, it is difficult to create more surprises; thirdly, and "center of the earth" The homogeneity of "gravity" is serious, and it wants to replicate the second miracle in just half a year, and the market does not allow it. Why does the Marvel movie's release time need to be carefully arranged? It is worried that aesthetic fatigue will have a negative impact on the box office.

On the side of the outbreak of "The Wrong in the Stars", we can see the market's adverse reaction to "Interstellar Crossing".

However, under all the unfavorable circumstances, Lan Li once again ignited the Saturday box office market with his own appeal, and then continued to walk out of the wonderful box office curve on Sunday. It was so close and so difficult. War, this really proved the powerful appeal of Lan Li.

Not Nolan, nor other casts, but Renly!

"I sincerely hope that you will come to the cinema to watch movies." In 2014, when the entertainment life has been diversified and enriched to a new height, when the superstar aura has gradually disappeared, I still said this sentence. The only thing that can impress the general public is Lanli.

Now, all aspects of "Interstellar Crossing" can form a reference and intertextuality with "Inception". According to the latter's box office curve, the final North American box office is 4.7 times that of the premier weekend box office. Then, "Interstellar Crossing" The box office forecast can be equal to 350 million. Once it is realized, it will become the third North American box office of Renly to exceed 300 million.

Of course, this is just a prediction. Whether "Interstellar Crossing" can perfectly replicate the follow-up box office curve of "Inception", higher or lower, and there is a long journey waiting ahead. At this time, it is still unknown. . Nevertheless, "Interstellar Crossing" has taken its first step steadily.

Although there are no surprises, it at least meets expectations.

In this way, the North American box office battle in the first week of June came to an end noisily.

"Interstellar", "Fault in the Stars", and "Slumbering Curse" respectively ranked the top three in the North American weekend box office rankings.

The word-of-mouth work "X-Men: Reversing the Future" still failed to attract audiences. The box office drop in the third week of its release has expanded to 53%. This week, it ranked No. 15 with a weekend box office of 15 million. Fourth, for a work with an investment of 200 million US dollars, the current cumulative box office is 189 million, which is disappointing. Next, I can only look forward to the performance of overseas box office, and I look forward to the excellent reputation. Other countries and regions have achieved a turnaround.

"One Million Ways to Die in the West", "Godzilla", "Neighbor War", "Single Parent Resort", "Lost Chef", and "Million Golden Arms" ranked fifth to tenth respectively.

Among them, the "one million ways to die in the west" only accumulated 30 million in two weeks. The box office dropped to 7 million the following weekend, a drop of more than 56%. The comedy created by the production team of "Dear Bear" still failed to break through the curse of doom in Western movies.

"Godzilla~www.novelhall.com~, which Warner Bros. has high hopes for this summer file, unfortunately failed to achieve the expected results. The mediocre word-of-mouth led to the subsequent drop in the box office. At present, the box office has accumulated 185 million in four weeks. , And the overseas box office did not meet expectations. Compared with the investment cost of 160 million yuan and the publicity and distribution cost of more than 40 million yuan, it is far from enough. Although it is not so miserable as the "full collapse", it is a loss. Already basically determined.

The only uncertainty is whether the loss can be controlled below 100 million, or even reduced to below 50 million, which is a very important measure for whether Warner Bros. will shoot a sequel.

In comparison, the three small-cost comedy movies "Neighbors War", "Single Parent Resort" and "Disappeared Chef" are more commendable, especially the bad guys such as Zach Efron and Seth Rogen. The "Neighbor War" led by the gang, the production cost of 18 million yuan, was exchanged for a box office of 137 million yuan in just five weeks. This is another big discovery this year's summer file.

Of course, the rotten boy gang of "Neighbors War" is already well-known, and the "fault in the star luck" popped out from the cracks in the stone. This is still different.

In addition to the top ten, "The Amazing Spider-Man 2" ranked 11th this week, which is undoubtedly one of the most disappointing works in this summer's archive.




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