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Published at 3rd of November 2021 09:18:28 AM


Chapter 2008: 2008

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It is certain that the China Film Market has huge box office potential. The box office data of "Gravity" of 2.1 billion yuan is the best proof, but this market is still in the early stage of development. The type of film positioning and target audience classification are still Failure to fully mature, which also makes box office data often prone to big ups and downs

A traffic hotspot seems to be able to detonate the box office; a positioning deviation may seem to cause a box office avalanche. This is also the reason why traffic stars have repeatedly become the protagonists of large-scale productions: the entire film industry is groping with the laws of the market, and they have to follow the trend to make more attempts, and even if they make mistakes, they cannot give up trying and challenge.

This is the case with China’s box office data for “Interstellar Crossing”.

The single-day box office for the premiere on Wednesday was only 30 million yuan. In the absence of local movies after the Dragon Boat Festival frenzy, the lack of head-to-head rivals, the deserted one-day box office championship, the ultra-low score almost made it. All the media shuddered. Is it possible that Lan Li's first Waterloo will appear in the China Market?

This... this shouldn't be!

Although it is said that Wednesday is a working day, the box office for the premiere must not be able to compare with the sturdy data of 175 million in the single-day premiere of "Gravity" on Friday; but the box office data of only 30 million is too much. It's exaggerated, far lower than expected, and even creates a sense of sight.

Then, a miracle happened.

On Thursday, when there were not many competitors in the same period, the film scheduling rate was still only about 30%. Even though Lan Li and the crew left the magic city after creating countless hot spots and focuses, they still could not immediately reflect the film scheduling rate. On the previous page, it once again created a box office of 30 million yuan in a single day, which can not be regarded as a bad, and it is not a surprise.

On Friday, the "Preface to King Teng Pavilion" reading video gradually began to spread its strong influence, and the degree of discussion was steadily increasing. This also increased the film scheduling rate slightly, reaching about 35%, but it was compared with the data of competitors in the same period. Still not able to pull it off, the box office in a single day climbed slightly to 40 million yuan, and the upward curve is gradually being felt.

On Saturday, from Weibo to Douban and then to Moments, the overwhelming discussion really broke out with amazing energy. "Tengwang Pavilion Preface" was just a publicity stunt. What really detonated was a wave of praise and word of mouth, and movie hobbies led by Douban and Time.com. On the user gathering website, the instant score even surpassed "Inception of Dreams" and reached an incredible height. "Douban is separated by 9:5", in one fell swoop, ranked among the top three of Douban's 250 masterpieces!

Although it is inevitable that there are fanatical fans who impulsively score or even scrape points, no one can deny that after three days of brewing and fermentation, the frenzied discussion has finally truly demonstrated its unparalleled power. From the ups and downs of the fan frenzy to the strong fans of "Tengwang Pavilion Preface", to the word-of-mouth "Interstellar Crossing", this movie finally detonated the focus, and it was then that it really moved the entire market.

Just a single day on Saturday, the box office of "Interstellar Crossing" broke out with a terrifying momentum, 105 million yuan!

With the platoon rate still only 35%, the average attendance rate has exceeded 75 people per game. This is definitely a super top level, with a data of over 100 million in a single day, although it is still incompatible with "gravity." The demolition of the premiere weekend was on par, but the super energy that met the expectations finally broke out!

Such a box office trend can be said to be very rare in the immature China market. Prior to this, only the "Juvenile Fantastic Drift" released in 2012 gave up such a curve, relying on the spread of word of mouth to stabilize its heels, relying on the starlight. Focus counterattacked the market and completely reversed the downturn in the early stage of the show!

From 30 million in a single day on Wednesday to 105 million in a single day on Saturday, "Interstellar Crossing" started and stumbled, but successfully passed the turbulence of the acceleration period, and really increased the speed, and finally relied on A solid and solid excellent reputation. Before the arrival of the local film protection month in July, before the "Transformers 4" strikes, it occupied a place in the market, and gradually made people feel the strong chemistry after the collision of "starlight and word of mouth" reaction.

Renly Hall and Christopher Nolan once again joined forces to dedicate a classic masterpiece, the magnificent universe, entangled fetters and lonely emotions, all of which burst out with powerful energy, especially the entanglement between father and daughter. , The emotional burst of tears, which completely fits the traditional Asian culture's persistence and trust in family and affection, successfully hit the soft underbelly of countless audiences, and this has become the biggest reason for audiences to enter the cinema.

On Sunday, the rate of "Interstellar Crossing" continued to rise to 45 percent, writing another miracle of the introduction of films. It seems to have become the biggest box office dark horse in June, and finally the single-day box office continued to rise without disappointing expectations. 125 million, breaking 100 million in a single day for the second consecutive day!

In the first week of the show, the five-day cumulative box office of "Interstellar Crossing" was fixed at 330 million yuan!

Compared with "Gravity", the box office data in the first week of the premiere has shrunk by half, and is currently behind "Godzilla", "The Amazing Spider-Man 2", "Maleficent", and "X-Men". Visual effects blockbusters such as "Reverse the Future" also prove one point: At least in the China market, Lanly’s appeal is still slightly inferior to that of the North American market, perhaps because the China market is not mature enough, and the "superstar style" has not been able to burst enough. Energy, perhaps due to other reasons, cannot be specifically distinguished at present, which can be regarded as a revelation for major Hollywood film companies.

Nevertheless, "Interstellar" still showed enough momentum to counterattack on Saturday and Sunday, which also makes the follow-up box office of the movie worth looking forward to.

The subsequent box office counterattack curve also proved this point.

The word-of-mouth of "Interstellar Crossing" in the China market continued to increase in the next week after its release. With the increase in box office data, the audience's word-of-mouth has gradually spread. Although the ratings data of Douban and Mtime.com have dropped slightly, the overall word-of-mouth But it has always been sturdy and strong. This has also become the word-of-mouth champion of all China's local films since 2014, firmly grasping the top spot, which also makes people feel the "Nolan's majesty" again.

At the same time, Lanli’s momentum also began to soar. From the historic box office breakthrough of "gravity", it created a series of chaos in the propaganda of the magic capital, which truly proved that "there is a lot of popularity." Even at the peak of Leonardo DiCaprio’s estimate, that’s how it was treated; when the "Preface to the King of the Teng" was fully captured, everyone, regardless of age or sex, knew that there was a British actor who could recite the parallax in Chinese. , And it is so wonderful that it kills countless small fresh meats in the local area, which also makes the popularity and popularity of Lanli reach an unprecedented peak.

Previously, people met Renly by watching "Gravity", but they didn't necessarily go into the cinema because of Renly, just as they might not necessarily go into the cinema because of Leonardo DiCaprio. Nicholas Cage, Bruce Willis, and Tom Cruise are not as attractive as the first-line traffic niche.

But now, people have come to know Lanli who is "fluent in Chinese" through the "Preface to the King of Teng," and they walk into the cinema to watch "Interstellar Transition" for Lanli, or understand Lanli for "Interstellar Transition", and then "actors and The interactive fetters of "audience" were formally born, which also made Lanli truly have market appeal.

On Monday of the following week, because it was a working day, the single-day box office number fell below 100 million yuan, but still maintained excellent data of 80 million. It can be intuitively felt that "Interstellar Crossing" relies on word of mouth and popularity, and it has been completely With a firm foothold, the box office output became stable.

On Tuesday, Wednesday, and Thursday, the average daily box office numbers for a single day remained between 70 million and 80 million. The stable box office growth data is shocking. Although there is no sustained growth, it is not seen during the working day. When it comes to decline, this also means that the rate of word-of-mouth spread is continuing to rise, which is undoubtedly amazing, even better than the "fantasy drifting of juvenile school" two years ago.

On the weekend of the following week, "Interstellar Crossing" truly ushered in the first movie-watching frenzy after its release. After nine days of foreshadowing, the fermentation of excellent reputation has continued with extremely powerful energy, and the recitation video of "Tengwang Pavilion Preface" spread. It also spread all over the country, with the film arranging rate maintained at a high of 45%, and all the people of the right time and place were ready, and then the box office broke out in an all-round way.

On Friday, 120 million yuan.

On Saturday, 180 million yuan.

On Sunday, 150 million yuan.

The next week’s weekend swept 450 million, easily surpassing the "Interstellar" premiere weekend box office. Judging from the weekend box office data alone, the growth rate was as high as 66.7 percent.

Sweep the army and rise strongly!

This is definitely a rare spectacle

In the North American market ~www.novelhall.com~ the box office of the premiere weekend of more than 50 million US dollars, such a box office curve is absolutely absolutely impossible to appear, because this is a phenomenon that violates the laws of the market, even if it is "Titanic" Neither "and "Avatar" were able to create such an incredible feat; however, in the immature Chinese film market, it became a reality, and "Interstellar Crossing" has written another kind of wonderful history.

Two weeks after the release, under the circumstances of not being optimistic, and under the circumstances of unfavorable appearance, the cumulative box office of "Interstellar" successfully broke through the threshold of one billion yuan, joined the ranks of China's "Billion Club", and reached it in one go. 1.1 billion, which once again made the whole world feel the majesty of Lan Li:

Although the popcorn movie of the visual effects blockbuster still has a strong appeal in China, Lan Li has established its own unique influence, just like North America.

Then, under the attention of everyone, "Transformers 4" debuted, which will also determine the follow-up box office trend of "Interstellar Crossing" and the final box office location!




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