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Published at 3rd of November 2021 09:18:26 AM


Chapter 2009: 2009

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In the summer of 2014, "Interstellar" was one of the best in the North American market, easily defeating a superhero movie adapted from comics and creating a good record, and was firmly on the throne of the summer championship; at the same time, "Transformers 4" box office and word of mouth both recovered and achieved Since the beginning of the year, the first weekend box office to break 100 million yuan, unfortunately, still subject to the drag of word-of-mouth, the subsequent box office growth has slowed down significantly, and unfortunately failed to surpass "Interstellar".

The Huaxia market showed a different look. A series of comic hero movies led by "Captain America 2", "X-Men: Reversing the Future", "The Amazing Spider-Man 2" and "Godzilla" still have a strong presence. Charisma, perhaps the final box office numbers did not make history, but the popularity of the premiere weekend can be ensured, the bottom line of the market still gives enough support, and "interstellar" works that rely on word of mouth to complete counterattacks are still few after all.

"Transformers 4" has always had an unparalleled strong appeal in the China market. The previous series of trilogy swept the box office of 1.8 billion yuan here. As early as 2011, when the market was not fully awakened and mature, the third part The box office has already exceeded the one billion threshold, and now the fourth film is coming strongly, and even came to China for filming, and it has inherent advantages. All of this makes the movie the most popular work in China's summer file.

Although "Interstellar" only collided with "Transformers 4" in the third week of its release, don't forget that the overall pattern of the China market is different from that of North America.

First of all, the introduction of movies in the China market can only be released for 30 days. Renewing the key is not an easy task; word-of-mouth works can flow for a long time in North America, and the release cycle can even last for six months. It's rare, because most of the box office energy of the works was exhausted in the first three weeks, and some works even experienced cliff diving in the second week of the release, and then the filming rate of the major theaters in the third week was also an avalanche. Cut off, you don’t even need to wait until the fourth week, you may no longer see the lineup.

Secondly, the box office curve of "Interstellar Crossing" is inherently uncommon. The box office data of the first week is the trend of rising, and the box office of the next week is higher than the box office of the first week, which also means that the box office of the third week is very large. The degree will determine the total box office of this work in China, and then the key will expire in another week-no matter how good the word-of-mouth, no matter how widely spread, no matter how strong the stamina, audiences will not be able to watch this work in the cinema, that is It means that production companies and distribution companies may not be able to continue fighting for benefits.

It is against this background that the head-on collision between "Interstellar" and "Transformers 4" is full of countless possibilities, which naturally creates a hot topic!

"Transformers 4" lived up to expectations. By continuously breaking records, it strongly declared its unparalleled sturdy appeal in the China market, even if Lan Li visited the magic city in person, it was still invincible.

The midnight show, 20.8 million yuan, the first in history, surpassing "gravity."

On the first day of Friday, 176 million yuan, the first in history, surpassing "gravity."

On a single day on Saturday, 254 million yuan, the first in history, surpassing "gravity."

A single day on Sunday, 231 million yuan, the first in history, surpassing "gravity."

On a single day on Monday, 121 million yuan, the first in history, surpassing "gravity."

On Friday, June 27th, "Transformers 4" officially premiered, sweeping 680,800,000 yuan for three days over the weekend, which is a lot more than the box office data of the first five days of the premiere of "Interstellar Crossing" It was more than twice as good, and it made a strong debut with a posture of completely refreshing the historical record of "gravity".

When the curtain fell on June 30, the end of June was officially announced. With the arrival of July, "Transformers 4" swept over 800 million yuan in just four days, breaking through 100 million and 200 million as the fastest in Chinese film history. …The posture of 700 million and 800 million bursts with amazing energy that makes the entire market tremble, intuitively and powerfully showing the endless potential of the Chinese film market to all film production companies in the world.

Seven months ago, the emergence of "Gravity" was shocking. The first work in China's history to exceed RMB 2 billion attracted countless light; seven months later, "Transformers 4" was refreshed strongly. All records prove once again that the success of "Gravity" in the China market is not a flash in the pan.

More importantly, the first three works of the "Transformers" series also received mixed reviews in the Chinese market. The support and opposition were endlessly and tit-for-tat, consistent with the North American market; but the charm of the market rose instead of falling. Better than one, this also proves that the mass base of commercial films in the China market is gradually stabilizing-the box office numbers of superhero movies adapted from comics are also important evidence.

In the face of the devastating sweep of "Transformers 4", the market share of "Interstellar Crossing" suffered a fatal blow: the film placement rate instantly dropped below 30%, which once again proved the immature side of China's market-all The film arrangement has not been able to follow the laws of economics. Instead, it is somewhat arbitrary. The large ups and downs of the film arrangement curve makes it impossible to start. However, the film arrangement rate of "Interstellar Crossing" has not directly fallen below 10%. This is already a strong reputation. The important performance of the box office market, unfortunately, is fortunate.

Nevertheless, "Interstellar" still relied on the troika to continue its box office growth momentum: word of mouth, Nolan, and Lanli.

In the four working days before Friday, before "Transformers 4" detonated the market, "Interstellar Crossing" ushered in a wave of movie-watching frenzy, and gained another two hundred and five thousand in just four days. The box office data of ten thousand yuan, the average daily box office data is more than sixty million, such a situation is incredible for a work that is released into the third week, and the energy of the troika is gradually gaining momentum.

Then, the head-on collision between "Transformers 4" and "Interstellar Crossing" came!

On Friday, 83 million yuan.

On Saturday, 102 million yuan.

On Sunday, 95 million yuan.

boom!

Who can think of it? Under the full crush of "Transformers 4", "Interstellar Crossing" still broke out an incredible box office pulling ability. The power of the troika is far beyond imagination, especially the collision of "Ren Li and Nolan" , A powerful chemical reaction has burst out on social networks, which really makes people believe: after the collision of excellent word-of-mouth and correct marketing, the market potential is unimaginable!

The two films have also joined hands to create history. This moment appeared on Saturday: For the first time in the history of the China Film Market, the two films had a single-day box office of more than 100 million yuan. Previously, even during the Spring Festival, it was not possible. Appeared, but unexpectedly made history in June!

Even though "Transformers 4" has swept through countless box office records in the China market, the box office of "Interstellar Crossing" has not collapsed as expected. This also proves that it has an excellent reputation compared with publicity and marketing. Will always be the strongest weapon to pull the box office.

Although in the North American market, the frantic bombardment of countless commercial blockbusters of visual effects has caused aesthetic fatigue in the market, the box office data of "Captain America 2" and "X-Men: Reversing the Future" have not been able to detonate the market, including "Interstellar" "The same is true for the premiere weekend; but in the Huaxia Market in the initial stage of market development, the law of word-of-mouth can still work-the only thing to consider is that the word-of-mouth preference of this market is temporarily unpredictable.

In the end, the box office of the third week of "Interstellar Crossing" reached 280 million yuan, and the cumulative box office for the three weeks of its release also reached 1.63 billion yuan!

Such excellent performance has also allowed the China Market to maintain positive confidence. In the last week of the work’s release, the theater lineup rate successfully recovered to 35%, and even a small amount of "Transformers 4" filming rate was diverted. This is also the first time that it is unprecedented, and it can be called a miracle.

When "Interstellar Crossing" ended its China release, the total box office of the film came to 1.8 billion yuan.

Faced with such numbers, all news media have expressed their grief:

Judging from the box office trend of "Interstellar" in the fourth week, although the downward curve is very obvious, the overall performance is still extremely gratifying. It can be seen that the market still has more potential to be tapped and exploded. If you can renew the key By the end of the month, it may not be impossible to eventually hit the box office of 2 billion yuan. Warner Bros. did submit the application, but unfortunately it failed to pass and the movie could only be offline. The total box office number stopped at 1.8 billion yuan, which undoubtedly became a regret in the China Film Market in 2014.

It is rumored that the main reason is that the extension of the key is not approved because of the local film protection month in July, but in the end it is to protect the local film, or it is believed that the box office stamina of "Interstellar" cannot break through the siege~www.novelhall. com~ then it is unknown.

In any case, the total box office of "Interstellar Crossing" was set at 1.8 billion yuan. According to the exchange rate at the time, the total amount was about 270 million US dollars!

By the way, "Transformers 4" was ultimately dragged down by the sluggish reputation, hitting the box office of 2 billion and unsuccessful. The total box office was fixed at 1.985 billion yuan, which is equivalent to 320 million in U.S. dollars. It was not able to break the highest record held by "gravity", but it was easy to reach the top of China's annual movie box office championship in 2014.

In fact, the box office numbers of "Interstellar Crossing" are also very amazing. It surpassed "Avatar" and "Taiyu of People on the Journey" and became the third place in the total box office history of China Market, only lagging behind "Gravity." And "Transformers 4", such a result is already terrifying, but it has not been able to break the record, but the number is the number, and the number of RMB 1.8 billion is still enough for other competitors to look up.

what does that mean?

This means: Renly has truly established the status of the No. 1 box office superstar on a global scale!




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