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Published at 3rd of November 2021 09:05:30 AM


Chapter 2406: 2406

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"hiss!"

A group of velociraptors surrounded the Lanli group. Lanli spread out his hands, showing the state of a martial arts master, and formed a confrontation with the ferocious raptors.

"It's not about control. They thought in their minds, I must eat, I must hunt, I must..."

Then Lan Li clenched his right fist and made a back and forth piston motion, and got a white eye from Bryce Dallas Howard. Lan Li spread his hands and said, "They are animals."

"We need your help." Blyth stood in front of the window of the institute, the elevator door opened, and the tyrannical Tyrannosaurus opened one eye in the greenery; then Lan Li stood by Blyth By his side, looking at the audience, he calmly raised his voice and said, "I have an idea."

The next second, Tyrannosaurus Rex broke through the fence, and everyone in the entire park rushed out like a bank burst; and the armed police shot at Tyrannosaurus Rex, but still failed to stop the opponent, but sent themselves away. Entering the mouth of the Tyrannosaurus rex, the screen suddenly went black.

"They kill only for sports."

Under Lan Li’s explanation, the Tyrannosaurus rex opened his mouth and bit the glass top ball on which the two children were riding. Both children screamed in horror, and then they could see the chaos in the park, and even pterosaurs caught. Resident tourists flew high, and the chaotic scene of raging smoke was extremely bad.

"We are safe here, right?" the young child asked his brother, but then, the tyrannical Tyrannosaurus opened its blood basin and tore the truck with a big mouth, and rushed towards the two children and Lan Li. Coming over, in a **** atmosphere, once again swallowed the light of the entire picture.

Finally, the fonts appeared on the TV screen, "'Jurassic World', starring Renly Hall, on June 12th, shocked the theater."

Below the font, there are YouTube channels, Facebook accounts, photo wall links, etc., all of which are displayed, and "Jurassic World" is coming.

In fact, starting from December last year, "Jurassic World" has officially determined the schedule. Universal Pictures chose the summer file after careful consideration. This also means that Lanly will compete in the golden period of summer for the second year in a row. The entire Hollywood has more and more confidence in Renly.

When "Burst Drummer" was fully released, "Jurassic World" began to post trailers. Before and after, Universal Pictures edited 30 trailers, including the North American version, the world version, the TV version, and the online version. Wait and so on, start to spread out in all directions to create momentum for the promotion of this work.

Universal Pictures even considered whether it should post a trailer on the "American Spring Festival Gala" Super Bowl, but the price is too expensive-it costs four million dollars in 30 seconds, and there are only 32 advertising spots in total. Not only is the competition fierce, but the price is high. The main summer competitors including "Avengers 2," "Tomorrow", and "Mission Impossible 5" have all made great efforts. After all, Universal Pictures did not join in the fun.

Despite this, Universal Pictures still launched a $30 million publicity fee-including the total cost of the premiere, global publicity, and trailers.

With such data, compared to Disney’s 40 million promotion budget, it is naturally not enough to see, but this is the most expensive promotion budget in the history of Universal Pictures, creating the history of the label; and before that, Universal Pictures’ highest promotion The budget is "King Kong" in 2005. The work directed by Peter Jackson cost 200 million U.S. dollars, and the publicity budget reached 25 million. Until today, Universal Pictures has finally set a new high.

Although Universal Pictures gave up their plans to promote in the Super Bowl, they still calculated carefully and launched intensive bombings all over the world, truly putting all 30 million US dollars on the ground, from trailers to viral videos to Social network interactions are carried out in all aspects.

And it's all prime time.

Despite missing the Super Bowl, the price of "4 million in 30 seconds" allowed Universal Pictures to seize the opportunity on major TV stations, YouTube, Facebook, and photo walls, and viral marketing was spreading vigorously. , And also formulated multiple different programs, spreading them in a staggered and superimposed manner.

Even compared to "Avengers 2", it is not inferior.

Earlier, the Hollywood industry can smell the smoke of gunpowder. The competition in this year's summer festival is bound to be fierce and it is definitely not to be missed easily.

In fact, this is also one of the reasons why Lanly had to end his vacation and return to New York. The "Jurassic World" propaganda required him to attend in person.

Just when Lan Li started the preparatory work of the new album, the war in the summer file was already burning vigorously.

As Paul Walker’s farewell work, "Speed ​​and Excitement/Emotion 7" took the lead in the spring time to occupy the market, with a mighty sweep of the city, and then the summer file ushered in the "Avengers 2" The blockbuster officially kicked off the fierce competition in the midsummer film market in 2015.

Three years ago, "The Avengers" created countless historical records by sweeping the army, truly proclaiming the great success of the Marvel Universe, changing the pattern of the entire Hollywood film industry, and having a far-reaching impact; three years later, "Avengers 2 "With countless anticipation and attention, it made its debut again.

Everyone is looking forward to the fact that "Avengers 2" can further detonate the market. This is undoubtedly the most anticipated moment of this summer.

Unfortunately, the higher the expectation, the greater the disappointment——

The media review scored 65 points, the rotten tomato freshness index was 75%, the popcorn index was 83%, and the theater score was "A-".

The word-of-mouth regressed in an all-round way, and once again continued the law of backwardness in the sequel. The overall word-of-mouth is far from being compared with works such as "Speed ​​and Excitement/Emotion 7" and the later "Female Spy", which is really disappointing. Of course, in the summer of commercial blockbuster frenzy, this evaluation is enough, but this is the "Avengers" sequel, compared with the previous one, it is a significant step backward, which severely hurt the expectations of loyal fans, and that is another one. The story is up.

Along with the overall degradation of word-of-mouth, box office performance has also dropped significantly.

The premiere weekend was $190 million, the next week’s weekend was down 59%, and the third week’s weekend was down 50%... All the data lags behind the predecessors, and the decline is very obvious; as of the "Jurassic World" "On the weekend before the release, the film’s cumulative box office reached 438 million, which is far behind the "Avengers" data of 572 million in the same period. It can even be said that it is not in the same order of magnitude. .

Of course, this is relatively speaking. As far as "Avengers 2" is concerned, this is still the top dazzling achievement in the summer file. It exceeded 400 million in six weeks after the release, even compared to 250 million. With a huge investment of tens of millions, Disney still does not need to worry about profitability.

But there is no harm if there is no comparison. The late box office trend of "Avengers 2" is declining very rapidly. Not to mention surpassing the box office record of 620 million in the previous game. The final result may even be 500 million. Depends on the follow-up competitors' winks, it is really not clear.

The most absurd thing is that "Avengers 2" failed to even complete three consecutive championships, and was pulled down by the dark horse "Perfect Pitch 2" in the third week of its release.

With an investment of only 29 million US dollars, "Perfect Tone 2" was a blockbuster, defeating the two works of "Avengers 2" and "Mad Max: Fury Road", with a terrible first of 69 million US dollars. Ying’s weekend box office data reached the top and undoubtedly became the first bright spot in this year’s summer vacation.

But then the avalanche of "Tomorrowland" once again calmed the market, and the producer Disney even suffered from internal bleeding——

This work with an investment of 190 million yuan is a new work by Pixar director Brad Bird. Four years ago, the "Mission Impossible 4" won the director the opportunity to further manage the big production. George- Clooney starred, ambitiously preparing to play in the summer file, and do a good job.

As a result, the premiere weekend was only 33 million U.S. dollars. Coupled with the complete collapse of word-of-mouth, it once again reminds people of the tragedy of the successive blood collapses of "Alien Battlefield" and "Super Battleship" in 2012. "Tomorrow's World" should be again. Lost money is lost, and the loss may once again be as high as 150 million U.S. dollars.

In the Sony hacking incident at the end of last year, George Clooney mentioned in an email that the "Allied Treasures", which was written, directed and performed by himself last year, suffered a bad comment, which made him unable to sleep at night; and now try again. Commercial films have suffered another fatal blow, which may form a double blow.

But ~www.novelhall.com~ this is the summer file: the much-anticipated peak battle, the lively market and fierce competition coexist, and the risks of success and failure are the same.

So far, "Tomorrow's World" is not the only work that has failed miserably. While "Avengers 2" was lower than expected, "Mad Max: Fury Road" received fanatical praise from the media, but after all it failed to mobilize market enthusiasm, "Heat Tracking", "Doomsday Collapse" and "Ah The disappointing performance of works such as "Roha" has also continued to cool the market.

Since the beginning of the summer file, apart from a lightweight "Perfect Pitch 2" that is eye-catching, there has been no exciting and eager work for the time being, even "Avengers 2" is no exception. , This makes Hollywood industry insiders worry: this year is even worse than last year.

Last year’s "Captain America 2", "X-Men: Reversing the Future" and other works have excellent reputations, but the box office performance did not burst as expected, which is frustrating; the road to the box office of "Interstellar Crossing" is also incomparable. It was bumpy, and it wasn't until "Transformers 4" was released that it ushered in the first outbreak-it went out after the outbreak, but the lightweight "Fault in the Stars" and "Guardians of the Galaxy" brought it. unexpected surprise.

The situation seems to be even worse this year. Although the box office of "Avengers 2" has exceeded 400 million, no one celebrated.

Then, under this background, "Jurassic World" appeared on the scene, just like last year's "Interstellar Crossing". Should we expect Lan Li to create miracles? However, recalling the bumpy road of "Interstellar Crossing", now people can't help but lower their expectations for "Jurassic World".

Perhaps the downturn in the market is the reason, not related to the work.

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