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Published at 3rd of November 2021 09:04:28 AM


Chapter 2438: 2438

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Eight hundred million dollars in North America! Box office champion in North American film history!

In Lan Li's personal honor book, "Jurassic World" once again added a strong touch! Just when everyone thought that Lan Li could not be better, reality once again overturned their assumptions, and the current Lan Li, even "as in the sky" is not enough to describe his power.

At the beginning of last year, Lan Li successively announced the next two commercial films. Many people also raised concerns. It was not about Lan Li’s ability or prospects, but worried that after Lan Li’s performance was tilted towards commercial films, it was very likely. Lost his pursuit of acting skills, and then exposed his shortcomings in the commercial field——

Not personal charm, but propaganda initiative. Everyone knows that Lanlys insulated social networks, variety shows and magazine interviews are far less exposed. In addition to performances, the vigilance and protection of private life has reached a strict level. This is the characteristic of the Internet age. Out of touch.

Mysticism is no longer applicable, look at the actors of Marvel, that is the role model!

But the box office performance of "Jurassic World" has made a strong response. Obviously, those professionals still worry about themselves and don't need to worry about Lan Li.

"Jurassic World" has made up another piece of puzzle for Renly's brilliant career, and now there is not much room left in this puzzle.

But if you think that North America 800 million is the limit of "Jurassic World", then it is really too naive, and overseas markets are still waiting eagerly!

From the very beginning, the box office focus of "Jurassic World" was not North America, but overseas markets.

Objectively speaking, "Star Wars" is the number one star in North America, and its influence and deterrence easily lead all competitors. Even the Marvel series, which has been popular in recent years, may not be able to compete with "Star Wars" in terms of cultural influence. "Star Wars" rivals, which is why Disney acquired Lucasfilm.

However, in overseas markets, the influence of "Star Wars" can only be regarded as average. The constraints of different cultures and history limit the empathy of other viewers with the series. At least from the perspective of the breadth and depth of acceptance, the influence of other countries and regions The audience still prefers the Marvel series and even the DC series.

The same is true of "Jurassic World".

The imagination and love of dinosaurs is like the fantasy of superheroes. This is common to different cultures in different regions of the world. Just like the "Avengers", "Jurassic World" has a broader overseas market. It also has more potential for development.

When formulating the publicity plan for the release, Universal Pictures targeted the international market-this is also the reason why they gave up on the Super Bowl halftime show. Rugby has an irreplaceable and profound influence in North America, but it has a strong presence in overseas markets. The mass base is not as good as football and basketball; therefore, they chose TV and online platforms to spend every penny as much as possible on the blade to maximize the effect of publicity.

Just the international trailer, "Jurassic World" has released thirty-four versions, which is much higher than the 21 of "Avengers 2."

Not to mention, the international preview also includes different platforms such as TV, the Internet, and mobile media, and the overwhelming propaganda has truly been ubiquitous.

Judging from the internal expectations of Universal Pictures, their initial target was 300 million in North America and 600 million overseas. Of course, this is the lowest expected bottom line. I look forward to creating more good results. The first step is that the global box office can exceed one billion - this is just the first to set a small goal.

However, Universal Pictures itself did not anticipate that North America has directly exploded in the order of 800 million, and a single market is already approaching the expected value of one billion at a high speed. Rumor has it that the marketing department and the propaganda department held five celebration parties in a row, and then the staff had no energy to continue the party.

Temporarily setting aside the amazing performance of the North American market. In fact, Universal Pictures is really targeting overseas markets from beginning to end. It has a similar way of thinking with works such as "Avengers 2" and "Terminator: Genesis". I look forward to it. Rely on overseas markets to make substantial profits.

After all, the North American market has only "one region", while the overseas market has "50 or even 60 regions."

The North American box office of "Avengers 2" suffered a word-of-mouth attack, and ended up only at US$459 million, which is 27% less than the previous one. The results are not ideal; but overseas box office is still Disney's strategy. The key point, swept 946 million, the global box office easily crossed the 1.4 billion threshold.

"Terminator: Genesis" is even more so. The North American box office suffered a tragic loss of Waterloo, with only 89 million yuan. Compared with the high investment of 155 million yuan, it was destined to lose all the money; but the overseas box office was madly collected. Three hundred and fifty million, with a total global box office of 440 million, Paramount actually managed to make a small profit in the end——

There are always people who are curious about why some movies have a mess of word-of-mouth and box office numbers seem to be very bad, but why are sequels still one after another? "Terminator" is the best case; besides box office revenue, CDs, peripherals, copyrights, etc. can also continue to generate revenue, so the sequel must not stop.

What's more, the box office of "Terminator: Genesis" has also realized profits!

The same is true for "Jurassic World". Universal Pictures is firmly targeting overseas markets and looks forward to making full use of the series' own brand effects to create good results, and Renly's strong global appeal cannot be ignored, even Works like "Drunk Country Folk Songs" and "Burst Drummer" can have audiences in overseas markets, not to mention that "Interstellar" and "Big Marine Corps" consecutively won 600 million yuan, which makes people feel the overseas market performance. look forward to.

Synchronizing with the North American market, "Jurassic World" has also appeared in many overseas markets!

Except for a few countries and regions such as Japan, New Zealand, Chile, and South Africa, the premiere time is slightly delayed. Universal Pictures has made every effort to complete the global layout to ensure that the "Jurassic World" can truly synchronize with North America, with the largest interval In one week, every audience can watch this work in movie theaters in their area, including China's mainland, Taiwan, and Hong Kong. It can be seen how much effort Universal Pictures has spent.

In the end, "Jurassic World" was released in 63 countries and regions overseas, and was equal to "Avengers 2." The competition between the two sides continued from North America to the world.

It is obvious that the competition between "Jurassic World" and "Avengers 2" in overseas markets is much fierce. After all, the mass base of the Marvel series is far more appealing than the world of dinosaurs 20 years ago. The feelings of countless audiences in North America have also been weakened in overseas markets. This has also brought the gap in reputation between the two parties one step closer, and the suspense of box office competition has naturally ignited again.

But word-of-mouth is after all word-of-mouth, even if it is also a pop [www.biqugeso.me] rice flower movie, the audience has their own preferences, and the pros and cons can still be revealed.

"Jurassic World" still successfully suppressed "Avengers 2" in an all-round way, and continued to create success in overseas markets.

Thanks to the charm of Lanli, the Chinese, British and Japanese markets ushered in a full-scale explosion. The box office of "Jurassic World" in the three major markets successively exceeded the 100 million threshold, which also enabled the film to have four markets around the world. The box office data of more than 100 million U.S. dollars was obtained, and the performance was amazing.

Among them, the Huaxia Market has once again exploded with amazing energy, showing countless business opportunities on this land to the global market. The heyday of movies has come!

Although Lan Li went to the magic city to promote "Interstellar Crossing" last year, there were many unpleasant incidents, and the wave of social network controversy also affected badly; but Lan Li's popularity in the China market did not decline but rose-who can refuse A top global superstar who speaks fluent Chinese and loves Chinese culture? What's more, with the passage of one year, Renly's achievements and status on a global scale have reached a higher level, and the impact has become even more far-reaching.

"Jurassic World" in China has swept 3.1 billion yuan, equivalent to 450 million US dollars, surpassing the "speed and speed" which was the highest box office record for imported films held by "Gravity" not long ago. Passion 7", once again will introduce the title of box office champion into the name of Lan Li.

At the same time, this achievement also surpassed the "Monster Catching" that was released in the same period, and reached the top of the box office box office of China Market Film History, becoming the first film in the history of China Film to exceed RMB 3 billion at the box office-just like the North American market Lan Li's pace of setting a record in China could not stop either.

Then there is Lanly's hometown, England.

The box office data of 134 million US dollars, without any suspense, easily crowned the 2015 annual championship so far, and became the work that broke the 100 million US dollar threshold again since the 2012 "007: The Murder in the Sky"~ www.novelhall.com~ Even if placed in the time dimension of the past ten years, it is second only to the two works of "Breaking the Sky" and "Avatar", refreshing Lan Li's best results in his hometown.

At present, those who are eligible to compete for the annual box office championship with "Jurassic World" in the UK should be the two works of "007: Ghost Party" and "Star Wars: The Force Awakens" released at the end of the year.

For comparison, you can look at the performance of competitors in the UK market. "Avengers 2" is 62 million, and "Fast and Furious 7" is 59 million. Both works are inferior to the "Little Yellow People's Congress" The 72 million of "Eye Moe"-the gap with the number of "Jurassic World" is very obvious.

The last is Japan.

People are often prone to a misunderstanding. As a major animation country, Japan, Marvel series and DC series should have a wide market, but the fact is just the opposite. Because its own animation industry is very developed, Japan does not buy Marvel series and DC series. , The box office results are always average.

This also allows other Hollywood movies to have more market space in Japan.

"Jurassic World" is highly sought after here, and the total box office will cross the 100 million U.S. dollar threshold, becoming the first work with a box office of over 100 million since 2015.




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