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Published at 3rd of November 2021 10:11:05 AM


Chapter 490: 490

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"Fast and Furious 5" vs. "Thor"

In the eyes of industry insiders, this cannot be regarded as a duel at all. It is not because the themes and styles of the two works are different, but because the distribution strategies of the two works are different from the beginning, and the target audiences are slightly different; more importantly Yes, the temperament and positioning of the two works are originally different.

"Fast and Furious 5" as a set of film series has become a commonplace talk: everyone knows that it was originally a b-rated film on a whim by Universal Pictures, and the first investment was only three thousand eighteen. Millions, not even the 100 million US dollars of the minimum standard configuration for commercial blockbusters.

After unexpectedly achieving good box office results, Universal Pictures began to plan to shoot a sequel, but the second film lacked Van Diesel, and the third film lacked Paul Walker. The box office performance was deteriorating. The third film's North American box office With only $60 million, it hurt Universal Pictures' industry at a loss. Universal Pictures, which is not good at making sequels, even "Jurassic Park" has been tossed and ruined, not to mention "Fast and Passion"

But Universal Pictures really has no hole cards.

Although it ranks among the six major film companies, their consistent strategy is to use small and large, comedy films with an investment of less than 60 million yuan are the mainstream; among the six major film companies, the least investment in works of more than 100 million yuan per year is Universal Pictures: The one with the least profit from investing over 100 million works every year is also Universal Pictures. If it weren’t for Universal Studios’ surroundings, it’s the only film studio outside of Disney that owns a theme park. I’m afraid that Universal Pictures It is only a matter of time before the industry falls out of the top six in Hollywood.

In desperation, "Fast and Furious 4" took off. With the mentality of being a dead horse doctor, Universal Pictures retrieved Van Diesel and Paul Walker, gritted their teeth and gave a budget of 80 million US dollars. , Looking forward to copying the miracle of the first part. With the entire industry underwhelming, Universal Pictures actually succeeded.

Thus, there was the fifth part of the series, and Renly joined.

"Fast and Furious 5" invested 125 million yuan and truly became a commercial blockbuster. But even so, it is still only the minimum standard. This is the one with the lowest investment among all the works in the summer file this year, except for "Super 8". Of course, its release time is not the summer file at all, but the spring file. Even in the spring season, its investment cost is lower than that of Paramount's animated "Rango".

In other words, this is the "nouveau riche" who became accustomed to being poor since childhood and suddenly became rich.

Just look at Universal Pictures’ own positioning, avoiding the crowding frenzy of summer files, avoiding being crushed by competitors, and ultimately losing money; but not willing to miss the most vigorous and concentrated midsummer frenzy of the year’s box office. They "stole" some of the box office during other periods, so they chose the first week of May, which is the week before the official opening of the summer file.

In the eyes of industry insiders, this schedule has always been rather ambiguous. With the tail of the spring season, the market still has not recovered. The east coast in early May is still bitterly cold, which is not conducive to the pull of the box office; against the leader of the summer season, the audience Not too enthusiastic, but the media has already begun to warm up one after another, paying attention to the rapid rise in the line of sight, simple publicity can achieve multiplied effects.

During this period, there have been works such as "How to Train Your Dragon" and the first weekend performances were mediocre, but with the follow-up word-of-mouth spread, they successfully achieved a box office explosion; there have also been works such as "RV Journey", with big names gathering and menacing , But rushed to the productions of the production company vomiting blood; of course, more often, the low-cost thriller works such as "Rear Window Fright" and "Entanglement" occupy the schedule and become hot.

This shows that this is the positioning of Universal Pictures. Lack of confidence, but still holding a trace of luck, to continue the good performance of the fourth part, without too much ambition, but still unwilling to give up.

Relatively speaking, "Thor" is aggressive and full of confidence.

On the one hand, this is one of the last two works produced during the period when Disney completed the Marvel acquisition, and Paramount held the copyright, and the other was "Captain America." After that, because of copyright, Marvel Paramount and Disney need to further discuss how the film adaptation of the work will be shot and how to cooperate, which is still unknown.

The direct result of this is that Paramount hopes to use these two works to make a big profit, and has concentrated countless resources to promote the two works. The reason why he chose "Thor" to clear the way instead of "Captain America" ​​is mainly The reason is the influence of Natalie Portman and Anthony Hopkins, the two Oscar gold medalists, and Kenneth Branagh is also a well-recognized director, and the box office performance is high.

Disney hopes to use the box office performance of these two works to further test the market's response, and then make corresponding adjustments to the subsequent Marvel universe. Naturally, Disney doesn't mind using its own resources to add some momentum to its old rival, Paramount.

The most direct manifestation is that there is a one-week buffer between the releases of "Pirates of the Caribbean 4" and "Thor". In the case of this year's blockbuster movies, but also must avoid the "Harry Potter" finale, this move by Disney is already very rare.

On the other hand, this is the forward of this year’s superhero blockbuster. It is the first to appear on the stage. The market performance is undoubtedly highly anticipated. Even the rivals Warner Bros., Twentieth Century Fox, etc. will take a close look and then promote their own works. Make fine adjustments to the strategy.

The first person to eat crabs may be a good thing or a bad thing.

It is no exaggeration to say that "Thor" is a work with all the focal points. Thanks to the rave reviews from the previous internal screenings, it can be seen that Paramount is full of confidence and the industry is looking forward to this work. Someone even predicted that the box office for the premiere of this work could break through the 100 million threshold.

Although it is no longer news that the box office of the premiere weekend exceeded 100 million yuan, especially in the past three years, regardless of the follow-up box office endurance, more and more works are under strong marketing and publicity, and concentrated firepower in the first place. In the weekend, Ying broke out with shocking energy and achieved such excellent results; but compared to the entire market, it is still a small number, so far only 17 works have achieved such results.

Now, "Thor" is optimistic that it will soon become the eighteenth, which shows that people's expectations are worth it.

In other words, although "Fast and Furious 5" and "Thor" were released one after the other, people did not put the two works on the same scale before that. They seemed to be completely different. The opponents of the grade are wrong, not even the opponents, just two works with close release time.

But after the "Vanity Fair" news came out, the entire North America was suddenly fried.

First, Renly and Chris’s ex-roommate duel, then Renly and Natalie’s new-generation acting showdown, breaking away from the shackles of the work itself, and gradually evolving into a personal duel, and the gossip fire instantly began to burn. Especially the latter, like a gunpowder keg, it burns at a single point.

The controversy of "Stand-in Gate" is undoubtedly the biggest hot spot in this year's awards season, and even once allowed Annette Bening to see the hope of winning the award, but in the end it ended with Natalie's victory. Now, the Oscar awards have been settled, but it does not mean that the investigation by the media is over.

If everything about the double door has been confirmed, then is Natalie "stealing" a golden figure, even if not, Natalie's lying behavior is bound to be condemned by insiders. There is no doubt that this matter will be like a dog skin plaster for a long time, always following Natalie, tearing it off, just like a shadow.

I just didn't expect the opportunity to come so quickly.

Strictly speaking, there is no direct relationship between the stand-in door and Lan Li. Not only is he not a party, he is not even counted as an indirect participant, but the indirect relationship is inexhaustible. It is no exaggeration to say that without Lan Li, maybe a stand-in The door would never reveal the news.

Now, Lan Li and Natalie are involved once again, and they are still in a direct confrontation. UU看书www. uukanshu. Even though the two of them are not the absolute protagonists of the film, the media still focused on the two people regardless, and can't wait to swarm at them again.

"Wow, this question shouldn't come to me." When Natalie was surrounded by reporters and asked about this summer showdown, she smiled brightly, "I am not the one who shoulders the heavy burden of the box office. "The wise Natalie, with the light of wisdom shining in her eyes, can always easily turn the crisis into the invisible.

Not to shirk responsibility, but to ridicule the current situation of the summer file. In the summer file of 2011, men are still in charge, and women’s films survive. "Thor" is a typical summer file, a superhero movie aimed at male audiences; of course, this The sentence is also a pun, emphasizing that he is not the protagonist, and then avoiding the most concentrated muzzle.

"I'm currently in the honeymoon period and enjoy a rare time with my children." Not long ago, Natalie had just finished giving birth. She brought up this topic again. The reporters couldn't continue to sternly question her, she was really clever. In the end, he concluded, “It’s affirmation that the work that I played in can be listed in the summer file. The next thing is left to the professional to decide.”

Natalie easily used the child's topic to avoid her edge.

"So, do you have confidence in Thor's box office?" The reporters naturally couldn't let Natalie go easily, repeating the same question over and over again, vowing to never stop until the goal was reached.

Natalie didn't panic at all, her smile became more beautiful, exuding the brilliance of motherhood, "Of course, why not otherwise I wouldn't take this movie again."

Therefore, the media reported: "Natalie Portman: I have full confidence in Thor's box office."




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