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Published at 3rd of November 2021 10:10:06 AM


Chapter 521: 521

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In the second week of May, the premiere of "Thor" was unveiled for the summer. The week after the release of "Speed ​​and Excitement/Love 5", the opening battle between the two works deserved to be the most sensational event this year!

But the trend of this war is surprising!

"Thor"'s premier weekend box office was only $59.61 million! The previous week, the premiere weekend of "Speed ​​and Excitement/Emotion 5" swept over 95 million US dollars. When the two sets of premiere weekend data were compared together, the large gap caused a sound of consternation, which is beyond belief— —

Who can believe that just a few weeks ago, these two works were considered not to be of the same magnitude, and "Thor" was the heavyweight one. But now the premiere box office data has completely reversed the "weight" of the two works. It seems that in just one week, the world has been vicissitudes of life and it has completely changed its appearance.

This is the third time that the opening weekend box office of the opening summer file has appeared since the summer file of 2004 was officially one month ahead of schedule, which was lower than the box office of the premiere weekend of the previous week.

The first time was in 2005, when the unveiling work "The Kingdom of Heaven" only received a bad box office of 19 million, while the previous week's "Hitchhiker's Guide to the Galaxy" earned 21 million in three days over the weekend; the second time It was 2009. "Star Trek", which was released in the first week of the summer vacation, had a good performance of 75 million. However, the previous week's "Wolverine" was even better, with a box office of 85 million at the weekend.

In 2011, this was the third time. At the same time, this is also the biggest gap. This result is really full of irony. The smoke of the opening battle has quietly deviated from the original track.

Faced with such disappointing weekend box office results for "Thor", does this mean that "Speed ​​and Excitement/Emotion 5" has a chance to usher in a big win? There are excitement, surprise, expectation, and panic. In an instant, all the sights of the entire North America gathered.

According to the statistics and evaluation of the exhibition relationship, "Speed ​​and Excitement/Emotion 5" in the second week of its release, faced with the menacing "Thor" and the weakness after the strong outbreak in the first week, it was unbelievably handed over. A 38% drop and a weekend box office of 58.9 million US dollars!

For summer popcorn works with a box office of more than 60 million US dollars at the premiere, a drop of less than 50% in the next week is a victory, but "Speed ​​and Excitement/Emotion 5" handed over 3% The eighteenth decline answer sheet, out of the "Lord of the Rings 3", "Pirates of the Dream", "Ocean Mobilization"-style **** trend, has become the current North American film history, the box office of the premiere weekend of more than 60 million, the fourth drop the next week Low works.

Of course, compared with "Shrek 2" premiere weekend of 108 million, the next week's decline of only 33% of the box office curve, "speed and excitement / sentiment 5" results are still Not a small gap, but such a performance is still undoubtedly born in a stunning posture in the United States.

For reference, the box office of "Iron Man" fell by 48% in the next week, while the cumulative box office of the film in North America reached 318 million. Now, with "Speed ​​and Excitement/Love 5" at the premiere box office almost flat, the drop in the next week is much better than that of "Iron Man". Does that mean that the movie's final cumulative box office will exceed 310 million? Eight million?

Corresponding to the decline of "Thor" is the strength of "Speed ​​and Excitement/Emotion 5". Between the two up and down, the gap becomes more and more unpredictable. In the end, "Thor" successfully won the North American weekend box office champion crown in the second week of May with a slight advantage of about 710,000 US dollars!

A narrow victory, an absolute narrow victory, and even a "tragic victory" can be used to describe it.

In this opening battle, the originally generally optimistic "Thor" had ruined its advantages and retreated steadily. Obviously holding a good hand, he plunged himself into danger, and ended up with a gap of less than one million dollars. , Successfully won this week’s weekend box office champion, and launched the first shot of the summer file, so thrilling, so ups and downs, so frightened, half of Hollywood practitioners were scared into a cold sweat.

Although the process was extremely thrilling, although the result was not satisfactory, and although the posture was really embarrassing, the fig leaf was finally saved. It's better to say lucky than happy. Paramount breathed a sigh of relief, the happiness and joy of the rest of his life almost made people cry with joy.

According to rumors in the circle, after the exhibitor relations announced the list on Monday morning, many staff members of the "Thor" crew in San Diego were embracing and crying, even the producer Victoria-Alonso (victoria-alonso). Wiping tears quietly.

On the surface, Chris seemed to be all right, but when he stood up, his legs softened, he staggered a few big steps, and almost ran into Natalie next to him. Fortunately, Chris controlled it in time. An accident was avoided.

At the fan meeting held afterwards, the "Thor" crew finally recovered their spirits. During the interview process with the fans, although they were still disappointed, the crew members humbly listened to the opinions of the film critics and expressed their willingness to listen more. The audience’s point of view, and then expected to do better in the next work; and expressed confidence that loyal fans will give the film more pertinent recognition.

This is the best publicity state of the "Thor" crew after the media review was released. The promotional effect of San Diego was also very good. After the meeting, the lineup of leading actors headed by Chris and Natalie remained in the cinema, taking photos, hugging, and signing autographs with the audience. All these contents were handed by the audience. It gradually spread on Facebook and YouTube, and received a lot of praise, injecting a boost for the crew.

This vigorous opening battle finally reached a stage temporarily, of course, this is not the end.

The next box office trend of "Speed ​​and Excitement/Emotion 5" and "Thor" is still the focus of people's attention. Can it reach 200 million? Can it exceed 300 million? Where will the final box office settle? In terms of cost, can movies be profitable? Both are series works. How does the box office trend this time affect subsequent works?

More importantly, the poor performance of "Thor" is a positive factor for other comics adapted from superhero movies this summer, which means that the market potential has not been over-exploited, or is it a negative factor, which means that audiences have had a lot of interest in such movies. A negative impression?

However, at least the first stage of the duel finally ended.

As a dark horse, "Speed ​​and Excitement/Love 5" took the lead in all aspects of the premiere weekend box office, media reviews, and audience feedback. Although it was not able to win the championship again, it forced the "Thor" with an excellent drop in the next week. In such an embarrassing situation, in the end, he was placed in second place with a very weak disadvantage. This can still be said to be a victory.

As for "Thor", he was devastated, desolate, and scarred. Even though he managed to regain a little face in the embarrassing posture of a lazy donkey, he was still in a slack, and I can only look forward to it. The subsequent box office decline should not be too severe. There is even more important overseas box office. This is Paramount’s top priority in avoiding losses. Therefore, once a battle is over, there are more wars waiting, and no one can take it lightly.

Regardless of "Thor" or "Speed ​​and Excitement/Emotion 5", the two crews and two companies have already packed their moods and are preparing for the follow-up publicity work-"Pirates of the Caribbean 4", but waiting two weeks later, so The box office behemoth is enough to make everyone vigilant, which also means that they still have a week of buffer time, and it is also a week of time to pull the box office.

But on Tuesday morning, all of North America was fried!

According to the normal process, the exhibitor relationship should announce the revised exact box office today, even to the single digits. All the media will habitually confirm it to see if the list has changed after the revised box office. Habits are often just easy, because there are very few accidents. But this time, the official website issued a special announcement, "The exact box office statistics are released, and the champion changes hands."

After accurate box office statistics, the box office of "Thor" in the three days of the weekend was 59.23 million, which is slightly smaller than the forecast. The single-day drop on Sunday was higher than expected. It can be seen that the downturn in word-of-mouth still inevitably affected the box office trend.

In contrast, the box office of "Speed ​​and Excitement/Emotion 5" has increased a bit over the predicted number~www.novelhall.com~ The final box office was 59.4 million, but the decrease was still 38%. It's just that there has been a slight change after the decimal point. This series of works with the best reputation is unstoppable.

After the statistics are refined to single digits, the box office number of "Speed ​​and Excitement/Emotion 5" over the three days of the weekend is $227,222 higher than that of "Thor".

In other words, after revising the box office data, this week’s weekend box office champion announced a change of ownership-"Speed ​​and Excitement/Emotion 5" was released the next week, and it risked to win the championship again, continuing the strong momentum since the premiere. "Thor" was the runner-up in a staggering position, with a powerful sprint that shook the sky, was sure to win, and had a momentum like a rainbow, but it ended in a complete defeat.

It is worth mentioning that this is the first time since the summer file of 2004 was one month ahead of schedule that the opening weekend of the summer file failed to win the championship. The magic of the summer file has received an unprecedented impact and challenge.

A rout, a true rout, not to mention Paramount and the "Thor" crew, even the entire North American market and the Hollywood industry are silent-although people have guessed with suspicion, although people have expected it with glee, although people are excited I watched, and something like this flashed in my mind more or less, "If Thor can't win the championship..." But when all this happened, when all this evolved into reality, that kind of shock He was stunned, but pinched all the voices in his throat.

The North American Weekend Box Office Rankings in the second week of May, champion, "Speed ​​and Excitement/Love 5"; runner-up, "Thor". The opening battle did not officially come to an end until this time.

The last fig leaf of "Thor", tore.

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