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Published at 3rd of November 2021 10:09:59 AM


Chapter 525: 525

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If you use one sentence to summarize the performance of the 2011 summer vacation so far, more than 80% of people will choose this sentence: weird things happen every year, especially this year.

The first strange in the summer file, the blockbuster is generally weak.

As the largest box office concentration of the year, the competition is fierce beyond imagination, and every work that chooses to be released in the summer file is bound to face the challenges of ups and downs, either with a big win or a complete defeat. Every year, several large-scale commercial works are brutally defeated by Waterloo, which is not uncommon, but this year seems to be particularly large.

"Thor", completely defeated; "Pirates of the Caribbean 4", lower than expected; "Kung Fu Panda 2", a terrible defeat; then... "X-Men: First Battle", weirdly silent.

Failure seems to be contagious. The "X-Men: First Battle", which debuted in the first week of June, won the hearts of the media. Media reviews, Rotten Tomatoes Index, Popcorn Index and other indicators ushered in The Rotten Tomatoes Index and Popcorn Index even surpassed the “Speed ​​and Excitement/Emotion 5”, the biggest winner so far this summer, but lost the audience’s love. The theater score was only “B+”, creating The new low of the series led to the disappointment of the premiere box office.

With an investment of 160 million yuan, only 55 million yuan was collected for the premiere weekend data, which is even slightly inferior to "Thor".

Ironically, two years ago, "Wolverine", whose reputation had collapsed, was also "B+" in theaters. However, the premiere weekend scored a full US$85 million. The box office trend of the summer file is really confusing.

First was "Thor" and then "X-Men: First Class". Is this year's comic-based superhero movie really unacceptable? The major Hollywood studios suddenly became vigilant, and the players who were preparing to enter the battle next were also worried. This has an unavoidable impact on the next trend of the entire industry.

The second stranger in the summer file, comedy rises strongly.

The low-cost comedy "bridesmaids" has become the biggest dark horse in this summer's archive. The cumulative box office exceeded 100 million U.S. dollars four weeks after its release, and it still maintained an amazing drop-this week in the "X-Men: First Battle" Under the circumstances, the decline is still controlled below 30%, which is so amazing that people scream. According to such a momentum, this work with an investment of only 32 million yuan, and the final box office exceeding 150 million yuan is definitely not a problem. .

After the big-cost comedy "Hangover 2" swept out a perverted premiere box office of 85 million last week, although the box office fell by as much as 61% the following week, the box office of the week from Monday to Thursday was down. Unimaginable huge energy exploded. In the end, the cumulative box office sprinted to 185 million in two weeks. The whole Hollywood was silent, and almost everyone was frightened.

In a horizontal comparison, the cumulative box office of "Pirates of the Caribbean 4" in the three weeks it was released was 190 million.

People don't even know whether they should be surprised by the poor performance of "Pirates of the Caribbean 4" or the crazy performance of "The Hangover 2."

The third stranger in the summer file, the dark horse turned out.

Both "Bridesmaid" and "Hangover 2" can be regarded as dark horses, but the real focus is "Speed ​​and Excitement/Love 5", after another 43% box office drop this week. , The cumulative box office has risen to 290 million, making it the first work to break 300 million at the box office this year and there is no suspense.

This year's summer vacation, it really is not an unusual way.

However, the box office pursuit of "Speed ​​and Excitement/Emotion 5" has gradually slowed down. In the same period, the box office still maintained a weak lead over "Iron Man", but the advantage has shrunk from nearly 30 million to the current two. Millions, the strong upward momentum can see a clear fall.

Although there are too many factors influencing the box office of the summer vacation, the market preemption rate of other competing works is more or less affected; but it is undeniable that the audience limitation of the "speed and excitement/emotion" series is gradually reflected. After all, the fan base still cannot be compared with the superhero theme.

Despite this, the performance of "Speed ​​and Excitement/Emotion 5" deservedly surprised the entire North American market, and made Universal Pictures very proud. In the third week of June, the North American box office of "Speed ​​and Excitement/Emotion 5" officially crossed the 300 million threshold. Not only did it become the first film to reach such a high level in 2011, it also became the 37th film in film history. Such an accomplished work.

In the end, the North American box office of "Speed ​​and Excitement/Emotion 5" reached 315 million, behind "Iron Man"'s 318 million, and ahead of "Iron Man 2"'s 318 million. Two million, and also surpassed "Pirates of the Caribbean 3" and "Star Wars Prequel 2: Attack of the Clones", temporarily ranked 30th in film history, creating the highest series, a full turn from the previous fourth Doubled, the series of works have the potential to become a new profitable series.

In an instant, the whole of North America rejoiced. The success of this work undoubtedly created the best results of the starring lineup-Van Diesel, Paul Walker, Gal Gadot, etc. Not only is it the first work of their career to exceed $300 million, it is interesting that this is even the first work of their career to exceed $200 million.

With this work, the two actors Fan and Paul immediately completed a further increase in their prices and truly ranked among the top. But both of them are special because their masterpieces are the same series, and the results of other works are not satisfactory. In other words, they are not comprehensive enough.

If they continue to shoot the "Speed ​​and Excitement/Emotion" series, then the increase in salary is inevitable; but for other commercial blockbusters, it is difficult to get a maximum salary of 20 million like Arnold Schwarzenegger. The number depends on the ability of their brokers.

In addition, there is a high-profile actor: Lan Li-Hall.

"Speed ​​and Excitement/Love 5" is also the first work of Renly to break 200 million and 300 million, but people will not forget that this is Renly's first commercial film. As the third protagonist, the courage and charm displayed by Lan Li in this movie is definitely the biggest highlight of the movie; it can even be said to be the first hero.

After the two works "Buried Alive" and "Crazy Love" have witnessed Lan Li's solid performance skills, people have seen commercial potential in Lan Li again, and it is infinite commercial potential-21 years old, handsome, handsome, Funny and humorous, talented, and charming, I just can't ask for more.

Rumor has it that Lanly's worth has leaped to ten million U.S. dollars in one go, and there is more than just one movie project under consideration. You know, before the summer vacation, Lan Li’s salary was only between one million and three million. He jumped between five million and eight million in an instant, and he went directly to ten million, which is incredible. .

Of course, this is just a rumor, and no film company has released the exact news yet. To be more precise, everyone is actually waiting for Universal Pictures—everyone knows that Universal Pictures is bound to shoot a sequel, and Renly is definitely one of the first batch of renewals. Then Universal Pictures is willing to open How much is the price? This is definitely a problem.

Hollywood's remuneration system is very complicated. It is not only a game between agents and producers, but also a contest between actors and the market.

Take the “Spell of the Little Golden Man” that has always existed in the industry as an example, which means that the actor who receives the Oscar Golden Man will fall into a downturn in the next three years.

After many actresses aspired to be a queen, their careers plummeted. Liza-Minnelli in "The Cabaret" in 1972, Louise-Fletcher in "Flying Over the Cuckoo's Asylum" in 1975, and Jera in the "Bountiful Trip" in 1985 Dan-Page (Geraldine-Page), they almost disappeared after winning the prize.

The most recent case is Halle Berry of "Dance of Death Row" in 2001. After winning the award, she was in a quagmire. Until 2017, she was not able to ease her mind.

The reason is simple. After winning the award, the actor's worth has risen, and the pay of the film has even tripled. However, Oscar only recognizes the actors' performance in a certain movie, but it does not mean that they recognize the actor's general performance skills, let alone recognize the actor's box office appeal. In particular, many actors have always been active in art films, and their commercial value is not high. This also makes them easy to fall into the gap between superficial status and actual value.

In the same way, Robert Downey Jr. proved his appeal in the "Iron Man" series~www.novelhall.com~ But after taking off the armor of Iron Man, his other works were unsatisfactory at the box office. , Even the "big detective Sherlock Holmes" who performed fairly well was a strong player in the outside world, and the actual benefits were far lower than expected.

Therefore, when Robert starred in "Iron Man", he could get a box office of 50 million yuan, including dividends; but in other works, this is not necessarily the case.

The same goes for Renly.

The "Love Is Crazy" at the beginning of the year was affirmed by Sundance. "Buried Alive" successfully won the Oscar nomination, but even the "Little Golden Man winner" was in a pitfall, let alone just the nominee? Before proving its commercial value, nor further proving its absolute acting skills, Renly’s industry remuneration will naturally not be substantially improved, especially for commercial films.

Now, "Speed ​​and Excitement/Emotion 5" has won a big victory, and Lan Ligao has taken the lead, showing a strong box office potential. But this is just a flash of light? This is only limited to the "Speed ​​and Excitement/Emotion" series? Or does it have more potential to tap? This requires time to prove, and also requires the game and trade-off between the broker and the producer.

Ten million dollars? It's incredible, but it's not impossible. After all, it's a game between the agent and the producer. However, before Universal Pictures made a decision, the overseas box office of "Fast and Passion 5" once again added an important bargaining chip!

Prior to this, only relying on the excellent performance of the North American box office, Universal Pictures had basically recovered the production cost of 125 million US dollars. Then, what about the overseas box office? This is purely profitable. Universal Pictures, which has always been cautious in terms of investment costs, finally opened another wave of money-making models since "Jurassic Park". Overjoyed.

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