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Published at 3rd of November 2021 10:09:57 AM


Chapter 526: 526

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North America is the world's number one movie box office market, and there is almost no rival in overseas regions that can stop it. Even China, which has risen strongly in 2015 and 2016, is still some distance from the dominance of the United States; but any one A film that is eager to make a profit will never miss the overseas market.

"Avatar"'s overseas box office of 2 billion U.S. dollars, so far is the longest record in the history of the entire movie; "Titanic" in 1997 created an overseas box office of 1.5 billion U.S. dollars, it is a miracle in film history.

Perhaps the box office potential of a single market cannot compete with North America, but China, Japan and South Korea in Asia, Germany, France, Britain, Russia and Spain in Europe, Australia in Oceania, Brazil and Mexico in South America, these regions The box office potential is definitely not to be underestimated. The combined overseas box office has greater potential than a single region in North America.

As of 2017, there are eight works of 500 million in North America; there are six works of one billion overseas, and there are more than 60 works of over 500 million. This is the gap.

Therefore, for those commercial blockbusters, no one is stupid enough to ignore overseas markets. To be precise, there is only one cake in the North American market, but there are more than a dozen cakes in the global market. By staggering schedules, alternate lines, and exchanging copyrights, major film companies can always make a fortune in overseas markets.

Universal Pictures is no exception, and Paramount is no exception. The two works that had fought in the opening battle of the summer archives, once again launched a cross duel in overseas markets.

"Thor" was released in 64 countries and regions outside of North America, showing a broad audience of comic-level hero movies. The grading advantage of "pg-13" has been vividly demonstrated; on the other hand, "degree and excitement" /Qing 5" also showed no weakness, and was also graded "pg-13", and relying on the advantages of the previous work, it was successfully screened in 62 countries and regions.

However, the two works have gone out of different exhibition curves. Due to the drag of word-of-mouth, "Thor" failed in all directions. The decline in North America is like a virus infection, extending to different markets around the world.

Thanks to Chris Hemsworth's Australian identity, "Thor" is highly sought after in Australia, with a total box office of 20 million, becoming the second largest overseas film box office, only behind the United Kingdom; Even in Australia, "Thor" still lost to "Degree and Excitement/Emotion 5". He watched his direct competitors grab 30 million box office on his own territory. Gradually, people seemed to have become accustomed to this. Mode, I am no longer surprised by the failure of "Thor", but take it for granted.

Surprisingly, the third largest overseas ticket warehouse of "Thor" is actually Mexico. The film went to Mexico during the filming, and was stationed there for a long time. This also reflects the box office data. The total box office of 19 million is really good.

But unfortunately, on the whole, the box office performance of "Thor" is still unsatisfactory, and there is not even a representative bright spot. As the first overseas ticket warehouse, the United Kingdom only contributed 22 million US dollars. The total box office, which also made the major media in North America sigh with regret.

Except for "Spiderman", the overseas box office of the "X-Men" series and the "Iron Man" series are unsatisfactory. The overseas performance of "Comic Heroes" films with distinctive American culture has been restrained to a certain extent. The overseas box office of "Iron Man" is only 266 million.

In the end, the overseas box office of "Thor" also stopped at 230 million, the value can be regarded as the same level as "Iron Man", and it did not usher in a total collapse of the fiasco, especially compared to North America, the box office data There is still a significant improvement. At the beginning, the overseas box office of "Iron Man" was lower than that of North America. Even "Iron Man 2" will only be flat. It can be seen that the overseas box office potential of comic heroes has been further explored.

But this is not good news for Paramount.

The global box office of "Thor" superimposed in North America and overseas is only 370 million. Compared with the cost of 150 million, the world needs at least 400 million to make a profit—not necessarily profit, just Possibly, but now, the total box office has not even been able to break through 400 million. Not to mention the huge publicity costs that Paramount spent on this work.

At a loss.

A "Thor" has caused Paramount in losses of at least 40 million, and possibly more. Next, due to Disney's acquisition of Marvel Comics, the copyright change, and the cooperation between Paramount and Disney, the two top production companies, it is bound to be not so easy, and the prospect of the sequel project suddenly cast a shadow.

In sharp contrast is the strong performance of "Degree and Excitement/Emotion 5".

Two years ago, the overseas box office of the fourth part of the series achieved extremely outstanding results. In the case of 150 million in North America, the overseas box office reached 210 million, even if compared to "Iron Man." , The gap is not as obvious as imagined, this has also become an important factor in Universal Pictures to decide on the fifth installment.

This time, the acclaimed fifth installment is naturally menacing.

After the screening, "Degree and Excitement/Emotion 5" successfully reached the top in 56 countries and regions, and won the box office championship of the weekend; and completed the championship in 43 countries and regions, and won three consecutive championships. There are as many as twenty-nine regions. Before "Pirates of the Caribbean 4" swept the overseas box office market, "Degree and Excitement/Emotion 5" seemed to become the box office hegemon in May! Strongly complete the world's box office three consecutive championships, the scenery is boundless, no two at a time!

In the end, the United Kingdom, Russia, Germany, Australia, and Mexico respectively ranked the top five overseas box offices of the "Degree and Excitement/Emotion 5". What is even more commendable is that the total box office of these five regions has exceeded 30 million! In contrast, the highest overseas box office of "Thor" is only 22 million, and the gap is far more dramatic than imagined.

It is no exaggeration to say that in North America, the two works have been entangled for some time; but in overseas regions, "Thor" has no chance, and no light has ever appeared. This is the real difference in magnitude.

In five regions with a box office of 30 million, as Renly's hometown, the United Kingdom has become the box office champion without any exception. Universal Pictures found the right time and changed its propaganda strategy. With Renly as the core, it launched a local publicity in the UK. The editing of trailers, the selection of posters, and even the arrangement of subtitles all occupy an important position. One method also successfully pushed the box office in the UK over 39 million!

"Renley Hall", the name quickly spread in the UK, this is also after the Harry Potter trio, a potential box office superstar has once again appeared among the new British actors. As we all know, the UK is rich in stage actors, and the basic skills are amazing. However, in terms of box office superstars, the new generation has been in a gap for a while. This is indeed exciting for many British media.

However, for some people, this is not good news. More precisely, it is a shameful news.

In addition, "Degree and Excitement/Emotion 5" also received a total box office of 20 million in the two ticket warehouses in France and Brazil, especially Brazil’s amazing performance, which did not live up to the hard work of the crew for a month and a half in Rio de Janeiro. All the box office energy was exploded; in addition, Japan, Italy, South Korea and Taiwan, China, the total box office also exceeded 10 million, showing a strong posture of blooming flowers all over the world.

It is worth mentioning that China, which has not yet been able to rise, has not introduced "Degree and Excitement/Emotion 5"-and also has not introduced "Thor". This box office market, which contains infinite energy, is still asleep, waiting quietly for an explosive day.

In the end, "Degree and Excitement/Emotion 5" gained a strong box office of 530 million in overseas markets. Even if everyone is mentally prepared, they still take a sigh of relief when they see such results. Compare the series No. Four, the increase is even more exaggerated than in North America, and it has leapt directly from 200 million to 500 million. This is not just an outstanding performance, it can even be called a box office monster——

You know, even for the "Iron Man" series, the overseas box office is only 300 million yuan, but this series still allows Robert Downey Jr. to replace Johnny Depp and become the first person to attract gold in North America. Of course, the real attraction of comic-adapted heroes comes from the surrounding ~www.novelhall.com~ and the huge Marvel universe. This is something that the "Degree and Excitement/Emotion" series can't keep up with.

Now, "Degree and Excitement/Emotion 5" has delivered a strong performance of 300 million in North America and 500 million overseas. It has swallowed 845 million in the world and has become enough to compete with the "Pirates of the Caribbean" series. Comparable top blockbuster. Even if it is above the year-end box office rankings, this work has a great deal of strength. Before the summer break, who can foresee such an exhibition trend?

As Renly’s first commercial film, the strong box office potential shown by "Degree and Excitement/Emotion 5" has become the hottest topic in the summer of this year. Although it is only the third protagonist, it has received countless attention and praise. This is the unanimous love of film critics and audiences; more importantly, no one should forget Lan Li’s first film work.

"Buried alive", which just went offline in the first week of April, is as new as its memory. The investment of this work is only 3 million, but it has achieved outstanding results of 52 million in North America and 65 million overseas, and finally the global box office. The incredible amount reached 117 million, which is definitely one of the works with the highest revenue ratio this year.

Unlike "Degree and Excitement/Emotion 5", "Buried Alive" is Lan Li's work alone. An independent sketch, a commercial blockbuster, and the two works have written their own box office miracles. For the general audience, the name "Len Li-Hall" is evolving into its own unique charm. Then, the next What about the works?

Many people have turned their attention to the "anti-cancer me". This comedy co-operated with Seth Rogen may be another box office monster. So, how much money does Universal Pictures need to win the blue gift to be considered appropriate?

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