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Published at 3rd of November 2021 10:06:34 AM


Chapter 625: 625

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When Focus Pictures announced that "Love Is Crazy" was about to be screened in 2,337 theaters the next week, almost everyone thought Focus Pictures was crazy. No, it could be removed to be precise. Almost", but everyone thinks so. This is a gamble, and it is a gamble without reason. 99.9% of people believe that this is a gamble that must be lost.

However, a one-tenth of a percent miracle happened.

What does this mean for a single library of eight thousand and one hundred dollars? There is no need to go back to the distant memories, just last week, "Fist of Steel Armored Steel" just premiered in North America, 3,340 theaters, and a single theater box office of $7,900. Although it is said that the number of venues for "Crazy Love" is relatively small, it does not mean that the fewer venues, the higher the individual venues. After more than 1,500 theaters, the history of the box office list of the individual venues is discussed together. of. This also means that the box office of "Crazy Love" when it was released even surpassed that of "Iron Armored Steel Fist."

One invests 250,000 yuan, and the other invests 110 million yuan.

19 million dollars in three days over the weekend, what does this mean? This not only means that "Insane Love" became the only three weekend box office this week that broke 10 million yuan, but also means that "Insane Love" became the North American weekend box office champion in the second week of October 2011! An art film, an independent art film that Sundance started off, and an art film on par with "Blue Valentine's Day", sturdyly won the weekend box office champion! Shocking.

This is the first time an independent film has won the championship in two years since "Juneo".

No one expected, or even said, that no one dared to predict this way, but Focus Films did it. The leaping expansion of more than 2,300 theaters has reaped incredible returns, not only ushered in the weekend box office. It broke out, but also defeated the "Steel Fist" and successfully won the weekend box office championship. Even if this is a deserted and lonely autumn file, this is still an incredible feat.

So, why on earth?

Analyze carefully, the reasons are complicated and complicated, and simple and simple.

First of all, "Love Is Crazy" is not "Blue Valentine's Day". This work is more storytelling, more approachable, and more suitable for the general public. The "New Yorker" even associates "When Harry meets" through this work. "Sally", the two works are both going around, gathering and disengaging, and finally interpreting the true meaning of love. The difference is that one is a comedy ending, the other is a tragic ending-strictly speaking, "love is crazy" is not a tragedy. . But this does make "Love Crazy" have a certain mass foundation.

Secondly, "Love Is Crazy" is a pure love story, not as cruel as "Blue Valentine's Day", but realistic enough. This reminds people of "Brokeback Mountain". The two films are completely different, but they both tell a realistic and true love story. Accurate promotion and positioning can always awaken the true emotions in the audience's hearts, which is the guarantee of the box office.

Once again, the combination of Jennifer Lawrence and Renly Hall, although the heroine is Felicity Jones, there is no doubt that the topical effect of Jennifer and Renly attracted countless people; and after entering the cinema, Felicity The strong chemical reaction between Ti and Lan Li successfully conquered the audience, and the word of mouth skyrocketed, earning the audience's recognition.

Finally, Renly Hall.

It’s too early to say this, but no one can deny that the additional effect brought by the name "Ren Li-Hall" is indeed changing the audience’s expectations for the film. Starting from last year’s Emmy Awards, about Lan Li The words of "have been heated up for a whole year, and every time people almost forget, the name will always reappear in front of them in a brand-new way, step by step, leaving a deep impression.

But what’s interesting is that "Buried Alive" had not had time to spread, and then it was released; "Anti-Cancer Me" has been in post-production and has not yet been finalized; "Love Is Crazy" is lively in Sundance and Toronto Noisy, but still holding Pipa half-hidden. In other words, people have always been curious, but they have never seen Lan Li's work. There are complaints, contempt, disdain, expectations, curiosity, and excitement. In this invisibility, expectations continue to rise.

Then, "Speed ​​and Excitement/Emotion 5" appeared. The expected value has evolved into a satisfaction value, which further promotes the germination and breeding of curiosity, and finally, it has evolved into a charisma. Although this is only the most elementary call, the impulse generated by curiosity cools down as soon as time passes, and disappears as soon as the expectation passes; but down-to-earth, "Len Li-Hall" does have a little appeal.

Focus Pictures saw the opportunity, seized it, and successfully converted. complex? simple? Still old-fashioned?

The fact is that the expansion of "Crazy Love" the next week has an amazing effect. With a weekend box office of 19 million US dollars, it won this week's weekend box office champion.

This result is comparable to the premiere performance of "Lianlian Notebook". In 2004, this work was released in the fourth week of June. The premiere weekend earned 13 million yuan, only ranking fourth on the weekend.

Although film critics are not cold about "Lianlian Notebook", ordinary audiences are particularly fond of it. This also makes the film out of the god-level curve. Except for the next week's decline of more than 40%, the decline has always been controlled at 100%. Below 40, the box office has accumulated less than 30% for four consecutive weeks, and the box office accumulating speed is staggering. In the end, the total box office in North America reached an outstanding $81 million.

The pinnacle of romantic drama movies is in the 1980s and 1990s. There are countless classics, such as "Human and Ghosts Are Unexpected", "Mr. Sweetheart", "Bodyguard", "Titanic", "Bridge Last Dream", and "Angel". "City of the City", "British Patient", "Spicy Dance", "Grease" and so on, these works are very popular and popular, and they are always one of the most popular genre movies in the box office.

But after entering the new century, romantic comedies began to gain the upper hand, while romantic plots gradually declined. After entering the new century, there is only one love story movie whose North American box office has exceeded the 100 million threshold, "Pearl Harbor", and this work is not a strictly romantic movie, more like "Titanic" and "British Patient". "Such epic, disaster, and war movies linked by love.

Outside of "Pearl Harbor", the best performer at the box office was "Cold Mountain" with 95 million. This work is similar to the theme of "British Patient", and is still the outer shell of love and the core of war.

But even for "Pearl Harbor" and "Cold Mountain", the box office results of the two works are not ideal relative to their high investment. Especially "Pearl Harbor", which is known as Michael Bay since his career. Maximum failure. After that, Michael was gone forever on the road of "selling copies" of bombardment.

"Lianlian Notebook" and "Brokeback Mountain" are the most outstanding love story movies after the millennium. It is a pity that the North American box office of the two works did not exceed 100 million. It can be seen that the overall decline of love story movies, the golden age is finally annihilated in the long river of time.

Now, "Love is crazy" has appeared, and it can even be said to have turned out. The box office performance during the premiere weekend was exceptional. Although it could not be compared with the last box office bomb "Titanic" in the late 1990s, it still easily broke the data of the same period of "Lianlian Notebook" and once again let people see the revival of love story movies. Momentum.

Faced with the box office results of "Crazy Love", which was like a madness, all other works of this week were defeated.

The week after "Steel Fist" was released, the box office fell 40% the following week when the box office of the premiere weekend was unsatisfactory. After all, it did not completely collapse. After reaping 16 million U.S. dollars, it ranked second. The cumulative box office reached 51 million in two weeks, and exceeding the book cost line is destined to become a luxury.

Ranked third is a remake of the film, "Full of Energetic". The original work was released in 1984, starring Kevin-Bacon (Kevin-), which was highly acclaimed and became a classic youth film. However, the 2011 version was re-shot, but it failed to reproduce its glory. The premiere weekend only earned 15 million US dollars, which is not a good result, but it is not a disappointment. After all, the production cost is only 24 million, and the leading actors are all. All newcomers.

The fourth place is also a remake of the film, "The Prequel", the original work was released in 1982, the master of horror John-Carpenter (John-Carpenter) in charge of the tube, this version is not a remake, but It's a predecessor. Universal Pictures spent 38 million to build it, but unfortunately the finished product was not satisfactory. It only collected 8 million US dollars over the weekend. The end result is likely to be that even the book costs cannot be equalized.

Whether it is an old work blessed by a superstar or a menacing new work, in the cold and cold autumn stalls, they are all dead, and they are lifeless, but they watched as a dark horse turned out to be born and shining on the list." Love is crazy", unexpectedly climbed to the top, which could not help but attracted some onlookers, surprised that the deadly autumn stalls could also cause some ripples.

Last year was "Buried alive", this year is "Love is crazy~www.novelhall.com~ Maybe, Lanli and the autumn file are indeed related. But I don't know if this year "Love is crazy" can replicate the route of last year's "Buried alive" again. To win a place in the awards season for Lan Li. Difficult, harder and harder.

But no matter what, the box office of "Crazy Love" is still overwhelming. At the Sundance Film Festival, Focus Pictures bought the distribution rights for the film for US$5.5 million. Many people I still murmured in my heart, is this a loss-making business? But now, in just two weeks, Focus Pictures will not pay back its costs, and it is profitable! More importantly, the door of the awards season has also knocked. No matter from which point of view, this is an amazing deal.

However, a very small number of people know that Weinstein Pictures has been infinitely close to the distribution copyright of "Crazy Love", and regrettably missed it. Now, watching "Love Is Crazy" burst into such an amazing box office performance, I don't know what it is like in the hearts of the Weinstein brothers.

Think about it carefully, these two brothers have been in Hollywood for more than ten years, and they have seen countless big storms and waves. The film "Love Is Crazy" is insignificant, not even enough to clog their teeth. They will definitely not care. However, there are rumors in the industry that when Harvey was playing golf, he lost three consecutive golf **** and then broke two poles. As for whether there is a connection between the two things, then the benevolent sees the benevolent and the wise sees the wisdom.




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