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Published at 3rd of November 2021 10:06:12 AM


Chapter 636: 636

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Propaganda, this is a huge system. How much impact can a "Tonight Show" have? What about an "Allen Show"? Why is the same program, sometimes the publicity effect is extremely good, and sometimes there is no effect? What is the relationship between the publicity effect and the quality of the work? Will the publicity staff have a direct impact on the publicity effect? What kind of chain reaction will the audience's psychology and the trend of public opinion have?

This is a subject. Universities need continuous learning, continuous research, and continuous in-depth subjects; but in real life, people can only see one result: the box office of "Love Is Crazy" once again wrote a miracle, following the popular ratings of "Tonight Show" And after the bulletin board of "Trust Undoubted" ranks.

Focus Pictures’ incredible expansion strategy has demonstrated their strong confidence. Even though they expanded for the third consecutive week, the weekend box office performance of "Crazy Love" was still strong, and the decline was successfully controlled at an incredible 19%. This is also the only work among the top 30 on the list with a drop of less than 20%. In the end, it won US$15.4 million in three days at the end of the week, and the box office of the single hall was still as high as US$6,000. The excellence makes people completely speechless.

Two weeks ago, Focus Films rushed forward to expand and was criticized by countless people, but now it has become a genius, and it has amplified the topical effect, word-of-mouth effect and focus effect of "Love Crazy" to the extreme.

The so-called gamble, it also means that it will either be a complete failure or soar to the sky. A little bit of deviation, it may be that "Crazy Love" will lose all the money, but now it seems that Focus Films' gamble has succeeded. "Crazy Love" belongs to the latter, and at this moment, it is ushering in its own greatest. victory.

After the three weeks of screenings, the cumulative box office of "Crazy Love" has exceeded 40 million U.S. dollars and reached 45 million. For an independent work with an investment cost of only two hundred and fifty thousand, and for a film work with a distribution copyright of five and a half million sold, this achievement is enough to make the focus of the film industry start to cheer and celebrate. .

At this time, the industry is keenly aware of the changes in the airflow: What does the 45 million box office revenue mean? Means profit and dividends? Of course, this is part of it, and more importantly, it means that the movie has received more attention. At the same time, it also means that Focus Films has received more funds, and the college public relations can show its talents. This also means: 2011 In the awards season of 2015, the combat effectiveness of "Crazy Love" officially ranked among the top.

It is really difficult to express clearly whether "Love Is Crazy" helps "Believe it" or "Believe it" helps "Love Is Crazy", but what is certain is that Lanly is the biggest winner.

In the third week of October, in the North American weekend box office rankings, "Crazy Love" surrendered the championship and retired to runner-up, but it is still one of the most watched and most beautiful works on Halloween this year.

The fall season is deserted and lonely, and this year is no exception. The highest-grossing work so far is the 3D re-screening of "The Lion King". Since its release, it has received a cumulative box office of 92 million US dollars. This is the fall of this year. The best performance after two-thirds has not even broken 100 million. Such performance clearly makes people feel the silence and silence of the entire movie market.

In such a sluggish dullness, "Love Crazy" suddenly emerged. It was released on March and Monday and collected 45 million yuan. It won the box office championship of the week and the weekend box office. The outstanding performance was staggering; the next week’s decline created this year. The best data for the autumn file. Even compared to "penalty kicks", it is not inferior.

The "penalty kicks", which is also an Oscar-based art film, is coming fiercely this year.

The director is Bennett Miller (-Miller), who once directed "Capote", and the screenwriter is Alan Sorkin, who won the Oscar statuette through "Social Network", and the title of "Schindler's List". Oscar's Steven-Zailian (Steven-Zailian), the protagonist lineup brings together Brad Pitt, Jonah Hill, Philip-Seymour-Hoffman (Philip-Seymour-Hoffman), Robin -Robin-Wright.

The All-Star lineup refers to works such as "penalty kicks", even compared to the sensational "Eleven Arhats" that year. Since the Toronto Film Festival landed, it has received much attention and constant praise. It is generally regarded as a strong contender for the best film of this year's Oscar.

Distributor Sony Columbia is ambitious. The art and business are both focused on, skipping the screening link. According to the scale of commercial film distribution, it will be officially released in 3,000 theaters. The promotion and distribution are going all out. It can be seen that they are Confidence in this movie. Unfortunately, the performance of the market feedback is unsatisfactory. It has been released for five weeks and the cumulative box office has reached 63 million U.S. dollars.

Compared to the investment of 50 million yuan, compared to the shining lineup of stars, and the publicity expenses of more than 30 million yuan, this result can only be said to be mediocre.

If there is no comparison, there is no gap. The debut of "Love Crazy" has robbed a lot of the limelight from "Penalty Kick". The three newcomers leading the star, the screenwriter and the director are all unknown rookies, even the investment cost. It was only two hundred and fifty thousand, but it grabbed 45 million US dollars in box office results in just three weeks. Such an upward momentum has made people's expectations start to rise. Is it true that "love is crazy" Can you become the "Juneo" or "Little Sunshine Beauty" in 2011?

In the third week of October, "Ling Dong: Ghost Record 3" held its grand premiere, aiming at the upcoming Halloween next week. Following the confrontation between "Buried Alive" and "Ling Dong: Ghost Record 2" this year, "Love Crazy" "La" collided with "Smart: Ghost Record 3" again, and Lan Li really has an indissoluble bond with the series. But this year and last year's box office battle has shown a completely different posture.

"Smart: Ghost Record 3" was enthusiastically sought after by the audience. The box office data of 52 million US dollars broke out on the weekend of the premiere, which easily refreshed the highest box office performance for the premiere this fall. Questionably won this week’s North American weekend box office rankings; at the same time, with an investment cost of only 5 million, it entered the profitability stage in a mere week. Such data is undoubtedly Paramount’s biggest support. No wonder The sequel is still being filmed continuously.

The runner-up at the top of the list is "Crazy Love".

At that time, "Buried Alive" was still on the long and arduous road of expansion, step by step, step by step, and did not have much competitiveness on the weekend box office list; now, "Love Is Crazy" shows enough to shake the market. Strong potential, easily defeated other competitors and ranked second on the list.

In just one year, such an earth-shaking change has become the best testimony of Lan Li's rise.

After "Crazy Love", the decline of "Iron Armored Steel Fist" has slowed down, with a 34% decline in data, and it has picked up 10 million US dollars in three days over the weekend, and this week has also fallen by one position correspondingly. , Occupy the third place.

"Iron Armored Steel Fist" and "I'm Crazy" were released for three weeks. Except for the first week of "I am Crazy", I lost to "Iron Steel Boxing" during the screening period. Then, for two consecutive weeks, "Love Is Crazy" It’s the last laugh. In the three weeks of accumulating box office, "Iron Armored Steel Fist" reached 66 million, while "Love Is Crazy" earned 45 million. The gap between the two is far weaker than imagined.

Compared with art movies, "Love Is Crazy" is comparable to "Penalty Kick"; Comparing with commercial movies, "Iron Armor Fist" can't have an advantage in front of "Love Crazy". As a result, the media marveled at the excellent box office performance of "Smart: Ghost Record 3" and praised the "crazy love" dark horse journey, an incredible journey.

Among the outposts of the awards season, works such as "Help", "Penalty Kick", "A Farewell", "Midnight Paris", "President Killing" and "Desperate Driving" have successively emerged. Now, "Love "Crazy" officially announced to join the ranks!

After that, the North American film market ushered in Halloween first, and then Thanksgiving, which officially announced the arrival of holiday files, and the following Christmas and New Year's Day, the market recovered again——

"Cat in Boots", "Twilight: Breaking Dawn (Part 1, "Detective Sherlock Holmes: Game of Shadows", "Mission Impossible 4", "Hugo", "New Year's Eve", "Dragon Tattoo" "Girls" and other commercial works have appeared on the stage, not to mention the art films that strive to occupy a place during the awards season. The competitiveness of each work cannot be underestimated. After the downturn in the fall season, the film market has finally ushered in again. People look forward to the dawn.

In this frenzied bombing ~www.novelhall.com~Love is crazy", the competitiveness is not strong enough to complete the counterattack, but it still relies on its excellent reputation and solid quality to make the list every week. It firmly occupies a place in the list.

In the fourth week of October, "The Cat in Boots" won the championship. The box office of "Crazy Love" dropped 33%, and the box office at the weekend was 10.3 million, ranking fourth on the list.

In the first week of November, "Cat in Boots" regained the championship with a 3% drop against the sky. The box office of "Crazy Love" fell another 30%, and it gained 7.21 million over the weekend. Ranked fifth on the list.

In the second week of November, the performance of the two new films "Shocking God of War" and "Jack and Jill" was far worse than expected. They were inextricably killed with the "cat in boots" that once again surrendered a shocking decline. "Love is crazy." Once again, the decline was controlled at 22%, and the weekend box office increased by 5.62 million, ranking seventh on the weekend.

The performance is outstanding, amazing again and again.

Before the release of "Crazy Love", no one predicted its box office performance. It was not because of its prospects, but there was no need to predict it. This is an art film. Box office predictions are meaningless. In the final analysis, they still have to be watched. The effects of click and expansion, and then the influence of film critics’ reputation and audience’s reputation, and finally the trend of the awards season. In other words, the focus is no longer above the box office at all.

However, four weeks after the release of "Crazy Love", "U.S. Weekly" determined that the North American box office of the film could exceed 100 million yuan. Regarding this, the official magazine of the exhibiting relationship expressed the same view, and continuously handed over less than 4% The box office dropped by 10, and the box office growth rate in the middle of the week was steadily and aggressively. The cumulative box office trend curve is really gratifying. All signs indicate that this will be another literary masterpiece that has exceeded 100 million yuan. ) Download the free reader!!




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