Chapter 875: Online shopping, you can still play like this
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Chapter 875 Online shopping, you can still play like this
After one morning, the sales volume of Royal Aodi milk powder, which was originally priced at 300 yuan and discounted at 185 yuan per can, exceeded 1.15 million cans, and the total sales exceeded 200 million yuan, which is a blockbuster.
Of course, this is also the first time that the daily turnover of JD Mall has surpassed that of TB Mall, making it the number one in the domestic online shopping mall industry.
Whether it is JD Mall or Royal Australia Milk Powder, it is a win-win situation.
JD Mall has spent a lot of money to become famous, and has also received a lot of sales commissions. Royal Aodi milk powder has completely established its reputation with small profits but quick turnover, and has confirmed its status as the No. 1 imported milk powder in one fell swoop.
"Mr. Zhou, I have an idea... Look, I wonder if it's feasible?"
After chatting for a while, Liu Xijian talked about his idea of long-term cooperation with the celebrity Wechat.
This time, through the joint publicity of JD Mall and Celebrity Wechat, Liu Xijian has tasted the taste of success and wants to continue this cooperation model.
Facts have proved that he was right to change from a single sales model to a boutique strategy of comprehensively managing branded products. Their JD Mall and TB Mall have the same endless potential.
Especially this promotion of Royal Odi Milk Powder with Celebrity Wechat, which not only broke the record in the online shopping industry, but also added hundreds of thousands of high-quality customers to JD Mall.
If this cooperation model can continue, then it is only a matter of time before their JD Mall becomes the No.1 in the industry.
These customers who can spend hundreds of dollars on a can of milk powder are the main force of online shopping.
"The time is not yet ripe. Celebrity Weike can occasionally participate in cooperation activities, but it will not bind and cooperate with specific online shopping websites."
Hearing Liu Xijian's proposal, Zhou Anan shook his head and vetoed it.
The promotional case of Royal Odi Milk Powder just happened at the right time and cannot be replicated.
Celebrity Wechat, which is preparing for the second round of financing, must maintain its simplicity and focus on shaping the reputation of users, so as to go abroad.
Looking for profit points of cooperation outside the network is not the goal of celebrity micro-offers at this stage.
Cooperating with JD Mall may bring some profits, but the user experience is a minus item.
It can be said that as long as celebrity micro-clients maintain the growth of users, even if they lose money every month, more investors will flock to them, and the market value will continue to increase.
And once there is a negative point, the celebrity Wei Ke will be at risk of being overtaken by others, and it is definitely not worth the candle.
Influencing celebrity micro-clients and developing JD Mall, this kind of thing, Zhou Anan will not do.
Celebrity micro-clients cannot afford any risk.
Of course, Zhou An'an couldn't let Mr. Liu's ambition cool down: "Mr. Liu, I think the focus of JD Mall is still on brand building and warehousing and logistics. However, if Mr. Liu wants to expand the JD Mall Influence, it is entirely possible to create a shopping festival alone."
"Shopping holiday?"
Liu Xijian, who was still a little disappointed at first, couldn't help showing strong interest when he heard the other party's suggestion.
It is no exaggeration to say that JD Mall, which focuses on the construction of mid-to-high-end brands and logistics systems, has surpassed Ahri’s TB Mall in terms of logistics services and after-sales services.
It's just that the cheap and high-quality TB Mall has a wider base of users, so it has been overwhelming JD Mall.
The most urgent thing for Liu Xijian is to find ways to increase the influence and popularity of JD Mall, so as to perfect his big brand strategy.
"Yes, the disadvantage of JD Mall at present is that the price of branded items is too high, which makes users who are accustomed to online shopping at low prices subconsciously resist. We can create a festival that belongs to shopping netizens, discounts and promotions, and increase popularity and sales. For example November 11th is a good day, we..."
The so-called Singles’ Shopping Festival hasn’t happened yet, and Zhou Anan doesn’t mind making it appear earlier.
The first shopping website of this kind of shopping festival can definitely gain a huge popularity effect, which is an incomparable advantage for follow-up imitators.
"After hearing what you said, I'm ashamed to start a shopping website."
After listening to the other party's narration, Liu Xijian digested it for two minutes, let out a heavy breath, and said with gratitude.
There is no doubt that the publicity plan proposed by the other party is the first of its kind for online shopping, and the effect is absolutely unparalleled.
Online shopping, you can still play like this.
Fortunately, the other party has no plans to build a shopping website. Fortunately, the other party has become a shareholder of JD Mall. Otherwise, Liu Xijian doesn't know if this industry will have a foothold in the future.
"President Liu, you're being polite. I'm just talking about it. The actual operation depends on you professionals."
Regarding this, Zhou Anan, who is very self-aware, said with a smile.
There are a set of theories in his mind, but it is not an easy thing to realize.
Otherwise, hundreds of shopping websites compete for users, and TB Mall and JD Mall stand out in the end, leading the double 11 coquettish.
"President Zhou is too modest."
Seeing that the other party was so humble, Liu Xijian suddenly felt that what he said in the media interview before was too high-profile.
With a solid understanding of the website promotion in mind, Liu Xijian talked about another serious matter: "Mr. Zhou, in terms of funds..."
"As for the additional investment, I will ask Mr. Qin from Huaxia Fengwu Investment to contact you."
In terms of chasing investment, Zhou Anan will naturally not miss it.
It can be said that the investment in JD Mall is an important project of Huaxia Fengwu Investment Company, and it is absolutely necessary to follow up with the investment.
The rest of the investment institutions enter the market, and only the shares of Liu Xijian's team will be reduced.
However, the speed at which President Liu burns money is also a bit fast.
You know, after the initial joint investment of 80 million by Celebrity Group and Ms. Yu, the two parties have already added 100 million, and now they are going to add more.
The shopping website is really a money-burning thing.
"Ah Cheng, I heard that Xiaoxiao and a man went to a charity dinner last night, did you see it?"
Wait for her husband to open the door and come in, Wang Jingbi, who just came out of the kitchen with a plate of sliced fruit, asked with a smile on his face.
My daughter has graduated for a year and hasn't dated yet. Her mother sees it and is anxious, but she can't say much.
In case my daughter is in a hurry, she will be cheated by some irresponsible men.
"I see."
Picked a piece of watermelon with a small fork, Li Dongcheng nodded yes.
"Then why didn't you say anything when you came back last night?"
Glaring at the other party, Wang Jingbi asked, "Is that man the one Xian'er mentioned?"
"should be."
"What should be? Yes, yes, no, no."
Snatching the small fork from the opponent's hand, Wang Jingbi's voice became louder.
Daughter's matter, can it be a trivial matter? ? ?
"Yes, yes, I have asked Xiao Chen to investigate the specific situation."
Facing the power of his wife, Li Dongcheng, who is No. 3 in the provincial capital, quickly answered seriously.
"It's not too bad, tell me quickly, what does that man look like?"
"..."
(end of this chapter)
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Chapter 875 Online shopping, you can still play like this
After one morning, the sales volume of Royal Aodi milk powder, which was originally priced at 300 yuan and discounted at 185 yuan per can, exceeded 1.15 million cans, and the total sales exceeded 200 million yuan, which is a blockbuster.
Of course, this is also the first time that the daily turnover of JD Mall has surpassed that of TB Mall, making it the number one in the domestic online shopping mall industry.
Whether it is JD Mall or Royal Australia Milk Powder, it is a win-win situation.
JD Mall has spent a lot of money to become famous, and has also received a lot of sales commissions. Royal Aodi milk powder has completely established its reputation with small profits but quick turnover, and has confirmed its status as the No. 1 imported milk powder in one fell swoop.
"Mr. Zhou, I have an idea... Look, I wonder if it's feasible?"
After chatting for a while, Liu Xijian talked about his idea of long-term cooperation with the celebrity Wechat.
This time, through the joint publicity of JD Mall and Celebrity Wechat, Liu Xijian has tasted the taste of success and wants to continue this cooperation model.
Facts have proved that he was right to change from a single sales model to a boutique strategy of comprehensively managing branded products. Their JD Mall and TB Mall have the same endless potential.
Especially this promotion of Royal Odi Milk Powder with Celebrity Wechat, which not only broke the record in the online shopping industry, but also added hundreds of thousands of high-quality customers to JD Mall.
If this cooperation model can continue, then it is only a matter of time before their JD Mall becomes the No.1 in the industry.
These customers who can spend hundreds of dollars on a can of milk powder are the main force of online shopping.
"The time is not yet ripe. Celebrity Weike can occasionally participate in cooperation activities, but it will not bind and cooperate with specific online shopping websites."
Hearing Liu Xijian's proposal, Zhou Anan shook his head and vetoed it.
The promotional case of Royal Odi Milk Powder just happened at the right time and cannot be replicated.
Celebrity Wechat, which is preparing for the second round of financing, must maintain its simplicity and focus on shaping the reputation of users, so as to go abroad.
Looking for profit points of cooperation outside the network is not the goal of celebrity micro-offers at this stage.
Cooperating with JD Mall may bring some profits, but the user experience is a minus item.
It can be said that as long as celebrity micro-clients maintain the growth of users, even if they lose money every month, more investors will flock to them, and the market value will continue to increase.
And once there is a negative point, the celebrity Wei Ke will be at risk of being overtaken by others, and it is definitely not worth the candle.
Influencing celebrity micro-clients and developing JD Mall, this kind of thing, Zhou Anan will not do.
Celebrity micro-clients cannot afford any risk.
Of course, Zhou An'an couldn't let Mr. Liu's ambition cool down: "Mr. Liu, I think the focus of JD Mall is still on brand building and warehousing and logistics. However, if Mr. Liu wants to expand the JD Mall Influence, it is entirely possible to create a shopping festival alone."
"Shopping holiday?"
Liu Xijian, who was still a little disappointed at first, couldn't help showing strong interest when he heard the other party's suggestion.
It is no exaggeration to say that JD Mall, which focuses on the construction of mid-to-high-end brands and logistics systems, has surpassed Ahri’s TB Mall in terms of logistics services and after-sales services.
It's just that the cheap and high-quality TB Mall has a wider base of users, so it has been overwhelming JD Mall.
The most urgent thing for Liu Xijian is to find ways to increase the influence and popularity of JD Mall, so as to perfect his big brand strategy.
"Yes, the disadvantage of JD Mall at present is that the price of branded items is too high, which makes users who are accustomed to online shopping at low prices subconsciously resist. We can create a festival that belongs to shopping netizens, discounts and promotions, and increase popularity and sales. For example November 11th is a good day, we..."
The so-called Singles’ Shopping Festival hasn’t happened yet, and Zhou Anan doesn’t mind making it appear earlier.
The first shopping website of this kind of shopping festival can definitely gain a huge popularity effect, which is an incomparable advantage for follow-up imitators.
"After hearing what you said, I'm ashamed to start a shopping website."
After listening to the other party's narration, Liu Xijian digested it for two minutes, let out a heavy breath, and said with gratitude.
There is no doubt that the publicity plan proposed by the other party is the first of its kind for online shopping, and the effect is absolutely unparalleled.
Online shopping, you can still play like this.
Fortunately, the other party has no plans to build a shopping website. Fortunately, the other party has become a shareholder of JD Mall. Otherwise, Liu Xijian doesn't know if this industry will have a foothold in the future.
"President Liu, you're being polite. I'm just talking about it. The actual operation depends on you professionals."
Regarding this, Zhou Anan, who is very self-aware, said with a smile.
There are a set of theories in his mind, but it is not an easy thing to realize.
Otherwise, hundreds of shopping websites compete for users, and TB Mall and JD Mall stand out in the end, leading the double 11 coquettish.
"President Zhou is too modest."
Seeing that the other party was so humble, Liu Xijian suddenly felt that what he said in the media interview before was too high-profile.
With a solid understanding of the website promotion in mind, Liu Xijian talked about another serious matter: "Mr. Zhou, in terms of funds..."
"As for the additional investment, I will ask Mr. Qin from Huaxia Fengwu Investment to contact you."
In terms of chasing investment, Zhou Anan will naturally not miss it.
It can be said that the investment in JD Mall is an important project of Huaxia Fengwu Investment Company, and it is absolutely necessary to follow up with the investment.
The rest of the investment institutions enter the market, and only the shares of Liu Xijian's team will be reduced.
However, the speed at which President Liu burns money is also a bit fast.
You know, after the initial joint investment of 80 million by Celebrity Group and Ms. Yu, the two parties have already added 100 million, and now they are going to add more.
The shopping website is really a money-burning thing.
"Ah Cheng, I heard that Xiaoxiao and a man went to a charity dinner last night, did you see it?"
Wait for her husband to open the door and come in, Wang Jingbi, who just came out of the kitchen with a plate of sliced fruit, asked with a smile on his face.
My daughter has graduated for a year and hasn't dated yet. Her mother sees it and is anxious, but she can't say much.
In case my daughter is in a hurry, she will be cheated by some irresponsible men.
"I see."
Picked a piece of watermelon with a small fork, Li Dongcheng nodded yes.
"Then why didn't you say anything when you came back last night?"
Glaring at the other party, Wang Jingbi asked, "Is that man the one Xian'er mentioned?"
"should be."
"What should be? Yes, yes, no, no."
Snatching the small fork from the opponent's hand, Wang Jingbi's voice became louder.
Daughter's matter, can it be a trivial matter? ? ?
"Yes, yes, I have asked Xiao Chen to investigate the specific situation."
Facing the power of his wife, Li Dongcheng, who is No. 3 in the provincial capital, quickly answered seriously.
"It's not too bad, tell me quickly, what does that man look like?"
"..."
(end of this chapter)
Chapter 875 Online shopping, you can still play like thisAfter one morning, the sales volume of Royal Aodi milk powder, which was originally priced at 300 yuan and discounted at 185 yuan per can, exceeded 1.15 million cans, and the total sales exceeded 200 million yuan, which is a blockbuster.Of course, this is also the first time that the daily turnover of JD Mall has surpassed that of TB Mall, making it the number one in the domestic online shopping mall industry.Whether it is JD Mall or Royal Australia Milk Powder, it is a win-win situation.JD Mall has spent a lot of money to become famous, and has also received a lot of sales commissions. Royal Aodi milk powder has completely established its reputation with small profits but quick turnover, and has confirmed its status as the No. 1 imported milk powder in one fell swoop. "Mr. Zhou, I have an idea... Look, I wonder if it's feasible?" After chatting for a while, Liu Xijian talked about his idea of long-term cooperation with the celebrity Wechat. This time, through the joint publicity of JD Mall and Celebrity Wechat, Liu Xijian has tasted the taste of success and wants to continue this cooperation model.Facts have proved that he was right to change from a single sales model to a boutique strategy of comprehensively managing branded products. Their JD Mall and TB Mall have the same endless potential.Especially this promotion of Royal Odi Milk Powder with Celebrity Wechat, which not only broke the record in the online shopping industry, but also added hundreds of thousands of high-quality customers to JD Mall.If this cooperation model can continue, then it is only a matter of time before their JD Mall becomes the No.1 in the industry.These customers who can spend hundreds of dollars on a can of milk powder are the main force of online shopping. "The time is not yet ripe. Celebrity Weike can occasionally participate in cooperation activities, but it will not bind and cooperate with specific online shopping websites."Hearing Liu Xijian's proposal, Zhou Anan shook his head and vetoed it.The promotional case of Royal Odi Milk Powder just happened at the right time and cannot be replicated.Celebrity Wechat, which is preparing for the second round of financing, must maintain its simplicity and focus on shaping the reputation of users, so as to go abroad.Looking for profit points of cooperation outside the network is not the goal of celebrity micro-offers at this stage.Cooperating with JD Mall may bring some profits, but the user experience is a minus item.It can be said that as long as celebrity micro-clients maintain the growth of users, even if they lose money every month, more investors will flock to them, and the market value will continue to increase. And once there is a negative point, the celebrity Wei Ke will be at risk of being overtaken by others, and it is definitely not worth the candle.Influencing celebrity micro-clients and developing JD Mall, this kind of thing, Zhou Anan will not do.Celebrity micro-clients cannot afford any risk.Of course, Zhou An'an couldn't let Mr. Liu's ambition cool down: "Mr. Liu, I think the focus of JD Mall is still on brand building and warehousing and logistics. However, if Mr. Liu wants to expand the JD Mall Influence, it is entirely possible to create a shopping festival alone." "Shopping holiday?"Liu Xijian, who was still a little disappointed at first, couldn't help showing strong interest when he heard the other party's suggestion. It is no exaggeration to say that JD Mall, which focuses on the construction of mid-to-high-end brands and logistics systems, has surpassed Ahri's TB Mall in terms of logistics services and after-sales services. It's just that the cheap and high-quality TB Mall has a wider base of users, so it has been overwhelming JD Mall.The most urgent thing for Liu Xijian is to find ways to increase the influence and popularity of JD Mall, so as to perfect his big brand strategy."Yes, the disadvantage of JD Mall at present is that the price of branded items is too high, which makes users who are accustomed to online shopping at low prices subconsciously resist. We can create a festival that belongs to shopping netizens, discounts and promotions, and increase popularity and sales. For example November 11th is a good day, we..."The so-called Singles' Shopping Festival hasn't happened yet, and Zhou Anan doesn't mind making it appear earlier.The first shopping website of this kind of shopping festival can definitely gain a huge popularity effect, which is an incomparable advantage for follow-up imitators. "After hearing what you said, I'm ashamed to start a shopping website."After listening to the other party's narration, Liu Xijian digested it for two minutes, let out a heavy breath, and said with gratitude.There is no doubt that the publicity plan proposed by the other party is the first of its kind for online shopping, and the effect is absolutely unparalleled.Online shopping, you can still play like this. Fortunately, the other party has no plans to build a shopping website. Fortunately, the other party has become a shareholder of JD Mall. Otherwise, Liu Xijian doesn't know if this industry will have a foothold in the future. "President Liu, you're being polite. I'm just talking about it. The actual operation depends on you professionals." Regarding this, Zhou Anan, who is very self-aware, said with a smile.There are a set of theories in his mind, but it is not an easy thing to realize. Otherwise, hundreds of shopping websites compete for users, and TB Mall and JD Mall stand out in the end, leading the double 11 coquettish. "President Zhou is too modest."Seeing that the other party was so humble, Liu Xijian suddenly felt that what he said in the media interview before was too high-profile. With a solid understanding of the website promotion in mind, Liu Xijian talked about another serious matter: "Mr. Zhou, in terms of funds..." "As for the additional investment, I will ask Mr. Qin from Huaxia Fengwu Investment to contact you." In terms of chasing investment, Zhou Anan will naturally not miss it. It can be said that the investment in JD Mall is an important project of Huaxia Fengwu Investment Company, and it is absolutely necessary to follow up with the investment.The rest of the investment institutions enter the market, and only the shares of Liu Xijian's team will be reduced. However, the speed at which President Liu burns money is also a bit fast. You know, after the initial joint investment of 80 million by Celebrity Group and Ms. Yu, the two parties have already added 100 million, and now they are going to add more.The shopping website is really a money-burning thing. "Ah Cheng, I heard that Xiaoxiao and a man went to a charity dinner last night, did you see it?"Wait for her husband to open the door and come in, Wang Jingbi, who just came out of the kitchen with a plate of sliced fruit, asked with a smile on his face.My daughter has graduated for a year and hasn't dated yet. Her mother sees it and is anxious, but she can't say much. In case my daughter is in a hurry, she will be cheated by some irresponsible men. "I see."Picked a piece of watermelon with a small fork, Li Dongcheng nodded yes. "Then why didn't you say anything when you came back last night?"Glaring at the other party, Wang Jingbi asked, "Is that man the one Xian'er mentioned?" "should be." "What should be? Yes, yes, no, no." Snatching the small fork from the opponent's hand, Wang Jingbi's voice became louder.Daughter's matter, can it be a trivial matter? ? ? "Yes, yes, I have asked Xiao Chen to investigate the specific situation." Facing the power of his wife, Li Dongcheng, who is No. 3 in the provincial capital, quickly answered seriously. "It's not too bad, tell me quickly, what does that man look like?" "..."end of this chapter
