Chapter 243: The king is bound to win
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Chapter 243 Biaowang is bound to win
On the second day, Han Songlin went to Fuller Wine to have a look.
The temperature in the orchestra pit dropped a lot in October, and the entire Fule Winery factory area was filled with water vapor.
That's the steam from steaming wine.
"CCTV sent an invitation letter, inviting us to participate in the advertising investment promotion meeting."
Han Songlin showed a smile on his face: "We are waiting for this moment!"
Xu Lu followed suit and smiled: "Then boss, are you going to participate then?"
"No, you go!"
Xu Lu was surprised: "Me?"
For such an important matter, the boss Han Songlin didn't go in person, but let himself go?
Undoubtedly, Xu Lu was a little surprised.
"Yes, you go. This time, we must win CCTV's first advertising investment promotion. CCTV will definitely do its best to promote advertising for the first time. At that time, Fuller Wine will have Huge exposure."
Han Songlin doesn't really want to have a high degree of exposure. This era is not yet the era of flamboyant personality.
"Boss, not only we are watching now, but other companies are also watching!"
This is indeed a problem.
Han Songlin remembers that the first CCTV bid was like 30 million, then the second bid was more than 60 million, and the third bid was more than 300 million.
300 million, what an exaggerated number.
Han Songlin was not prepared to say that he would have to win the bid king or something in the next few years.
Han Songlin's plan is to win next year's bid, and prepare to make a big splash, completely establishing the brand of Fuller Wine Industry.
After the brand is established, it doesn't need to be advertised on a large scale, as long as it maintains a certain amount of exposure.
As for saying no advertising at all? This is definitely not good. Some companies have built up their brands through advertising, and they have a certain degree of recognition in the market.
Just stop advertising.
Many consumers thought that this factory had closed down!
Fuller Wines has to maintain a certain amount of advertising investment every year. After time and precipitation, Fuller Wines will naturally become a famous wine.
"In this world, there are too many smart people. There must be many companies looking at it. Do you know the banquet in the Confucian Mansion?"
"Well, the sales in the Northeast, Jiangcheng and the ancient capital are pretty good."
Fuller Wines naturally pays attention to the Confucian Mansion Banquet Wine, which is also good at advertising.
Compared to large wineries, because there are still a lot of state-owned enterprises, they don't like advertising very much.
In other words, if you want to advertise, you can't.
Because the advertising fee is so expensive, it is better to use it to improve the treatment of employees, or pay more profits and taxes.
Confucian Banquet Wine itself made its fortune through advertising and marketing.
The same is true for Fuller Wines.
are all taking the same path, then naturally more attention will be paid to it.
"They also pay great attention to advertising. This time, they will definitely spend huge sums of money to try to win the advertising space."
Xu Lu couldn't help frowning, this is indeed a very troublesome matter.
This time it is a bidding, the highest bidder wins!
Who knows what price the other party will offer.
Han Songlin was also hesitating, but he knew the price of 30 million yuan for the banquet wine in the Confucian Mansion.
But he didn't dare to say, so he only paid 30.01 million!
What if people pay more than 30 million because of the pressure from the Fuller Wine Industry?
Han Songlin couldn't help crying in the toilet!
"When you go to the capital to participate in this investment promotion meeting, try to keep a low profile and keep a low profile so as not to attract people's attention. Our bid is 50 million."
Xu Lu was startled: "Boss, is this too high?"
"No, the investment of 50 million will definitely bring us back 500 million in profits, or even more. In addition, our advertisements should also be changed. After you arrive in Beijing, go to an advertising company to make new advertisements. "
Fifty million, this is indeed a huge sum of money.
But Han Songlin also had to come out.
This amount is safer.
Xu Lu: "Well, then, are you still looking for the previous advertising company?"
"Let's find the previous one. Before that, the cooperation was pretty good." Han Songlin felt that the previous advertising company was okay.
After talking about the business, Han Songlin took a look at the situation of the new workshop of Fuller Wine Industry.
There is already a workshop in production, and Han Songlin tasted the wine produced in the new workshop.
Well, Han Songlin really didn't taste the big difference between this wine and the wine in the old workshop.
Although Han Songlin didn't taste the difference, he didn't feel that it was really the same.
Then use this wine to make high-end wine for sale.
Han Songlin will not change things that have been decided before.
"The new workshops are all put into operation, and our cellars will exceed 10,000, with an annual output of 80,000 tons."
Han Songlin: "Can it really reach 80,000 tons?"
Xu Lu: "There must be a gap between the annual output and the actual output. There should be no problem with 60,000 to 70,000 tons per year."
The winery has to carry out some production control, don't produce so much wine, but then it can't be sold.
Many of the wines produced by Fuller Wines are stored.
"To be honest, it's kind of scary!"
Xu Lu chuckled lightly, but didn't speak; no matter how scary this is, it's because of you.
Han Songlin thinks of the big wine companies in the future, which will produce 200,000 to 300,000 tons of raw liquor this year, but now his own production is only tens of thousands of tons, which doesn't seem so unacceptable.
When Han Songlin came to Fuller Wine this time, he wandered around without saying anything and then left.
Instead, a meeting was held.
It's not that it's useless to have a meeting.
Han Songlin doesn't usually hold meetings, but every time there is a meeting, there must be something.
In this meeting, Han Songlin did not emphasize anything else, but mainly emphasized the quality of production.
The quality of wine is the life of Fuller Wine.
Stayed in the orchestra pit for a few days, and talked with the county about the hotel.
The matter of the hotel, I have been talking about it for a long time, but the progress is not very fast.
This has a lot to do with the deliberate delay of Fuller Wine.
Xu Lu is not that interested in building a hotel.
Of course, Xu Lu also knows that in the music pool, Fuller Wine must also have a hotel that can receive customers.
The number of people is small, so we can arrange to rest in Jiayuan.
But if there are too many people, it will not be possible to arrange it.
This time, Han Songlin and Xu Lu talked with the county together, and they also talked about the hotel.
The address and so on are naturally determined.
The place selected by Han Songlin before is located on the side of the main traffic road of the orchestra.
Go north to Rongcheng and south to Yuzhou.
Well, this is not important, what is important is that this place is still rural now.
Land acquisition or something, of course everything is easy to talk about.
The orchestra pit has been waiting for a long time, and after confirming, the land was collected quickly.
Then delivered to Fuller Wines.
Fuller didn't say that they had to wait any longer. They went directly to Shuchuan Architectural Design Institute and started to produce the design drawings.
The entire design is strictly in accordance with Han Songlin's requirements, and a garden-style hotel is to be built.
There must be a sense of nature, and the guests cannot feel depressed while living in the hotel.
The construction of the entire hotel is expected to be officially put into operation in 1996.
The construction period is two years.
The construction period is one year, and one year is reserved for interior decoration of the hotel and greening of the exterior.
Repairing the house or something, the simplest thing.
Whether it looks good or not depends on the decoration.
(end of this chapter)
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Chapter 243 Biaowang is bound to win
On the second day, Han Songlin went to Fuller Wine to have a look.
The temperature in the orchestra pit dropped a lot in October, and the entire Fule Winery factory area was filled with water vapor.
That's the steam from steaming wine.
"CCTV sent an invitation letter, inviting us to participate in the advertising investment promotion meeting."
Han Songlin showed a smile on his face: "We are waiting for this moment!"
Xu Lu followed suit and smiled: "Then boss, are you going to participate then?"
"No, you go!"
Xu Lu was surprised: "Me?"
For such an important matter, the boss Han Songlin didn't go in person, but let himself go?
Undoubtedly, Xu Lu was a little surprised.
"Yes, you go. This time, we must win CCTV's first advertising investment promotion. CCTV will definitely do its best to promote advertising for the first time. At that time, Fuller Wine will have Huge exposure."
Han Songlin doesn't really want to have a high degree of exposure. This era is not yet the era of flamboyant personality.
"Boss, not only we are watching now, but other companies are also watching!"
This is indeed a problem.
Han Songlin remembers that the first CCTV bid was like 30 million, then the second bid was more than 60 million, and the third bid was more than 300 million.
300 million, what an exaggerated number.
Han Songlin was not prepared to say that he would have to win the bid king or something in the next few years.
Han Songlin's plan is to win next year's bid, and prepare to make a big splash, completely establishing the brand of Fuller Wine Industry.
After the brand is established, it doesn't need to be advertised on a large scale, as long as it maintains a certain amount of exposure.
As for saying no advertising at all? This is definitely not good. Some companies have built up their brands through advertising, and they have a certain degree of recognition in the market.
Just stop advertising.
Many consumers thought that this factory had closed down!
Fuller Wines has to maintain a certain amount of advertising investment every year. After time and precipitation, Fuller Wines will naturally become a famous wine.
"In this world, there are too many smart people. There must be many companies looking at it. Do you know the banquet in the Confucian Mansion?"
"Well, the sales in the Northeast, Jiangcheng and the ancient capital are pretty good."
Fuller Wines naturally pays attention to the Confucian Mansion Banquet Wine, which is also good at advertising.
Compared to large wineries, because there are still a lot of state-owned enterprises, they don't like advertising very much.
In other words, if you want to advertise, you can't.
Because the advertising fee is so expensive, it is better to use it to improve the treatment of employees, or pay more profits and taxes.
Confucian Banquet Wine itself made its fortune through advertising and marketing.
The same is true for Fuller Wines.
are all taking the same path, then naturally more attention will be paid to it.
"They also pay great attention to advertising. This time, they will definitely spend huge sums of money to try to win the advertising space."
Xu Lu couldn't help frowning, this is indeed a very troublesome matter.
This time it is a bidding, the highest bidder wins!
Who knows what price the other party will offer.
Han Songlin was also hesitating, but he knew the price of 30 million yuan for the banquet wine in the Confucian Mansion.
But he didn't dare to say, so he only paid 30.01 million!
What if people pay more than 30 million because of the pressure from the Fuller Wine Industry?
Han Songlin couldn't help crying in the toilet!
"When you go to the capital to participate in this investment promotion meeting, try to keep a low profile and keep a low profile so as not to attract people's attention. Our bid is 50 million."
Xu Lu was startled: "Boss, is this too high?"
"No, the investment of 50 million will definitely bring us back 500 million in profits, or even more. In addition, our advertisements should also be changed. After you arrive in Beijing, go to an advertising company to make new advertisements. "
Fifty million, this is indeed a huge sum of money.
But Han Songlin also had to come out.
This amount is safer.
Xu Lu: "Well, then, are you still looking for the previous advertising company?"
"Let's find the previous one. Before that, the cooperation was pretty good." Han Songlin felt that the previous advertising company was okay.
After talking about the business, Han Songlin took a look at the situation of the new workshop of Fuller Wine Industry.
There is already a workshop in production, and Han Songlin tasted the wine produced in the new workshop.
Well, Han Songlin really didn't taste the big difference between this wine and the wine in the old workshop.
Although Han Songlin didn't taste the difference, he didn't feel that it was really the same.
Then use this wine to make high-end wine for sale.
Han Songlin will not change things that have been decided before.
"The new workshops are all put into operation, and our cellars will exceed 10,000, with an annual output of 80,000 tons."
Han Songlin: "Can it really reach 80,000 tons?"
Xu Lu: "There must be a gap between the annual output and the actual output. There should be no problem with 60,000 to 70,000 tons per year."
The winery has to carry out some production control, don't produce so much wine, but then it can't be sold.
Many of the wines produced by Fuller Wines are stored.
"To be honest, it's kind of scary!"
Xu Lu chuckled lightly, but didn't speak; no matter how scary this is, it's because of you.
Han Songlin thinks of the big wine companies in the future, which will produce 200,000 to 300,000 tons of raw liquor this year, but now his own production is only tens of thousands of tons, which doesn't seem so unacceptable.
When Han Songlin came to Fuller Wine this time, he wandered around without saying anything and then left.
Instead, a meeting was held.
It's not that it's useless to have a meeting.
Han Songlin doesn't usually hold meetings, but every time there is a meeting, there must be something.
In this meeting, Han Songlin did not emphasize anything else, but mainly emphasized the quality of production.
The quality of wine is the life of Fuller Wine.
Stayed in the orchestra pit for a few days, and talked with the county about the hotel.
The matter of the hotel, I have been talking about it for a long time, but the progress is not very fast.
This has a lot to do with the deliberate delay of Fuller Wine.
Xu Lu is not that interested in building a hotel.
Of course, Xu Lu also knows that in the music pool, Fuller Wine must also have a hotel that can receive customers.
The number of people is small, so we can arrange to rest in Jiayuan.
But if there are too many people, it will not be possible to arrange it.
This time, Han Songlin and Xu Lu talked with the county together, and they also talked about the hotel.
The address and so on are naturally determined.
The place selected by Han Songlin before is located on the side of the main traffic road of the orchestra.
Go north to Rongcheng and south to Yuzhou.
Well, this is not important, what is important is that this place is still rural now.
Land acquisition or something, of course everything is easy to talk about.
The orchestra pit has been waiting for a long time, and after confirming, the land was collected quickly.
Then delivered to Fuller Wines.
Fuller didn't say that they had to wait any longer. They went directly to Shuchuan Architectural Design Institute and started to produce the design drawings.
The entire design is strictly in accordance with Han Songlin's requirements, and a garden-style hotel is to be built.
There must be a sense of nature, and the guests cannot feel depressed while living in the hotel.
The construction of the entire hotel is expected to be officially put into operation in 1996.
The construction period is two years.
The construction period is one year, and one year is reserved for interior decoration of the hotel and greening of the exterior.
Repairing the house or something, the simplest thing.
Whether it looks good or not depends on the decoration.
(end of this chapter)
Chapter 243 Biaowang is bound to win On the second day, Han Songlin went to Fuller Wine to have a look.The temperature in the orchestra pit dropped a lot in October, and the entire Fule Winery factory area was filled with water vapor. That's the steam from steaming wine. "CCTV sent an invitation letter, inviting us to participate in the advertising investment promotion meeting."Han Songlin showed a smile on his face: "We are waiting for this moment!"Xu Lu followed suit and smiled: "Then boss, are you going to participate then?" "No, you go!"Xu Lu was surprised: "Me?"For such an important matter, the boss Han Songlin didn't go in person, but let himself go? Undoubtedly, Xu Lu was a little surprised."Yes, you go. This time, we must win CCTV's first advertising investment promotion. CCTV will definitely do its best to promote advertising for the first time. At that time, Fuller Wine will have Huge exposure."Han Songlin doesn't really want to have a high degree of exposure. This era is not yet the era of flamboyant personality. "Boss, not only we are watching now, but other companies are also watching!" This is indeed a problem.Han Songlin remembers that the first CCTV bid was like 30 million, then the second bid was more than 60 million, and the third bid was more than 300 million.300 million, what an exaggerated number.Han Songlin was not prepared to say that he would have to win the bid king or something in the next few years.Han Songlin's plan is to win next year's bid, and prepare to make a big splash, completely establishing the brand of Fuller Wine Industry.After the brand is established, it doesn't need to be advertised on a large scale, as long as it maintains a certain amount of exposure. As for saying no advertising at all? This is definitely not good. Some companies have built up their brands through advertising, and they have a certain degree of recognition in the market. Just stop advertising.Many consumers thought that this factory had closed down!Fuller Wines has to maintain a certain amount of advertising investment every year. After time and precipitation, Fuller Wines will naturally become a famous wine. "In this world, there are too many smart people. There must be many companies looking at it. Do you know the banquet in the Confucian Mansion?" "Well, the sales in the Northeast, Jiangcheng and the ancient capital are pretty good."Fuller Wines naturally pays attention to the Confucian Mansion Banquet Wine, which is also good at advertising.Compared to large wineries, because there are still a lot of state-owned enterprises, they don't like advertising very much. In other words, if you want to advertise, you can't.Because the advertising fee is so expensive, it is better to use it to improve the treatment of employees, or pay more profits and taxes.Confucian Banquet Wine itself made its fortune through advertising and marketing.The same is true for Fuller Wines. are all taking the same path, then naturally more attention will be paid to it. "They also pay great attention to advertising. This time, they will definitely spend huge sums of money to try to win the advertising space."Xu Lu couldn't help frowning, this is indeed a very troublesome matter.This time it is a bidding, the highest bidder wins!Who knows what price the other party will offer.Han Songlin was also hesitating, but he knew the price of 30 million yuan for the banquet wine in the Confucian Mansion. But he didn't dare to say, so he only paid 30.01 million! What if people pay more than 30 million because of the pressure from the Fuller Wine Industry?Han Songlin couldn't help crying in the toilet! "When you go to the capital to participate in this investment promotion meeting, try to keep a low profile and keep a low profile so as not to attract people's attention. Our bid is 50 million."Xu Lu was startled: "Boss, is this too high?""No, the investment of 50 million will definitely bring us back 500 million in profits, or even more. In addition, our advertisements should also be changed. After you arrive in Beijing, go to an advertising company to make new advertisements. "Fifty million, this is indeed a huge sum of money.But Han Songlin also had to come out. This amount is safer.Xu Lu: "Well, then, are you still looking for the previous advertising company?" "Let's find the previous one. Before that, the cooperation was pretty good." Han Songlin felt that the previous advertising company was okay.After talking about the business, Han Songlin took a look at the situation of the new workshop of Fuller Wine Industry.There is already a workshop in production, and Han Songlin tasted the wine produced in the new workshop. Well, Han Songlin really didn't taste the big difference between this wine and the wine in the old workshop.Although Han Songlin didn't taste the difference, he didn't feel that it was really the same. Then use this wine to make high-end wine for sale. Han Songlin will not change things that have been decided before."The new workshops are all put into operation, and our cellars will exceed 10,000, with an annual output of 80,000 tons."Han Songlin: "Can it really reach 80,000 tons?"Xu Lu: "There must be a gap between the annual output and the actual output. There should be no problem with 60,000 to 70,000 tons per year."The winery has to carry out some production control, don't produce so much wine, but then it can't be sold.Many of the wines produced by Fuller Wines are stored. "To be honest, it's kind of scary!"Xu Lu chuckled lightly, but didn't speak; no matter how scary this is, it's because of you.Han Songlin thinks of the big wine companies in the future, which will produce 200,000 to 300,000 tons of raw liquor this year, but now his own production is only tens of thousands of tons, which doesn't seem so unacceptable. When Han Songlin came to Fuller Wine this time, he wandered around without saying anything and then left. Instead, a meeting was held. It's not that it's useless to have a meeting.Han Songlin doesn't usually hold meetings, but every time there is a meeting, there must be something.In this meeting, Han Songlin did not emphasize anything else, but mainly emphasized the quality of production.The quality of wine is the life of Fuller Wine.Stayed in the orchestra pit for a few days, and talked with the county about the hotel.The matter of the hotel, I have been talking about it for a long time, but the progress is not very fast. This has a lot to do with the deliberate delay of Fuller Wine.Xu Lu is not that interested in building a hotel.Of course, Xu Lu also knows that in the music pool, Fuller Wine must also have a hotel that can receive customers.The number of people is small, so we can arrange to rest in Jiayuan. But if there are too many people, it will not be possible to arrange it.This time, Han Songlin and Xu Lu talked with the county together, and they also talked about the hotel.The address and so on are naturally determined.The place selected by Han Songlin before is located on the side of the main traffic road of the orchestra.Go north to Rongcheng and south to Yuzhou. Well, this is not important, what is important is that this place is still rural now.Land acquisition or something, of course everything is easy to talk about.The orchestra pit has been waiting for a long time, and after confirming, the land was collected quickly. Then delivered to Fuller Wines.Fuller didn't say that they had to wait any longer. They went directly to Shuchuan Architectural Design Institute and started to produce the design drawings.The entire design is strictly in accordance with Han Songlin's requirements, and a garden-style hotel is to be built. There must be a sense of nature, and the guests cannot feel depressed while living in the hotel.The construction of the entire hotel is expected to be officially put into operation in 1996.The construction period is two years.The construction period is one year, and one year is reserved for interior decoration of the hotel and greening of the exterior. Repairing the house or something, the simplest thing. Whether it looks good or not depends on the decoration.end of this chapter
