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Published at 3rd of November 2021 09:35:52 AM


Chapter 1521: 1521

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Excluding works like "Avatar" and "Titanic", the decline in the next week, the decline in three weeks, etc. of any movie has a certain pattern, which can also be regarded as the law of the market.

To compare briefly, among the works released this year, "Iron Man 3" premiered at a box office of 170 million, a decline of 58% the following week; "Superman: Man of Steel" premiered at a box office of 110 million. 1.6 million, a decline of 65 percent the next week; "Despicable Me 2" premiered at a box office of 83 million, a decline of 48 percent the following week.

In addition, among the commercial films with excellent reputation, "The Avengers" premiered 203 million, a 50% drop in the next week; "The Dark Knight" premiered at 160 million at the box office, a 100% drop in the next week. Fifty-two; "Toy Story 3" premiered at a box office of 110 million, a 46% drop the following week.

After the comparison, things are clear at a glance. Among the works with a box office of 100 million US dollars in the premiere, the box office drop can be controlled below 55%, which is worthy of recognition; but less than 60%. It can still be regarded as reaching the standard, as for less than 50%, that is the peak data.

Among the long history of North America, the most stunning drop in the box office next week is undoubtedly "Shrek 2".

When it was released in 2004, the animation produced by DreamWorks achieved a premiere weekend score of 108 million, which astounded the entire North America. This was the second film in history after the 2002 "Spider-Man". The works that broke the 100 million threshold at the box office have detonated all the exclamations of the entire market.

In the following week, "Shrek 2" surrendered a 33% drop against the sky, raking in 72 million US dollars in three days on the weekend, and pushing the cumulative box office data in just two weeks. With 236 million, it undoubtedly made a sensation in the North American market, and it is still a pinnacle that is hard to surpass.

In the end, the total North American box office of the film reached 441 million. This is not only the sixth North American box office in history to exceed 400 million, but also the first cartoon to achieve such an achievement.

Neither Disney nor Pixar could create a feat, but DreamWorks has done it! This also enabled the DreamWorks to reach the height of the sky, and brought the top North American film companies from the sixth to the seventh, and the limelight was no different!

"Shrek 2" is also the only two works that have been able to control the next week’s decline below 40% after the box office at the weekend’s premiere exceeded 100 million. The other is "Spider-Man". The weekly box office fell 36%. Interestingly, the first and second film history of the first and second premiere weekend box office of the works broke the 100 million threshold, and the box office decline in the next week created an unrepeatable miracle.

Until today, nine years later, the third work that created such a miracle finally appeared——

"Gravity"!

With a box office of 143 million on the weekend of the premiere, "Gravity" continued its efforts and only delivered a 32% drop in the box office the next week, earning 97 million. The weekly box office will exceed 300 million U.S. dollars! This is not only breaking the historical record of "Shrek 2", but also continuously climbing new heights!

The next week’s box office drop exceeded 33% of "Shrek 2", breaking the record of the lowest drop in the box office of more than 100 million works in the premiere, and the highest in film history!

The next week’s weekend box office, second only to the "Avengers" of 103 million in the same period, temporarily ranked second in movie history!

The cumulative box office in two weeks has reached 300 million. It took only ten days to break through this threshold, second only to the "Avengers" in nine days, and temporarily ranked second in movie history!

In other words, in addition to the special cases of "Avatar" and "Titanic" that can not be estimated by the normal box office curve, the box office collection speed of "Gravity" is now second only to "Avengers". That's it, incredible energy burst out from the first day of the premiere, creating its own history step by step.

Regardless of the controversy and troughs before the movie premiere, this is still a miracle, even a miracle that cannot be copied or surpassed, because everything happens in the autumn file! The autumn file that has been ignored, ignored and disliked throughout the year! Those heights that were difficult to reach in the summer and vacation files, "gravity" was completed in the autumn file!

It is precisely because of this that although the midweek box office data from Monday to Thursday has already spoiled the box office outbreak on the weekend, even though the heated debate on social networks has already predicted the arrival of the box office frenzy, after the real data comes out , Still let all the media and all the experts can't help but scream!

"A new historical record is born!'Gravity' cannot be stopped!"

"The movie-watching frenzy reappears! The 2013 annual hit is born!"

"The miracle beyond the summer file,'gravity' writes a myth!"

"The subversion of the autumn film history, this is the most powerful contender for the annual box office championship!"

"Compared to'Avatar','Gravity' has become a game changer in the box office market!"

"Beyond'Iron Man 3','Gravity' is on the road of making history!"

"The next week's box office was 97 million! The cumulative box office in two weeks exceeded 300 million US dollars! Gravity is fully catching up with the Avengers!"

"Shrek 2's box office drop record for the next week in movie history has been rewritten!"

"Who else can stop'gravity'? More importantly, who else can stop Renly Hall?"

Crazy, the whole market is completely crazy, even after the box office blowout during the premiere weekend, even after the box office explosion in the next week, but at this moment, facing the amazing drop in the box office next week, I can’t bear it. I just blurted out when I lived. No one had expected such a situation.

From the beginning of the Venice Film Festival to the official full-scale release, in just one month, the upward momentum of "gravity" has continued to break through, first by word of mouth, then by the audience, and then by the box office. It broke the estimates and speculations of the insiders at one time, and truly brought the commercial attributes of the film to the fullest.

Looking back at the box office predictions before the release of "Gravity", things became more interesting, and at the same time it became the best portrayal of the shock and consternation of the media: 50 million? 90 million?

The previous two waves of predictions have experienced huge deviations. Even after the box office was released on Friday, the professionals still underestimated the box office potential of the movie-or did they underestimate the box office appeal of Lan Li?

Now think about it seriously, whether it is "Edge of Tomorrow" or "Speed ​​and Excitement/Emotion 5", people have never had a correct understanding of Lan Li's box office appeal.

Because the professional image of artistic pursuit and performing skills is too deep and too clear, coupled with the aristocratic image of Lan Li itself from the inside out, people always think that Lan Li has a sense of distance. Those who are above the top cannot be completely connected with the audience; and those so-called "box office appeals" are more like a reflection of popularity and discussion, and have no practical significance.

What's more, the release of "Edge of Tomorrow" was fifteen months ago, and the memory is too far away.

However, after the release of "Gravity", the 50 million predicted in the first wave and 90 million predicted in the second wave were all too underestimated by Lan Li's box office appeal. It was only 9,000 at the box office of the following week. Seven million has easily exploded two rounds of forecast data. Such a sturdy performance completely broke all market laws.

No one expected that "gravity"'s box office drop in the next week would make history, just as no one expected the movie's cumulative box office to exceed 300 million in two weeks!

North America is 300 million U.S. dollars. In 2013, this is still an important watershed for measuring top box office and excellent box office. Only forty-five movies in the entire history can reach such a high level. The most intuitive case is Tom Cruise. Speaking of it, no one believes that this box office superstar, who has been in the box office for nearly three decades, has not yet achieved such a high level of work.

Among all Tom Cruise's works, the highest grossing box office in North America was the 2005 World War, 234 million. What’s even more surprising is that Tom’s only three works so far exceeded the North American box office by two. The other two parts are the second and fourth parts of the "Mission Impossible" series.

Although the current movie market is being dominated by comic-based movies, Tom, who has never played a superhero before, has not been able to reach such a height, which is reasonable; but when you really hear this set of data, it is inevitable to be surprised. .

Now, "Gravity" has achieved such a feat in just two weeks, and has become the 46th film in North American film history with such a great achievement.

After the box office of the premiere weekend was released, the top of the Warner Bros. board of directors had disagreements. Many board members believed that "Gravity" would have been very promising to become the second North American box office to exceed 700 million yuan~www.novelhall.com~ but Because of poor publicity and distribution strategy, it has become extremely difficult to break through 500 million. For this reason, the strategy and plan of the distribution department are condemned.

At that time, there was still controversy within Warner Bros., which was also characterized as the booing of "Kevin-Tsujibara Opposition." 700 million in North America is simply whimsical. "Gravity" is absolutely impossible to achieve such an achievement, but now... …But no one dares to assert that if the opportunity to hit a record high is really lost due to a mistake in the announcement strategy, then the box office loss is only part of it, and the loss in the surrounding market and the video tape market is the most objective.

All kinds of flavors, mixed with five flavors, are indescribable.

In the second week of October, "Gravity" won the championship without any suspense with a record-breaking posture. The 97 million weekend box office data in the autumn file is completely at the level of a giant crocodile, and no one can resist it. Even the next two weeks are still the biggest disruptors in the market.

Now, "Thor 2" suddenly became nervous. It’s not that they’re worried that they won’t be able to beat "Gravity" on the weekend of the premiere. It is only natural to win the championship in the first week; what they worry about is that the entire box office market potential has been developed prematurely, and the enthusiasm for watching "Thor 2" may not be so full. It's full.

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