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Published at 3rd of November 2021 09:32:14 AM


Chapter 1615: 1615

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Net worth over 100 million? Huge insurance?

It's not just the "Interstellar" crew, but the rumors in the entire Hollywood industry about Lan Li are becoming more and more intense. Although this is the inevitable "popularity", but what is going on? Things need to be sorted out again. Although the awards season is going to a climax step by step, it seems that all eyes are concentrated, but no one should forget: the new year has just arrived, and the time to leave the old and welcome the new has arrived.

The curtain officially came to an end in 2013. At the beginning of 2014, all kinds of sales were released, and the year-end box office rankings are undoubtedly the absolute focus of them!

What's more, this year's film market can be described as turbulent, and neither inside nor outside the industry can easily ignore it, and the hustle and bustle of discussion can't stop at all.

Since the birth of the summer file concept, for the first time in the history of the North American film market, the works released in the autumn file won the year-end box office rankings, and it is "gravity" that accomplishes such a feat!

With an astonishing box office of 635 million, "Gravity" not only became the fourth film in the history of film history to exceed 600 million at the box office in North America, but also easily crowned the annual champion. From the autumn file all the way to the holiday file and the winter file, it has become an absolute topic in 2013 with a shocking attitude!

It's not a summer file or a holiday file, but the premiere of the fall file. A work from the fall file has become the year-end box office leader? This has truly changed the industry's definition of schedule.

It's not just the fall season!

Since the autumn gear can break the shackles, does that mean that the winter gear and spring gear may also brew more potential? This completely changed the thinking mode of major film companies. From the distribution strategy to the schedule arrangement, it broke the fixed frame of schedule, presenting a prosperous scene——

"Fifty Shades of Grey" for Valentine's Day in 2015, and "Martian Rescue" for autumn.

"Kung Fu Panda 3" and "Deadpool" in the winter of 2016, and "Captain Sally" in the fall.

"Wolverine 3", "King Kong: Skull Island" and "Beauty and the Beast" in the spring of 2017, and "Blade Runner 2049", "Return to the Clown" and "Ace Agent 2: The Golden Circle" in the fall.

The "Brave Game" in the winter of 2018, the "Black Panther" and "The Number One Player" in the spring, and the "Venom" in the fall.

These works all have similar characteristics: they have the highly promising box office potential, but avoid the summer and holiday files where strong enemies are gathered, and have developed winter, spring and autumn changes throughout the year. Many potentials, which played a vital role in promoting the overall outbreak of the entire box office market.

Except for "King Kong: Skull Island" and "Blade Runner 2049", the box office was not satisfactory, and the reputation of "Venom" was far lower than expected. All other works achieved a win-win situation at the box office and reputation!

Everything comes from "gravity" breaking the blockade of the autumn stalls, creating a miracle, and the powerful influence of the butterfly effect is now evident.

In other words, the box office success of "Gravity" has given the entire film industry an opportunity to re-examine the schedule.

In the early 1980s, the concept of summer files appeared for the first time. The reason is simple. The weather and time in summer are more suitable for going out. This makes audiences more willing to go to the theaters to spend time. In addition, it is summer vacation, students and families. The audience has undoubtedly become the mainstream, and this has gradually formed the concept of "summer vacation".

But now, the concept of four seasons schedules has become more and more distinct, while the market's whereabouts are quietly changing. Thanks to the existence of the Internet, IMDB, Rotten Tomatoes, and theater scores are reference data, and Facebook and Twitter are the leading data. The social network word-of-mouth is another reference data, which makes audiences have more possibilities for movie selection——

There may also be a box office avalanche in the summer archive; other off-season schedules may still be a dark horse. The core issue now is no longer "how to get the audience out of the house" but "how to get the audience into the cinema". The focus of distribution and publicity has quietly changed.

"Gravity" is the best example.

Warner Bros’ publicity strategy was obviously a mistake, but relying on Cannes’s excellent reputation and Renly’s appeal, it ushered in a word-of-mouth frenzy after the premiere. Warner Bros. promptly changed it when it knew it was wrong, temporarily adjusting its distribution tactics and marketing content , And then the entire North America witnessed a box office miracle.

The laymen have seen the box office numbers, and the professionals in the industry have seen the laws hidden behind the box office curve.

As a result, the rules of the entire industry began to change bit by bit.

Returning to "gravity", even after the year-end box office rankings came out, people once again looked at "gravity"'s 635 million North American box office still can be described as shocking, powerful and powerful in numbers. The crushing pressure is indeed compelling to look at, and this achievement also duly crowned the year-end champion crown!

After that, "The Hunger Games 2", "Iron Man 3", and "Frozen" occupied the second to fourth places respectively. It is worth mentioning that the North American box office of the top four works all exceeded four. 100 million, this is the first time unprecedented in history, further exploding the infinite potential of the entire market.

Faced with such a phenomenon, economists have analyzed this way:

There was a "lipstick effect" during the Great Depression. In the economic downturn, people still have a strong desire to consume, so they will switch to buying relatively cheap luxury goods. Lipstick, as a “cheap non-essential thing”, can serve consumers Soothing effect, which also greatly stimulated the sales of lipsticks.

Now, the "lipstick effect" has been passed on to the movie market. Because in the United States, the price of movie tickets has always been stable between seven and fifteen dollars. In other words, it is equivalent to seven yuan for domestic living expenses, which is undoubtedly low consumption.

The "lipstick effect" has no seasons, and all seasons are no exception. It is against this background that the success of "Gravity" has further promoted the plans of major Hollywood film companies to break the shackles of schedules. The advancement of the wheel of history has never been accomplished by a single person, but by the power of one person. Times make heroes-the glory of "gravity" is just pulling the trigger.

In any case, the box office of the four movies surpassed 400 million. This is undoubtedly great news.

Furthermore, "Gravity" and "Frozen" are both dark horses, which exploded with astonishing energy in unexpected situations, which really made the entire market eyeball.

Subsequently, "Despicable Me 2", "Superman: Man of Steel", "Monster University", "The Hobbit 2", "Speed ​​and Excitement/Emotion 6", and "Wonderland and Wizardry" occupied the top ten. There are six remaining positions. "Despicable Me 2" is the only work that has exceeded 300 million.

Among them, the box office of "Superman: Man of Steel", "The Hobbit 2" and "Speed ​​and Excitement/Emotion 6" are all far below expectations, all of which are stuck in the 200 million range, which is related to investment, expectations, publicity, etc. The supporting system is seriously inconsistent, which is disappointing, especially the first two works, all belong to Warner Bros.-"The Hobbit 2" belongs to the new line of Warner Bros. Films, which also makes Warner Bros. into more trouble. Among them, Kevin Tsujihara is really under great pressure.

The only good news is that these films are not only failed works, behind them, there are even more regrettable works-more than one!

The eleventh place, "Star Trek: Diablo Unbounded", the North American box office was 228 million.

The twelfth place, "Zombie World War", the North American box office was 200 million.

The thirteenth place, "Drunk Country Folk Songs", has a North American box office of 200.7 million.

Fourteenth place, "Thor 2", North American box office of 194 million.

Fifteenth, "Crazy Primitive", with a North American box office of 187 million.

The premise of the entire list is that there have been 13 works with a box office exceeding 200 million in North America. The overall performance of the entire year is undoubtedly worth celebrating. This also created a new high in the year-end total box office in North America, which means the potential of the box office market. There is more content worth digging slowly.

However, hidden behind the box office breakthrough, there are still many disappointing works.

"Star Trek: Diablo Unbounded" and "Thor 2" bear the brunt. The former has an investment of 190 million and the latter costs 170 million. However, the box office data of the two works are far from reaching the expected value.

The global box office of "Star Trek" is only 467 million. If the cost of the announcement is added, Paramount has actually lost more than 40 million US dollars. Although it can be said that Paramount can still achieve a balance of payments by relying on the recycling of the benefits of the video tape rental market and surrounding markets; but what they need is far from "breaking balance."

After that, Paramount directly replaced the director JJ-Abrams, let him retreat to the second line as a producer. The real reason behind it is not just because of strong protests from die-hard fans.

The global box office of "Thor 2" is as high as 600 million U.S. dollars, allowing Disney to make a small profit. More importantly, the Marvel universe they built has finally taken shape~www.novelhall.com~ The market appeal of comics copyright has already gained popularity. This also means that Disney’s entire plan has been successful, and the follow-up foreshadowing has been fully implemented, so there is no need to care about some losses in the North American box office.

Despite this, the North American box office of "Thor 2" is still weak. Losing to "gravity", people can also say that it was because the movie box office is against the sky; and losing to "Drunk Country Folk Songs", even Disney's face is a bit unbearable. What is certain is that from then on, "Blue The "Lee Hall VS Chris Hemsworth" duel is really non-existent.

To put it simply, Chris Hemsworth now has no qualifications to compare with Lan Li, and no one is interested.

At the beginning, Chris chose to "borrow" Renly's script to achieve his own career: he once told himself that the gap between them will become bigger and bigger in the future, and in the end the two people will not be on the same level at all. , So he doesn't need to care about Lan Li. Lan Li will not be his problem.

Now, his idea has become a reality, and the gap between them is indeed widening. They are completely on two levels. They are indeed no longer a problem for each other.

It just reversed a position with his expectation.




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