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Published at 3rd of November 2021 10:06:11 AM


Chapter 637: 637

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At the 2010 Telluride Film Festival, Drake Doremus persuaded Renly Hall to join "Love Is Crazy" for only US$20,000; at the 2011 Sundance Film Festival, "Love Is Crazy" excerpt With the Jury Award and the Special Jury Award, Focus Films stood out from the crowd and won the distribution rights of the film; in the second week of October 2011, "Love Is Crazy" was released with a low profile.

From any point of view, "Love Is Crazy" is an ordinary independent film. The best destination for such works is "Blue Valentine's Day" or "Winter Bones", using Sundance as a platform. , To win attention, and then win a place in the awards season, Oscar is obviously the ultimate goal.

But the reality has written a different development curve!

Even if the competition is getting fiercer, even if the confrontation is getting hotter, even if the works released every week are fierce, but "Love Crazy" is still unmoving, showing a strong business with abnormal and irregular art films. Potential, not only the weekly box office decline on weekends is extremely gratifying, but also the cumulative box office growth rate of each week is also rapid. Just six weeks after the release, the cumulative box office of "Crazy Love" in North America has exceeded 80 million!

In horizontal comparison, the six-week cumulative box office of "Steel Fist" is 81 million. Not surprisingly, "Love Is Crazy" can complete the overtake of "Iron Armor Fist" next week.

Regardless of the huge gap in production costs, when the two works debuted, one work was shown on a large scale in 3,400 theaters, and the other was screened in four theaters. The distribution strategy can be described as completely different. But now, the latter is about to complete the overtake of the former, which is really amazing. It's not that the performance of "Iron Armor Fist" is too embarrassing, but the box office trend of "Love Is Crazy" is too amazing.

Although both "Iron Armored Steel Fist" and "Crazy Love" have accumulated about 80 million in six weeks, the situation of the two works is completely different. The box office of the former has always fallen by more than 40% in a week, and the box office on weekends has also been After falling below 2 million, North America’s hope of 100 million was completely shattered; the latter’s box office decline was still controlled at about 30%, and the weekend box office was still higher than 5 million. North America’s 100 million can be said to be a no-brainer.

The forecast made by American Weekly two weeks ago is becoming a reality.

Although 200 million in North America is now the measure of success, and the threshold of 100 million has become approachable, such a low profile is only for commercial films. If the North American box office of art films wants to reach such a high level, it is still An extremely difficult problem.

In the past three years, among the art films nominated by Oscars, there are only a handful of works with a box office of over 100 million in North America, such as "Thunder Land", "Weakness", "Shameless Bastard", "District Nine", and "Slum Millionaire" ", "The Curious Case of Benjamin Button", that's all; and, among these works, only the "weakness" one has a box office of over 200 million in North America.

It is worth mentioning that among the above-mentioned works, there is only one truly independent film called "District Nine".

Not only that, "Love Is Crazy" is still a love story movie, a love story movie whose overall performance has been extremely sluggish since the millennium, let alone an art movie of the awards season series, and the same type of film has achieved a lot of box office performance in North America. Downturn, "Blue Valentine's Day" is 9 million, "500 days with Summer" is 32 million, and "Growth Education" is 12 million.

In other words, it is definitely not an easy task for North America to break through 100 million; it is even more difficult to reproduce the miracle of "Juneo" in 2007.

Now, "Love Is Crazy" has high hopes, and the miracle curve is replicated again. North America has broken billions, nominated by the academy, and the awards season is infinitely beautiful. The weight of hope is extremely heavy on this literary love movie.

In the third week of November, "Twilight Saga: New Moon (Part 1 won the championship without any suspense with a weekend score of over 100 million, and the cumulative box office of "Crazy Love" officially realized the overtake of "Steel Fist". .

In the third week of December, the North American box office of "Crazy Love" officially crossed the 100 million threshold and temporarily settled at US$102.3 million.

In the second week of January, "Love Is Crazy" launched the second round of expansion, and the box office showed a green increase in the weekend box office; in the third week of April, "Love Is Crazy" officially went offline, ending a total of 21 years. Zhou’s long screening has drawn a perfect end to the mighty journey of breaking the billions of dollars for this independent work costing only US$250,000!

In the end, 21 weeks after "Love Is Crazy" was released, the North American box office finally settled at 125 million!

This is not only the second North American love story movie with a box office of over 100 million yuan since the millennium, second only to "Pearl Harbor", replacing "Lianlian Notebook" and "Brokeback Mountain" and becoming the best box office performer in the 21st century. Love drama movies are purely classified as love and do not include other types.

And it is still the sixth highest grossing love story movie in the history of filming. The top five works are "Titanic", "Human and Ghost", "Pearl Harbor", "Mr. Sweetheart" and "Military Officer". With the gentleman". Interestingly, four of these five works were nominated for major Oscar awards, with the only exception being "Pearl Harbor", which received four technical nominations.

In other words, after the 21st century, there is not a single love story movie that has been well received and won at the box office and awards. The best performers in the awards season are "Lengshan" and "Brokeback Mountain".

what does that mean? It means that the decline of romance drama movies in the mainstream market also means that major film companies are shifting their focus from romance drama genres to romantic comedies. It also means that romance drama movies are becoming more artistic and independent. , Development in an increasingly unpopular direction.

In the past few years, there have been only a handful of love story movies that can be reaped during the awards season. Not to mention, last year’s "Blue Valentine's Day" was a buzzword, but in the end it only gained An Oscar nomination for best actress. The marginalization of the market, the coldness of the academy, and genre movies that once shined, are now dying. Of course, this is also the inevitable process of the times, just like western movies and song and dance movies that have almost disappeared.

So, what about "Love Is Crazy"?

The first North American love story movie with a box office of over 100 million in the past ten years, and it still ranks sixth in the box office chart of this genre in film history; at the same time, no one should forget the praise of the film among the film critics. .

So, can it continue the Sundance Film Festival’s rule of nominating Oscars for Best Picture for the past three years? Can it reverse the disadvantages of romantic drama movies? Can it replicate the feat of "growth education" and nominate again the Oscar for Best Picture? Can it blaze a trail in the fierce competition of the awards season? Can it rewrite the record with its outstanding North American box office?

No one expected that "Love Is Crazy" could achieve such excellent box office results. Even if the label of the romance is aside, this is an achievement worth celebrating; no one expected that "Love Is Crazy" could trigger such a wide range of discussions. And the craze, even if it cannot occupy a place in the awards season, this is also a gratifying achievement.

However, this is not all.

Following the North American market, "Crazy Love" immediately landed in 45 countries and regions around the world. Although it could not move like "Harry Potter", the scale of theaters in 60 or 70 countries and regions was comparable, but the focus The distribution strategy of the film industry is entirely based on commercial films. Of course, art films that have won Golden Globes and Oscars can also follow this strategy to launch the focus of the film industry's goal, just like Sima Zhao's heart.

"Crazy Love" was able to achieve box office success in North America. Factors such as Sundance, Toronto, "Tonight Show", "Speed ​​and Excitement/Love 5", "Undoubted", Renly and Jennifer all played an important role. , This is a knock-on effect, one is indispensable; but in overseas markets, the influence of these factors has been more or less weakened, only the influence of the awards season is still eye-catching.

In the end, the overseas performance of "Crazy Love" can not be said to be amazing, but it is also satisfying.

As the hometown of Lanly and Felicity, it is also one of the main filming locations for "Crazy Love", not to mention the area where love art movies are highly sought after~www.novelhall.com~The United Kingdom once again shows its strength The market potential, only this region contributed 19 million US dollars in box office data!

This result not only easily crowned the box office champion in the overseas market, but also the box office data of other countries and regions cannot be compared.

Outside of the United Kingdom, the box office of Germany and Australia exceeded 10 million, which is the only three million box offices in overseas regions; however, the box office performance of the three regions of Spain, France and Mexico is not inferior. , All of them exceeded 8 million, and the results were gratifying.

Among the entire "Crazy Love" crew, only Lan Li can barely claim to have "box office appeal". After all, the "speed and excitement/love 5" craze has not faded. According to statistics afterwards, as many as 27% of the audience in the overseas market entered the cinema because of the blue gift. This figure is even higher than that in North America, which is only 13%. More importantly, the audience's viewing satisfaction of this part of the audience reached more than 95%.

Quietly, even caught off guard, Lan Li has already begun to have a group of loyal fans.

In the end, "Crazy Love" is a movie without big names, no stars, no publicity, and no special effects. It is also an art movie. There are eight regions in the overseas market that have a cumulative gross box office of over 5 million. The total overseas box office of the film reached 100 million U.S. dollars in one go.

In fact, the accurate data is more than 102.3 million, but the subsequent fraction is really too small, so it is equivalent to 100 million US dollars.

This is also the first love story movie with a box office of over 100 million overseas since "Pearl Harbor". The closest "Brokeback Mountain" stopped at 95 million. Once again, "Love Is Crazy" has written its own. History. )!!




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