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Published at 3rd of November 2021 09:54:28 AM


Chapter 993: 993

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On June 5th, the premiere of "Prometheus" debuted; on June 6, the premieres of "Edge of Tomorrow" and "Madagascar 3" both opened. The 2012 summer archives were the hottest and most concerned ones. The super schedule was officially unveiled.

After the premiere, "Edge of Tomorrow" broke out a **** road and stood out. With its ingenious layout and design on the ceremony, with accurate target audience positioning, and with the flexible operation of social networks, this work does my part. Land has become the darling of the media, leading the way in terms of exposure and discussion.

On the social networks led by Facebook and Twitter, the discussion topic of "Edge of Tomorrow" has detonated the focus in just twelve hours, compared with the two works of "Prometheus" and "Madagascar 3". It is even more popular, becoming the biggest winner second only to the "Avengers" this summer.

Before the unveiling of the super schedule, "Prometheus" successfully occupied the focus position through a series of accurate marketing methods.

On the one hand, it has reawakened people’s memories of the "Alien" series. In the 20th century, Fox even organized an appreciation of old movies in major cities such as Los Angeles and New York, and replayed the four works of the "Alien" series in art theaters. All fans are welcome to watch; on the other hand, there is a magnificent trailer editing, and a cooperation agreement with the theaters was reached, and the trailer was pasted before the "Avengers" broadcast, which triggered a new round of discussion and publicity. Mighty.

But after the unveiling, the momentum of "Prometheus" was somewhat weak, and the strong force of "Edge of Tomorrow" completed the go-ahead in one fell swoop and became the leader on social networks; not only that, it was discussed in the media. Above, "Edge of Tomorrow" also detonated all energy in one go.

In the end, more than 450 media attended the premiere of "Edge of Tomorrow". In the news reports of the next day, more than 70% of the media gave the headlines of entertainment to "Edge of Tomorrow". "Only less than 20% of the media chose "Madagascar 3", and the remaining small part of the media focused on the entire super-schedule, and the three movies made the headlines together.

In addition, the "Edge of Tomorrow" has an absolute advantage in terms of the number of reports, the click-through rate of the reports, the response rate of the reports, and the activity of audience interaction.

The most straightforward example is the official Twitter account of "U.S. Weekly". They separately reported on the premieres of three movies, but the "Edge of Tomorrow" report item was reposted as much as 35,000. "Misius" is in the early ten thousand, and "Madagascar 3" is even less than 6,000.

The gap was so obvious that I couldn't bear to look directly at it.

Although attention does not mean the box office, the main target audience of "Madagascar 3" is the family audience. Parents and children are not the main users of social networks. The turbulence of the discussion does not mean that the movie will not be able to get an excellent box office; but from From a propaganda point of view, "Edge of Tomorrow" has indeed achieved a hearty victory.

After the super schedule was formally determined, it has almost become the annual media boom. All entertainment media have cast their attention. In a sense, the exposure rate of the three works is rising linearly, benefiting all of them; at the same time, the media I am also curious as to how things are going. It may be a loss for all, it may be a work that stands out, all kinds of may have been guessed, and naturally it also includes the existing situation.

However, when "Edge of Tomorrow" really came to the fore, people couldn't help but exclaimed: Lamenting the popularity of Lanly, it is simply unstoppable; also lamenting the wealth of Warner Bros., the specifications and lightness of the premiere. Easily kill Paramount and Twentieth Century Fox.

Even the "Prometheus", which premiered one day in advance, was shocked in a cold sweat, not to mention choosing the "Madagascar 3" that had a strong collision on the same day. This has become the biggest collision of the year since 2012. Destroy the accident. The strong performance of "Edge of Tomorrow" is jaw-dropping.

The most discussion among media reporters is undoubtedly the ingenious design of limited peripherals. From peripheral design itself to marketing methods, people's fixed cognition has been refreshed in a comprehensive way.

The surroundings are not uncommon; the limited surroundings are also not uncommon, but Warner Bros. boldly limited the limited sales scope, only selling in Los Angeles, and stopped selling after the premiere weekend, which is for any "business" , It is completely self-destructive; more importantly, the surrounding design is completely high-end boutique route, and it is not saving money at all.

However, Warner Bros. has thrown out another bait: The reason for this arrangement is that there are things in it; it even set a date for the truth to be revealed, which made it clear that another wave of topics was created, but the media had to follow—and We can't accuse Warner Bros. of profiteering. We must wait for the truth to be revealed before we can express our opinions.

Such a method, professional and wise, clever and ingenious, is indeed amazing.

After the premiere, the sales around the limited edition have been completely hot, and the literal meaning of "explosion". On the online sales platform, some people have already started the purchasing agent business, specifically going to Los Angeles to purchase the surrounding area, and then completing the transaction on the Internet to serve movie fans in other cities and regions, and it is really hot.

Topic, topic, topic! The premiere of "Edge of Tomorrow" has become an annual hit, and every aspect of the body is a topic of discussion. The expectations of young audiences have seriously broken the table. It is not only limited to the main market of science fiction movies, male audiences; at the same time; The female audience also had countless curiosities because of Daisy's article.

Warner Bros. won the first wave of marketing strategies! Twentieth Century Fox followed closely, but Paramount teamed up with DreamWorks but fell short.

However, the higher the expectation value, this also means the greater the difficulty of the challenge. Once the word of mouth collapses, then the box office collapse will follow; in the environment where the summer file is so hot, everything is possible-look. Look at "Men in Black 3" two weeks ago and "Snow White and the Hunter" a week ago, this is the best proof.

As a result, after the media hot spots and netizens' focus, all eyes were immediately focused on the reputation of the work, and the hot competition for the super-schedule was on the right track!

The first media comments on "Edge of Tomorrow" were officially announced.

"New York Times", 100 points, "This is a glamorous movie that lasts from the first minute to the last minute. Personally, I like the last minute the most. It has the explosive power of commercial films, and it’s so beautiful. The narrative and the one-stop rhythm make watching movies a kind of enjoyment; at the same time, it also has the background of artistic movies. After calming down and taking a closer look, the charm of the movie is even beyond imagination. Lanly-Hall, how can you refuse this Guy?"

"Empire", 100 points, "Everyone is discussing whether'Groundhog Day' is an unsurpassed work? The answer may be yes; but at least it is certain that'Edge of Tomorrow' is the same A great work. Perhaps, this is the purest movie this summer that is enough to detonate adrenaline; perhaps, this is also the only movie this summer that can make people laugh and move. God, who can tell me, and What is what Renly-Hall can't do?"

"Wall Street Journal", 100 points, "The success of this film is that all the routine elements are thrown into the blender, and then rearranged and combined to produce a refreshing work, Paul- Greengrass did it-he successfully replicated the advantages of the Bourne Shadow series; he also made full use of the actor's characteristics to inject vital vitality into the film: humor."

"Hollywood Reporter", 95 points, "Undoubtedly, the movie is full of charm from the first minute-well, the climax of the third act may not be satisfactory, but the two actors of Hall and Lawrence The chemical reaction simply detonated the big screen. Has anyone noticed? Walker and Skarsgard both gave the most humorous performances of their careers."

"U.S. Weekly", 95 points, "The most exciting part of the movie is that in addition to the rapid advancement of the main storyline, there is a hidden branch line that brings out aftertaste and reflection through the performance of the actors, which naturally happens. This is undoubtedly the biggest surprise of this year's commercial film. In addition, Lanly Hall once again proved the absolute strength of the first person in the new generation of acting, choosing him as the leading actor, which was one of the wisest decisions of Warner Bros. last year. "

"Seattle Post", 95 points, "For a routine sci-fi commercial movie, you will never feel tired or familiar or boring, full of energy. God, this is a summer bomb!"

"New Yorker", ninety minutes, "Let me count the advantages of this movie: Renly Hall, Jennifer Lawrence, Paul Greengrass, Donald Glover...well, still hesitating What, apart from the short length ~www.novelhall.com~ I can't think of any reason for rejecting this movie."

"Chicago Tribune", eighty-eight points, "This may be the smartest and wisest movie this summer. The only opinion? Walk into the cinema and watch it."

Praise, screen-style praise, after the premiere of "Edge of Tomorrow", a total of forty-three companies released their first batch of comments. Only four media gave the middle review, and 39 of them were all. Gave good reviews.

"Rolling Stone", 60 minutes, "As a "Groundhog Day" plus "Independence Day" style movie, it is actually quite clever, but unfortunately, that's all."

"Los Angeles Times", sixty-five points, "The spark between Hall and Lawrence is too limited, and the script does not give more space to play. This undoubtedly loses the charm of the film. Only relying on acting skills, reveals too little information. , The final turning point is still not convincing; but the action scenes and narrative rhythm of Green Grass still offer the most exciting popcorn meal in the summer file."

For a commercial film, this is absolutely an unimaginable start. Even if it is "Avatar", even "Inception", they dare not dream of starting such a film review. Undoubtedly, "The Edge of Tomorrow" "It has become the biggest hit in the summer this year!




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