Chapter 761
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After reaching a consensus with Michael Blumenthal and discussing the division of labor, Gao Xian asked Gao Yi in the United States to find brokers and banks to see who wanted to earn Sir Gao's Commission reserve and get some Texas Instruments shares to sell, and then give them back in a few months.
If you short Texas Instruments a little, the profit is secondary. The main purpose is to separate capital from Texas Instruments.
Enterprises are operated by people, and often like people, they show their strengths and weaknesses. Some specialize in high-value and high-profit businesses, while others are proficient in the way of small profits and quick turnover. As long as they are done well, they can make a lot of profits.
Since the 1970s, Ti has made great efforts in the fields of consumer electronics and personal computers. Specific successful products include digital clocks, led watches, calculators, video game consoles, etc. if you count from transistor radios, Ti has tasted the sweetness for a longer time.
Texas Instruments has a profitable national defense engineering business, but it is still sparing no effort in the commercial and civilian market. Naturally, there is a reason. More accurately, it has suffered the loss of relying on the military industry.
In the early 1950s, the war broke out in Northeast Asia, and the military demand drove the business of Texas Instruments. Therefore, in 1953, the company's shares were listed on the stock market, but the good times did not last long. That year, the war was over, the military demand was gone, and the operation of Texas Instruments became tense, The annual sales decreased from US $27 million to US $24 million, the annual profit decreased from US $1.27 million to US $1.2 million, and the stock price fell to a single digit
Strictly speaking, the national defense engineering business is not so easy to do. For example, even if we break through the fierce competition and get the order, we have to maintain the long-term maintenance of the product. We can't play tricks. My product will be updated in two years. The old model has no accessories and doesn't support after-sales service.
During this difficult period, Texas Instruments spent it safely by relying on the transistor production license purchased from the American telephone and Telegraph Company, manufacturing germanium transistors with sufficient price advantage for radios, and developing silicon transistors by itself. It can be said that it tasted the sweetness of the commercial and civil market.
Next, Texas Instruments followed the development route of transistors, integrated circuits and various microprocessors, became a leader in the semiconductor industry, and was unwilling to provide semiconductor parts only like Intel. It also competed with its own semiconductor parts customers and personally developed products using these semiconductor parts, such as calculators, video game consoles Personal computers and other specific products to get more revenue.
More than ten years ago, Texas Instruments launched the calculator price war in the American market. The reason why its peers had no power to fight back was that even Gao Xian had to learn to be interesting and quit when he was good, relying on this advantage of resource integration.
At present, Ti still uses the price war to dominate the low-end low-cost PC market.
Although the name of personal computers in this period has the meaning of "individual", the market positioning of operators is different.
For example, IBM has obtained 16 mature personal computers from Gaoxian, and almost all of them are supplied to businesses, including mainframe, display, keyboard, printer, etc., which are basically more than 5000 US dollars. This is also an embodiment of IBM's good at doing high-value and high-profit business, and only IBM has the reputation to be trusted by enterprises during this period, Bring personal computers into the commercial market.
Further down, especially the price range between $2000 and $1000, is the main battlefield of more than a dozen kinds of personal computer products such as branded eight IBM personal computers, second-generation Apple computers and Atari computers still produced by Huanyu electronics. The competition has been very fierce.
The range below $1000 belongs to the low-end low-cost personal computer market, and its main customers are the original intention of real personal computers - individuals and families.
This battlefield will not be calm because of low-end cheapness. In addition to a popular model thrown down from time to time by the personal computer in the previous price range, many manufacturers specialize in attacking cities and territories, led by Texas Instruments and kangmaoda.
Like Texas Instruments, kangmaoda has the advantages of industry integration and can manufacture its own CPU, semiconductor memory and other parts. Mostechnology, a mos6502 microprocessor manufacturer that has greatly improved its popularity because of the second-generation Apple computer, was acquired by kangmaoda.
In this case, many companies, including Atari, will be embarrassed to find that their products compete with suppliers. From this point of view, Commodus has no "kindness" from Intel.
Fortunately, for the sake of national defense and security, the "second supplier" system implemented by the US government during this period has been well implemented by the industry. Other semiconductor manufacturers, including Intel 8086, mos6502, Z80 and other microprocessors, have been authorized. Apple and Atari are unhappy, Instead of buying the mos6502 produced by mostechnology, you can buy compatible products from third-party manufacturers.
Kang Maoda doesn't care whether he is "kind". When it comes to the price war, he is no less ferocious than Texas Instruments. He has reduced the price of the main model Commodore 64 to $499. The main model personal computer ti-994a in the challenge arena at Texas Instruments has no choice but to fight.
In Gao Xian's view, this primitive and crazy price war shows the meaning of self destruction. Participants are gambling that others can't stand it. They fall down first, and the free market space will be eaten by themselves, but the "general trend" won't make them happy.
Just to say the same, the semiconductor industry of a book has risen, and the war with the American semiconductor industry has begun to burn. If there is a price war, the variables affecting the American market are not only in the American market.
Of course, the current situation is still very good for the time being. Kangmaoda and Texas Instruments, which are fiercely competing for the low-end low-cost personal computer market, both have a significant increase in sales, but behind this booming phenomenon, there are other causes and effects. With the emergence of low-end low-cost personal computers of US $399, US $2909 and US $199, The home video game market was robbed of business, which can not be described as suffering a heavy blow. Even Sega, the leader of the video game industry, can not be spared.
As the real original intention of personal computers - the most active group of personal buyers, college students have been successfully brainwashed by the advertising of low-end and cheap personal computers. It is more cost-effective to buy a computer that can help study and entertainment.
"It's really going to move the whole body with one hair. It's going to fall down a large area." Gao Xian put away the latest information in front of him and sighed.
At this time, Patricia Hearst, who recently attended paramount related activities in Los Angeles, called and said, "Warner CEO Steve Ross asked for the film et aliens I was found and even Spielberg was moved. Sega has never adapted et aliens by herself If the signs of video games continue to be covered like this, it will be easy to get dirty because of blocking people's money. It will ruin the friendship for many years. Otherwise, it will simply be sold to Warner. "
"There are really guys who are not afraid of death." Gao Xian snorted angrily.
The movie "et aliens" became the highest box office work in the world last year. Taking advantage of this trend, it is a natural idea for many people to quickly adapt it into a video game and make a lot of money this year.
However, Sega is determined to be a leader in the video game industry and develop in the long term. Therefore, it has always been very strict in controlling the quality of video games. It takes at least six months to complete the operation links from project approval, design, testing, publicity and distribution.
Considering that the North American video game market, which contributes to the main consumption, has been played bad, and bad money has driven away good money, coupled with the ferocious squeeze of low-end cheap personal computers on home video game consoles, this wave of market may collapse at any time, so Gaoxian didn't let Sega develop the big IP of ET alien, so as to avoid time and useless work.
Of course, paramount temporarily shelved the video game adaptation of the film et aliens. He was very skilled. He didn't say that his brother Sega wouldn't do it or give it to others. Instead, he offered a licensing high price of $40 million, which was blocked there. Even Spielberg couldn't find anything wrong.
But unexpectedly, there are really rich and powerful owners who insist on stepping on the thunder under the "general trend".
Gao Xian can't always stand in the way of other people's wealth. With regret for the great IP, he sighed, "OK, since Steve Ross is so sincere, sell the exclusive video game adaptation right of the film et alien to Warner, but Warner and Spielberg must lead us to the beauty of being a man!"
"How much is it?" asked Patricia. "The $40 million shield must be too high for Warner to accept."
Gao Xian gave the answer without thinking: "the minimum is $25 million, which can't be less. Isn't Steve Ross sincere? Even Spielberg said, he should also hope Spielberg can get more points."
"Twenty five million dollars is also a sky high price for strangers," smiled Miss hurst. "Well, I'll call Steve Ross back and see if he can make a counter-offer."
That is, after an hour, Patricia called again, still surprised in her tone, and said, "Steve Ross is so forthright that he promised. Honey, did you let Sega miss a chance to make a lot of money?"
"Steve Ross should be dazzled by the booming data of $3.4 billion in total annual animal sales in the North American market just for home video games." Gao Xian was amused. "That's it. Let's put our bags in order, at least save our worry, and avoid the resentment of big partners like Spielberg, so we can make money!"
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After reaching a consensus with Michael Blumenthal and discussing the division of labor, Gao Xian asked Gao Yi in the United States to find brokers and banks to see who wanted to earn Sir Gao's Commission reserve and get some Texas Instruments shares to sell, and then give them back in a few months.
If you short Texas Instruments a little, the profit is secondary. The main purpose is to separate capital from Texas Instruments.
Enterprises are operated by people, and often like people, they show their strengths and weaknesses. Some specialize in high-value and high-profit businesses, while others are proficient in the way of small profits and quick turnover. As long as they are done well, they can make a lot of profits.
Since the 1970s, Ti has made great efforts in the fields of consumer electronics and personal computers. Specific successful products include digital clocks, led watches, calculators, video game consoles, etc. if you count from transistor radios, Ti has tasted the sweetness for a longer time.
Texas Instruments has a profitable national defense engineering business, but it is still sparing no effort in the commercial and civilian market. Naturally, there is a reason. More accurately, it has suffered the loss of relying on the military industry.
In the early 1950s, the war broke out in Northeast Asia, and the military demand drove the business of Texas Instruments. Therefore, in 1953, the company's shares were listed on the stock market, but the good times did not last long. That year, the war was over, the military demand was gone, and the operation of Texas Instruments became tense, The annual sales decreased from US $27 million to US $24 million, the annual profit decreased from US $1.27 million to US $1.2 million, and the stock price fell to a single digit
Strictly speaking, the national defense engineering business is not so easy to do. For example, even if we break through the fierce competition and get the order, we have to maintain the long-term maintenance of the product. We can't play tricks. My product will be updated in two years. The old model has no accessories and doesn't support after-sales service.
During this difficult period, Texas Instruments spent it safely by relying on the transistor production license purchased from the American telephone and Telegraph Company, manufacturing germanium transistors with sufficient price advantage for radios, and developing silicon transistors by itself. It can be said that it tasted the sweetness of the commercial and civil market.
Next, Texas Instruments followed the development route of transistors, integrated circuits and various microprocessors, became a leader in the semiconductor industry, and was unwilling to provide semiconductor parts only like Intel. It also competed with its own semiconductor parts customers and personally developed products using these semiconductor parts, such as calculators, video game consoles Personal computers and other specific products to get more revenue.
More than ten years ago, Texas Instruments launched the calculator price war in the American market. The reason why its peers had no power to fight back was that even Gao Xian had to learn to be interesting and quit when he was good, relying on this advantage of resource integration.
At present, Ti still uses the price war to dominate the low-end low-cost PC market.
Although the name of personal computers in this period has the meaning of "individual", the market positioning of operators is different.
For example, IBM has obtained 16 mature personal computers from Gaoxian, and almost all of them are supplied to businesses, including mainframe, display, keyboard, printer, etc., which are basically more than 5000 US dollars. This is also an embodiment of IBM's good at doing high-value and high-profit business, and only IBM has the reputation to be trusted by enterprises during this period, Bring personal computers into the commercial market.
Further down, especially the price range between $2000 and $1000, is the main battlefield of more than a dozen kinds of personal computer products such as branded eight IBM personal computers, second-generation Apple computers and Atari computers still produced by Huanyu electronics. The competition has been very fierce.
The range below $1000 belongs to the low-end low-cost personal computer market, and its main customers are the original intention of real personal computers - individuals and families.
This battlefield will not be calm because of low-end cheapness. In addition to a popular model thrown down from time to time by the personal computer in the previous price range, many manufacturers specialize in attacking cities and territories, led by Texas Instruments and kangmaoda.
Like Texas Instruments, kangmaoda has the advantages of industry integration and can manufacture its own CPU, semiconductor memory and other parts. Mostechnology, a mos6502 microprocessor manufacturer that has greatly improved its popularity because of the second-generation Apple computer, was acquired by kangmaoda.
In this case, many companies, including Atari, will be embarrassed to find that their products compete with suppliers. From this point of view, Commodus has no "kindness" from Intel.
Fortunately, for the sake of national defense and security, the "second supplier" system implemented by the US government during this period has been well implemented by the industry. Other semiconductor manufacturers, including Intel 8086, mos6502, Z80 and other microprocessors, have been authorized. Apple and Atari are unhappy, Instead of buying the mos6502 produced by mostechnology, you can buy compatible products from third-party manufacturers.
Kang Maoda doesn't care whether he is "kind". When it comes to the price war, he is no less ferocious than Texas Instruments. He has reduced the price of the main model Commodore 64 to $499. The main model personal computer ti-994a in the challenge arena at Texas Instruments has no choice but to fight.
In Gao Xian's view, this primitive and crazy price war shows the meaning of self destruction. Participants are gambling that others can't stand it. They fall down first, and the free market space will be eaten by themselves, but the "general trend" won't make them happy.
Just to say the same, the semiconductor industry of a book has risen, and the war with the American semiconductor industry has begun to burn. If there is a price war, the variables affecting the American market are not only in the American market.
Of course, the current situation is still very good for the time being. Kangmaoda and Texas Instruments, which are fiercely competing for the low-end low-cost personal computer market, both have a significant increase in sales, but behind this booming phenomenon, there are other causes and effects. With the emergence of low-end low-cost personal computers of US $399, US $2909 and US $199, The home video game market was robbed of business, which can not be described as suffering a heavy blow. Even Sega, the leader of the video game industry, can not be spared.
As the real original intention of personal computers - the most active group of personal buyers, college students have been successfully brainwashed by the advertising of low-end and cheap personal computers. It is more cost-effective to buy a computer that can help study and entertainment.
"It's really going to move the whole body with one hair. It's going to fall down a large area." Gao Xian put away the latest information in front of him and sighed.
At this time, Patricia Hearst, who recently attended paramount related activities in Los Angeles, called and said, "Warner CEO Steve Ross asked for the film et aliens I was found and even Spielberg was moved. Sega has never adapted et aliens by herself If the signs of video games continue to be covered like this, it will be easy to get dirty because of blocking people's money. It will ruin the friendship for many years. Otherwise, it will simply be sold to Warner. "
"There are really guys who are not afraid of death." Gao Xian snorted angrily.
The movie "et aliens" became the highest box office work in the world last year. Taking advantage of this trend, it is a natural idea for many people to quickly adapt it into a video game and make a lot of money this year.
However, Sega is determined to be a leader in the video game industry and develop in the long term. Therefore, it has always been very strict in controlling the quality of video games. It takes at least six months to complete the operation links from project approval, design, testing, publicity and distribution.
Considering that the North American video game market, which contributes to the main consumption, has been played bad, and bad money has driven away good money, coupled with the ferocious squeeze of low-end cheap personal computers on home video game consoles, this wave of market may collapse at any time, so Gaoxian didn't let Sega develop the big IP of ET alien, so as to avoid time and useless work.
Of course, paramount temporarily shelved the video game adaptation of the film et aliens. He was very skilled. He didn't say that his brother Sega wouldn't do it or give it to others. Instead, he offered a licensing high price of $40 million, which was blocked there. Even Spielberg couldn't find anything wrong.
But unexpectedly, there are really rich and powerful owners who insist on stepping on the thunder under the "general trend".
Gao Xian can't always stand in the way of other people's wealth. With regret for the great IP, he sighed, "OK, since Steve Ross is so sincere, sell the exclusive video game adaptation right of the film et alien to Warner, but Warner and Spielberg must lead us to the beauty of being a man!"
"How much is it?" asked Patricia. "The $40 million shield must be too high for Warner to accept."
Gao Xian gave the answer without thinking: "the minimum is $25 million, which can't be less. Isn't Steve Ross sincere? Even Spielberg said, he should also hope Spielberg can get more points."
"Twenty five million dollars is also a sky high price for strangers," smiled Miss hurst. "Well, I'll call Steve Ross back and see if he can make a counter-offer."
That is, after an hour, Patricia called again, still surprised in her tone, and said, "Steve Ross is so forthright that he promised. Honey, did you let Sega miss a chance to make a lot of money?"
"Steve Ross should be dazzled by the booming data of $3.4 billion in total annual animal sales in the North American market just for home video games." Gao Xian was amused. "That's it. Let's put our bags in order, at least save our worry, and avoid the resentment of big partners like Spielberg, so we can make money!"
After reaching a consensus with Michael Blumenthal and discussing the division of labor, Gao Xian asked Gao Yi in the United States to find brokers and banks to see who wanted to earn Sir Gao's Commission reserve and get some Texas Instruments shares to sell, and then give them back in a few months.If you short Texas Instruments a little, the profit is secondary. The main purpose is to separate capital from Texas Instruments.Enterprises are operated by people, and often like people, they show their strengths and weaknesses. Some specialize in high-value and high-profit businesses, while others are proficient in the way of small profits and quick turnover. As long as they are done well, they can make a lot of profits.Since the 1970s, Ti has made great efforts in the fields of consumer electronics and personal computers. Specific successful products include digital clocks, led watches, calculators, video game consoles, etc. if you count from transistor radios, Ti has tasted the sweetness for a longer time.Texas Instruments has a profitable national defense engineering business, but it is still sparing no effort in the commercial and civilian market. Naturally, there is a reason. More accurately, it has suffered the loss of relying on the military industry.In the early 1950s, the war broke out in Northeast Asia, and the military demand drove the business of Texas Instruments. Therefore, in 1953, the company's shares were listed on the stock market, but the good times did not last long. That year, the war was over, the military demand was gone, and the operation of Texas Instruments became tense, The annual sales decreased from US $27 million to US $24 million, the annual profit decreased from US $1.27 million to US $1.2 million, and the stock price fell to a single digitStrictly speaking, the national defense engineering business is not so easy to do. For example, even if we break through the fierce competition and get the order, we have to maintain the long-term maintenance of the product. We can't play tricks. My product will be updated in two years. The old model has no accessories and doesn't support after-sales service.During this difficult period, Texas Instruments spent it safely by relying on the transistor production license purchased from the American telephone and Telegraph Company, manufacturing germanium transistors with sufficient price advantage for radios, and developing silicon transistors by itself. It can be said that it tasted the sweetness of the commercial and civil market.Next, Texas Instruments followed the development route of transistors, integrated circuits and various microprocessors, became a leader in the semiconductor industry, and was unwilling to provide semiconductor parts only like Intel. It also competed with its own semiconductor parts customers and personally developed products using these semiconductor parts, such as calculators, video game consoles Personal computers and other specific products to get more revenue.More than ten years ago, Texas Instruments launched the calculator price war in the American market. The reason why its peers had no power to fight back was that even Gao Xian had to learn to be interesting and quit when he was good, relying on this advantage of resource integration.At present, Ti still uses the price war to dominate the low-end low-cost PC market.Although the name of personal computers in this period has the meaning of "individual", the market positioning of operators is different.For example, IBM has obtained 16 mature personal computers from Gaoxian, and almost all of them are supplied to businesses, including mainframe, display, keyboard, printer, etc., which are basically more than 5000 US dollars. This is also an embodiment of IBM's good at doing high-value and high-profit business, and only IBM has the reputation to be trusted by enterprises during this period, Bring personal computers into the commercial market.Further down, especially the price range between $2000 and $1000, is the main battlefield of more than a dozen kinds of personal computer products such as branded eight IBM personal computers, second-generation Apple computers and Atari computers still produced by Huanyu electronics. The competition has been very fierce.The range below $1000 belongs to the low-end low-cost personal computer market, and its main customers are the original intention of real personal computers - individuals and families.This battlefield will not be calm because of low-end cheapness. In addition to a popular model thrown down from time to time by the personal computer in the previous price range, many manufacturers specialize in attacking cities and territories, led by Texas Instruments and kangmaoda.Like Texas Instruments, kangmaoda has the advantages of industry integration and can manufacture its own CPU, semiconductor memory and other parts. Mostechnology, a mos6502 microprocessor manufacturer that has greatly improved its popularity because of the second-generation Apple computer, was acquired by kangmaoda.In this case, many companies, including Atari, will be embarrassed to find that their products compete with suppliers. From this point of view, Commodus has no "kindness" from Intel.Fortunately, for the sake of national defense and security, the "second supplier" system implemented by the US government during this period has been well implemented by the industry. Other semiconductor manufacturers, including Intel 8086, mos6502, Z80 and other microprocessors, have been authorized. Apple and Atari are unhappy, Instead of buying the mos6502 produced by mostechnology, you can buy compatible products from third-party manufacturers.Kang Maoda doesn't care whether he is "kind". When it comes to the price war, he is no less ferocious than Texas Instruments. He has reduced the price of the main model Commodore 64 to $499. The main model personal computer ti-994a in the challenge arena at Texas Instruments has no choice but to fight.In Gao Xian's view, this primitive and crazy price war shows the meaning of self destruction. Participants are gambling that others can't stand it. They fall down first, and the free market space will be eaten by themselves, but the "general trend" won't make them happy.Just to say the same, the semiconductor industry of a book has risen, and the war with the American semiconductor industry has begun to burn. If there is a price war, the variables affecting the American market are not only in the American market.Of course, the current situation is still very good for the time being. Kangmaoda and Texas Instruments, which are fiercely competing for the low-end low-cost personal computer market, both have a significant increase in sales, but behind this booming phenomenon, there are other causes and effects. With the emergence of low-end low-cost personal computers of US $399, US $2909 and US $199, The home video game market was robbed of business, which can not be described as suffering a heavy blow. Even Sega, the leader of the video game industry, can not be spared.As the real original intention of personal computers - the most active group of personal buyers, college students have been successfully brainwashed by the advertising of low-end and cheap personal computers. It is more cost-effective to buy a computer that can help study and entertainment."It's really going to move the whole body with one hair. It's going to fall down a large area." Gao Xian put away the latest information in front of him and sighed.At this time, Patricia Hearst, who recently attended paramount related activities in Los Angeles, called and said, "Warner CEO Steve Ross asked for the film et aliens I was found and even Spielberg was moved. Sega has never adapted et aliens by herself If the signs of video games continue to be covered like this, it will be easy to get dirty because of blocking people's money. It will ruin the friendship for many years. Otherwise, it will simply be sold to Warner. ""There are really guys who are not afraid of death." Gao Xian snorted angrily.The movie "et aliens" became the highest box office work in the world last year. Taking advantage of this trend, it is a natural idea for many people to quickly adapt it into a video game and make a lot of money this year.However, Sega is determined to be a leader in the video game industry and develop in the long term. Therefore, it has always been very strict in controlling the quality of video games. It takes at least six months to complete the operation links from project approval, design, testing, publicity and distribution.Considering that the North American video game market, which contributes to the main consumption, has been played bad, and bad money has driven away good money, coupled with the ferocious squeeze of low-end cheap personal computers on home video game consoles, this wave of market may collapse at any time, so Gaoxian didn't let Sega develop the big IP of ET alien, so as to avoid time and useless work.Of course, paramount temporarily shelved the video game adaptation of the film et aliens. He was very skilled. He didn't say that his brother Sega wouldn't do it or give it to others. Instead, he offered a licensing high price of $40 million, which was blocked there. Even Spielberg couldn't find anything wrong.But unexpectedly, there are really rich and powerful owners who insist on stepping on the thunder under the "general trend".Gao Xian can't always stand in the way of other people's wealth. With regret for the great IP, he sighed, "OK, since Steve Ross is so sincere, sell the exclusive video game adaptation right of the film et alien to Warner, but Warner and Spielberg must lead us to the beauty of being a man!""How much is it?" asked Patricia. "The $40 million shield must be too high for Warner to accept."Gao Xian gave the answer without thinking: "the minimum is $25 million, which can't be less. Isn't Steve Ross sincere? Even Spielberg said, he should also hope Spielberg can get more points.""Twenty five million dollars is also a sky high price for strangers," smiled Miss hurst. "Well, I'll call Steve Ross back and see if he can make a counter-offer."That is, after an hour, Patricia called again, still surprised in her tone, and said, "Steve Ross is so forthright that he promised. Honey, did you let Sega miss a chance to make a lot of money?""Steve Ross should be dazzled by the booming data of $3.4 billion in total annual animal sales in the North American market just for home video games." Gao Xian was amused. "That's it. Let's put our bags in order, at least save our worry, and avoid the resentment of big partners like Spielberg, so we can make money!"
